

Culver's Restaurants’s brand is ranked #898 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Culver's Restaurants. When compared to other organizations within the Food and Beverages industry, Culver's Restaurants is ranked #72. Among its major competitors, Culver's Restaurants is ranked in 1st place for NPS while Freddy's Frozen Custard is 2nd, and Wendy's is 3rd.Their current valuation is $20.12B
Culver's Restaurants's Net Promoter Score (NPS) is a 45 with 67% Promoters, 11% Passives, and 22% Detractors. Net Promoter Score tracks whether Culver's Restaurants's customers would recommend using the product based on a scale of -100 to 100.
| 67% | Promoters |
|---|---|
| 11% | Passives |
| 22% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2025 48 | Jan 2025 | 48 |
Feb 2025 49 | Feb 2025 | 49 |
Mar 2025 49 | Mar 2025 | 49 |
Apr 2025 48 | Apr 2025 | 48 |
May 2025 49 | May 2025 | 49 |
Jun 2025 49 | Jun 2025 | 49 |
Jul 2025 47 | Jul 2025 | 47 |
Sep 2025 47 | Sep 2025 | 47 |
Oct 2025 45 | Oct 2025 | 45 |
Nov 2025 45 | Nov 2025 | 45 |
Dec 2025 45 | Dec 2025 | 45 |
Jan 2026 45 | Jan 2026 | 45 |
Culver's Restaurants is ranked first for NPS among its competitors. Freddy's Frozen Custard and Wendy's come in second and third. Among those competitors, it is the most valued company.
![]() Culver's Restaurants | ![]() Wendy's | ![]() Freddy's Frozen Custard | |
| Global Ranking | #898 | #- | #- |
| NPS | 45 | -13 | -4 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | $20.12B | $4.63B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Culver's Restaurants's NPS 15 points higher than Male customers.
Culver's Restaurants's NPS was rated 45 by Male customers on Comparably.
Culver's Restaurants's NPS was rated 60 by Female customers on Comparably.
Culver's Restaurants's NPS was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 49 | Caucasian | 49 |
Hispanic or Latino 100 | Hispanic or Latino | 100 |
African American/Black 33 | African American/Black | 33 |
Other 50 | Other | 50 |
Culver's Restaurants's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
Culver's Restaurants's NPS was rated the highest by customers who have used Culver's Restaurants's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 56 | Less than 1 Year | 56 |
1 to 2 Years 56 | 1 to 2 Years | 56 |
2 to 5 Years 57 | 2 to 5 Years | 57 |
5 to 10 Years 61 | 5 to 10 Years | 61 |
Over 10 Years 39 | Over 10 Years | 39 |
Compared to its competitors, Culver's Restaurants's NPS is rated right above Freddy's Frozen Custard.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Culver's Restaurants | 45 |
![]() | Freddy's Frozen Custard | -4 |
![]() | Wendy's | -13 |
In the Food and Beverages industry, Culver's Restaurants's NPS is rated right above Red Bull, and is preceded by Chick-fil-A.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Chick-fil-A | 55 |
![]() | Culver's Restaurants | 45 |
![]() | Red Bull | 42 |
![]() | The Coca-Cola Company | 39 |
![]() | Hershey Company | 35 |
![]() | Starbucks | 30 |
![]() | Mars | 27 |
![]() | PepsiCo | 24 |
![]() | McDonald's | 19 |
Out of the 22 Culver's Restaurants customer reviews 22 were positive and 0 were constructive. Culver's Restaurants customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
88% of Culver's Restaurants users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Culver's Restaurants's Customer Loyalty score 3% higher than Female customers.
Culver's Restaurants's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
% who answered "Yes"
Culver's Restaurants's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 87% | 18-25 | 87% |
31-35 85% | 31-35 | 85% |
36-40 100% | 36-40 | 100% |
41-45 70% | 41-45 | 70% |
56-60 100% | 56-60 | 100% |
61-65 70% | 61-65 | 70% |
66+ 86% | 66+ | 86% |
Culver's Restaurants's Customer Loyalty score was rated the highest by customers who have used Culver's Restaurants's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Culver's Restaurants's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Restaurants industry customers.
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Compared to its competitors, Culver's Restaurants's Customer Loyalty score is rated right above Freddy's Frozen Custard.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Culver's Restaurants | 88% |
![]() | Freddy's Frozen Custard | 79% |
![]() | Wendy's | 76% |
In the Food and Beverages industry, Culver's Restaurants's Customer Loyalty score is rated right above Chick-fil-A.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Culver's Restaurants | 88% |
![]() | Chick-fil-A | 87% |
![]() | The Coca-Cola Company | 85% |
![]() | PepsiCo | 82% |
![]() | Red Bull | 81% |
![]() | Hershey Company | 81% |
![]() | McDonald's | 79% |
![]() | Starbucks | 78% |
![]() | Mars | 78% |
Culver's Restaurants has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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Culver's Restaurants’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated Culver's Restaurants's product the highest. Reviewers from the Restaurants industry rated Culver's Restaurants the lowest at 4.1.
