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Kraken is

Ranked

#72

Banking and Financial Services Brands

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Kraken

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Kraken is ranked #72 in Banking and Financial Services Brands

About Kraken's Brand

Kraken, the trusted and secure digital asset exchange, is on a mission to accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion. Kraken’s brand is ranked #900 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Kraken. When compared to other organizations within the Banking and Financial Services industry, Kraken is ranked #72. Among its major competitors, Kraken is ranked in 1st place for NPS while Coinbase is 2nd, and BitPay is 3rd.

Brand at a Glance

79%

Customer Loyalty

4.1/5

Product Quality

3.9/5

Pricing

4/5

Customer Service

Kraken Ranking

^#72 in Banking and Financial Services
^#1 / 4 of its competitors

Kraken NPS

Kraken's Net Promoter Score (NPS) is a 28 with 53% Promoters, 22% Passives, and 25% Detractors. Net Promoter Score tracks whether Kraken's customers would recommend using the product based on a scale of -100 to 100.

Kraken Overall NPS

NPS

53%	Promoters
22%	Passives
25%	Detractors

Kraken NPS Trend

-100

-50

100

Summary	Date	Score
May 2024 27	May 2024	27
Jun 2024 27	Jun 2024	27
Aug 2024 28	Aug 2024	28
Sep 2024 28	Sep 2024	28
Oct 2024 28	Oct 2024	28
Nov 2024 28	Nov 2024	28
Jan 2025 28	Jan 2025	28
Mar 2025 28	Mar 2025	28
May 2025 28	May 2025	28
Jul 2025 28	Jul 2025	28
Sep 2025 29	Sep 2025	29
Dec 2025 28	Dec 2025	28

How Other Brands Compare

Kraken is ranked first for NPS among its competitors. Coinbase and BitPay come in second and third, with Gemini coming in at #4.

	Kraken	Coinbase	BitPay	Gemini
Global Ranking	#900	#94	#-	#-
NPS	28	11	-1	-3
Valuation Updated every 24 hours for public companies	-	$8.10B	$300.00M	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Kraken NPS by Gender

Female customers rated Kraken's NPS 9 points higher than Male customers.

Male

Kraken's NPS was rated 29 by Male customers on Comparably.

52%

Promoters

25%

Passives

23%

Detractors

Female

Kraken's NPS was rated 38 by Female customers on Comparably.

57%

Promoters

24%

Passives

19%

Detractors

Kraken NPS by Ethnicity

Kraken's NPS was rated the highest by Caucasian customers, and the lowest by African American/Black customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 43	Caucasian	43
Hispanic or Latino 37	Hispanic or Latino	37
African American/Black -16	African American/Black	-16
Asian or Pacific Islander 36	Asian or Pacific Islander	36
Other -1	Other	-1

Kraken NPS by Age

Kraken's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.

100

Summary

Age

Promoters

Passives

Detractors

18-25

60%

20%

26-30

43%

40%

17%

31-35

54%

25%

21%

36-40

57%

32%

11%

41-45

73%

27%

46-50

62%

13%

25%

51-55

33%

67%

56-60

100%

61-65

33%

67%

66+

33%

67%

Kraken NPS by Usage

Kraken's NPS was rated the highest by customers who have used Kraken's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 8	Less than 1 Year	8
1 to 2 Years 25	1 to 2 Years	25
2 to 5 Years 37	2 to 5 Years	37
5 to 10 Years 61	5 to 10 Years	61

Kraken NPS vs. Competitors

Compared to its competitors, Kraken's NPS is rated right above Coinbase.

COMPANY		NPS Score
	Kraken	28
	Coinbase	11
	BitPay	-1
	Gemini	-3
	Okcoin	-34

Kraken NPS vs Companies in Banking and Financial Services

In the Banking and Financial Services industry, Kraken's NPS is rated right above Mastercard, and is preceded by JPMorgan Chase & Co.

COMPANY		NPS Score
	Visa	32
	JPMorgan Chase & Co	31
	Kraken	28
	Mastercard	27
	Stripe	26
	Block	25
	American Express	18
	PayPal	9
	USAA	7

Kraken Customer Reviews

Out of the 30 Kraken customer reviews 27 were positive and 3 were constructive. Kraken customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Kraken Customer Loyalty

79%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

79% of Kraken users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

79%

21%

Kraken Customer Loyalty Score by Gender

Female customers rated Kraken's Customer Loyalty score 14% higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Kraken.

