45
NPS
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Ranked
#75
Banking and Financial Services Brands
Brand Page
DBS Bank
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DBS Bank is ranked #75 in Banking and Financial Services Brands
DBS Bank is ranked #75 in Banking and Financial Services Brands
About DBS Bank's Brand
Provider of commercial banking and financial services. The company provides various banking services such as mortgage financing, lease and hire purchase financing, nominee and trustee, funds management and others. DBS Bank’s brand is ranked #938 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of DBS Bank. When compared to other organizations within the Banking and Financial Services industry, DBS Bank is ranked #75. Among its major competitors, DBS Bank is ranked in 1st place for NPS while United Overseas Bank is 2nd, and OCBC Bank is 3rd.
Brand at a Glance
84%
Customer Loyalty
4.1/5
Product Quality
4/5
Pricing
4/5
Customer Service
DBS Bank Ranking
- #75 in Banking and Financial Services
- #1 / 4 of its competitors
DBS Bank NPS
DBS Bank's Net Promoter Score (NPS) is a 45 with 56% Promoters, 33% Passives, and 11% Detractors. Net Promoter Score tracks whether DBS Bank's customers would recommend using the product based on a scale of -100 to 100.
DBS Bank Overall NPS
| 56% | Promoters |
|---|---|
| 33% | Passives |
| 11% | Detractors |
DBS Bank NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2020 0 | Sep 2020 | 0 |
Oct 2020 0 | Oct 2020 | 0 |
Feb 2021 -1 | Feb 2021 | -1 |
Apr 2021 0 | Apr 2021 | 0 |
May 2021 30 | May 2021 | 30 |
Jul 2021 36 | Jul 2021 | 36 |
Jan 2022 42 | Jan 2022 | 42 |
Oct 2022 45 | Oct 2022 | 45 |
Mar 2023 50 | Mar 2023 | 50 |
Apr 2023 54 | Apr 2023 | 54 |
Oct 2023 56 | Oct 2023 | 56 |
Apr 2024 44 | Apr 2024 | 44 |
How Other Brands Compare
DBS Bank is ranked first for NPS among its competitors. United Overseas Bank and Hanmi Financial Corporation come in second and third, with Farmers & Merchants Bancorp coming in at #4.
DBS Bank |  United Overseas Bank |  Hanmi Financial Corporation | Farmers & Merchants Bancorp | |
| Global Ranking | #938 | #- | #- | #- |
| NPS | 45 | 23 | - | - |
| Valuation Updated every 24 hours for public companies | - | $56.44B | $505.64M | $254.42M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
DBS Bank NPS vs. Competitors
Compared to its competitors, DBS Bank's NPS is rated right above United Overseas Bank.
| COMPANY | NPS Score | |
|---|---|---|
| DBS Bank | 45 |
| United Overseas Bank | 23 |
| Hanmi Financial Corporation | N/A |
| Farmers & Merchants Bancorp | N/A |
 | OCBC Bank | -8 |
DBS Bank NPS vs Companies in Banking and Financial Services
In the Banking and Financial Services industry, DBS Bank's NPS is rated right above Visa.
| COMPANY | NPS Score | |
|---|---|---|
| DBS Bank | 45 |
 | Visa | 32 |
 | JPMorgan Chase & Co | 31 |
 | Mastercard | 27 |
 | Stripe | 26 |
 | Block | 25 |
 | American Express | 18 |
 | PayPal | 9 |
 | USAA | 7 |
DBS Bank Customer Loyalty
84%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of DBS Bank users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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DBS Bank Customer Loyalty vs. Competitors
Compared to its competitors, DBS Bank's Customer Loyalty score is rated right above United Overseas Bank.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| DBS Bank | 84% |
| United Overseas Bank | 82% |
| OCBC Bank | 77% |
| Hanmi Financial Corporation | N/A |
| Farmers & Merchants Bancorp | N/A |
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Customer Loyalty for Other Banking and Financial Services Brands
In the Banking and Financial Services industry, DBS Bank's Customer Loyalty score is rated right above Visa, and is preceded by American Express.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| USAA | 87% |
| American Express | 85% |
| DBS Bank | 84% |
| Visa | 84% |
| JPMorgan Chase & Co | 83% |
| PayPal | 79% |
| Mastercard | 78% |
| Stripe | 77% |
| Block | 76% |
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DBS Bank Product Quality
4.1/5
DBS Bank has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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DBS Bank Product Information
DBS Bank’s product quality score is a 4.1 out of 5 as rated by its users and customers.
- Website
- www.dbs.com
- Company Size
- 10,000+ Employees
DBS Bank Product Quality vs. Competitors
Compared to its competitors, DBS Bank's Product Quality score is rated right above United Overseas Bank.
| COMPANY | Product Quality Score | |
|---|---|---|
| DBS Bank | 4.1/5 |
| United Overseas Bank | 4/5 |
| OCBC Bank | 3.4/5 |
| Hanmi Financial Corporation | N/A |
| Farmers & Merchants Bancorp | N/A |
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Product Quality for Other Banking and Financial Services Brands
In the Banking and Financial Services industry, DBS Bank's Product Quality score is rated right above Visa.
