

Once Upon a Farm creates quality, eco-friendly and nutritious baby food products for children. Among its major competitors, Once Upon a Farm is ranked in 1st place for NPS while Primerica is 2nd, and Aflac is 3rd.Their current valuation is $70.00M
Once Upon a Farm's Net Promoter Score (NPS) is a 100 with 100% Promoters, 0% Passives, and 0% Detractors. Net Promoter Score tracks whether Once Upon a Farm's customers would recommend using the product based on a scale of -100 to 100.
| 100% | Promoters |
|---|---|
| 0% | Passives |
| 0% | Detractors |
| Summary | Date | Score |
|---|---|---|
May 2022 100 | May 2022 | 100 |
Once Upon a Farm is ranked first for NPS among its competitors. Primerica and Aflac come in second and third, with Allstate coming in at #4. Among those competitors, it is the lowest valued company behind Aflac.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Once Upon a Farm's NPS is rated right above Primerica.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Once Upon a Farm | 100 |
![]() | Primerica | 35 |
![]() | Red Rabbit | N/A |
![]() | Aflac | -18 |
![]() | Kemper | -27 |
![]() | Allstate | -31 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of Once Upon a Farm users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Compared to its competitors, Once Upon a Farm's Customer Loyalty score is rated right above Primerica.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Once Upon a Farm | 100% |
![]() | Primerica | 89% |
![]() | Kemper | 77% |
![]() | Aflac | 76% |
![]() | Allstate | 74% |
![]() | Red Rabbit | N/A |
Once Upon a Farm has an overall Product Quality score of 5 out of 5 stars rated by its users and customers.
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Once Upon a Farm’s product quality score is a 5 out of 5 as rated by its users and customers.
Compared to its competitors, Once Upon a Farm's Product Quality score is rated right above Primerica.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Once Upon a Farm | 5/5 |
![]() | Primerica | 4.1/5 |
![]() | Kemper | 3.2/5 |
![]() | Aflac | 2.8/5 |
![]() | Allstate | 2.3/5 |
![]() | Red Rabbit | N/A |
Once Upon a Farm has a value for money and ROI score of 5 out of 5 stars rated by its users and customers.
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Compared to its competitors, Once Upon a Farm's ROI score is rated right above Primerica.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Once Upon a Farm | 5/5 |
![]() | Primerica | 4/5 |
![]() | Kemper | 3.2/5 |
![]() | Aflac | 2.7/5 |
![]() | Allstate | 2.3/5 |
![]() | Red Rabbit | N/A |
Once Upon a Farm has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Once Upon a Farm's Customer Satisfaction score is rated right above Primerica.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Once Upon a Farm | 100% |
![]() | Primerica | 76% |
![]() | Kemper | 45% |
![]() | Aflac | 40% |
![]() | Allstate | 33% |
![]() | Red Rabbit | 0% |
Once Upon a Farm has an overall Customer Service score of 5 out of 5 stars rated by its users and customers.
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San Diego, CA
https://www.uponafarm.com/
(888)983-1606
Compared to its competitors, Once Upon a Farm's Customer Service score is rated right above Primerica.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Once Upon a Farm | 5/5 |
![]() | Primerica | 4.2/5 |
![]() | Kemper | 2.8/5 |
![]() | Aflac | 2.5/5 |
![]() | Allstate | 2.4/5 |
![]() | Red Rabbit | N/A |