Male

82%

Yes

Female

96%

Yes

Kraken Customer Loyalty Score by Ethnicity

Kraken's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Kraken.

out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Other

Kraken Customer Loyalty Score by Age

Kraken's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Kraken.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 76%	18-25	76%
26-30 84%	26-30	84%
31-35 83%	31-35	83%
36-40 95%	36-40	95%
41-45 84%	41-45	84%
46-50 89%	46-50	89%
51-55 100%	51-55	100%
56-60 70%	56-60	70%
61-65 40%	61-65	40%
66+ 100%	66+	100%

Kraken Customer Loyalty Score by Usage

Kraken's Customer Loyalty score was rated the highest by customers who have used Kraken's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	74%
1 to 2 Years	88%
2 to 5 Years	91%
5 to 10 Years	86%

Kraken Customer Loyalty Score by Industry

Kraken's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Aerospace and Aviation industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	84%
Accounting	85%
Aerospace and Aviation	70%
Architecture and Planning	78%
Arts and Entertainment	100%
Banking and Financial Services	79%

Kraken Customer Loyalty vs. Competitors

Compared to its competitors, Kraken's Customer Loyalty score is rated right above Coinbase, and is preceded by Gemini.

COMPANY		Customer Loyalty Score
	Gemini	80%
	Kraken	79%
	Coinbase	76%
	Okcoin	69%
	BitPay	59%

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Customer Loyalty for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Kraken's Customer Loyalty score is rated right above PayPal, and is preceded by JPMorgan Chase & Co.

COMPANY		Customer Loyalty Score
	USAA	87%
	American Express	85%
	Visa	84%
	JPMorgan Chase & Co	83%
	Kraken	79%
	PayPal	79%
	Mastercard	78%
	Stripe	77%
	Block	76%

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Kraken Product Quality

4.1/5

Kraken has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.

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Kraken Product Information

Kraken’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Kraken's product the highest. Reviewers from the Aerospace and Aviation industry rated Kraken the lowest at 4.1.

Website: https://www.kraken.com/

Company Size: 1,001-5,000 Employees

Industry

Banking and Financial Services

Quick Insights into Kraken Product Quality

Kraken's Product Quality score was rated highest by customers who have used Kraken's products/services for 5 to 10 Years, and rated lowest by customers ages 56-60.

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Ranked Kraken Product Quality the Highest

5 to 10 Years	4.6
26-30	4.5
Accounting	4.5

Ranked Kraken Product Quality the Lowest

Less than 1 Year	3.6
Other	3.3
56-60	1.6

Kraken Product Quality Score by Gender

Female customers rated Kraken's Product Quality score 0.2 stars higher than Male customers.

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Male

4.1/5

Female

4.3/5

Kraken Product Quality Score by Ethnicity

Kraken's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 4.2	Caucasian	4.2
Hispanic or Latino 4	Hispanic or Latino	4
African American/Black 4	African American/Black	4
Asian or Pacific Islander 4.4	Asian or Pacific Islander	4.4
Other 3.3	Other	3.3

Kraken Product Quality Score by Age

Kraken's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.

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Summary	Age	Score
18-25 4.1	18-25	4.1
26-30 4.5	26-30	4.5
31-35 4	31-35	4
36-40 4.3	36-40	4.3
41-45 4.2	41-45	4.2
46-50 4.5	46-50	4.5
51-55 3.5	51-55	3.5
56-60 1.6	56-60	1.6
61-65 2	61-65	2
66+ 2.8	66+	2.8

Kraken Product Quality Score by Usage

Kraken's Product Quality score was rated the highest by customers who have used Kraken's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.6
1 to 2 Years	4.3
2 to 5 Years	4.2
5 to 10 Years	4.6

Kraken Product Quality Score by Industry

Kraken's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Aerospace and Aviation industry customers.

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Tech	4.2
Accounting	4.5
Aerospace and Aviation	4.1
Architecture and Planning	4.4
Arts and Entertainment	4.3
Banking and Financial Services	4.2

Kraken Product Quality vs. Competitors

Compared to its competitors, Kraken's Product Quality score is rated right above Coinbase.

