16
NPS
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Zillow is ranked #30 in Top Brands for MillennialsAwards & Recognition
Zillow is ranked #30 in Top Brands for Millennials
Awards & Recognition
About Zillow's Brand
Zillow is an online real estate marketplace for finding and sharing information about homes, real estate, and mortgages. Zillow’s brand is ranked #189 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Zillow. When compared to other organizations within the Tech industry, Zillow is ranked #48. Among its major competitors, Zillow is ranked in 1st place for NPS while Redfin is 2nd, and Realtor.com is 3rd. Overall, Zillow has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $31.40B
Brand at a Glance
74%
Customer Loyalty
3.6/5
Product Quality
3.6/5
Pricing
3.5/5
Customer Service
Zillow CMO
Zillow Ranking
- #30 in Top Brands for Millennials
- #48 in Tech
- #1 / 3 of its competitors
Zillow NPS
Zillow's Net Promoter Score (NPS) is a 16 with 49% Promoters, 18% Passives, and 33% Detractors. Net Promoter Score tracks whether Zillow's customers would recommend using the product based on a scale of -100 to 100.
Zillow Overall NPS
| 49% | Promoters |
|---|---|
| 18% | Passives |
| 33% | Detractors |
Zillow NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2025 16 | Apr 2025 | 16 |
May 2025 16 | May 2025 | 16 |
Jun 2025 16 | Jun 2025 | 16 |
Aug 2025 14 | Aug 2025 | 14 |
Sep 2025 16 | Sep 2025 | 16 |
Oct 2025 16 | Oct 2025 | 16 |
Nov 2025 16 | Nov 2025 | 16 |
Dec 2025 16 | Dec 2025 | 16 |
Jan 2026 16 | Jan 2026 | 16 |
Mar 2026 16 | Mar 2026 | 16 |
Apr 2026 16 | Apr 2026 | 16 |
May 2026 16 | May 2026 | 16 |
How Other Brands Compare
Zillow is ranked first for NPS among its competitors. Redfin and Realtor.com come in second and third. Among those competitors, it is the most valued company.
 Zillow |  Realtor.com |  Redfin | |
| Global Ranking | #189 | #248 | #447 |
| NPS | 16 | 0 | 6 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $31.40B | $14.98B | $9.89B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Zillow NPS by Gender
Female customers rated Zillow's NPS 9 points higher than Male customers.
Male
8
Zillow's NPS was rated 8 by Male customers on Comparably.
43%
Promoters
22%
Passives
35%
Detractors
Female
17
Zillow's NPS was rated 17 by Female customers on Comparably.
53%
Promoters
11%
Passives
36%
Detractors
Zillow NPS by Ethnicity
Zillow's NPS was rated the highest by African American/Black customers, and the lowest by Native American customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -9 | Caucasian | -9 |
Hispanic or Latino 25 | Hispanic or Latino | 25 |
African American/Black 50 | African American/Black | 50 |
Asian or Pacific Islander 7 | Asian or Pacific Islander | 7 |
Native American -50 | Native American | -50 |
Other 49 | Other | 49 |
Zillow NPS by Age
Zillow's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
Zillow NPS by Usage
Zillow's NPS was rated the highest by customers who have used Zillow's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -22 | Less than 1 Year | -22 |
1 to 2 Years 31 | 1 to 2 Years | 31 |
2 to 5 Years 31 | 2 to 5 Years | 31 |
5 to 10 Years 4 | 5 to 10 Years | 4 |
Over 10 Years 30 | Over 10 Years | 30 |
Zillow NPS vs. Competitors
Compared to its competitors, Zillow's NPS is rated right above Redfin.
| COMPANY | NPS Score | |
|---|---|---|
| Zillow | 16 |
| Redfin | 6 |
| Realtor.com | 0 |
Zillow Customer Reviews
Out of the 26 Zillow customer reviews 14 were positive and 12 were constructive. Zillow customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Zillow Customer Loyalty
74%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
74% of Zillow users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Zillow Customer Loyalty Score by Gender
Female customers rated Zillow's Customer Loyalty score 5% higher than Male customers.
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Male
80%
Yes
Female
85%
Yes
Zillow Customer Loyalty Score by Ethnicity
Zillow's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Zillow.
