5
NPS
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Pepperidge Farm
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About Pepperidge Farm's Brand
Pepperidge Farm is an American commercial bakery founded in 1937 Among its major competitors, Pepperidge Farm is ranked in 3rd place for NPS while Trader Joe's is 1st, and Campbell Soup Company is 2nd.
Brand at a Glance
81%
Customer Loyalty
3.6/5
Product Quality
3.1/5
Pricing
3.2/5
Customer Service
Pepperidge Farm Ranking
- #3 / 4 of its competitors
Pepperidge Farm NPS
Pepperidge Farm's Net Promoter Score (NPS) is a 5 with 46% Promoters, 13% Passives, and 41% Detractors. Net Promoter Score tracks whether Pepperidge Farm's customers would recommend using the product based on a scale of -100 to 100.
Pepperidge Farm Overall NPS
| 46% | Promoters |
|---|---|
| 13% | Passives |
| 41% | Detractors |
Pepperidge Farm NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2024 9 | May 2024 | 9 |
Jun 2024 9 | Jun 2024 | 9 |
Jul 2024 9 | Jul 2024 | 9 |
Aug 2024 8 | Aug 2024 | 8 |
Oct 2024 6 | Oct 2024 | 6 |
Nov 2024 6 | Nov 2024 | 6 |
Jan 2025 5 | Jan 2025 | 5 |
Jul 2025 5 | Jul 2025 | 5 |
Sep 2025 3 | Sep 2025 | 3 |
Oct 2025 5 | Oct 2025 | 5 |
Nov 2025 5 | Nov 2025 | 5 |
Jan 2026 4 | Jan 2026 | 4 |
How Other Brands Compare
Pepperidge Farm is ranked third for NPS among its competitors. Trader Joe's and Campbell Soup Company come in first and second, with Keebler Foods coming in at #4.
Pepperidge Farm |  Trader Joe's |  Campbell Soup Company |  Keebler Foods | |
| Global Ranking | #- | #11 | #190 | #- |
| NPS | 5 | 46 | 11 | - |
| Valuation Updated every 24 hours for public companies | - | - | $14.03B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Pepperidge Farm NPS by Gender
Female customers rated Pepperidge Farm's NPS 5 points higher than Male customers.
Male
-13
Pepperidge Farm's NPS was rated -13 by Male customers on Comparably.
40%
Promoters
7%
Passives
53%
Detractors
Female
-8
Pepperidge Farm's NPS was rated -8 by Female customers on Comparably.
46%
Promoters
0%
Passives
54%
Detractors
Pepperidge Farm NPS by Ethnicity
Pepperidge Farm's NPS was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 25 | Caucasian | 25 |
Hispanic or Latino -100 | Hispanic or Latino | -100 |
African American/Black 0 | African American/Black | 0 |
Other -42 | Other | -42 |
Pepperidge Farm NPS by Age
Pepperidge Farm's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 31-35.
Pepperidge Farm NPS by Usage
Pepperidge Farm's NPS was rated the highest by customers who have used Pepperidge Farm's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years -50 | 2 to 5 Years | -50 |
Over 10 Years 5 | Over 10 Years | 5 |
Pepperidge Farm NPS vs. Competitors
Compared to its competitors, Pepperidge Farm's NPS is rated right above Keebler Foods, and is preceded by Campbell Soup Company.
| COMPANY | NPS Score | |
|---|---|---|
| Trader Joe's | 46 |
| Campbell Soup Company | 11 |
| Pepperidge Farm | 5 |
| Keebler Foods | N/A |
| Young & Rubicam (Y&R) | N/A |
Pepperidge Farm Customer Reviews
Out of the 3 Pepperidge Farm customer reviews 3 were positive and 0 were constructive. Pepperidge Farm customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Pepperidge Farm Customer Loyalty
81%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Pepperidge Farm users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Pepperidge Farm Customer Loyalty Score by Gender
Male customers rated Pepperidge Farm's Customer Loyalty score 2% higher than Female customers.
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Male
88%
Yes
Female
86%
Yes
Pepperidge Farm Customer Loyalty Score by Ethnicity
Pepperidge Farm's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Pepperidge Farm.
93
out of 100
Caucasian
70
out of 100
Hispanic or Latino
78
out of 100
African American/Black
87
out of 100
Other
Pepperidge Farm Customer Loyalty Score by Age
Pepperidge Farm's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 31-35.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
31-35 70% | 31-35 | 70% |
51-55 100% | 51-55 | 100% |
56-60 78% | 56-60 | 78% |
61-65 100% | 61-65 | 100% |
66+ 87% | 66+ | 87% |
Pepperidge Farm Customer Loyalty Score by Usage
Pepperidge Farm's Customer Loyalty score was rated the highest by customers who have used Pepperidge Farm's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Pepperidge Farm Customer Loyalty Score by Industry
Pepperidge Farm's Customer Loyalty score was rated 100% by Tech industry customers.
