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NPS
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AXA
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About AXA's Brand
AXA Group operates as a holding company, which engages in the provision of insurance and asset management services. The company operates its business through five segments: Life & Savings, Property & Casualty, International Insurance, Asset Management and Banking. The Life & Savings segment offers products including individual and group savings products, life and health products for both individual and commercial clients. The Property & Casualty segment offer products including motor, household, property and general liability insurance for both personal and commercial customers, mainly small to medium sized companies. The International Insurance segment focuses on risks, reinsurance and assistance. The Asset Management segment includes diversified asset management and related services. The Banking segment involves in the banking activities, which includes retail banking, mortgages loans and savings conducted primarily in France, Belgium and Germany. The company was founded in 1817 and is headquartered in Paris, France. The company seeks to acquire businesses through mergers, acquisitions and investments which would help the firm expand and consolidate its presence in the financial services sector. Among its major competitors, AXA is ranked in 8th place for NPS while Aviva is 1st, and Allianz is 2nd.
Brand at a Glance
84%
Customer Loyalty
2.8/5
Product Quality
3.2/5
Pricing
3.1/5
Customer Service
AXA Ranking
- #4 / 4 of its competitors
AXA NPS
AXA's Net Promoter Score (NPS) is a 0 with 41% Promoters, 18% Passives, and 41% Detractors. Net Promoter Score tracks whether AXA's customers would recommend using the product based on a scale of -100 to 100.
AXA Overall NPS
| 41% | Promoters |
|---|---|
| 18% | Passives |
| 41% | Detractors |
AXA NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2023 17 | Aug 2023 | 17 |
Sep 2023 -13 | Sep 2023 | -13 |
Mar 2024 0 | Mar 2024 | 0 |
Apr 2024 -10 | Apr 2024 | -10 |
May 2024 9 | May 2024 | 9 |
Oct 2024 8 | Oct 2024 | 8 |
Jan 2025 -6 | Jan 2025 | -6 |
Feb 2025 -7 | Feb 2025 | -7 |
Apr 2025 -6 | Apr 2025 | -6 |
Jun 2025 -11 | Jun 2025 | -11 |
Jul 2025 -4 | Jul 2025 | -4 |
Dec 2025 -1 | Dec 2025 | -1 |
How Other Brands Compare
AXA is ranked #4 for NPS among its competitors. AIG and Sun Life come in first and second, with BNP Paribas coming in at third.
AXA |  AIG |  Sun Life |  BNP Paribas | |
| Global Ranking | #- | #302 | #306 | #380 |
| NPS | 0 | 11 | 10 | 1 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $40.99B | $29.79B | $76.49B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
AXA NPS by Gender
Female customers rated AXA's NPS 34 points higher than Male customers.
Male
0
AXA's NPS was rated by Male customers on Comparably.
25%
Promoters
50%
Passives
25%
Detractors
Female
34
AXA's NPS was rated 34 by Female customers on Comparably.
67%
Promoters
0%
Passives
33%
Detractors
AXA NPS by Ethnicity
AXA's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -75 | Caucasian | -75 |
Asian or Pacific Islander 100 | Asian or Pacific Islander | 100 |
AXA NPS by Age
AXA's NPS was rated 67 points by customers ages 31-35 on Comparably.
AXA NPS by Usage
AXA's NPS was rated the highest by customers who have used AXA's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 67 | Less than 1 Year | 67 |
2 to 5 Years -34 | 2 to 5 Years | -34 |
Over 10 Years 0 | Over 10 Years | 0 |
AXA Customer Reviews
Out of the 2 AXA customer reviews 2 were positive and 0 were constructive. AXA customer reviews reflect that all customers have a favorable experience using the products/services of the company.
AXA Customer Loyalty
84%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of AXA users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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AXA Customer Loyalty Score by Gender
Female customers rated AXA's Customer Loyalty score 22% higher than Male customers.
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Male
78%
Yes
Female
100%
Yes
AXA Customer Loyalty Score by Ethnicity
AXA's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
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100
out of 100
Caucasian
70
out of 100
Asian or Pacific Islander
AXA Customer Loyalty Score by Age
AXA's Customer Loyalty score was rated 70% by customers ages 31-35 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 70% | 31-35 | 70% |
AXA Customer Loyalty Score by Usage
AXA's Customer Loyalty score was rated the highest by customers who have used AXA's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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AXA Customer Loyalty vs. Competitors
Compared to its competitors, AXA's Customer Loyalty score is rated right above Barclays, and is preceded by Aviva.
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AXA Product Quality
2.8/5
AXA has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.
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AXA Product Information
AXA’s product quality score is a 2.8 out of 5 as rated by its users and customers.
- Website
- www.axa.com
- Company Size
- 10,000+ Employees
Quick Insights into AXA Product Quality
AXA's Product Quality score was rated highest by Asian or Pacific Islander customers, and rated lowest by Caucasian customers.
