-34
NPS
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Okcoin
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About Okcoin's Brand
Okcoin is the fastest growing global cryptocurrency exchange with the lowest fees around. We operate in 184 countries worldwide. Among its major competitors, Okcoin is ranked in 3rd place for NPS while Kraken is 1st, and Coinbase is 2nd.
Brand at a Glance
69%
Customer Loyalty
2.5/5
Product Quality
2.6/5
Pricing
2.4/5
Customer Service
Okcoin Ranking
- #3 / 3 of its competitors
Okcoin NPS
Okcoin's Net Promoter Score (NPS) is a -34 with 26% Promoters, 14% Passives, and 60% Detractors. Net Promoter Score tracks whether Okcoin's customers would recommend using the product based on a scale of -100 to 100.
Okcoin Overall NPS
| 26% | Promoters |
|---|---|
| 14% | Passives |
| 60% | Detractors |
Okcoin NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2023 -33 | Jul 2023 | -33 |
Aug 2023 -34 | Aug 2023 | -34 |
Sep 2023 -34 | Sep 2023 | -34 |
Oct 2023 -34 | Oct 2023 | -34 |
Feb 2024 -32 | Feb 2024 | -32 |
Mar 2024 -34 | Mar 2024 | -34 |
May 2024 -32 | May 2024 | -32 |
Jun 2024 -34 | Jun 2024 | -34 |
Aug 2024 -34 | Aug 2024 | -34 |
Nov 2024 -34 | Nov 2024 | -34 |
Apr 2025 -34 | Apr 2025 | -34 |
Jul 2025 -34 | Jul 2025 | -34 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Okcoin NPS by Gender
Female customers rated Okcoin's NPS 2 points higher than Male customers.
Male
-50
Okcoin's NPS was rated -50 by Male customers on Comparably.
18%
Promoters
14%
Passives
68%
Detractors
Female
-48
Okcoin's NPS was rated -48 by Female customers on Comparably.
17%
Promoters
18%
Passives
65%
Detractors
Okcoin NPS by Ethnicity
Okcoin's NPS was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -62 | Caucasian | -62 |
Hispanic or Latino -62 | Hispanic or Latino | -62 |
African American/Black -28 | African American/Black | -28 |
Asian or Pacific Islander -59 | Asian or Pacific Islander | -59 |
Other -19 | Other | -19 |
Okcoin NPS by Age
Okcoin's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.
Okcoin NPS by Usage
Okcoin's NPS was rated the highest by customers who have used Okcoin's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -48 | Less than 1 Year | -48 |
1 to 2 Years -40 | 1 to 2 Years | -40 |
2 to 5 Years -100 | 2 to 5 Years | -100 |
Okcoin Customer Reviews
Out of the 27 Okcoin customer reviews 9 were positive and 18 were constructive. Okcoin customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Okcoin Customer Loyalty
69%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of Okcoin users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Okcoin Customer Loyalty Score by Gender
Male customers rated Okcoin's Customer Loyalty score 4% higher than Female customers.
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Male
67%
Yes
Female
63%
Yes
Okcoin Customer Loyalty Score by Ethnicity
Okcoin's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Okcoin.
59
out of 100
Caucasian
89
out of 100
Hispanic or Latino
84
out of 100
African American/Black
63
out of 100
Asian or Pacific Islander
67
out of 100
Other
Okcoin Customer Loyalty Score by Age
Okcoin's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 55% | 18-25 | 55% |
26-30 78% | 26-30 | 78% |
31-35 65% | 31-35 | 65% |
36-40 66% | 36-40 | 66% |
41-45 90% | 41-45 | 90% |
46-50 66% | 46-50 | 66% |
51-55 64% | 51-55 | 64% |
56-60 60% | 56-60 | 60% |
61-65 55% | 61-65 | 55% |
66+ 70% | 66+ | 70% |
Okcoin Customer Loyalty Score by Usage
Okcoin's Customer Loyalty score was rated the highest by customers who have used Okcoin's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Okcoin Customer Loyalty Score by Industry
Okcoin's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Okcoin Customer Loyalty vs. Competitors
Compared to its competitors, Okcoin's Customer Loyalty score is rated right below Coinbase.
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Okcoin Product Quality
2.5/5
Okcoin has an overall Product Quality score of 2.5 out of 5 stars rated by its users and customers.
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Okcoin Product Information
Okcoin’s product quality score is a 2.5 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Okcoin's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated Okcoin the lowest at 1.5.
- Website
- http://www.okcoin.com
- Company Size
- 51-200 Employees
Industry
Tech
FinTech
Quick Insights into Okcoin Product Quality
Okcoin's Product Quality score was rated highest by customers from the Accounting industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked Okcoin Product Quality the Highest
Ranked Okcoin Product Quality the Lowest
Okcoin Product Quality Score by Gender
Female customers rated Okcoin's Product Quality score 0.1 stars higher than Male customers.