COMPANY		Product Quality Score
	Kraken	4.1/5
	Coinbase	3.6/5
	Gemini	3.3/5
	BitPay	2.7/5
	Okcoin	2.5/5

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Product Quality for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Kraken's Product Quality score is rated right above Visa.

COMPANY		Product Quality Score
	Kraken	4.1/5
	Visa	4.1/5
	JPMorgan Chase & Co	4/5
	Mastercard	4/5
	Stripe	3.8/5
	Block	3.6/5
	American Express	3.5/5
	PayPal	3.5/5
	USAA	3.3/5

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Kraken Pricing

Kraken ROI & Value For Money

3.9/5

Kraken has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.

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Kraken Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Aerospace and Aviation industry. The users from the Banking and Financial Services industry think that they had the lowest ROI from Kraken.

Quick Insights into Kraken ROI

Kraken's ROI score was rated highest by customers who have used Kraken's products/services for 5 to 10 Years, and rated lowest by customers ages 56-60.

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Ranked Kraken ROI the Highest

5 to 10 Years	4.6
Aerospace and Aviation	4.6
46-50	4.2

Ranked Kraken ROI the Lowest

Less than 1 Year	3.5
Other	3.2
56-60	1.5

Kraken ROI Score by Gender

Female customers rated Kraken's ROI score 0.3 stars higher than Male customers.

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Male

3.8/5

Female

4.1/5

Kraken ROI Score by Ethnicity

Kraken's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 4	Caucasian	4
Hispanic or Latino 4	Hispanic or Latino	4
African American/Black 3.7	African American/Black	3.7
Asian or Pacific Islander 4	Asian or Pacific Islander	4
Other 3.2	Other	3.2

Kraken ROI Score by Age

Kraken's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.

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Summary	Age	Score
18-25 3.8	18-25	3.8
26-30 4.1	26-30	4.1
31-35 4	31-35	4
36-40 4.1	36-40	4.1
41-45 4	41-45	4
46-50 4.2	46-50	4.2
51-55 2.5	51-55	2.5
56-60 1.5	56-60	1.5
61-65 2	61-65	2
66+ 2.3	66+	2.3

Kraken ROI Score by Usage

Kraken's ROI score was rated the highest by customers who have used Kraken's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.5
1 to 2 Years	3.7
2 to 5 Years	4
5 to 10 Years	4.6

Kraken ROI Score by Industry

Kraken's ROI score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Banking and Financial Services industry customers.

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Tech	4
Accounting	3.9
Aerospace and Aviation	4.6
Architecture and Planning	3.9
Arts and Entertainment	4.2
Banking and Financial Services	3.8

Kraken Pricing vs. Competitors

Compared to its competitors, Kraken's ROI score is rated right above Coinbase.

COMPANY		Pricing Score
	Kraken	3.9/5
	Coinbase	3.4/5
	Gemini	3.3/5
	BitPay	3/5
	Okcoin	2.6/5

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ROI for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Kraken's ROI score is rated right above Visa.

COMPANY		Pricing Score
	Kraken	3.9/5
	Visa	3.9/5
	JPMorgan Chase & Co	3.9/5
	Mastercard	3.9/5
	Stripe	3.7/5
	Block	3.6/5
	PayPal	3.4/5
	American Express	3.3/5
	USAA	3.2/5

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Kraken Customer Satisfaction (CSAT)

Kraken Customer Satisfaction (CSAT) Score

78 / 100

Kraken has an overall Customer Satisfaction score of 78 rated by its users and customers.

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Very Satisfied	45%
Satisfied	33%
Neither Satisfied nor Dissatisfied	10%
Dissatisfied	3%
Very Dissatisfied	9%

Very Satisfied

45%

Satisfied

33%

Neither Satisfied nor Dissatisfied

10%

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Kraken Customer Satisfaction

Kraken's Customer Satisfaction score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers ages 61-65.

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Ranked Kraken Customer Satisfaction the Highest

Aerospace and Aviation	100%
26-30	92%
Asian or Pacific Islander	92%

Ranked Kraken Customer Satisfaction the Lowest

Other	47%
Architecture and Planning	38%
61-65	0%

Kraken Customer Satisfaction Score by Gender

Female customers rated Kraken's Customer Satisfaction score 15 points higher than Male customers.

