11
NPS
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Ranked
#17
Food and Beverages Brands
Brand Page
Campbell Soup Company
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Campbell Soup Company is ranked #17 in Food and Beverages Brands
Campbell Soup Company is ranked #17 in Food and Beverages Brands
About Campbell Soup Company's Brand
Campbell Soup Company (Campbell) together with its subsidiaries, is a manufacturer and marketer of branded convenience food products Campbell Soup Company’s brand is ranked #190 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Campbell Soup Company. When compared to other organizations within the Food and Beverages industry, Campbell Soup Company is ranked #17. Among its major competitors, Campbell Soup Company is ranked in 4th place for NPS while WhiteWave Foods is 1st, and General Mills Inc. is 2nd.Their current market cap is $14.03B
Brand at a Glance
74%
Customer Loyalty
3.8/5
Product Quality
3.6/5
Pricing
3.6/5
Customer Service
Campbell Soup Company CMO
Greg Shewchuk
Mr. Greg Shewchuk has been Senior Vice President, Chief Marketing and Commercial Officer for Americas Simple Meals & Beverages at Campbell Soup Company effective March 7, 2016. Mr. Shewchuk served as the Chief Marketing Officer and Senior Vice President of Global Marketing of Mead Johnson Nutrition Company. Previously, he was Vice President, Innovation, North American Snacks at Mondelez / Kraft US. He has also held marketing leadership roles at Cadbury, where he was Vice-President of Global Gum Category; Diageo, as Director, Global Brand Development; and at Unilever in the US and Canada.
Campbell Soup Company Ranking
- #17 in Food and Beverages
- #3 / 4 of its competitors
Campbell Soup Company NPS
Campbell Soup Company's Net Promoter Score (NPS) is a 11 with 45% Promoters, 21% Passives, and 34% Detractors. Net Promoter Score tracks whether Campbell Soup Company's customers would recommend using the product based on a scale of -100 to 100.
Campbell Soup Company Overall NPS
| 45% | Promoters |
|---|---|
| 21% | Passives |
| 34% | Detractors |
Campbell Soup Company NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2024 14 | Aug 2024 | 14 |
Sep 2024 14 | Sep 2024 | 14 |
Oct 2024 14 | Oct 2024 | 14 |
Nov 2024 11 | Nov 2024 | 11 |
Dec 2024 12 | Dec 2024 | 12 |
Jan 2025 12 | Jan 2025 | 12 |
Feb 2025 11 | Feb 2025 | 11 |
Mar 2025 11 | Mar 2025 | 11 |
May 2025 12 | May 2025 | 12 |
Sep 2025 12 | Sep 2025 | 12 |
Nov 2025 10 | Nov 2025 | 10 |
Dec 2025 9 | Dec 2025 | 9 |
How Other Brands Compare
Campbell Soup Company is ranked third for NPS among its competitors. General Mills Inc. and The Kraft Heinz Company come in first and second, with Blue Apron coming in at #4. Among those competitors, it is the third most valued company behind The Kraft Heinz Company.
Campbell Soup Company |  General Mills Inc. |  The Kraft Heinz Company |  Blue Apron | |
| Global Ranking | #190 | #112 | #203 | #- |
| NPS | 11 | 30 | 13 | 10 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $14.03B | $34.55B | $48.93B | $90.36M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Campbell Soup Company NPS by Gender
Female customers rated Campbell Soup Company's NPS 4 points higher than Male customers.
Male
3
Campbell Soup Company's NPS was rated 3 by Male customers on Comparably.
34%
Promoters
35%
Passives
31%
Detractors
Female
7
Campbell Soup Company's NPS was rated 7 by Female customers on Comparably.
