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Primerica is

Ranked

#70

Banking and Financial Services Brands

Brand Page

Primerica

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Primerica

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Primerica is ranked #70 in Banking and Financial Services Brands

About Primerica's Brand

We help manage client and business financial's through financial planning and asset management. Primerica’s brand is ranked #893 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Primerica. When compared to other organizations within the Banking and Financial Services industry, Primerica is ranked #70. Among its major competitors, Primerica is ranked in 2nd place for NPS while Once Upon a Farm is 1st, and AIG is 3rd. Overall, Primerica has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $5.95B

Brand at a Glance

89%

Customer Loyalty

4.1/5

Product Quality

4/5

Pricing

4.2/5

Customer Service

Primerica CMO

Chess E. Britt

Mr. Chess E. Britt serves as the Chief Marketing Officer at Primerica, Inc. since April 2010 and has also been its and Executive Vice President since 1995. Mr. Britt is responsible for marketing administration and field communications since 1995 and in various capacities at Primericasince 1982. He serves on the board of directors of the Gwinnett Chamber of Commerce. Mr. Britt earned his BA in Business Administration from the University of Georgia in 1978.

Primerica Ranking

Primerica NPS

Primerica's Net Promoter Score (NPS) is a 35 with 62% Promoters, 11% Passives, and 27% Detractors. Net Promoter Score tracks whether Primerica's customers would recommend using the product based on a scale of -100 to 100.

Primerica Overall NPS

NPS

62%	Promoters
11%	Passives
27%	Detractors

Primerica NPS Trend

-100

-50

100

Summary	Date	Score
Sep 2024 32	Sep 2024	32
Oct 2024 34	Oct 2024	34
Dec 2024 32	Dec 2024	32
Jan 2025 32	Jan 2025	32
Feb 2025 32	Feb 2025	32
Mar 2025 34	Mar 2025	34
May 2025 34	May 2025	34
Jun 2025 33	Jun 2025	33
Jul 2025 33	Jul 2025	33
Aug 2025 33	Aug 2025	33
Oct 2025 33	Oct 2025	33
Jan 2026 35	Jan 2026	35

How Other Brands Compare

Primerica is ranked first for NPS among its competitors. AIG and TD Ameritrade come in second and third, with Allstate coming in at #4. Among those competitors, it is the third most valued company behind AIG.

	Primerica	Allstate	TD Ameritrade	AIG
Global Ranking	#893	#122	#263	#302
NPS	35	-31	-25	11
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	Neutral	Neutral	Neutral
Valuation Updated every 24 hours for public companies	$5.95B	$31.46B	$185.44M	$40.99B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Primerica NPS by Gender

Female customers rated Primerica's NPS 16 points higher than Male customers.

Male

Primerica's NPS was rated 51 by Male customers on Comparably.

72%

Promoters

Passives

21%

Detractors

Female

Primerica's NPS was rated 67 by Female customers on Comparably.

81%

Promoters

Passives

14%

Detractors

Primerica NPS by Ethnicity

Primerica's NPS was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 55	Caucasian	55
Hispanic or Latino 46	Hispanic or Latino	46
African American/Black 71	African American/Black	71
Asian or Pacific Islander 50	Asian or Pacific Islander	50
Other 66	Other	66

Primerica NPS by Age

Primerica's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.

100

Summary

Age

Promoters

Passives

Detractors

18-25

50%

25%

26-30

100%

31-35

87%

13%

36-40

74%

21%

41-45

67%

11%

22%

46-50

72%

22%

51-55

67%

25%

56-60

87%

13%

61-65

86%

14%

66+

80%

20%

Primerica NPS by Usage

Primerica's NPS was rated the highest by customers who have used Primerica's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 42	Less than 1 Year	42
1 to 2 Years 64	1 to 2 Years	64
2 to 5 Years 65	2 to 5 Years	65
5 to 10 Years 37	5 to 10 Years	37
Over 10 Years 67	Over 10 Years	67

Primerica NPS vs. Competitors

Compared to its competitors, Primerica's NPS is rated right above AIG, and is preceded by Once Upon a Farm.

COMPANY		NPS Score
	Once Upon a Farm	100
	Primerica	35
	AIG	11
	AXA	0
	BRD Groupe Societe Generale	N/A
	MetLife	-19
	TD Ameritrade	-25
	Allstate	-31

Primerica NPS vs Companies in Banking and Financial Services

In the Banking and Financial Services industry, Primerica's NPS is rated right above Visa.

