19
NPS
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Ranked
#76
Food and Beverages Brands
Brand Page
Cold Stone Creamery
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Cold Stone Creamery is ranked #76 in Food and Beverages Brands
Cold Stone Creamery is ranked #76 in Food and Beverages Brands
About Cold Stone Creamery's Brand
Cold Stone Creamery offers the Ultimate Ice Cream Experience. Cold Stone Creamery’s brand is ranked #943 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Cold Stone Creamery. When compared to other organizations within the Food and Beverages industry, Cold Stone Creamery is ranked #76. Among its major competitors, Cold Stone Creamery is ranked in 2nd place for NPS while Baskin Robbins is 1st, and Dairy Queen is 3rd.
Brand at a Glance
65%
Customer Loyalty
3.8/5
Product Quality
3.3/5
Pricing
3.5/5
Customer Service
Cold Stone Creamery Ranking
- #943 in Global Best Brands
- #76 in Food and Beverages
- #2 / 3 of its competitors
Cold Stone Creamery NPS
Cold Stone Creamery's Net Promoter Score (NPS) is a 19 with 48% Promoters, 23% Passives, and 29% Detractors. Net Promoter Score tracks whether Cold Stone Creamery's customers would recommend using the product based on a scale of -100 to 100.
Cold Stone Creamery Overall NPS
| 48% | Promoters |
|---|---|
| 23% | Passives |
| 29% | Detractors |
Cold Stone Creamery NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2024 24 | Jun 2024 | 24 |
Jul 2024 24 | Jul 2024 | 24 |
Aug 2024 22 | Aug 2024 | 22 |
Oct 2024 20 | Oct 2024 | 20 |
Dec 2024 20 | Dec 2024 | 20 |
Feb 2025 20 | Feb 2025 | 20 |
Mar 2025 21 | Mar 2025 | 21 |
Apr 2025 20 | Apr 2025 | 20 |
May 2025 22 | May 2025 | 22 |
Aug 2025 20 | Aug 2025 | 20 |
Sep 2025 20 | Sep 2025 | 20 |
Dec 2025 20 | Dec 2025 | 20 |
How Other Brands Compare
Cold Stone Creamery is ranked second for NPS among its competitors. Baskin Robbins and Dairy Queen come in first and third.
Cold Stone Creamery |  Baskin Robbins |  Dairy Queen | |
| Global Ranking | #943 | #87 | #426 |
| NPS | 19 | 28 | 4 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral |
| Valuation Updated every 24 hours for public companies | - | $8.78B | $5.22B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Cold Stone Creamery NPS by Gender
Female customers rated Cold Stone Creamery's NPS 1 points higher than Male customers.
Male
-8
Cold Stone Creamery's NPS was rated -8 by Male customers on Comparably.
23%
Promoters
46%
Passives
31%
Detractors
Female
-7
Cold Stone Creamery's NPS was rated -7 by Female customers on Comparably.
39%
Promoters
15%
Passives
46%
Detractors
Cold Stone Creamery NPS by Ethnicity
Cold Stone Creamery's NPS was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
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100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 7 | Caucasian | 7 |
African American/Black -9 | African American/Black | -9 |
Asian or Pacific Islander -16 | Asian or Pacific Islander | -16 |
Cold Stone Creamery NPS by Age
Cold Stone Creamery's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
Cold Stone Creamery NPS by Usage
Cold Stone Creamery's NPS was rated the highest by customers who have used Cold Stone Creamery's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
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100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -33 | Less than 1 Year | -33 |
1 to 2 Years 40 | 1 to 2 Years | 40 |
2 to 5 Years 0 | 2 to 5 Years | 0 |
5 to 10 Years -10 | 5 to 10 Years | -10 |
Over 10 Years -8 | Over 10 Years | -8 |
Cold Stone Creamery NPS vs. Competitors
Compared to its competitors, Cold Stone Creamery's NPS is rated right above Dairy Queen, and is preceded by Baskin Robbins.