44%
Promoters
19%
Passives
37%
Detractors
Campbell Soup Company NPS by Ethnicity
Campbell Soup Company's NPS was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 14 | Caucasian | 14 |
Hispanic or Latino -39 | Hispanic or Latino | -39 |
African American/Black 31 | African American/Black | 31 |
Asian or Pacific Islander -20 | Asian or Pacific Islander | -20 |
Other -21 | Other | -21 |
Campbell Soup Company NPS by Age
Campbell Soup Company's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
Campbell Soup Company NPS by Usage
Campbell Soup Company's NPS was rated the highest by customers who have used Campbell Soup Company's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -16 | Less than 1 Year | -16 |
1 to 2 Years -26 | 1 to 2 Years | -26 |
2 to 5 Years 25 | 2 to 5 Years | 25 |
5 to 10 Years 20 | 5 to 10 Years | 20 |
Over 10 Years 11 | Over 10 Years | 11 |
Campbell Soup Company NPS vs. Competitors
Compared to its competitors, Campbell Soup Company's NPS is rated right above Blue Apron, and is preceded by The Kraft Heinz Company.
| COMPANY | NPS Score | |
|---|---|---|
 | WhiteWave Foods | 100 |
| General Mills Inc. | 30 |
| The Kraft Heinz Company | 13 |
| Campbell Soup Company | 11 |
| Blue Apron | 10 |
 | Pepperidge Farm | 5 |
Campbell Soup Company NPS vs Companies in Food and Beverages
In the Food and Beverages industry, Campbell Soup Company's NPS is rated right below McDonald's.
| COMPANY | NPS Score | |
|---|---|---|
 | Chick-fil-A | 55 |
 | Red Bull | 42 |
 | The Coca-Cola Company | 39 |
 | Hershey Company | 35 |
 | Starbucks | 30 |
 | Mars | 27 |
 | PepsiCo | 24 |
 | McDonald's | 19 |
| Campbell Soup Company | 11 |
Campbell Soup Company Customer Reviews
Out of the 27 Campbell Soup Company customer reviews 19 were positive and 8 were constructive. Campbell Soup Company customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Campbell Soup Company Customer Loyalty
74%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
74% of Campbell Soup Company users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Campbell Soup Company Customer Loyalty Score by Gender
Female customers rated Campbell Soup Company's Customer Loyalty score 10% higher than Male customers.
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Male
66%
Yes
Female
76%
Yes
Campbell Soup Company Customer Loyalty Score by Ethnicity
Campbell Soup Company's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Campbell Soup Company.
76
out of 100
Caucasian
44
out of 100
Hispanic or Latino
72
out of 100
African American/Black
82
out of 100
Asian or Pacific Islander
68
out of 100
Other
Campbell Soup Company Customer Loyalty Score by Age
Campbell Soup Company's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 18-25.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 46% | 18-25 | 46% |
26-30 84% | 26-30 | 84% |
31-35 70% | 31-35 | 70% |
36-40 60% | 36-40 | 60% |
41-45 67% | 41-45 | 67% |
46-50 79% | 46-50 | 79% |
51-55 85% | 51-55 | 85% |
56-60 90% | 56-60 | 90% |
61-65 82% | 61-65 | 82% |
66+ 80% | 66+ | 80% |
Campbell Soup Company Customer Loyalty Score by Usage
Campbell Soup Company's Customer Loyalty score was rated the highest by customers who have used Campbell Soup Company's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Campbell Soup Company Customer Loyalty Score by Industry
Campbell Soup Company's Customer Loyalty score was rated the highest by Legal industry customers, and the lowest by Tech industry customers.