COMPANY		NPS Score
	Primerica	35
	Visa	32
	JPMorgan Chase & Co	31
	Mastercard	27
	Stripe	26
	Block	25
	American Express	18
	PayPal	9
	USAA	7

Primerica Customer Reviews

Out of the 30 Primerica customer reviews 26 were positive and 4 were constructive. Primerica customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Primerica Customer Loyalty

89%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

89% of Primerica users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

89%

11%

Primerica Customer Loyalty Score by Gender

Male customers rated Primerica's Customer Loyalty score 2% higher than Female customers.

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Male

94%

Yes

Female

92%

Yes

Primerica Customer Loyalty Score by Ethnicity

Primerica's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

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out of 100

Caucasian

100

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Other

Primerica Customer Loyalty Score by Age

Primerica's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Primerica.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 78%	18-25	78%
26-30 100%	26-30	100%
31-35 100%	31-35	100%
36-40 91%	36-40	91%
41-45 80%	41-45	80%
46-50 90%	46-50	90%
51-55 93%	51-55	93%
56-60 100%	56-60	100%
61-65 100%	61-65	100%
66+ 100%	66+	100%

Primerica Customer Loyalty Score by Usage

Primerica's Customer Loyalty score was rated the highest by customers who have used Primerica's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year	93%
1 to 2 Years	92%
2 to 5 Years	91%
5 to 10 Years	89%
Over 10 Years	96%

Primerica Customer Loyalty Score by Industry

Primerica's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.

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Tech	60%
Accounting	100%
Banking and Financial Services	100%
Business and Consumer Services	100%
Education	87%
Government and Public Policy	100%
Healthcare, Hospitals and Medicine	93%
Hospitality	100%
Insurance	85%
Real Estate	100%
Transportation	78%

Primerica Customer Loyalty vs. Competitors

Compared to its competitors, Primerica's Customer Loyalty score is rated right above AXA, and is preceded by Once Upon a Farm.

COMPANY		Customer Loyalty Score
	Once Upon a Farm	100%
	Primerica	89%
	AXA	84%
	MetLife	80%
	Allstate	74%
	TD Ameritrade	73%
	AIG	64%
	BRD Groupe Societe Generale	N/A

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Customer Loyalty for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Primerica's Customer Loyalty score is rated right above USAA.

COMPANY		Customer Loyalty Score
	Primerica	89%
	USAA	87%
	American Express	85%
	Visa	84%
	JPMorgan Chase & Co	83%
	PayPal	79%
	Mastercard	78%
	Stripe	77%
	Block	76%

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Primerica Product Quality

4.1/5

Primerica has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.

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Primerica Product Information

Primerica’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Primerica's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated Primerica the lowest at 4.4.

Website: http://www.primerica.com

Company Size: 1,001-5,000 Employees

Industry

Tech

Business Services

FinTech

Quick Insights into Primerica Product Quality

Primerica's Product Quality score was rated highest by customers ages 26-30, and rated lowest by customers from the Tech industry.

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Ranked Primerica Product Quality the Highest

26-30	5
Accounting	5
Hispanic or Latino	4.7

Ranked Primerica Product Quality the Lowest

5 to 10 Years	3.9
Asian or Pacific Islander	3.7
Tech	3.2

Primerica Product Quality Score by Gender

Female customers rated Primerica's Product Quality score 0.2 stars higher than Male customers.

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Male

4.3/5

Female

4.5/5

Primerica Product Quality Score by Ethnicity

Primerica's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.

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Summary	Ethnicity	Score
Caucasian 4.3	Caucasian	4.3
Hispanic or Latino 4.7	Hispanic or Latino	4.7
African American/Black 4.5	African American/Black	4.5
Asian or Pacific Islander 3.7	Asian or Pacific Islander	3.7
Other 4.5	Other	4.5

Primerica Product Quality Score by Age

Primerica's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.

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Summary	Age	Score
18-25 3.9	18-25	3.9
26-30 5	26-30	5
31-35 4.3	31-35	4.3
36-40 4.4	36-40	4.4
41-45 4.1	41-45	4.1
46-50 4.1	46-50	4.1
51-55 4.3	51-55	4.3
56-60 4.7	56-60	4.7
61-65 4.5	61-65	4.5
66+ 4.5	66+	4.5

Primerica Product Quality Score by Usage

Primerica's Product Quality score was rated the highest by customers who have used Primerica's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year	4.6
1 to 2 Years	4.2
2 to 5 Years	4.5
5 to 10 Years	3.9
Over 10 Years	4.5

Primerica Product Quality Score by Industry

Primerica's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.