86
out of 100
Caucasian
100
out of 100
Hispanic or Latino
78
out of 100
African American/Black
70
out of 100
Asian or Pacific Islander
55
out of 100
Native American
75
out of 100
Other
Zillow Customer Loyalty Score by Age
Zillow's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 61-65.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 82% | 18-25 | 82% |
26-30 84% | 26-30 | 84% |
31-35 70% | 31-35 | 70% |
36-40 82% | 36-40 | 82% |
41-45 93% | 41-45 | 93% |
46-50 79% | 46-50 | 79% |
51-55 93% | 51-55 | 93% |
56-60 100% | 56-60 | 100% |
61-65 70% | 61-65 | 70% |
66+ 79% | 66+ | 79% |
Zillow Customer Loyalty Score by Usage
Zillow's Customer Loyalty score was rated the highest by customers who have used Zillow's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Zillow Customer Loyalty Score by Industry
Zillow's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Banking and Financial Services industry customers.
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Zillow Customer Loyalty vs. Competitors
Compared to its competitors, Zillow's Customer Loyalty score is rated right above Realtor.com, and is preceded by Redfin.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Redfin | 75% |
| Zillow | 74% |
| Realtor.com | 72% |
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Customer Loyalty for Other Tech Brands
In the Tech industry, Zillow's Customer Loyalty score is rated right below Peloton.
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Zillow Product Quality
3.6/5
Zillow has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Zillow Product Information
Zillow’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Architecture and Planning industry rated Zillow's product the highest. Reviewers from the Fashion and Beauty industry rated Zillow the lowest at 3.6.
- Website
- http://zillowgroup.com
- Company Size
- 5,001-10,000 Employees
Industry
Real Estate
Quick Insights into Zillow Product Quality
Zillow's Product Quality score was rated highest by customers from the Architecture and Planning industry, and rated lowest by Native American customers.
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Ranked Zillow Product Quality the Highest
Ranked Zillow Product Quality the Lowest
Zillow Product Quality Score by Gender
Zillow's Product Quality score was rated 3.6 by both Female and Male customers on Comparably.
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Male
3.6/5
Female
3.6/5
Zillow Product Quality Score by Ethnicity
Zillow's Product Quality score was rated the highest by Other customers, and the lowest by Native American customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Zillow.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Native American 1.6 | Native American | 1.6 |
Other 4.1 | Other | 4.1 |
Zillow Product Quality Score by Age
Zillow's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 3.8 | 26-30 | 3.8 |
31-35 3.6 | 31-35 | 3.6 |
36-40 4 | 36-40 | 4 |
41-45 3.6 | 41-45 | 3.6 |
46-50 3.4 | 46-50 | 3.4 |
51-55 4.1 | 51-55 | 4.1 |
56-60 3.4 | 56-60 | 3.4 |
61-65 2.8 | 61-65 | 2.8 |
66+ 3 | 66+ | 3 |
Zillow Product Quality Score by Usage
Zillow's Product Quality score was rated the highest by customers who have used Zillow's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Zillow Product Quality Score by Industry
Zillow's Product Quality score was rated the highest by Architecture and Planning industry customers, and the lowest by Business and Consumer Services industry customers.
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Zillow Product Quality vs. Competitors
Compared to its competitors, Zillow's Product Quality score is rated right above Redfin.
| COMPANY | Product Quality Score | |
|---|---|---|
| Zillow | 3.6/5 |
| Redfin | 3.6/5 |
| Realtor.com | 3/5 |
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Product Quality for Other Tech Brands
In the Tech industry, Zillow's Product Quality score is rated right below ROBLOX.
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Zillow Pricing
Zillow ROI & Value For Money
3.6/5
Zillow has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Zillow Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry. The users from the Business and Consumer Services industry think that they had the lowest ROI from Zillow.
Quick Insights into Zillow ROI
Zillow's ROI score was rated highest by customers from the Healthcare, Hospitals and Medicine industry, and rated lowest by Native American customers.
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Ranked Zillow ROI the Highest
Ranked Zillow ROI the Lowest
Zillow ROI Score by Gender
Zillow's ROI score was rated 3.5 by both Female and Male customers on Comparably.
