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NPS
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Barclays
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About Barclays' Brand
Provider of financial services. Among its major competitors, Barclays is ranked in 4th place for NPS while BBVA is 1st, and Lloyds Banking Group is 2nd.
Brand at a Glance
82%
Customer Loyalty
3.5/5
Product Quality
3.2/5
Pricing
3.3/5
Customer Service
Barclays Ranking
- #3 / 4 of its competitors
Barclays NPS
Barclays's Net Promoter Score (NPS) is a 7 with 48% Promoters, 11% Passives, and 41% Detractors. Net Promoter Score tracks whether Barclays's customers would recommend using the product based on a scale of -100 to 100.
Barclays Overall NPS
| 48% | Promoters |
|---|---|
| 11% | Passives |
| 41% | Detractors |
Barclays NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2024 5 | May 2024 | 5 |
Jul 2024 8 | Jul 2024 | 8 |
Oct 2024 8 | Oct 2024 | 8 |
Nov 2024 7 | Nov 2024 | 7 |
Dec 2024 5 | Dec 2024 | 5 |
Jan 2025 5 | Jan 2025 | 5 |
Feb 2025 0 | Feb 2025 | 0 |
Mar 2025 2 | Mar 2025 | 2 |
Apr 2025 3 | Apr 2025 | 3 |
Oct 2025 7 | Oct 2025 | 7 |
Nov 2025 8 | Nov 2025 | 8 |
Jan 2026 8 | Jan 2026 | 8 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Barclays NPS by Gender
Female customers rated Barclays's NPS 13 points higher than Male customers.
Male
-1
Barclays's NPS was rated -1 by Male customers on Comparably.
46%
Promoters
7%
Passives
47%
Detractors
Female
12
Barclays's NPS was rated 12 by Female customers on Comparably.
56%
Promoters
0%
Passives
44%
Detractors
Barclays NPS by Ethnicity
Barclays's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -72 | Caucasian | -72 |
Asian or Pacific Islander 60 | Asian or Pacific Islander | 60 |
Other 0 | Other | 0 |
Barclays NPS by Age
Barclays's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
Barclays NPS by Usage
Barclays's NPS was rated the highest by customers who have used Barclays's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 100 | Less than 1 Year | 100 |
1 to 2 Years 100 | 1 to 2 Years | 100 |
2 to 5 Years -60 | 2 to 5 Years | -60 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Over 10 Years -34 | Over 10 Years | -34 |
Barclays NPS vs. Competitors
Compared to its competitors, Barclays's NPS is rated right above UBS, and is preceded by HSBC.
| COMPANY | NPS Score | |
|---|---|---|
 | BBVA | 37 |
 | Lloyds Banking Group | 34 |
 | HSBC | 8 |
| Barclays | 7 |
 | UBS | -6 |
 | Santander | -21 |
 | Royal Bank of Scotland | -33 |
 | Halifax | -87 |
Barclays Customer Reviews
Out of the 6 Barclays customer reviews 4 were positive and 2 were constructive. Barclays customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Barclays Customer Loyalty
82%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
82% of Barclays users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Barclays Customer Loyalty Score by Gender
Male customers rated Barclays's Customer Loyalty score 14% higher than Female customers.
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Male
94%
Yes
Female
80%
Yes
Barclays Customer Loyalty Score by Ethnicity
Barclays's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
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74
out of 100
Caucasian
91
out of 100
Asian or Pacific Islander
100
out of 100
Other
Barclays Customer Loyalty Score by Age
Barclays's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
26-30 70% | 26-30 | 70% |
41-45 85% | 41-45 | 85% |
46-50 100% | 46-50 | 100% |
51-55 78% | 51-55 | 78% |
66+ 100% | 66+ | 100% |
Barclays Customer Loyalty Score by Usage
Barclays's Customer Loyalty score was rated the highest by customers who have used Barclays's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Barclays Customer Loyalty Score by Industry
Barclays's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Barclays Customer Loyalty vs. Competitors
Compared to its competitors, Barclays's Customer Loyalty score is rated right above HSBC, and is preceded by Halifax.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Lloyds Banking Group | 100% |
| BBVA | 87% |
| Halifax | 83% |
| Barclays | 82% |
| HSBC | 78% |
| UBS | 70% |
| Santander | 67% |
| Royal Bank of Scotland | 49% |
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Barclays Product Quality
3.5/5
Barclays has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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Barclays Product Information
Barclays’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated Barclays's product the highest. Reviewers from the Accounting industry rated Barclays the lowest at 1.9.