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Tech	3.2
Accounting	5
Banking and Financial Services	5
Business and Consumer Services	5
Education	4.6
Government and Public Policy	3.8
Healthcare, Hospitals and Medicine	4.4
Hospitality	5
Insurance	4.6
Real Estate	4.6
Transportation	3.9

Primerica Product Quality vs. Competitors

Compared to its competitors, Primerica's Product Quality score is rated right above AIG, and is preceded by Once Upon a Farm.

COMPANY		Product Quality Score
	Once Upon a Farm	5/5
	Primerica	4.1/5
	AIG	3.3/5
	MetLife	2.9/5
	AXA	2.8/5
	TD Ameritrade	2.7/5
	Allstate	2.3/5
	BRD Groupe Societe Generale	N/A

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Product Quality for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Primerica's Product Quality score is rated right above Visa.

COMPANY		Product Quality Score
	Primerica	4.1/5
	Visa	4.1/5
	JPMorgan Chase & Co	4/5
	Mastercard	4/5
	Stripe	3.8/5
	Block	3.6/5
	American Express	3.5/5
	PayPal	3.5/5
	USAA	3.3/5

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Primerica Pricing

Primerica ROI & Value For Money

4/5

Primerica has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.

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Primerica Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Hospitality industry. The users from the Tech industry think that they had the lowest ROI from Primerica.

Quick Insights into Primerica ROI

Primerica's ROI score was rated highest by customers from the Hospitality industry, and rated lowest by customers from the Tech industry.

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Ranked Primerica ROI the Highest

Hospitality	5
56-60	4.8
Female	4.5

Ranked Primerica ROI the Lowest

Asian or Pacific Islander	3.7
18-25	3.5
Tech	3.1

Primerica ROI Score by Gender

Female customers rated Primerica's ROI score 0.5 stars higher than Male customers.

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Male

4/5

Female

4.5/5

Primerica ROI Score by Ethnicity

Primerica's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.

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Summary	Ethnicity	Score
Caucasian 4.1	Caucasian	4.1
Hispanic or Latino 4.4	Hispanic or Latino	4.4
African American/Black 4.2	African American/Black	4.2
Asian or Pacific Islander 3.7	Asian or Pacific Islander	3.7
Other 4.4	Other	4.4

Primerica ROI Score by Age

Primerica's ROI score was rated the highest by customers ages 56-60, and the lowest by customers ages 18-25.

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Summary	Age	Score
18-25 3.5	18-25	3.5
26-30 4.2	26-30	4.2
31-35 4.3	31-35	4.3
36-40 4.2	36-40	4.2
41-45 3.7	41-45	3.7
46-50 4.1	46-50	4.1
51-55 4.1	51-55	4.1
56-60 4.8	56-60	4.8
61-65 4.5	61-65	4.5
66+ 4.2	66+	4.2

Primerica ROI Score by Usage

Primerica's ROI score was rated the highest by customers who have used Primerica's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year	4.3
1 to 2 Years	4.4
2 to 5 Years	4
5 to 10 Years	3.7
Over 10 Years	4.4

Primerica ROI Score by Industry

Primerica's ROI score was rated the highest by Hospitality industry customers, and the lowest by Tech industry customers.

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Tech	3.1
Accounting	4.9
Banking and Financial Services	4.7
Business and Consumer Services	4.8
Education	4.5
Government and Public Policy	3.6
Healthcare, Hospitals and Medicine	4.4
Hospitality	5
Insurance	4.2
Real Estate	4.6
Transportation	4

Primerica Pricing vs. Competitors

Compared to its competitors, Primerica's ROI score is rated right above AIG, and is preceded by Once Upon a Farm.

COMPANY		Pricing Score
	Once Upon a Farm	5/5
	Primerica	4/5
	AIG	3.4/5
	AXA	3.2/5
	MetLife	2.8/5
	TD Ameritrade	2.6/5
	Allstate	2.3/5
	BRD Groupe Societe Generale	N/A

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ROI for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Primerica's ROI score is rated right above Visa.

COMPANY		Pricing Score
	Primerica	4/5
	Visa	3.9/5
	JPMorgan Chase & Co	3.9/5
	Mastercard	3.9/5
	Stripe	3.7/5
	Block	3.6/5
	PayPal	3.4/5
	American Express	3.3/5
	USAA	3.2/5

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Primerica Customer Satisfaction (CSAT)

Primerica Customer Satisfaction (CSAT) Score

76 / 100

Primerica has an overall Customer Satisfaction score of 76 rated by its users and customers.

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Very Satisfied	61%
Satisfied	15%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	3%
Very Dissatisfied	14%

Very Satisfied

61%

Satisfied

15%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

14%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Primerica Customer Satisfaction

Primerica's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers ages 18-25.