Culver's Restaurants's Product Quality score was rated highest by customers ages 41-45, and rated lowest by customers ages 61-65.
Male customers rated Culver's Restaurants's Product Quality score 0.2 stars higher than Female customers.
Culver's Restaurants's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Hispanic or Latino 4.8 | Hispanic or Latino | 4.8 |
African American/Black 3.9 | African American/Black | 3.9 |
Other 4.5 | Other | 4.5 |
Culver's Restaurants's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
31-35 4.6 | 31-35 | 4.6 |
36-40 3.9 | 36-40 | 3.9 |
41-45 5 | 41-45 | 5 |
56-60 5 | 56-60 | 5 |
61-65 3.2 | 61-65 | 3.2 |
66+ 3.9 | 66+ | 3.9 |
Culver's Restaurants's Product Quality score was rated the highest by customers who have used Culver's Restaurants's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Culver's Restaurants's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Manufacturing and Machinery industry customers.
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Compared to its competitors, Culver's Restaurants's Product Quality score is rated right above Freddy's Frozen Custard.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Culver's Restaurants | 4.2/5 |
![]() | Freddy's Frozen Custard | 3.2/5 |
![]() | Wendy's | 3/5 |
In the Food and Beverages industry, Culver's Restaurants's Product Quality score is rated right above The Coca-Cola Company, and is preceded by Chick-fil-A.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Chick-fil-A | 4.3/5 |
![]() | Culver's Restaurants | 4.2/5 |
![]() | The Coca-Cola Company | 4.2/5 |
![]() | Red Bull | 4.2/5 |
![]() | Starbucks | 4.1/5 |
![]() | Hershey Company | 4.1/5 |
![]() | Mars | 4/5 |
![]() | PepsiCo | 4/5 |
![]() | McDonald's | 3.7/5 |
Culver's Restaurants has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Retail industry think that they had the lowest ROI from Culver's Restaurants.
Culver's Restaurants's ROI score was rated highest by customers ages 56-60, and rated lowest by customers from the Retail industry.
Male customers rated Culver's Restaurants's ROI score 0.2 stars higher than Female customers.
Culver's Restaurants's ROI score was rated the highest by Other customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Hispanic or Latino 4 | Hispanic or Latino | 4 |
African American/Black 3.4 | African American/Black | 3.4 |
Other 4.5 | Other | 4.5 |
Culver's Restaurants's ROI score was rated the highest by customers ages 56-60, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
31-35 3.6 | 31-35 | 3.6 |
36-40 4 | 36-40 | 4 |
41-45 4.5 | 41-45 | 4.5 |
56-60 5 | 56-60 | 5 |
61-65 3 | 61-65 | 3 |
66+ 3.1 | 66+ | 3.1 |
Culver's Restaurants's ROI score was rated the highest by customers who have used Culver's Restaurants's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Culver's Restaurants's ROI score was rated the highest by Accounting industry customers, and the lowest by Retail industry customers.
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Compared to its competitors, Culver's Restaurants's ROI score is rated right above Freddy's Frozen Custard.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Culver's Restaurants | 3.8/5 |
![]() | Freddy's Frozen Custard | 3.1/5 |
![]() | Wendy's | 2.8/5 |
In the Food and Beverages industry, Culver's Restaurants's ROI score is rated right above Red Bull, and is preceded by Hershey Company.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Chick-fil-A | 4.1/5 |
![]() | The Coca-Cola Company | 3.9/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Culver's Restaurants | 3.8/5 |
![]() | Red Bull | 3.8/5 |
![]() | Mars | 3.8/5 |
![]() | PepsiCo | 3.8/5 |
![]() | Starbucks | 3.6/5 |
![]() | McDonald's | 3.6/5 |
Culver's Restaurants has an overall Customer Satisfaction score of 84 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Culver's Restaurants's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers ages 61-65.
Female customers rated Culver's Restaurants's Customer Satisfaction score 1 points higher than Male customers.
Very Satisfied | 79% | |
|---|---|---|
Satisfied | 8% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 3% | |
Very Dissatisfied | 5% |
Very Satisfied | 59% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 6% | |
Very Dissatisfied | 6% |
Culver's Restaurants' Customer Satisfaction (CSAT) score was rated 86% according to Caucasian users and customers.
Culver's Restaurants' Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
Culver's Restaurants' Customer Satisfaction (CSAT) score was rated 83% according to African American/Black users and customers.
Culver's Restaurants' Customer Satisfaction (CSAT) score was rated 88% according to Other users and customers.
Culver's Restaurants's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 36-40 | 75% | |||||||||||||||
| 56-60 | 75% | |||||||||||||||
| 61-65 | 60% | |||||||||||||||
| 66+ | 73% |
Culver's Restaurants's Customer Satisfaction score was rated the highest by customers who have used Culver's Restaurants's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Culver's Restaurants's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Restaurants industry customers.