| COMPANY | Product Quality Score | |
|---|---|---|
| DBS Bank | 4.1/5 |
| Visa | 4.1/5 |
| JPMorgan Chase & Co | 4/5 |
| Mastercard | 4/5 |
| Stripe | 3.8/5 |
| Block | 3.6/5 |
| American Express | 3.5/5 |
| PayPal | 3.5/5 |
| USAA | 3.3/5 |
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DBS Bank Pricing
DBS Bank ROI & Value For Money
4/5
DBS Bank has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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DBS Bank Pricing vs. Competitors
Compared to its competitors, DBS Bank's ROI score is rated right above United Overseas Bank.
| COMPANY | Pricing Score | |
|---|---|---|
| DBS Bank | 4/5 |
| United Overseas Bank | 3.8/5 |
| OCBC Bank | 3/5 |
| Hanmi Financial Corporation | N/A |
| Farmers & Merchants Bancorp | N/A |
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ROI for Other Banking and Financial Services Brands
In the Banking and Financial Services industry, DBS Bank's ROI score is rated right above Visa.
| COMPANY | Pricing Score | |
|---|---|---|
| DBS Bank | 4/5 |
| Visa | 3.9/5 |
| JPMorgan Chase & Co | 3.9/5 |
| Mastercard | 3.9/5 |
| Stripe | 3.7/5 |
| Block | 3.6/5 |
| PayPal | 3.4/5 |
| American Express | 3.3/5 |
| USAA | 3.2/5 |
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DBS Bank Customer Satisfaction (CSAT)
DBS Bank Customer Satisfaction (CSAT) Score
100 / 100
DBS Bank has an overall Customer Satisfaction score of 100 rated by its users and customers.
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Very Satisfied
60%
Satisfied
40%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
DBS Bank Customer Satisfaction vs. Competitors
Compared to its competitors, DBS Bank's Customer Satisfaction score is rated right above United Overseas Bank.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| DBS Bank | 100% |
| United Overseas Bank | 83% |
| OCBC Bank | 68% |
| Hanmi Financial Corporation | 0% |
| Farmers & Merchants Bancorp | 0% |
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Customer Satisfaction for Other Banking and Financial Services Brands
In the Banking and Financial Services industry, DBS Bank's Customer Satisfaction score is rated right above Visa.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| DBS Bank | 100% |
| Visa | 82% |
| Mastercard | 79% |
| JPMorgan Chase & Co | 77% |
| Stripe | 68% |
| PayPal | 64% |
| Block | 63% |
| American Express | 62% |
| USAA | 30% |
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DBS Bank Customer Service
4/5
DBS Bank has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About DBS Bank's Customer Service
Address
12 Marina Boulevard Tower 3, Singapore, 18982
Website
www.dbs.com
Phone Number
7
DBS Bank Customer Service vs. Competitors
Compared to its competitors, DBS Bank's Customer Service score is rated right above United Overseas Bank.
| COMPANY | Customer Service Score | |
|---|---|---|
| DBS Bank | 4/5 |
| United Overseas Bank | 3.9/5 |
| OCBC Bank | 3.1/5 |
| Hanmi Financial Corporation | N/A |
| Farmers & Merchants Bancorp | N/A |
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Customer Service for Other Banking and Financial Services Brands
In the Banking and Financial Services industry, DBS Bank's Customer Service score is rated right above Visa.
| COMPANY | Customer Service Score | |
|---|---|---|
| DBS Bank | 4/5 |
| Visa | 4/5 |
| JPMorgan Chase & Co | 4/5 |
| Mastercard | 3.9/5 |
| Stripe | 3.6/5 |
| Block | 3.4/5 |
| American Express | 3.4/5 |
| USAA | 3.3/5 |
| PayPal | 3.3/5 |
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Consumer vs. Employees
DBS Bank scored a 45 for Net Promoter Score and a -100 for Employee Net Promoter Score. NPS gauges how likely a customer of DBS Bank would recommend the brand to a friend. ENPS measures how likely DBS Bank employees would recommend working at DBS Bank to a friend.
Net Promoter Score
45
NPS Score
| 56% | Promoters |
|---|---|
| 33% | Passive |
| 11% | Detractors |
Employee Net Promoter Score
-100
eNPS Score
| 0% | Promoters |
|---|---|
| 0% | Passive |
| 100% | Detractors |
Global Ranking Snapshot
DBS Bank is ranked #938 in the Global Top 100 Brands. It ranks just behind Fluor Corporation and just ahead of Drybar.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
936 |  | Raymond James Financial |  | Paul Reilly | Banking and Financial Services |
937 |  | Fluor Corporation |  | Carlos M. Hernandez | Energy and Manufacturing |
938 | | DBS Bank |  | Banking and Financial Services | |
939 |  | Drybar |  | John Heffner | Retail |
940 |  | Bread Financial |  | Ralph Andretta | Business and Consumer Services |
941 |  | Flipkart |  | Kalyan Krishnamurthy | Tech |
942 |  | Klaviyo |  | Andrew Bialecki | Tech |
Banking and Financial Services Ranking Snapshot
DBS Bank is ranked #75 in the Banking and Financial Services Industry. It ranks just behind Raymond James Financial and just ahead of The Blackstone Group.
| RANK | COMPANY | Location | |
|---|---|---|---|
73 |  | DTCC | New York City, NY |
74 | | Raymond James Financial | |
75 | | DBS Bank | |
76 |  | The Blackstone Group | |
77 |  | Capitec Bank | |
78 |  | Personal Capital | Denver, CO |
79 |  | First National Bank | Pittsburgh, PA |
