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NPS
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BitPay
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About BitPay's Brand
BitPay is a payment processor for the peer-to-peer digital currency, Bitcoin. Among its major competitors, BitPay is ranked in 4th place for NPS while Xapo is 1st, and Kraken is 2nd.Their current valuation is $300.00M
Brand at a Glance
59%
Customer Loyalty
2.7/5
Product Quality
3/5
Pricing
3/5
Customer Service
BitPay CMO
BitPay Ranking
- #3 / 4 of its competitors
BitPay NPS
BitPay's Net Promoter Score (NPS) is a -1 with 43% Promoters, 13% Passives, and 44% Detractors. Net Promoter Score tracks whether BitPay's customers would recommend using the product based on a scale of -100 to 100.
BitPay Overall NPS
| 43% | Promoters |
|---|---|
| 13% | Passives |
| 44% | Detractors |
BitPay NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2023 2 | Aug 2023 | 2 |
Sep 2023 1 | Sep 2023 | 1 |
Nov 2023 -1 | Nov 2023 | -1 |
Feb 2024 -6 | Feb 2024 | -6 |
Mar 2024 -2 | Mar 2024 | -2 |
Apr 2024 1 | Apr 2024 | 1 |
May 2024 -1 | May 2024 | -1 |
Jun 2024 -4 | Jun 2024 | -4 |
Oct 2024 -4 | Oct 2024 | -4 |
Nov 2024 -2 | Nov 2024 | -2 |
Feb 2025 -4 | Feb 2025 | -4 |
Jul 2025 -3 | Jul 2025 | -3 |
How Other Brands Compare
BitPay is ranked third for NPS among its competitors. Kraken and Coinbase come in first and second, with BitGo coming in at #4. Among those competitors, it is the lowest valued company behind Coinbase.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
BitPay NPS by Gender
Female customers rated BitPay's NPS 80 points higher than Male customers.
Male
-43
BitPay's NPS was rated -43 by Male customers on Comparably.
14%
Promoters
29%
Passives
57%
Detractors
Female
37
BitPay's NPS was rated 37 by Female customers on Comparably.
62%
Promoters
13%
Passives
25%
Detractors
BitPay NPS by Ethnicity
BitPay's NPS was rated 20 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 20 | Caucasian | 20 |
BitPay NPS by Usage
BitPay's NPS was rated the highest by customers who have used BitPay's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
1 to 2 Years 11 | 1 to 2 Years | 11 |
BitPay Customer Reviews
Out of the 4 BitPay customer reviews 4 were positive and 0 were constructive. BitPay customer reviews reflect that all customers have a favorable experience using the products/services of the company.
BitPay Customer Loyalty
59%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
59% of BitPay users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
BitPay Customer Loyalty Score by Gender
Female customers rated BitPay's Customer Loyalty score 30% higher than Male customers.
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Male
36%
Yes
Female
66%
Yes
BitPay Customer Loyalty Score by Ethnicity
BitPay's Customer Loyalty score was rated 55% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of BitPay.
55
out of 100
Caucasian
BitPay Customer Loyalty Score by Usage
BitPay's Customer Loyalty score was rated the highest by customers who have used BitPay's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
BitPay Customer Loyalty vs. Competitors
Compared to its competitors, BitPay's Customer Loyalty score is rated right above BitGo, and is preceded by Coinbase.
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VS
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BitPay Product Quality
2.7/5
BitPay has an overall Product Quality score of 2.7 out of 5 stars rated by its users and customers.
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BitPay Product Information
BitPay’s product quality score is a 2.7 out of 5 as rated by its users and customers.
- Website
- http://bitpay.com
- Company Size
- 11-50 Employees
Industry
Tech
FinTech
Marketplaces
SaaS
Quick Insights into BitPay Product Quality
BitPay's Product Quality score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked BitPay Product Quality the Highest
Ranked BitPay Product Quality the Lowest
BitPay Product Quality Score by Gender
Female customers rated BitPay's Product Quality score 1.4 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of BitPay.