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Campbell Soup Company Customer Loyalty vs. Competitors
Compared to its competitors, Campbell Soup Company's Customer Loyalty score is rated right above Blue Apron, and is preceded by The Kraft Heinz Company.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Pepperidge Farm | 81% |
| General Mills Inc. | 74% |
| The Kraft Heinz Company | 74% |
| Campbell Soup Company | 74% |
| Blue Apron | 66% |
| WhiteWave Foods | 55% |
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Customer Loyalty for Other Food and Beverages Brands
In the Food and Beverages industry, Campbell Soup Company's Customer Loyalty score is rated right below Mars.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Chick-fil-A | 87% |
| The Coca-Cola Company | 85% |
| PepsiCo | 82% |
| Red Bull | 81% |
| Hershey Company | 81% |
| McDonald's | 79% |
| Starbucks | 78% |
| Mars | 78% |
| Campbell Soup Company | 74% |
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Campbell Soup Company Product Quality
3.8/5
Campbell Soup Company has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Campbell Soup Company Product Information
Campbell Soup Company’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Legal industry rated Campbell Soup Company's product the highest. Reviewers from the Tech industry rated Campbell Soup Company the lowest at 3.2.
- Company Size
- 10,000+ Employees
Industry
Food and Beverages
Quick Insights into Campbell Soup Company Product Quality
Campbell Soup Company's Product Quality score was rated highest by customers from the Legal industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked Campbell Soup Company Product Quality the Highest
Ranked Campbell Soup Company Product Quality the Lowest
Campbell Soup Company Product Quality Score by Gender
Campbell Soup Company's Product Quality score was rated 3.8 by both Female and Male customers on Comparably.
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Male
3.8/5
Female
3.8/5
Campbell Soup Company Product Quality Score by Ethnicity
Campbell Soup Company's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 3.4 | Other | 3.4 |
Campbell Soup Company Product Quality Score by Age
Campbell Soup Company's Product Quality score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4.1 | 26-30 | 4.1 |
31-35 4 | 31-35 | 4 |
36-40 3.2 | 36-40 | 3.2 |
41-45 4 | 41-45 | 4 |
46-50 3.7 | 46-50 | 3.7 |
51-55 4.2 | 51-55 | 4.2 |
56-60 3.5 | 56-60 | 3.5 |
61-65 4.6 | 61-65 | 4.6 |
66+ 3.2 | 66+ | 3.2 |
Campbell Soup Company Product Quality Score by Usage
Campbell Soup Company's Product Quality score was rated the highest by customers who have used Campbell Soup Company's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Campbell Soup Company Product Quality Score by Industry
Campbell Soup Company's Product Quality score was rated the highest by Legal industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Campbell Soup Company Product Quality vs. Competitors
Compared to its competitors, Campbell Soup Company's Product Quality score is rated right above Pepperidge Farm, and is preceded by The Kraft Heinz Company.
| COMPANY | Product Quality Score | |
|---|---|---|
| General Mills Inc. | 3.9/5 |
| Blue Apron | 3.9/5 |
| The Kraft Heinz Company | 3.8/5 |
| Campbell Soup Company | 3.8/5 |
| Pepperidge Farm | 3.6/5 |
| WhiteWave Foods | 3.2/5 |
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Product Quality for Other Food and Beverages Brands
In the Food and Beverages industry, Campbell Soup Company's Product Quality score is rated right above McDonald's, and is preceded by PepsiCo.
| COMPANY | Product Quality Score | |
|---|---|---|
| Chick-fil-A | 4.3/5 |
| The Coca-Cola Company | 4.2/5 |
| Red Bull | 4.2/5 |
| Starbucks | 4.1/5 |
| Hershey Company | 4.1/5 |
| Mars | 4/5 |
| PepsiCo | 4/5 |
| Campbell Soup Company | 3.8/5 |
| McDonald's | 3.7/5 |
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Campbell Soup Company Pricing
Campbell Soup Company ROI & Value For Money
3.6/5
Campbell Soup Company has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Campbell Soup Company Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business and Consumer Services industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Campbell Soup Company.
Quick Insights into Campbell Soup Company ROI
Campbell Soup Company's ROI score was rated highest by customers ages 31-35, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked Campbell Soup Company ROI the Highest
Ranked Campbell Soup Company ROI the Lowest
Campbell Soup Company ROI Score by Gender
Female customers rated Campbell Soup Company's ROI score 0.1 stars higher than Male customers.