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76 / 100

Male

	Very Satisfied	45%
	Satisfied	31%
	Neither Satisfied nor Dissatisfied	8%
	Dissatisfied	5%
	Very Dissatisfied	11%

91 / 100

Female

	Very Satisfied	62%
	Satisfied	29%
	Neither Satisfied nor Dissatisfied	5%
	Dissatisfied	4%
	Very Dissatisfied	0%

Kraken Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Kraken's Customer Satisfaction (CSAT) score was rated 78% according to Caucasian users and customers.

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78 / 100

Very Satisfied	47%
Satisfied	31%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	2%
Very Dissatisfied	12%

Very Satisfied

47%

Satisfied

31%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

12%

CSAT according to Hispanic or Latino

Kraken's Customer Satisfaction (CSAT) score was rated 63% according to Hispanic or Latino users and customers.

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63 / 100

Very Satisfied	50%
Satisfied	13%
Neither Satisfied nor Dissatisfied	13%
Dissatisfied	13%
Very Dissatisfied	11%

Very Satisfied

50%

Satisfied

13%

Neither Satisfied nor Dissatisfied

13%

Dissatisfied

13%

Very Dissatisfied

11%

CSAT according to African American/Black

Kraken's Customer Satisfaction (CSAT) score was rated 85% according to African American/Black users and customers.

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85 / 100

Very Satisfied	23%
Satisfied	62%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	0%
Very Dissatisfied	7%

Very Satisfied

23%

Satisfied

62%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

Kraken's Customer Satisfaction (CSAT) score was rated 92% according to Asian or Pacific Islander users and customers.

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92 / 100

Very Satisfied	62%
Satisfied	30%
Neither Satisfied nor Dissatisfied	4%
Dissatisfied	4%
Very Dissatisfied	0%

Very Satisfied

62%

Satisfied

30%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Other

Kraken's Customer Satisfaction (CSAT) score was rated 47% according to Other users and customers.

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47 / 100

Very Satisfied	34%
Satisfied	13%
Neither Satisfied nor Dissatisfied	13%
Dissatisfied	13%
Very Dissatisfied	27%

Very Satisfied

34%

Satisfied

13%

Neither Satisfied nor Dissatisfied

13%

Dissatisfied

13%

Very Dissatisfied

27%

Kraken Customer Satisfaction Score by Age

Kraken's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.

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100

Breakdown

Age

Score

18-25

72%

26-30

92%

31-35

82%

36-40

78%

41-45

82%

46-50

57%

51-55

67%

61-65

66+

67%

Kraken Customer Satisfaction Score by Usage

Kraken's Customer Satisfaction score was rated the highest by customers who have used Kraken's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	64
1 to 2 Years	81
2 to 5 Years	88
5 to 10 Years	84

Kraken Customer Satisfaction Score by Industry

Kraken's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Architecture and Planning industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

{
	"title": "Kraken Customer Satisfaction Score by Industry",
	"text": "Kraken's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Architecture and Planning industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 82,
			"stars": 0,
			"csatScore": 82,
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			"scoreClassName": "",
			"scoreLabel": 82
		},
		{
			"label": "Accounting",
			"groupId": 495,
			"score": 84,
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			"csatScore": 84,
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			"scoreClassName": "",
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			"groupId": 496,
			"score": 100,
			"stars": 0,
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			"label": "Architecture and Planning",
			"groupId": 498,
			"score": 38,
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			"scoreClassName": "",
			"scoreLabel": 38
		},
		{
			"label": "Arts and Entertainment",
			"groupId": 499,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
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			"scoreClassName": "",
			"scoreLabel": 80
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		{
			"label": "Banking and Financial Services",
			"groupId": 501,
			"score": 87,
			"stars": 0,
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			"scoreClassName": "",
			"scoreLabel": 87
		}
	]
}

Tech	82
Accounting	84
Aerospace and Aviation	100
Architecture and Planning	38
Arts and Entertainment	80
Banking and Financial Services	87

Kraken Customer Satisfaction vs. Competitors

Compared to its competitors, Kraken's Customer Satisfaction score is rated right above Coinbase.

COMPANY		Customer Satisfaction (CSAT) Score
	Kraken	78%
	Coinbase	66%
	BitPay	47%
	Okcoin	44%
	Gemini	41%

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Customer Satisfaction for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Kraken's Customer Satisfaction score is rated right above JPMorgan Chase & Co, and is preceded by Mastercard.