| COMPANY | NPS Score | |
|---|---|---|
| Baskin Robbins | 28 |
| Cold Stone Creamery | 19 |
| Dairy Queen | 4 |
Cold Stone Creamery NPS vs Companies in Food and Beverages
In the Food and Beverages industry, Cold Stone Creamery's NPS is rated right above McDonald's, and is preceded by PepsiCo.
| COMPANY | NPS Score | |
|---|---|---|
 | Chick-fil-A | 55 |
 | Red Bull | 42 |
 | The Coca-Cola Company | 39 |
 | Hershey Company | 35 |
 | Starbucks | 30 |
 | Mars | 27 |
 | PepsiCo | 24 |
| Cold Stone Creamery | 19 |
 | McDonald's | 19 |
Cold Stone Creamery Customer Reviews
Out of the 7 Cold Stone Creamery customer reviews 3 were positive and 4 were constructive. Cold Stone Creamery customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Cold Stone Creamery Customer Loyalty
65%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
65% of Cold Stone Creamery users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Cold Stone Creamery Customer Loyalty Score by Gender
Male customers rated Cold Stone Creamery's Customer Loyalty score 11% higher than Female customers.
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Male
79%
Yes
Female
68%
Yes
Cold Stone Creamery Customer Loyalty Score by Ethnicity
Cold Stone Creamery's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
% who answered "Yes"
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55
out of 100
Caucasian
70
out of 100
African American/Black
85
out of 100
Asian or Pacific Islander
Cold Stone Creamery Customer Loyalty Score by Age
Cold Stone Creamery's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
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0
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40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
31-35 70% | 31-35 | 70% |
36-40 100% | 36-40 | 100% |
Cold Stone Creamery Customer Loyalty Score by Usage
Cold Stone Creamery's Customer Loyalty score was rated the highest by customers who have used Cold Stone Creamery's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Cold Stone Creamery Customer Loyalty Score by Industry
Cold Stone Creamery's Customer Loyalty score was rated 100% by Tech industry customers.
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Cold Stone Creamery Customer Loyalty vs. Competitors
Compared to its competitors, Cold Stone Creamery's Customer Loyalty score is rated right below Dairy Queen.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Baskin Robbins | 77% |
| Dairy Queen | 77% |
| Cold Stone Creamery | 65% |
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Customer Loyalty for Other Food and Beverages Brands
In the Food and Beverages industry, Cold Stone Creamery's Customer Loyalty score is rated right below Mars.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Chick-fil-A | 87% |
| The Coca-Cola Company | 85% |
| PepsiCo | 82% |
| Red Bull | 81% |
| Hershey Company | 81% |
| McDonald's | 79% |
| Starbucks | 78% |
| Mars | 78% |
| Cold Stone Creamery | 65% |
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Cold Stone Creamery Product Quality
3.8/5
Cold Stone Creamery has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Cold Stone Creamery Product Information
Cold Stone Creamery’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Cold Stone Creamery's product the highest.
- Company Size
- 51-200 Employees
Industry
Tech
Food and Beverages
Quick Insights into Cold Stone Creamery Product Quality
Cold Stone Creamery's Product Quality score was rated highest by customers who have used Cold Stone Creamery's products/services for 1 to 2 Years, and rated lowest by customers ages 36-40.
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Ranked Cold Stone Creamery Product Quality the Highest
Ranked Cold Stone Creamery Product Quality the Lowest
Cold Stone Creamery Product Quality Score by Gender
Cold Stone Creamery's Product Quality score was rated 3.2 by both Female and Male customers on Comparably.