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Male
3.5/5
Female
3.5/5
Zillow ROI Score by Ethnicity
Zillow's ROI score was rated the highest by Other customers, and the lowest by Native American customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 3.4 | African American/Black | 3.4 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Native American 1.6 | Native American | 1.6 |
Other 4.1 | Other | 4.1 |
Zillow ROI Score by Age
Zillow's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 3.8 | 26-30 | 3.8 |
31-35 3.6 | 31-35 | 3.6 |
36-40 4.1 | 36-40 | 4.1 |
41-45 3.7 | 41-45 | 3.7 |
46-50 3.4 | 46-50 | 3.4 |
51-55 3.7 | 51-55 | 3.7 |
56-60 3.4 | 56-60 | 3.4 |
61-65 2.8 | 61-65 | 2.8 |
66+ 2.8 | 66+ | 2.8 |
Zillow ROI Score by Usage
Zillow's ROI score was rated the highest by customers who have used Zillow's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Zillow ROI Score by Industry
Zillow's ROI score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Business and Consumer Services industry customers.
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Zillow Pricing vs. Competitors
Compared to its competitors, Zillow's ROI score is rated right above Redfin.
| COMPANY | Pricing Score | |
|---|---|---|
| Zillow | 3.6/5 |
| Redfin | 3.5/5 |
| Realtor.com | 2.7/5 |
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ROI for Other Tech Brands
In the Tech industry, Zillow's ROI score is rated right below ROBLOX.
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Zillow Customer Satisfaction (CSAT)
Zillow Customer Satisfaction (CSAT) Score
59 / 100
Zillow has an overall Customer Satisfaction score of 59 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
31%
Satisfied
28%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
10%
Very Dissatisfied
15%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Zillow Customer Satisfaction
Zillow's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Business and Consumer Services industry.
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Ranked Zillow Customer Satisfaction the Highest
Ranked Zillow Customer Satisfaction the Lowest
Zillow Customer Satisfaction Score by Gender
Male customers rated Zillow's Customer Satisfaction score 10 points higher than Female customers.
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60 / 100
MaleVery Satisfied | 31% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 18% | |
Dissatisfied | 10% | |
Very Dissatisfied | 12% |
50 / 100
FemaleVery Satisfied | 39% | |
|---|---|---|
Satisfied | 11% | |
Neither Satisfied nor Dissatisfied | 16% | |
Dissatisfied | 18% | |
Very Dissatisfied | 16% |
Zillow Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Zillow's Customer Satisfaction (CSAT) score was rated 54% according to Caucasian users and customers.
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54 / 100
Very Satisfied
33%
Satisfied
21%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
18%
Very Dissatisfied
16%
CSAT according to Hispanic or Latino
Zillow's Customer Satisfaction (CSAT) score was rated 50% according to Hispanic or Latino users and customers.
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50 / 100
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
50%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
Zillow's Customer Satisfaction (CSAT) score was rated 64% according to African American/Black users and customers.
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64 / 100
Very Satisfied
55%
Satisfied
9%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
18%
Very Dissatisfied
9%
CSAT according to Asian or Pacific Islander
Zillow's Customer Satisfaction (CSAT) score was rated 50% according to Asian or Pacific Islander users and customers.
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50 / 100
Very Satisfied
20%
Satisfied
30%
Neither Satisfied nor Dissatisfied
40%
Dissatisfied
0%
Very Dissatisfied
10%
CSAT according to Native American
Zillow's Customer Satisfaction (CSAT) score was rated 33% according to Native American users and customers.
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33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
CSAT according to Other
Zillow's Customer Satisfaction (CSAT) score was rated 70% according to Other users and customers.
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70 / 100
Very Satisfied
40%
Satisfied
30%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
10%
Very Dissatisfied
0%
Zillow Customer Satisfaction Score by Age
Zillow's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 26-30 | 60% | |||||||||||||||
| 31-35 | 33% | |||||||||||||||
| 36-40 | 55% | |||||||||||||||
| 41-45 | 56% | |||||||||||||||
| 46-50 | 60% | |||||||||||||||
| 51-55 | 84% | |||||||||||||||
| 56-60 | 51% | |||||||||||||||
| 61-65 | 46% | |||||||||||||||
| 66+ | 40% |
Zillow Customer Satisfaction Score by Usage
Zillow's Customer Satisfaction score was rated the highest by customers who have used Zillow's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Zillow Customer Satisfaction Score by Industry
Zillow's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Business and Consumer Services industry customers.