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Male
2/5
Female
2.1/5
Okcoin Product Quality Score by Ethnicity
Okcoin's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
Hispanic or Latino 2.2 | Hispanic or Latino | 2.2 |
African American/Black 2 | African American/Black | 2 |
Asian or Pacific Islander 2.1 | Asian or Pacific Islander | 2.1 |
Other 2.4 | Other | 2.4 |
Okcoin Product Quality Score by Age
Okcoin's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.1 | 18-25 | 2.1 |
26-30 1.5 | 26-30 | 1.5 |
31-35 2.1 | 31-35 | 2.1 |
36-40 2.5 | 36-40 | 2.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.7 | 46-50 | 1.7 |
51-55 1.5 | 51-55 | 1.5 |
56-60 2.4 | 56-60 | 2.4 |
61-65 1.9 | 61-65 | 1.9 |
66+ 2.4 | 66+ | 2.4 |
Okcoin Product Quality Score by Usage
Okcoin's Product Quality score was rated the highest by customers who have used Okcoin's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Okcoin Product Quality Score by Industry
Okcoin's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Okcoin Product Quality vs. Competitors
Compared to its competitors, Okcoin's Product Quality score is rated right below Coinbase.
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Okcoin Pricing
Okcoin ROI & Value For Money
2.6/5
Okcoin has a value for money and ROI score of 2.6 out of 5 stars rated by its users and customers.
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Okcoin Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Okcoin.
Quick Insights into Okcoin ROI
Okcoin's ROI score was rated highest by customers ages 66+, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked Okcoin ROI the Highest
Ranked Okcoin ROI the Lowest
Okcoin ROI Score by Gender
Male customers rated Okcoin's ROI score 0.4 stars higher than Female customers.
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Male
2.2/5
Female
1.8/5
Okcoin ROI Score by Ethnicity
Okcoin's ROI score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Hispanic or Latino 2.4 | Hispanic or Latino | 2.4 |
African American/Black 2.7 | African American/Black | 2.7 |
Asian or Pacific Islander 1.9 | Asian or Pacific Islander | 1.9 |
Other 2.5 | Other | 2.5 |
Okcoin ROI Score by Age
Okcoin's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 26-30.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.2 | 18-25 | 2.2 |
26-30 1.5 | 26-30 | 1.5 |
31-35 1.8 | 31-35 | 1.8 |
36-40 2.3 | 36-40 | 2.3 |
41-45 2.1 | 41-45 | 2.1 |
46-50 2 | 46-50 | 2 |
51-55 1.9 | 51-55 | 1.9 |
56-60 2.4 | 56-60 | 2.4 |
61-65 2.4 | 61-65 | 2.4 |
66+ 3.4 | 66+ | 3.4 |
Okcoin ROI Score by Usage
Okcoin's ROI score was rated the highest by customers who have used Okcoin's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Okcoin ROI Score by Industry
Okcoin's ROI score was rated the highest by Accounting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Okcoin Pricing vs. Competitors
Compared to its competitors, Okcoin's ROI score is rated right below Coinbase.
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Okcoin Customer Satisfaction (CSAT)
Okcoin Customer Satisfaction (CSAT) Score
44 / 100
Okcoin has an overall Customer Satisfaction score of 44 rated by its users and customers.
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Very Satisfied
22%
Satisfied
22%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
10%
Very Dissatisfied
29%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Okcoin Customer Satisfaction
Okcoin's Customer Satisfaction score was rated highest by customers ages 66+, and rated lowest by customers ages 46-50.
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Ranked Okcoin Customer Satisfaction the Highest
Ranked Okcoin Customer Satisfaction the Lowest
Okcoin Customer Satisfaction Score by Gender
Female customers rated Okcoin's Customer Satisfaction score 8 points higher than Male customers.
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29 / 100
MaleVery Satisfied | 14% | |
|---|---|---|
Satisfied | 15% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 9% | |
Very Dissatisfied | 48% |
37 / 100
FemaleVery Satisfied | 19% | |
|---|---|---|
Satisfied | 18% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 9% | |
Very Dissatisfied | 45% |
Okcoin Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Okcoin's Customer Satisfaction (CSAT) score was rated 24% according to Caucasian users and customers.
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24 / 100
Very Satisfied
13%
Satisfied
11%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
12%
Very Dissatisfied
51%
CSAT according to Hispanic or Latino
Okcoin's Customer Satisfaction (CSAT) score was rated 43% according to Hispanic or Latino users and customers.