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}Compared to its competitors, Culver's Restaurants's Customer Satisfaction score is rated right above Freddy's Frozen Custard.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Culver's Restaurants | 84% |
![]() | Freddy's Frozen Custard | 65% |
![]() | Wendy's | 55% |
In the Food and Beverages industry, Culver's Restaurants's Customer Satisfaction score is rated right above Starbucks, and is preceded by The Coca-Cola Company.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | The Coca-Cola Company | 87% |
![]() | Culver's Restaurants | 84% |
![]() | Starbucks | 84% |
![]() | Red Bull | 82% |
![]() | Chick-fil-A | 81% |
![]() | Hershey Company | 80% |
![]() | PepsiCo | 79% |
![]() | Mars | 74% |
![]() | McDonald's | 72% |
Culver's Restaurants has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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http://www.culvers.com/
Culver's Restaurants's Customer Service score was rated highest by customers ages 56-60, and rated lowest by customers ages 61-65.
Male customers rated Culver's Restaurants's Customer Service score 0.5 stars higher than Female customers.
Culver's Restaurants's Customer Service score was rated the highest by Other customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Hispanic or Latino 4.5 | Hispanic or Latino | 4.5 |
African American/Black 3.7 | African American/Black | 3.7 |
Other 4.7 | Other | 4.7 |
Culver's Restaurants's Customer Service score was rated the highest by customers ages 56-60, and the lowest by customers ages 61-65.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
31-35 4.5 | 31-35 | 4.5 |
36-40 4.4 | 36-40 | 4.4 |
41-45 4.6 | 41-45 | 4.6 |
56-60 5 | 56-60 | 5 |
61-65 3.5 | 61-65 | 3.5 |
66+ 3.7 | 66+ | 3.7 |
Culver's Restaurants's Customer Service score was rated the highest by customers who have used Culver's Restaurants's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Culver's Restaurants's Customer Service score was rated the highest by Education industry customers, and the lowest by Restaurants industry customers.
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Compared to its competitors, Culver's Restaurants's Customer Service score is rated right above Freddy's Frozen Custard.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Culver's Restaurants | 4.1/5 |
![]() | Freddy's Frozen Custard | 3.1/5 |
![]() | Wendy's | 2.9/5 |
In the Food and Beverages industry, Culver's Restaurants's Customer Service score is rated right above Starbucks, and is preceded by Chick-fil-A.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Chick-fil-A | 4.3/5 |
![]() | Culver's Restaurants | 4.1/5 |
![]() | Starbucks | 4.1/5 |
![]() | The Coca-Cola Company | 4/5 |
![]() | Red Bull | 4/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Mars | 3.9/5 |
![]() | PepsiCo | 3.8/5 |
![]() | McDonald's | 3.6/5 |
Culver's Restaurants has a 4.3/5 stars for its overall company culture rated by their employees

Culver's Restaurants scored a 45 for Net Promoter Score and a 11 for Employee Net Promoter Score. NPS gauges how likely a customer of Culver's Restaurants would recommend the brand to a friend. ENPS measures how likely Culver's Restaurants employees would recommend working at Culver's Restaurants to a friend.
| 67% | Promoters |
|---|---|
| 11% | Passive |
| 22% | Detractors |
| 44% | Promoters |
|---|---|
| 23% | Passive |
| 33% | Detractors |
Culver's Restaurants is ranked #898 in the Global Top 100 Brands. It ranks just behind Rbc and just ahead of RB US.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
896 | ![]() | Genesys | ![]() | Tony Bates | Tech |
897 | ![]() | Rbc | ![]() | David McKay | Banking and Financial Services |
898 | ![]() | Culver's Restaurants | ![]() | Craig Culver | Food and Beverages |
899 | ![]() | RB US | ![]() | Laxman Narasimhan | Consumer Goods |
900 | ![]() | Kraken | ![]() | David Ripley | Banking and Financial Services |
901 | ![]() | NASCAR | ![]() | Brian France | Automotive and Transportation |
902 | ![]() | Legrand | ![]() | John Selldorff | Consumer Goods |
Culver's Restaurants is ranked #72 in the Food and Beverages Industry. It ranks just behind Sheetz and just ahead of E. & J. Gallo Winery.
| RANK | COMPANY | Location | |
|---|---|---|---|
70 | ![]() | Carl's Jr | Santa Ana, CA |
71 | ![]() | Sheetz | |
72 | ![]() | Culver's Restaurants | |
73 | ![]() | E. & J. Gallo Winery | Modesto, CA |
74 | ![]() | Drizly | Boston, MA |
75 | ![]() | Perdue Farms | Salisbury, MD |
76 | ![]() | Cold Stone Creamery | Scottsdale, AZ |