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Male
3.5/5
Female
3.6/5
Campbell Soup Company ROI Score by Ethnicity
Campbell Soup Company's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 3.7 | Hispanic or Latino | 3.7 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 3.5 | Other | 3.5 |
Campbell Soup Company ROI Score by Age
Campbell Soup Company's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 3.7 | 26-30 | 3.7 |
31-35 4.5 | 31-35 | 4.5 |
36-40 3.1 | 36-40 | 3.1 |
41-45 4 | 41-45 | 4 |
46-50 3.6 | 46-50 | 3.6 |
51-55 3.8 | 51-55 | 3.8 |
56-60 3 | 56-60 | 3 |
61-65 4.1 | 61-65 | 4.1 |
66+ 2.5 | 66+ | 2.5 |
Campbell Soup Company ROI Score by Usage
Campbell Soup Company's ROI score was rated the highest by customers who have used Campbell Soup Company's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Campbell Soup Company ROI Score by Industry
Campbell Soup Company's ROI score was rated the highest by Business and Consumer Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Campbell Soup Company Pricing vs. Competitors
Compared to its competitors, Campbell Soup Company's ROI score is rated right above Pepperidge Farm, and is preceded by The Kraft Heinz Company.
| COMPANY | Pricing Score | |
|---|---|---|
| WhiteWave Foods | 4.5/5 |
| General Mills Inc. | 3.8/5 |
| Blue Apron | 3.7/5 |
| The Kraft Heinz Company | 3.6/5 |
| Campbell Soup Company | 3.6/5 |
| Pepperidge Farm | 3.1/5 |
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ROI for Other Food and Beverages Brands
In the Food and Beverages industry, Campbell Soup Company's ROI score is rated right above Starbucks, and is preceded by PepsiCo.
| COMPANY | Pricing Score | |
|---|---|---|
| Chick-fil-A | 4.1/5 |
| The Coca-Cola Company | 3.9/5 |
| Hershey Company | 3.9/5 |
| Red Bull | 3.8/5 |
| Mars | 3.8/5 |
| PepsiCo | 3.8/5 |
| Campbell Soup Company | 3.6/5 |
| Starbucks | 3.6/5 |
| McDonald's | 3.6/5 |
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Campbell Soup Company Customer Satisfaction (CSAT)
Campbell Soup Company Customer Satisfaction (CSAT) Score
68 / 100
Campbell Soup Company has an overall Customer Satisfaction score of 68 rated by its users and customers.
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Very Satisfied
31%
Satisfied
37%
Neither Satisfied nor Dissatisfied
18%
Dissatisfied
4%
Very Dissatisfied
10%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Campbell Soup Company Customer Satisfaction
Campbell Soup Company's Customer Satisfaction score was rated highest by customers ages 61-65, and rated lowest by customers ages 66+.
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Ranked Campbell Soup Company Customer Satisfaction the Highest
Ranked Campbell Soup Company Customer Satisfaction the Lowest
Campbell Soup Company Customer Satisfaction Score by Gender
Female customers rated Campbell Soup Company's Customer Satisfaction score 18 points higher than Male customers.
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62 / 100
MaleVery Satisfied | 34% | |
|---|---|---|
Satisfied | 28% | |
Neither Satisfied nor Dissatisfied | 18% | |
Dissatisfied | 3% | |
Very Dissatisfied | 17% |
80 / 100
FemaleVery Satisfied | 35% | |
|---|---|---|
Satisfied | 45% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 4% | |
Very Dissatisfied | 6% |
Campbell Soup Company Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Campbell Soup Company's Customer Satisfaction (CSAT) score was rated 74% according to Caucasian users and customers.
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74 / 100
Very Satisfied
34%
Satisfied
40%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
5%
Very Dissatisfied
18%
CSAT according to Hispanic or Latino
Campbell Soup Company's Customer Satisfaction (CSAT) score was rated 83% according to Hispanic or Latino users and customers.