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Ranked Primerica Customer Satisfaction the Highest

26-30	100%
Accounting	100%
2 to 5 Years	88%

Ranked Primerica Customer Satisfaction the Lowest

5 to 10 Years	67%
Tech	45%
18-25	34%

Primerica Customer Satisfaction Score by Gender

Male customers rated Primerica's Customer Satisfaction score 1 points higher than Female customers.

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80 / 100

Male

	Very Satisfied	69%
	Satisfied	11%
	Neither Satisfied nor Dissatisfied	13%
	Dissatisfied	0%
	Very Dissatisfied	7%

79 / 100

Female

	Very Satisfied	76%
	Satisfied	3%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	9%
	Very Dissatisfied	12%

Primerica Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Primerica's Customer Satisfaction (CSAT) score was rated 69% according to Caucasian users and customers.

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69 / 100

Very Satisfied	65%
Satisfied	4%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	4%
Very Dissatisfied	19%

Very Satisfied

65%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

19%

CSAT according to Hispanic or Latino

Primerica's Customer Satisfaction (CSAT) score was rated 87% according to Hispanic or Latino users and customers.

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87 / 100

Very Satisfied	75%
Satisfied	12%
Neither Satisfied nor Dissatisfied	13%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

75%

Satisfied

12%

Neither Satisfied nor Dissatisfied

13%

Dissatisfied

Very Dissatisfied

CSAT according to African American/Black

Primerica's Customer Satisfaction (CSAT) score was rated 88% according to African American/Black users and customers.

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88 / 100

Very Satisfied	83%
Satisfied	5%
Neither Satisfied nor Dissatisfied	6%
Dissatisfied	0%
Very Dissatisfied	6%

Very Satisfied

83%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

Primerica's Customer Satisfaction (CSAT) score was rated 72% according to Asian or Pacific Islander users and customers.

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72 / 100

Very Satisfied	43%
Satisfied	29%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	14%
Very Dissatisfied	14%

Very Satisfied

43%

Satisfied

29%

Neither Satisfied nor Dissatisfied

Dissatisfied

14%

Very Dissatisfied

14%

CSAT according to Other

Primerica's Customer Satisfaction (CSAT) score was rated 82% according to Other users and customers.

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82 / 100

Very Satisfied	82%
Satisfied	0%
Neither Satisfied nor Dissatisfied	9%
Dissatisfied	9%
Very Dissatisfied	0%

Very Satisfied

82%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

Primerica Customer Satisfaction Score by Age

Primerica's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.

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100

Breakdown

Age

Score

18-25

34%

26-30

100%

31-35

83%

36-40

92%

41-45

74%

46-50

77%

51-55

67%

56-60

83%

61-65

80%

66+

78%

Primerica Customer Satisfaction Score by Usage

Primerica's Customer Satisfaction score was rated the highest by customers who have used Primerica's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year	86
1 to 2 Years	80
2 to 5 Years	88
5 to 10 Years	67
Over 10 Years	77

Primerica Customer Satisfaction Score by Industry

Primerica's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.

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{
	"title": "Primerica Customer Satisfaction Score by Industry",
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			"groupId": 515,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "Primerica's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 89,
			"stars": 0,
			"csatScore": 89,
			"text": "Primerica's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 89
		},
		{
			"label": "Insurance",
			"groupId": 526,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "Primerica's Customer Satisfaction score is  rated by Insurance customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		}
	]
}

Tech	45
Accounting	100
Banking and Financial Services	80
Business and Consumer Services	100
Education	80
Healthcare, Hospitals and Medicine	89
Insurance	80

Primerica Customer Satisfaction vs. Competitors

Compared to its competitors, Primerica's Customer Satisfaction score is rated right above AXA, and is preceded by Once Upon a Farm.

COMPANY		Customer Satisfaction (CSAT) Score
	Once Upon a Farm	100%
	Primerica	76%
	AXA	67%
	AIG	58%
	MetLife	52%
	TD Ameritrade	42%
	Allstate	33%
	BRD Groupe Societe Generale	0%

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Customer Satisfaction for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Primerica's Customer Satisfaction score is rated right above Stripe, and is preceded by JPMorgan Chase & Co.

COMPANY		Customer Satisfaction (CSAT) Score
	Visa	82%
	Mastercard	79%
	JPMorgan Chase & Co	77%
	Primerica	76%
	Stripe	68%
	PayPal	64%
	Block	63%
	American Express	62%
	USAA	30%

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Primerica Customer Service

4.2/5

Primerica has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.