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Pepperidge Farm Customer Loyalty vs. Competitors
Compared to its competitors, Pepperidge Farm's Customer Loyalty score is rated right above Campbell Soup Company, and is preceded by Trader Joe's.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Trader Joe's | 86% |
| Pepperidge Farm | 81% |
| Campbell Soup Company | 74% |
| Keebler Foods | N/A |
| Young & Rubicam (Y&R) | N/A |
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Pepperidge Farm Product Quality
3.6/5
Pepperidge Farm has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Pepperidge Farm Product Information
Pepperidge Farm’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Pepperidge Farm's product the highest.
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Food and Beverages
Quick Insights into Pepperidge Farm Product Quality
Pepperidge Farm's Product Quality score was rated highest by customers ages 51-55, and rated lowest by customers ages 18-25.
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Ranked Pepperidge Farm Product Quality the Highest
Ranked Pepperidge Farm Product Quality the Lowest
Pepperidge Farm Product Quality Score by Gender
Male customers rated Pepperidge Farm's Product Quality score 0.5 stars higher than Female customers.
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Male
3.6/5
Female
3.1/5
Pepperidge Farm Product Quality Score by Ethnicity
Pepperidge Farm's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Pepperidge Farm.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 3.4 | African American/Black | 3.4 |
Other 2.3 | Other | 2.3 |
Pepperidge Farm Product Quality Score by Age
Pepperidge Farm's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 18-25.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2 | 18-25 | 2 |
31-35 2.8 | 31-35 | 2.8 |
51-55 5 | 51-55 | 5 |
56-60 2.7 | 56-60 | 2.7 |
61-65 4.2 | 61-65 | 4.2 |
66+ 3.2 | 66+ | 3.2 |
Pepperidge Farm Product Quality Score by Usage
Pepperidge Farm's Product Quality score was rated the highest by customers who have used Pepperidge Farm's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Pepperidge Farm Product Quality Score by Industry
Pepperidge Farm's Product Quality score was rated 3.8 stars by Tech industry customers.
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Pepperidge Farm Product Quality vs. Competitors
Compared to its competitors, Pepperidge Farm's Product Quality score is rated right above Keebler Foods, and is preceded by Campbell Soup Company.
| COMPANY | Product Quality Score | |
|---|---|---|
| Trader Joe's | 4.2/5 |
| Campbell Soup Company | 3.8/5 |
| Pepperidge Farm | 3.6/5 |
| Keebler Foods | N/A |
| Young & Rubicam (Y&R) | N/A |
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Pepperidge Farm Pricing
Pepperidge Farm ROI & Value For Money
3.1/5
Pepperidge Farm has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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Pepperidge Farm Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Pepperidge Farm ROI
Pepperidge Farm's ROI score was rated highest by customers ages 51-55, and rated lowest by Other customers.
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Ranked Pepperidge Farm ROI the Highest
Ranked Pepperidge Farm ROI the Lowest
Pepperidge Farm ROI Score by Gender
Male customers rated Pepperidge Farm's ROI score 0.2 stars higher than Female customers.
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Male
2.8/5
Female
2.6/5
Pepperidge Farm ROI Score by Ethnicity
Pepperidge Farm's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Hispanic or Latino 2.6 | Hispanic or Latino | 2.6 |
African American/Black 2.9 | African American/Black | 2.9 |
Other 1.8 | Other | 1.8 |
Pepperidge Farm ROI Score by Age
Pepperidge Farm's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 18-25.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Pepperidge Farm.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 1.8 | 18-25 | 1.8 |
31-35 2 | 31-35 | 2 |
51-55 4.8 | 51-55 | 4.8 |
56-60 2.5 | 56-60 | 2.5 |
61-65 3.5 | 61-65 | 3.5 |
66+ 2.5 | 66+ | 2.5 |
Pepperidge Farm ROI Score by Usage
Pepperidge Farm's ROI score was rated the highest by customers who have used Pepperidge Farm's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Pepperidge Farm ROI Score by Industry
Pepperidge Farm's ROI score was rated 3.3 stars by Tech industry customers.
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Pepperidge Farm Pricing vs. Competitors
Compared to its competitors, Pepperidge Farm's ROI score is rated right above Keebler Foods, and is preceded by Campbell Soup Company.
| COMPANY | Pricing Score | |
|---|---|---|
| Trader Joe's | 4/5 |
| Campbell Soup Company | 3.6/5 |
| Pepperidge Farm | 3.1/5 |
| Keebler Foods | N/A |
| Young & Rubicam (Y&R) | N/A |
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Pepperidge Farm Customer Satisfaction (CSAT)
Pepperidge Farm Customer Satisfaction (CSAT) Score
63 / 100
Pepperidge Farm has an overall Customer Satisfaction score of 63 rated by its users and customers.
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Very Satisfied
38%
Satisfied
25%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
11%
Very Dissatisfied
19%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Pepperidge Farm Customer Satisfaction
Pepperidge Farm's Customer Satisfaction score was rated highest by customers ages 51-55, and rated lowest by Other customers.
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Ranked Pepperidge Farm Customer Satisfaction the Highest
Ranked Pepperidge Farm Customer Satisfaction the Lowest
Pepperidge Farm Customer Satisfaction Score by Gender
Male customers rated Pepperidge Farm's Customer Satisfaction score 32 points higher than Female customers.