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43 / 100
Very Satisfied
0%
Satisfied
43%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
43%
CSAT according to African American/Black
Okcoin's Customer Satisfaction (CSAT) score was rated 30% according to African American/Black users and customers.
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30 / 100
Very Satisfied
10%
Satisfied
20%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
10%
Very Dissatisfied
40%
CSAT according to Asian or Pacific Islander
Okcoin's Customer Satisfaction (CSAT) score was rated 40% according to Asian or Pacific Islander users and customers.
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40 / 100
Very Satisfied
20%
Satisfied
20%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
10%
Very Dissatisfied
40%
CSAT according to Other
Okcoin's Customer Satisfaction (CSAT) score was rated 40% according to Other users and customers.
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40 / 100
Very Satisfied
30%
Satisfied
10%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
50%
Okcoin Customer Satisfaction Score by Age
Okcoin's Customer Satisfaction score was rated the highest by customers ages 66+, and the lowest by customers ages 46-50.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 38% | |||||||||||||||
| 26-30 | 29% | |||||||||||||||
| 31-35 | 20% | |||||||||||||||
| 36-40 | 38% | |||||||||||||||
| 41-45 | 22% | |||||||||||||||
| 46-50 | 17% | |||||||||||||||
| 56-60 | 33% | |||||||||||||||
| 61-65 | 25% | |||||||||||||||
| 66+ | 60% |
Okcoin Customer Satisfaction Score by Usage
Okcoin's Customer Satisfaction score was rated the highest by customers who have used Okcoin's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Okcoin Customer Satisfaction Score by Industry
Okcoin's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Business and Consumer Services industry customers.
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{
"title": "Okcoin Customer Satisfaction Score by Industry",
"text": "Okcoin's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Business and Consumer Services industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 31,
"stars": 0,
"csatScore": 31,
"text": "Okcoin's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 31
},
{
"label": "Accounting",
"groupId": 495,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "Okcoin's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 33
},
{
"label": "Business and Consumer Services",
"groupId": 504,
"score": 20,
"stars": 0,
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}Okcoin Customer Satisfaction vs. Competitors
Compared to its competitors, Okcoin's Customer Satisfaction score is rated right below Coinbase.
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Okcoin Customer Service
2.4/5
Okcoin has an overall Customer Service score of 2.4 out of 5 stars rated by its users and customers.
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About Okcoin's Customer Service
Address
388 Market Street, Suite 1300, San Francisco, CA 94104
Website
http://www.okcoin.com
Okcoin's Social Links
Quick Insights into Okcoin Customer Service
Okcoin's Customer Service score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked Okcoin Customer Service the Highest
Ranked Okcoin Customer Service the Lowest
Okcoin Customer Service Score by Gender
Okcoin's Customer Service score was rated 1.9 by both Female and Male customers on Comparably.
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Male
1.9/5
Female
1.9/5
Okcoin Customer Service Score by Ethnicity
Okcoin's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
Hispanic or Latino 2.5 | Hispanic or Latino | 2.5 |
African American/Black 1.8 | African American/Black | 1.8 |
Asian or Pacific Islander 2 | Asian or Pacific Islander | 2 |
Other 2.1 | Other | 2.1 |
Okcoin Customer Service Score by Age
Okcoin's Customer Service score was rated the highest by customers ages 56-60, and the lowest by customers ages 51-55.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 1.5 | 18-25 | 1.5 |
26-30 1.5 | 26-30 | 1.5 |
31-35 1.5 | 31-35 | 1.5 |
36-40 2.3 | 36-40 | 2.3 |
41-45 2.3 | 41-45 | 2.3 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 2.4 | 56-60 | 2.4 |
61-65 2.1 | 61-65 | 2.1 |
66+ 2.4 | 66+ | 2.4 |
Okcoin Customer Service Score by Usage
Okcoin's Customer Service score was rated the highest by customers who have used Okcoin's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Okcoin Customer Service Score by Industry
Okcoin's Customer Service score was rated the highest by Business and Consumer Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Okcoin Customer Service vs. Competitors
Compared to its competitors, Okcoin's Customer Service score is rated right below Coinbase.
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Consumer vs. Employees
Okcoin scored a -34 for Net Promoter Score and a -14 for Employee Net Promoter Score. NPS gauges how likely a customer of Okcoin would recommend the brand to a friend. ENPS measures how likely Okcoin employees would recommend working at Okcoin to a friend.
Net Promoter Score
-34
NPS Score
| 26% | Promoters |
|---|---|
| 14% | Passive |
| 60% | Detractors |
Employee Net Promoter Score
-14
eNPS Score
| 35% | Promoters |
|---|---|
| 16% | Passive |
| 49% | Detractors |