COMPANY		Customer Satisfaction (CSAT) Score
	Visa	82%
	Mastercard	79%
	Kraken	78%
	JPMorgan Chase & Co	77%
	Stripe	68%
	PayPal	64%
	Block	63%
	American Express	62%
	USAA	30%

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Kraken Customer Service

4/5

Kraken has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.

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About Kraken's Customer Service

Address

237 Kearny St, California City, CA 94108

Website

https://www.kraken.com/

Kraken's Social Links

Quick Insights into Kraken Customer Service

Kraken's Customer Service score was rated highest by customers who have used Kraken's products/services for 5 to 10 Years, and rated lowest by customers ages 56-60.

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Ranked Kraken Customer Service the Highest

5 to 10 Years	4.6
Aerospace and Aviation	4.6
26-30	4.3

Ranked Kraken Customer Service the Lowest

Less than 1 Year	3.6
Other	3.2
56-60	1.5

Kraken Customer Service Score by Gender

Female customers rated Kraken's Customer Service score 0.2 stars higher than Male customers.

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Male

3.9/5

Female

4.1/5

Kraken Customer Service Score by Ethnicity

Kraken's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 4.1	Caucasian	4.1
Hispanic or Latino 4	Hispanic or Latino	4
African American/Black 3.9	African American/Black	3.9
Asian or Pacific Islander 4.1	Asian or Pacific Islander	4.1
Other 3.2	Other	3.2

Kraken Customer Service Score by Age

Kraken's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.

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100

Summary	Age	Customer Service Score
18-25 4.2	18-25	4.2
26-30 4.3	26-30	4.3
31-35 3.9	31-35	3.9
36-40 4.2	36-40	4.2
41-45 4	41-45	4
46-50 4.2	46-50	4.2
51-55 2.3	51-55	2.3
56-60 1.5	56-60	1.5
61-65 2	61-65	2
66+ 2.1	66+	2.1

Kraken Customer Service Score by Usage

Kraken's Customer Service score was rated the highest by customers who have used Kraken's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.6
1 to 2 Years	3.9
2 to 5 Years	4.1
5 to 10 Years	4.6

Kraken Customer Service Score by Industry

Kraken's Customer Service score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Banking and Financial Services industry customers.

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Tech	4.1
Accounting	4.1
Aerospace and Aviation	4.6
Architecture and Planning	3.9
Arts and Entertainment	4.2
Banking and Financial Services	3.9

Kraken Customer Service vs. Competitors

Compared to its competitors, Kraken's Customer Service score is rated right above Coinbase.

COMPANY		Customer Service Score
	Kraken	4/5
	Coinbase	3.4/5
	BitPay	3/5
	Gemini	3/5
	Okcoin	2.4/5

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Customer Service for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Kraken's Customer Service score is rated right above Visa.

COMPANY		Customer Service Score
	Kraken	4/5
	Visa	4/5
	JPMorgan Chase & Co	4/5
	Mastercard	3.9/5
	Stripe	3.6/5
	Block	3.4/5
	American Express	3.4/5
	USAA	3.3/5
	PayPal	3.3/5

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Kraken as an Employer

2.8/5

Kraken has a 2.8/5 stars for its overall company culture rated by their employees

bottom

45%

CEO of Kraken

David Ripley

In the Bottom 45% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Kraken scored a 28 for Net Promoter Score and a -1 for Employee Net Promoter Score. NPS gauges how likely a customer of Kraken would recommend the brand to a friend. ENPS measures how likely Kraken employees would recommend working at Kraken to a friend.

Net Promoter Score

NPS Score

53%	Promoters
22%	Passive
25%	Detractors

Employee Net Promoter Score

-1

eNPS Score

43%	Promoters
13%	Passive
44%	Detractors

Global Ranking Snapshot

Kraken is ranked #900 in the Global Top 100 Brands. It ranks just behind RB US and just ahead of NASCAR.

RANK			INDUSTRY
898	Culver's Restaurants	Craig Culver	Food and Beverages
899	RB US	Laxman Narasimhan	Consumer Goods
900	Kraken	David Ripley	Banking and Financial Services
901	NASCAR	Brian France	Automotive and Transportation
902	Legrand	John Selldorff	Consumer Goods
903	ServiceTitan Inc.	Ara Mahdessian	Tech
904	DTCC		Banking and Financial Services