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About Primerica's Customer Service

Address

1 Primerica Parkway, Duluth, GA 30099

Website

http://www.primerica.com

Phone Number

17705647719

Quick Insights into Primerica Customer Service

Primerica's Customer Service score was rated highest by customers ages 26-30, and rated lowest by customers from the Tech industry.

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Ranked Primerica Customer Service the Highest

26-30	5
Hospitality	5
1 to 2 Years	4.5

Ranked Primerica Customer Service the Lowest

18-25	3.6
5 to 10 Years	3.6
Tech	3.4

Primerica Customer Service Score by Gender

Female customers rated Primerica's Customer Service score 0.4 stars higher than Male customers.

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Male

4.1/5

Female

4.5/5

Primerica Customer Service Score by Ethnicity

Primerica's Customer Service score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 4.1	Caucasian	4.1
Hispanic or Latino 4.5	Hispanic or Latino	4.5
African American/Black 4.5	African American/Black	4.5
Asian or Pacific Islander 3.7	Asian or Pacific Islander	3.7
Other 4.5	Other	4.5

Primerica Customer Service Score by Age

Primerica's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.

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100

Summary	Age	Customer Service Score
18-25 3.6	18-25	3.6
26-30 5	26-30	5
31-35 4.4	31-35	4.4
36-40 4.2	36-40	4.2
41-45 4	41-45	4
46-50 4.1	46-50	4.1
51-55 4.1	51-55	4.1
56-60 4.9	56-60	4.9
61-65 4.6	61-65	4.6
66+ 4.3	66+	4.3

Primerica Customer Service Score by Usage

Primerica's Customer Service score was rated the highest by customers who have used Primerica's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year	4.4
1 to 2 Years	4.5
2 to 5 Years	4.4
5 to 10 Years	3.6
Over 10 Years	4.4

Primerica Customer Service Score by Industry

Primerica's Customer Service score was rated the highest by Hospitality industry customers, and the lowest by Tech industry customers.

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Tech	3.4
Accounting	4.9
Banking and Financial Services	4.7
Business and Consumer Services	4.9
Education	4.5
Government and Public Policy	3.5
Healthcare, Hospitals and Medicine	4.5
Hospitality	5
Insurance	4.2
Real Estate	4.6
Transportation	3.6

Primerica Customer Service vs. Competitors

Compared to its competitors, Primerica's Customer Service score is rated right above AIG, and is preceded by Once Upon a Farm.

COMPANY		Customer Service Score
	Once Upon a Farm	5/5
	Primerica	4.2/5
	AIG	3.3/5
	AXA	3.1/5
	MetLife	2.7/5
	TD Ameritrade	2.6/5
	Allstate	2.4/5
	BRD Groupe Societe Generale	N/A

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Customer Service for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, Primerica's Customer Service score is rated right above Visa.

COMPANY		Customer Service Score
	Primerica	4.2/5
	Visa	4/5
	JPMorgan Chase & Co	4/5
	Mastercard	3.9/5
	Stripe	3.6/5
	Block	3.4/5
	American Express	3.4/5
	USAA	3.3/5
	PayPal	3.3/5

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Primerica as an Employer

4.8/5

Primerica has a 4.8/5 stars for its overall company culture rated by their employees

top

CEO of Primerica

Glenn Williams

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Primerica scored a 35 for Net Promoter Score and a 66 for Employee Net Promoter Score. NPS gauges how likely a customer of Primerica would recommend the brand to a friend. ENPS measures how likely Primerica employees would recommend working at Primerica to a friend.

Net Promoter Score

NPS Score

62%	Promoters
11%	Passive
27%	Detractors

Employee Net Promoter Score

eNPS Score

80%	Promoters
6%	Passive
14%	Detractors

Global Ranking Snapshot

Primerica is ranked #893 in the Global Top 100 Brands. It ranks just behind NYX and just ahead of Aldi UK.

RANK			INDUSTRY
891	Sheetz	Joseph Sheetz	Food and Beverages
892	NYX	Toni Ko	Fashion and Beauty
893	Primerica	Glenn Williams	Banking and Financial Services
894	Aldi UK	John Stanton	Retail
895	Pipedrive	Paulo Cunha	Tech
896	Genesys	Tony Bates	Tech
897	Rbc	David McKay	Banking and Financial Services

Banking and Financial Services Ranking Snapshot

Primerica is ranked #70 in the Banking and Financial Services Industry. It ranks just behind William Blair and just ahead of Rbc.

RANK		Location
68	Macquarie Group
69	William Blair	Chicago, IL
70	Primerica	Duluth, GA
71	Rbc	Toronto, KS
72	Kraken	California City, CA
73	DTCC	New York City, NY
74	Raymond James Financial