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{
"title": "Zillow Customer Satisfaction Score by Industry",
"text": "Zillow's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Business and Consumer Services industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 57,
"stars": 0,
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"scoreClassName": "",
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{
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"groupId": 515,
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"stars": 0,
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"groupId": 522,
"score": 67,
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"scoreClassName": "",
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{
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"groupId": 541,
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"stars": 0,
"csatScore": 33,
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"scoreClassName": "",
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},
{
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]
}Zillow Customer Satisfaction vs. Competitors
Compared to its competitors, Zillow's Customer Satisfaction score is rated right above Realtor.com, and is preceded by Redfin.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Redfin | 62% |
| Zillow | 59% |
| Realtor.com | 40% |
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Customer Satisfaction for Other Tech Brands
In the Tech industry, Zillow's Customer Satisfaction score is rated right below Peloton.
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Zillow Customer Service
3.5/5
Zillow has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About Zillow's Customer Service
Address
1301 Second Avenue, Floor 31, Seattle, WA 98101
Website
http://zillowgroup.com
Zillow's Social Links
Quick Insights into Zillow Customer Service
Zillow's Customer Service score was rated highest by customers from the Healthcare, Hospitals and Medicine industry, and rated lowest by Native American customers.
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Ranked Zillow Customer Service the Highest
Ranked Zillow Customer Service the Lowest
Zillow Customer Service Score by Gender
Female customers rated Zillow's Customer Service score 0.2 stars higher than Male customers.
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Male
3.3/5
Female
3.5/5
Zillow Customer Service Score by Ethnicity
Zillow's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Zillow.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 3.4 | African American/Black | 3.4 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Native American 1.6 | Native American | 1.6 |
Other 4 | Other | 4 |
Zillow Customer Service Score by Age
Zillow's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 3.7 | 26-30 | 3.7 |
31-35 3.5 | 31-35 | 3.5 |
36-40 4.1 | 36-40 | 4.1 |
41-45 3.4 | 41-45 | 3.4 |
46-50 3.3 | 46-50 | 3.3 |
51-55 3.8 | 51-55 | 3.8 |
56-60 3.2 | 56-60 | 3.2 |
61-65 2.8 | 61-65 | 2.8 |
66+ 2.6 | 66+ | 2.6 |
Zillow Customer Service Score by Usage
Zillow's Customer Service score was rated the highest by customers who have used Zillow's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Zillow Customer Service Score by Industry
Zillow's Customer Service score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Business and Consumer Services industry customers.
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Zillow Customer Service vs. Competitors
Compared to its competitors, Zillow's Customer Service score is rated right above Realtor.com, and is preceded by Redfin.
| COMPANY | Customer Service Score | |
|---|---|---|
| Redfin | 3.6/5 |
| Zillow | 3.5/5 |
| Realtor.com | 2.7/5 |
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Customer Service for Other Tech Brands
In the Tech industry, Zillow's Customer Service score is rated right below ROBLOX.
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Zillow as an Employer
4.5/5
Zillow has a 4.5/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Zillow scored a 16 for Net Promoter Score and a 30 for Employee Net Promoter Score. NPS gauges how likely a customer of Zillow would recommend the brand to a friend. ENPS measures how likely Zillow employees would recommend working at Zillow to a friend.
Net Promoter Score
16
NPS Score
| 49% | Promoters |
|---|---|
| 18% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
30
eNPS Score
| 57% | Promoters |
|---|---|
| 16% | Passive |
| 27% | Detractors |
Global Ranking Snapshot
Zillow is ranked #189 in the Global Top 100 Brands. It ranks just behind Kaiser Permanente and just ahead of Campbell Soup Company.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
187 |  | John Deere |  | Samuel Allen | Energy and Manufacturing |
188 |  | Kaiser Permanente |  | Gregory Adams | Health and Wellness |
189 | | Zillow | | Rich Barton | Tech |
190 |  | Campbell Soup Company |  | Mark A. Clouse | Food and Beverages |
191 |  | Clorox |  | Linda Rendle | Consumer Goods |
192 |  | Eli Lilly and Company |  | David Ricks | Health and Wellness |
193 |  | Goodyear |  | Richard Kramer | Energy and Manufacturing |