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65 / 100
MaleVery Satisfied | 36% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 14% | |
Very Dissatisfied | 21% |
33 / 100
FemaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 8% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 17% | |
Very Dissatisfied | 42% |
Pepperidge Farm Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Pepperidge Farm's Customer Satisfaction (CSAT) score was rated 54% according to Caucasian users and customers.
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54 / 100
Very Satisfied
36%
Satisfied
18%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
18%
Very Dissatisfied
19%
CSAT according to Hispanic or Latino
Pepperidge Farm's Customer Satisfaction (CSAT) score was rated 33% according to Hispanic or Latino users and customers.
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33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
34%
CSAT according to African American/Black
Pepperidge Farm's Customer Satisfaction (CSAT) score was rated 75% according to African American/Black users and customers.
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75 / 100
Very Satisfied
25%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
CSAT according to Other
Pepperidge Farm's Customer Satisfaction (CSAT) score was rated 29% according to Other users and customers.
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29 / 100
Very Satisfied
29%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
14%
Very Dissatisfied
57%
Pepperidge Farm Customer Satisfaction Score by Age
Pepperidge Farm's Customer Satisfaction score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 33% | |||||||||||||||
| 31-35 | 67% | |||||||||||||||
| 51-55 | 100% | |||||||||||||||
| 56-60 | 33% | |||||||||||||||
| 61-65 | 67% | |||||||||||||||
| 66+ | 29% |
Pepperidge Farm Customer Satisfaction Score by Usage
Pepperidge Farm's Customer Satisfaction score was rated the highest by customers who have used Pepperidge Farm's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Pepperidge Farm Customer Satisfaction Score by Industry
Pepperidge Farm's Customer Satisfaction score was rated 50 points by Tech industry customers.
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"label": "Tech",
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"stars": 0,
"csatScore": 50,
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}Pepperidge Farm Customer Satisfaction vs. Competitors
Compared to its competitors, Pepperidge Farm's Customer Satisfaction score is rated right above Keebler Foods, and is preceded by Campbell Soup Company.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Trader Joe's | 79% |
| Campbell Soup Company | 68% |
| Pepperidge Farm | 63% |
| Keebler Foods | 0% |
| Young & Rubicam (Y&R) | 0% |
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Pepperidge Farm Customer Service
3.2/5
Pepperidge Farm has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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About Pepperidge Farm's Customer Service
Address
Norwalk, CT
Website
http://www.pepperidgefarm.com
Phone Number
(203) 846-7017
Quick Insights into Pepperidge Farm Customer Service
Pepperidge Farm's Customer Service score was rated highest by customers ages 51-55, and rated lowest by customers ages 18-25.
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Ranked Pepperidge Farm Customer Service the Highest
Ranked Pepperidge Farm Customer Service the Lowest
Pepperidge Farm Customer Service Score by Gender
Male customers rated Pepperidge Farm's Customer Service score 0.5 stars higher than Female customers.
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Male
3.1/5
Female
2.6/5
Pepperidge Farm Customer Service Score by Ethnicity
Pepperidge Farm's Customer Service score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Hispanic or Latino 2.1 | Hispanic or Latino | 2.1 |
African American/Black 2.9 | African American/Black | 2.9 |
Other 2.3 | Other | 2.3 |
Pepperidge Farm Customer Service Score by Age
Pepperidge Farm's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 18-25.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 1.5 | 18-25 | 1.5 |
31-35 2 | 31-35 | 2 |
51-55 4.8 | 51-55 | 4.8 |
56-60 3 | 56-60 | 3 |
61-65 3.6 | 61-65 | 3.6 |
66+ 2.8 | 66+ | 2.8 |
Pepperidge Farm Customer Service Score by Usage
Pepperidge Farm's Customer Service score was rated the highest by customers who have used Pepperidge Farm's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Pepperidge Farm Customer Service Score by Industry
Pepperidge Farm's Customer Service score was rated 3.4 stars by Tech industry customers.
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Pepperidge Farm Customer Service vs. Competitors
Compared to its competitors, Pepperidge Farm's Customer Service score is rated right above Keebler Foods, and is preceded by Campbell Soup Company.
| COMPANY | Customer Service Score | |
|---|---|---|
| Trader Joe's | 4.2/5 |
| Campbell Soup Company | 3.6/5 |
| Pepperidge Farm | 3.2/5 |
| Keebler Foods | N/A |
| Young & Rubicam (Y&R) | N/A |
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Pepperidge Farm as an Employer
2.6/5
Pepperidge Farm has a 2.6/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
Pepperidge Farm scored a 5 for Net Promoter Score and a -51 for Employee Net Promoter Score. NPS gauges how likely a customer of Pepperidge Farm would recommend the brand to a friend. ENPS measures how likely Pepperidge Farm employees would recommend working at Pepperidge Farm to a friend.
Net Promoter Score
5
NPS Score
| 46% | Promoters |
|---|---|
| 13% | Passive |
| 41% | Detractors |
Employee Net Promoter Score
-51
eNPS Score
| 18% | Promoters |
|---|---|
| 13% | Passive |
| 69% | Detractors |