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83 / 100
Very Satisfied
33%
Satisfied
50%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
Campbell Soup Company's Customer Satisfaction (CSAT) score was rated 79% according to African American/Black users and customers.
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79 / 100
Very Satisfied
36%
Satisfied
43%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
7%
CSAT according to Asian or Pacific Islander
Campbell Soup Company's Customer Satisfaction (CSAT) score was rated 80% according to Asian or Pacific Islander users and customers.
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80 / 100
Very Satisfied
20%
Satisfied
60%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Campbell Soup Company's Customer Satisfaction (CSAT) score was rated 46% according to Other users and customers.
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46 / 100
Very Satisfied
38%
Satisfied
8%
Neither Satisfied nor Dissatisfied
46%
Dissatisfied
8%
Very Dissatisfied
0%
Campbell Soup Company Customer Satisfaction Score by Age
Campbell Soup Company's Customer Satisfaction score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 80% | |||||||||||||||
| 26-30 | 89% | |||||||||||||||
| 36-40 | 67% | |||||||||||||||
| 41-45 | 78% | |||||||||||||||
| 46-50 | 66% | |||||||||||||||
| 51-55 | 83% | |||||||||||||||
| 56-60 | 72% | |||||||||||||||
| 61-65 | 100% | |||||||||||||||
| 66+ | 22% |
Campbell Soup Company Customer Satisfaction Score by Usage
Campbell Soup Company's Customer Satisfaction score was rated the highest by customers who have used Campbell Soup Company's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Campbell Soup Company Customer Satisfaction Score by Industry
Campbell Soup Company's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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}Campbell Soup Company Customer Satisfaction vs. Competitors
Compared to its competitors, Campbell Soup Company's Customer Satisfaction score is rated right above Pepperidge Farm, and is preceded by The Kraft Heinz Company.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| General Mills Inc. | 77% |
| Blue Apron | 76% |
| The Kraft Heinz Company | 74% |
| Campbell Soup Company | 68% |
| Pepperidge Farm | 63% |
| WhiteWave Foods | 50% |
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Customer Satisfaction for Other Food and Beverages Brands
In the Food and Beverages industry, Campbell Soup Company's Customer Satisfaction score is rated right below McDonald's.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| The Coca-Cola Company | 87% |
| Starbucks | 84% |
| Red Bull | 83% |
| Chick-fil-A | 81% |
| Hershey Company | 80% |
| PepsiCo | 79% |
| Mars | 74% |
| McDonald's | 72% |
| Campbell Soup Company | 68% |
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Campbell Soup Company Customer Service
3.6/5
Campbell Soup Company has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About Campbell Soup Company's Customer Service
Address
1 Campbell Place, Camden, NJ
Website
http://www.campbellsoupcompany.com/
Phone Number
856-342-4800
Quick Insights into Campbell Soup Company Customer Service
Campbell Soup Company's Customer Service score was rated highest by customers ages 31-35, and rated lowest by customers from the Marketing, Advertising and Research industry.
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Ranked Campbell Soup Company Customer Service the Highest
Ranked Campbell Soup Company Customer Service the Lowest
Campbell Soup Company Customer Service Score by Gender
Female customers rated Campbell Soup Company's Customer Service score 0.1 stars higher than Male customers.