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Ranked AXA Product Quality the Highest
Ranked AXA Product Quality the Lowest
AXA Product Quality Score by Gender
Female customers rated AXA's Product Quality score 1.2 stars higher than Male customers.
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Male
1.9/5
Female
3.1/5
AXA Product Quality Score by Ethnicity
AXA's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Asian or Pacific Islander 3.1 | Asian or Pacific Islander | 3.1 |
AXA Product Quality Score by Age
AXA's Product Quality score was rated 2.8 stars by customers ages 31-35 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 2.8 | 31-35 | 2.8 |
AXA Product Quality Score by Usage
AXA's Product Quality score was rated the highest by customers who have used AXA's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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AXA Product Quality vs. Competitors
Compared to its competitors, AXA's Product Quality score is rated right below BNP Paribas.
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AXA Pricing
AXA ROI & Value For Money
3.2/5
AXA has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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Quick Insights into AXA ROI
AXA's ROI score was rated highest by customers ages 31-35, and rated lowest by Caucasian customers.
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Ranked AXA ROI the Highest
Ranked AXA ROI the Lowest
AXA ROI Score by Gender
Female customers rated AXA's ROI score 0.2 stars higher than Male customers.
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Male
3.1/5
Female
3.3/5
AXA ROI Score by Ethnicity
AXA's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
AXA ROI Score by Age
AXA's ROI score was rated 4.8 stars by customers ages 31-35 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 4.8 | 31-35 | 4.8 |
AXA ROI Score by Usage
AXA's ROI score was rated the highest by customers who have used AXA's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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AXA Pricing vs. Competitors
Compared to its competitors, AXA's ROI score is rated right above BNP Paribas, and is preceded by Barclays.
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AXA Customer Satisfaction (CSAT)
AXA Customer Satisfaction (CSAT) Score
67 / 100
AXA has an overall Customer Satisfaction score of 67 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
27%
Satisfied
40%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
0%
Very Dissatisfied
27%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into AXA Customer Satisfaction
AXA's Customer Satisfaction score was rated highest by Female customers, and rated lowest by Caucasian customers.
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Ranked AXA Customer Satisfaction the Highest
Ranked AXA Customer Satisfaction the Lowest
AXA Customer Satisfaction Score by Gender
Female customers rated AXA's Customer Satisfaction score 30 points higher than Male customers.
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50 / 100
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 0% | |
Very Dissatisfied | 25% |
80 / 100
FemaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 40% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 20% |
AXA Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
AXA's Customer Satisfaction (CSAT) score was rated 33% according to Caucasian users and customers.
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33 / 100
Very Satisfied
0%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
CSAT according to Asian or Pacific Islander
AXA's Customer Satisfaction (CSAT) score was rated 67% according to Asian or Pacific Islander users and customers.
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67 / 100
Very Satisfied
33%
Satisfied
34%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
AXA Customer Satisfaction Score by Age
AXA's Customer Satisfaction score was rated 67 points by customers ages 31-35 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 67% |
AXA Customer Satisfaction Score by Usage
AXA's Customer Satisfaction score was rated 67 points by customers who have used AXA's products/services for Less than 1 Year, and by customers with Over 10 Years of usage.
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AXA Customer Satisfaction vs. Competitors
Compared to its competitors, AXA's Customer Satisfaction score is rated right above Sun Life, and is preceded by Barclays.
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AXA Customer Service
3.1/5
AXA has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
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About AXA's Customer Service
Address
75008
Website
www.axa.com
Quick Insights into AXA Customer Service
AXA's Customer Service score was rated highest by customers ages 31-35, and rated lowest by Caucasian customers.
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Ranked AXA Customer Service the Highest
Ranked AXA Customer Service the Lowest
AXA Customer Service Score by Gender
Female customers rated AXA's Customer Service score 0.7 stars higher than Male customers.
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Male
2.6/5
Female
3.3/5
AXA Customer Service Score by Ethnicity
AXA's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
AXA Customer Service Score by Age
AXA's Customer Service score was rated 4.1 stars by customers ages 31-35 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 4.1 | 31-35 | 4.1 |
AXA Customer Service Score by Usage
AXA's Customer Service score was rated the highest by customers who have used AXA's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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AXA Customer Service vs. Competitors
Compared to its competitors, AXA's Customer Service score is rated right below BNP Paribas.
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AXA as an Employer
4.1/5
AXA has a 4.1/5 stars for its overall company culture rated by their employees
top
25%
Consumer vs. Employees
AXA scored a 0 for Net Promoter Score and a 33 for Employee Net Promoter Score. NPS gauges how likely a customer of AXA would recommend the brand to a friend. ENPS measures how likely AXA employees would recommend working at AXA to a friend.
Net Promoter Score
0
NPS Score
| 41% | Promoters |
|---|---|
| 18% | Passive |
| 41% | Detractors |
Employee Net Promoter Score
33
eNPS Score
| 59% | Promoters |
|---|---|
| 15% | Passive |
| 26% | Detractors |