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Male
3.2/5
Female
3.2/5
Cold Stone Creamery Product Quality Score by Ethnicity
Cold Stone Creamery's Product Quality score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 2.9 | Asian or Pacific Islander | 2.9 |
Cold Stone Creamery Product Quality Score by Age
Cold Stone Creamery's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
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| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
31-35 2.6 | 31-35 | 2.6 |
36-40 2.5 | 36-40 | 2.5 |
Cold Stone Creamery Product Quality Score by Usage
Cold Stone Creamery's Product Quality score was rated the highest by customers who have used Cold Stone Creamery's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Cold Stone Creamery Product Quality Score by Industry
Cold Stone Creamery's Product Quality score was rated 3.4 stars by Tech industry customers.
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Cold Stone Creamery Product Quality vs. Competitors
Compared to its competitors, Cold Stone Creamery's Product Quality score is rated right above Dairy Queen, and is preceded by Baskin Robbins.
| COMPANY | Product Quality Score | |
|---|---|---|
| Baskin Robbins | 4.1/5 |
| Cold Stone Creamery | 3.8/5 |
| Dairy Queen | 3.3/5 |
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Product Quality for Other Food and Beverages Brands
In the Food and Beverages industry, Cold Stone Creamery's Product Quality score is rated right above McDonald's, and is preceded by PepsiCo.
| COMPANY | Product Quality Score | |
|---|---|---|
| Chick-fil-A | 4.3/5 |
| The Coca-Cola Company | 4.2/5 |
| Red Bull | 4.2/5 |
| Starbucks | 4.1/5 |
| Hershey Company | 4.1/5 |
| Mars | 4/5 |
| PepsiCo | 4/5 |
| Cold Stone Creamery | 3.8/5 |
| McDonald's | 3.7/5 |
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Cold Stone Creamery Pricing
Cold Stone Creamery ROI & Value For Money
3.3/5
Cold Stone Creamery has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Cold Stone Creamery Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Cold Stone Creamery ROI
Cold Stone Creamery's ROI score was rated highest by customers who have used Cold Stone Creamery's products/services for 1 to 2 Years, and rated lowest by customers who have used Cold Stone Creamery's products/services for 5 to 10 Years.
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Ranked Cold Stone Creamery ROI the Highest
Ranked Cold Stone Creamery ROI the Lowest
Cold Stone Creamery ROI Score by Gender
Male customers rated Cold Stone Creamery's ROI score 0.1 stars higher than Female customers.
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Male
2.8/5
Female
2.7/5
Cold Stone Creamery ROI Score by Ethnicity
Cold Stone Creamery's ROI score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
African American/Black 2.9 | African American/Black | 2.9 |
Asian or Pacific Islander 2.4 | Asian or Pacific Islander | 2.4 |
Cold Stone Creamery ROI Score by Age
Cold Stone Creamery's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
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| Summary | Age | Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
31-35 2.5 | 31-35 | 2.5 |
36-40 2.3 | 36-40 | 2.3 |
Cold Stone Creamery ROI Score by Usage
Cold Stone Creamery's ROI score was rated the highest by customers who have used Cold Stone Creamery's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Cold Stone Creamery ROI Score by Industry
Cold Stone Creamery's ROI score was rated 3.2 stars by Tech industry customers.
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Cold Stone Creamery Pricing vs. Competitors
Compared to its competitors, Cold Stone Creamery's ROI score is rated right above Dairy Queen, and is preceded by Baskin Robbins.
| COMPANY | Pricing Score | |
|---|---|---|
| Baskin Robbins | 3.6/5 |
| Cold Stone Creamery | 3.3/5 |
| Dairy Queen | 3/5 |
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ROI for Other Food and Beverages Brands
In the Food and Beverages industry, Cold Stone Creamery's ROI score is rated right below McDonald's.
| COMPANY | Pricing Score | |
|---|---|---|
| Chick-fil-A | 4.1/5 |
| The Coca-Cola Company | 3.9/5 |
| Hershey Company | 3.9/5 |
| Red Bull | 3.8/5 |
| Mars | 3.8/5 |
| PepsiCo | 3.8/5 |
| Starbucks | 3.6/5 |
| McDonald's | 3.6/5 |
| Cold Stone Creamery | 3.3/5 |
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Cold Stone Creamery Customer Satisfaction (CSAT)
Cold Stone Creamery Customer Satisfaction (CSAT) Score
71 / 100
Cold Stone Creamery has an overall Customer Satisfaction score of 71 rated by its users and customers.