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Male
3.4/5
Female
3.5/5
Campbell Soup Company Customer Service Score by Ethnicity
Campbell Soup Company's Customer Service score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 3.7 | Hispanic or Latino | 3.7 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 3.3 | Asian or Pacific Islander | 3.3 |
Other 3.4 | Other | 3.4 |
Campbell Soup Company Customer Service Score by Age
Campbell Soup Company's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
26-30 4 | 26-30 | 4 |
31-35 4.5 | 31-35 | 4.5 |
36-40 2.9 | 36-40 | 2.9 |
41-45 3.9 | 41-45 | 3.9 |
46-50 3.6 | 46-50 | 3.6 |
51-55 3.8 | 51-55 | 3.8 |
56-60 2.9 | 56-60 | 2.9 |
61-65 4 | 61-65 | 4 |
66+ 2.6 | 66+ | 2.6 |
Campbell Soup Company Customer Service Score by Usage
Campbell Soup Company's Customer Service score was rated the highest by customers who have used Campbell Soup Company's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Campbell Soup Company Customer Service Score by Industry
Campbell Soup Company's Customer Service score was rated the highest by Retail industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Campbell Soup Company Customer Service vs. Competitors
Compared to its competitors, Campbell Soup Company's Customer Service score is rated right above Pepperidge Farm, and is preceded by The Kraft Heinz Company.
| COMPANY | Customer Service Score | |
|---|---|---|
| WhiteWave Foods | 4.5/5 |
| General Mills Inc. | 3.9/5 |
| Blue Apron | 3.9/5 |
| The Kraft Heinz Company | 3.6/5 |
| Campbell Soup Company | 3.6/5 |
| Pepperidge Farm | 3.2/5 |
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Customer Service for Other Food and Beverages Brands
In the Food and Beverages industry, Campbell Soup Company's Customer Service score is rated right above McDonald's, and is preceded by PepsiCo.
| COMPANY | Customer Service Score | |
|---|---|---|
| Chick-fil-A | 4.3/5 |
| Starbucks | 4.1/5 |
| The Coca-Cola Company | 4/5 |
| Red Bull | 4/5 |
| Hershey Company | 3.9/5 |
| Mars | 3.9/5 |
| PepsiCo | 3.8/5 |
| Campbell Soup Company | 3.6/5 |
| McDonald's | 3.6/5 |
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Campbell Soup Company as an Employer
2.5/5
Campbell Soup Company has a 2.5/5 stars for its overall company culture rated by their employees
bottom
25%
CEO of Campbell Soup Company
In the Bottom 25% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Campbell Soup Company scored a 11 for Net Promoter Score and a -13 for Employee Net Promoter Score. NPS gauges how likely a customer of Campbell Soup Company would recommend the brand to a friend. ENPS measures how likely Campbell Soup Company employees would recommend working at Campbell Soup Company to a friend.
Net Promoter Score
11
NPS Score
| 45% | Promoters |
|---|---|
| 21% | Passive |
| 34% | Detractors |
Employee Net Promoter Score
-13
eNPS Score
| 35% | Promoters |
|---|---|
| 17% | Passive |
| 48% | Detractors |
Global Ranking Snapshot
Campbell Soup Company is ranked #190 in the Global Top 100 Brands. It ranks just behind Zillow and just ahead of Clorox.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
188 |  | Kaiser Permanente |  | Gregory Adams | Health and Wellness |
189 |  | Zillow |  | Rich Barton | Tech |
190 | | Campbell Soup Company | | Mark A. Clouse | Food and Beverages |
191 |  | Clorox |  | Linda Rendle | Consumer Goods |
192 |  | Eli Lilly and Company |  | David Ricks | Health and Wellness |
193 |  | Goodyear |  | Richard Kramer | Energy and Manufacturing |
194 |  | Skechers U.S.A. |  | Robert Greenberg | Retail |
Food and Beverages Ranking Snapshot
Campbell Soup Company is ranked #17 in the Food and Beverages Industry. It ranks just behind Tyson Foods and just ahead of The Kraft Heinz Company.
| RANK | COMPANY | Location | |
|---|---|---|---|
15 |  | Pizza Hut | Plano, TX |
16 |  | Tyson Foods | Springdale, AR |
17 | | Campbell Soup Company | Camden, NJ |
18 | | The Kraft Heinz Company | Chicago, IL |
19 |  | Dole Food Company | Westlake Village, CA |
20 |  | Tim Hortons | Oakville, CT |
21 |  | Dennys | Spartanburg, SC |