Male
2.3/5
Female
3.7/5
BitPay Product Quality Score by Ethnicity
BitPay's Product Quality score was rated 3.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of BitPay.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
BitPay Product Quality Score by Usage
BitPay's Product Quality score was rated the highest by customers who have used BitPay's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
BitPay Product Quality vs. Competitors
Compared to its competitors, BitPay's Product Quality score is rated right above BitGo, and is preceded by Coinbase.
Unlock BitPay Product Quality vs. Competitors Data
VS
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BitPay Pricing
BitPay ROI & Value For Money
3/5
BitPay has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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Quick Insights into BitPay ROI
BitPay's ROI score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked BitPay ROI the Highest
Ranked BitPay ROI the Lowest
BitPay ROI Score by Gender
Female customers rated BitPay's ROI score 1.9 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of BitPay.
Male
2.3/5
Female
4.2/5
BitPay ROI Score by Ethnicity
BitPay's ROI score was rated 4 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of BitPay.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
BitPay ROI Score by Usage
BitPay's ROI score was rated the highest by customers who have used BitPay's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
BitPay Pricing vs. Competitors
Compared to its competitors, BitPay's ROI score is rated right above BitGo, and is preceded by Coinbase.
Unlock BitPay ROI vs. Competitors Data
VS
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BitPay Customer Satisfaction (CSAT)
BitPay Customer Satisfaction (CSAT) Score
48 / 100
BitPay has an overall Customer Satisfaction score of 48 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
33%
Satisfied
15%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
7%
Very Dissatisfied
33%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into BitPay Customer Satisfaction
BitPay's Customer Satisfaction score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked BitPay Customer Satisfaction the Highest
Ranked BitPay Customer Satisfaction the Lowest
BitPay Customer Satisfaction Score by Gender
Female customers rated BitPay's Customer Satisfaction score 59 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of BitPay.
17 / 100
MaleVery Satisfied | 17% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 17% | |
Very Dissatisfied | 66% |
76 / 100
FemaleVery Satisfied | 38% | |
|---|---|---|
Satisfied | 38% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 13% | |
Very Dissatisfied | 11% |
BitPay Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
BitPay's Customer Satisfaction (CSAT) score was rated 60% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of BitPay.
60 / 100
Very Satisfied
30%
Satisfied
30%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
20%
BitPay Customer Satisfaction Score by Usage
BitPay's Customer Satisfaction score was rated 56 points by customers who have used BitPay's products/services for 1 to 2 Years.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
BitPay Customer Satisfaction vs. Competitors
Compared to its competitors, BitPay's Customer Satisfaction score is rated right above BitGo, and is preceded by Coinbase.
Unlock BitPay Customer Satisfaction vs. Competitors Data
VS
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BitPay Customer Service
3/5
BitPay has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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About BitPay's Customer Service
Address
3423 Piedmont Rd NE, Atlanta, GA
Website
http://bitpay.com
Phone Number
855-424-8729
Quick Insights into BitPay Customer Service
BitPay's Customer Service score was rated highest by Female customers, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked BitPay's Customer Service score.
Ranked BitPay Customer Service the Highest
Ranked BitPay Customer Service the Lowest
BitPay Customer Service Score by Gender
Female customers rated BitPay's Customer Service score 1.8 stars higher than Male customers.
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Male
2/5
Female
3.8/5
BitPay Customer Service Score by Ethnicity
BitPay's Customer Service score was rated 3.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of BitPay.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
BitPay Customer Service Score by Usage
BitPay's Customer Service score was rated the highest by customers who have used BitPay's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
BitPay Customer Service vs. Competitors
Compared to its competitors, BitPay's Customer Service score is rated right above BitGo, and is preceded by Coinbase.
Unlock BitPay Customer Service vs. Competitors Data
VS
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BitPay as an Employer
3.4/5
BitPay has a 3.4/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
BitPay scored a -1 for Net Promoter Score and a 10 for Employee Net Promoter Score. NPS gauges how likely a customer of BitPay would recommend the brand to a friend. ENPS measures how likely BitPay employees would recommend working at BitPay to a friend.
Net Promoter Score
-1
NPS Score
| 43% | Promoters |
|---|---|
| 13% | Passive |
| 44% | Detractors |
Employee Net Promoter Score
10
eNPS Score
| 50% | Promoters |
|---|---|
| 10% | Passive |
| 40% | Detractors |