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Very Satisfied
41%
Satisfied
30%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
3%
Very Dissatisfied
21%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Cold Stone Creamery Customer Satisfaction
Cold Stone Creamery's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers ages 36-40.
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Ranked Cold Stone Creamery Customer Satisfaction the Highest
Ranked Cold Stone Creamery Customer Satisfaction the Lowest
Cold Stone Creamery Customer Satisfaction Score by Gender
Male customers rated Cold Stone Creamery's Customer Satisfaction score 5 points higher than Female customers.
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58 / 100
MaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 8% | |
Very Dissatisfied | 34% |
53 / 100
FemaleVery Satisfied | 38% | |
|---|---|---|
Satisfied | 15% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 0% | |
Very Dissatisfied | 39% |
Cold Stone Creamery Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Cold Stone Creamery's Customer Satisfaction (CSAT) score was rated 64% according to Caucasian users and customers.
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64 / 100
Very Satisfied
50%
Satisfied
14%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
36%
CSAT according to African American/Black
Cold Stone Creamery's Customer Satisfaction (CSAT) score was rated 50% according to African American/Black users and customers.
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50 / 100
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
8%
Very Dissatisfied
34%
CSAT according to Asian or Pacific Islander
Cold Stone Creamery's Customer Satisfaction (CSAT) score was rated 60% according to Asian or Pacific Islander users and customers.
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60 / 100
Very Satisfied
20%
Satisfied
40%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
40%
Cold Stone Creamery Customer Satisfaction Score by Age
Cold Stone Creamery's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
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| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 86% | |||||||||||||||
| 31-35 | 50% | |||||||||||||||
| 36-40 | 20% |
Cold Stone Creamery Customer Satisfaction Score by Usage
Cold Stone Creamery's Customer Satisfaction score was rated the highest by customers who have used Cold Stone Creamery's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Cold Stone Creamery Customer Satisfaction vs. Competitors
Compared to its competitors, Cold Stone Creamery's Customer Satisfaction score is rated right above Dairy Queen, and is preceded by Baskin Robbins.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Baskin Robbins | 80% |
| Cold Stone Creamery | 71% |
| Dairy Queen | 55% |
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Customer Satisfaction for Other Food and Beverages Brands
In the Food and Beverages industry, Cold Stone Creamery's Customer Satisfaction score is rated right below McDonald's.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| The Coca-Cola Company | 87% |
| Starbucks | 84% |
| Red Bull | 82% |
| Chick-fil-A | 81% |
| Hershey Company | 80% |
| PepsiCo | 79% |
| Mars | 74% |
| McDonald's | 72% |
| Cold Stone Creamery | 71% |
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Cold Stone Creamery Customer Service
3.5/5
Cold Stone Creamery has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About Cold Stone Creamery's Customer Service
Address
Scottsdale, AZ United States of America
Website
https://www.coldstonecreamery.com/
Phone Number
866-4-MIXINS
Quick Insights into Cold Stone Creamery Customer Service
Cold Stone Creamery's Customer Service score was rated highest by customers who have used Cold Stone Creamery's products/services for 1 to 2 Years, and rated lowest by customers ages 36-40.
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Ranked Cold Stone Creamery Customer Service the Highest
Ranked Cold Stone Creamery Customer Service the Lowest
Cold Stone Creamery Customer Service Score by Gender
Male customers rated Cold Stone Creamery's Customer Service score 0.6 stars higher than Female customers.
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Male
3.1/5
Female
2.5/5
Cold Stone Creamery Customer Service Score by Ethnicity
Cold Stone Creamery's Customer Service score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
African American/Black 2.6 | African American/Black | 2.6 |
Asian or Pacific Islander 2.7 | Asian or Pacific Islander | 2.7 |
Cold Stone Creamery Customer Service Score by Age
Cold Stone Creamery's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
31-35 2.4 | 31-35 | 2.4 |
36-40 2.1 | 36-40 | 2.1 |
Cold Stone Creamery Customer Service Score by Usage
Cold Stone Creamery's Customer Service score was rated the highest by customers who have used Cold Stone Creamery's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Cold Stone Creamery Customer Service Score by Industry
Cold Stone Creamery's Customer Service score was rated 3.5 stars by Tech industry customers.
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Cold Stone Creamery Customer Service vs. Competitors
Compared to its competitors, Cold Stone Creamery's Customer Service score is rated right above Dairy Queen, and is preceded by Baskin Robbins.
| COMPANY | Customer Service Score | |
|---|---|---|
| Baskin Robbins | 3.8/5 |
| Cold Stone Creamery | 3.5/5 |
| Dairy Queen | 3.2/5 |
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Customer Service for Other Food and Beverages Brands
In the Food and Beverages industry, Cold Stone Creamery's Customer Service score is rated right below McDonald's.
| COMPANY | Customer Service Score | |
|---|---|---|
| Chick-fil-A | 4.3/5 |
| Starbucks | 4.1/5 |
| The Coca-Cola Company | 4/5 |
| Red Bull | 4/5 |
| Hershey Company | 3.9/5 |
| Mars | 3.9/5 |
| PepsiCo | 3.8/5 |
| McDonald's | 3.6/5 |
| Cold Stone Creamery | 3.5/5 |
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Cold Stone Creamery as an Employer
3.1/5
Cold Stone Creamery has a 3.1/5 stars for its overall company culture rated by their employees
bottom
25%
Consumer vs. Employees
Cold Stone Creamery scored a 19 for Net Promoter Score and a -10 for Employee Net Promoter Score. NPS gauges how likely a customer of Cold Stone Creamery would recommend the brand to a friend. ENPS measures how likely Cold Stone Creamery employees would recommend working at Cold Stone Creamery to a friend.
Net Promoter Score
19
NPS Score
| 48% | Promoters |
|---|---|
| 23% | Passive |
| 29% | Detractors |
Employee Net Promoter Score
-10
eNPS Score
| 35% | Promoters |
|---|---|
| 20% | Passive |
| 45% | Detractors |
Global Ranking Snapshot
Cold Stone Creamery is ranked #943 in the Global Top 100 Brands. It ranks just behind Klaviyo and just ahead of Fila.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
941 |  | Flipkart |  | Kalyan Krishnamurthy | Tech |
942 |  | Klaviyo |  | Andrew Bialecki | Tech |
943 | | Cold Stone Creamery | | Doug Ducey | Food and Beverages |
944 |  | Fila |  | Yoon-Soo Yoon | Fashion and Beauty |
945 |  | Spin Master |  | Max Rangel | Consumer Goods |
946 |  | Boar's Head |  | Food and Beverages | |
947 |  | Dolls Kill |  | Bobby Farahi | Retail |
Food and Beverages Ranking Snapshot
Cold Stone Creamery is ranked #76 in the Food and Beverages Industry. It ranks just behind Perdue Farms and just ahead of Boar's Head.
| RANK | COMPANY | Location | |
|---|---|---|---|
74 |  | Drizly | Boston, MA |
75 |  | Perdue Farms | Salisbury, MD |
76 | | Cold Stone Creamery | Scottsdale, AZ |
77 | | Boar's Head | |
78 |  | Carrabba's Italian Grill | |
79 |  | Raising Cane's | Baton Rouge, LA |
80 |  | Engro Foods |