- Website
- www.barclays.com
- Company Size
- 10,000+ Employees
Quick Insights into Barclays Product Quality
Barclays's Product Quality score was rated highest by customers who have used Barclays's products/services for 1 to 2 Years, and rated lowest by Caucasian customers.
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Ranked Barclays Product Quality the Highest
Ranked Barclays Product Quality the Lowest
Barclays Product Quality Score by Gender
Female customers rated Barclays's Product Quality score 0.1 stars higher than Male customers.
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Male
3.1/5
Female
3.2/5
Barclays Product Quality Score by Ethnicity
Barclays's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 3.5 | Other | 3.5 |
Barclays Product Quality Score by Age
Barclays's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 26-30.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2 | 18-25 | 2 |
26-30 2 | 26-30 | 2 |
41-45 4.1 | 41-45 | 4.1 |
46-50 3.5 | 46-50 | 3.5 |
51-55 3.2 | 51-55 | 3.2 |
66+ 2.6 | 66+ | 2.6 |
Barclays Product Quality Score by Usage
Barclays's Product Quality score was rated the highest by customers who have used Barclays's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Barclays Product Quality Score by Industry
Barclays's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Accounting industry customers.
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Barclays Product Quality vs. Competitors
Compared to its competitors, Barclays's Product Quality score is rated right above Santander, and is preceded by UBS.
| COMPANY | Product Quality Score | |
|---|---|---|
| BBVA | 3.9/5 |
| HSBC | 3.6/5 |
| Lloyds Banking Group | 3.5/5 |
| UBS | 3.5/5 |
| Barclays | 3.5/5 |
| Santander | 2.8/5 |
| Royal Bank of Scotland | 2.6/5 |
| Halifax | 1.5/5 |
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Barclays Pricing
Barclays ROI & Value For Money
3.2/5
Barclays has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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Barclays Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry. The users from the Accounting industry think that they had the lowest ROI from Barclays.
Quick Insights into Barclays ROI
Barclays's ROI score was rated highest by customers who have used Barclays's products/services for 1 to 2 Years, and rated lowest by Caucasian customers.
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Ranked Barclays ROI the Highest
Ranked Barclays ROI the Lowest
Barclays ROI Score by Gender
Female customers rated Barclays's ROI score 0.1 stars higher than Male customers.
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Male
3/5
Female
3.1/5
Barclays ROI Score by Ethnicity
Barclays's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 3.4 | Other | 3.4 |
Barclays ROI Score by Age
Barclays's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 26-30.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.5 | 18-25 | 2.5 |
26-30 2 | 26-30 | 2 |
41-45 3.9 | 41-45 | 3.9 |
46-50 3.3 | 46-50 | 3.3 |
51-55 2.9 | 51-55 | 2.9 |
66+ 2.3 | 66+ | 2.3 |
Barclays ROI Score by Usage
Barclays's ROI score was rated the highest by customers who have used Barclays's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Barclays ROI Score by Industry
Barclays's ROI score was rated the highest by Banking and Financial Services industry customers, and the lowest by Accounting industry customers.
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Barclays Pricing vs. Competitors
Compared to its competitors, Barclays's ROI score is rated right above Royal Bank of Scotland, and is preceded by UBS.
| COMPANY | Pricing Score | |
|---|---|---|
| BBVA | 4.1/5 |
| Lloyds Banking Group | 4/5 |
| HSBC | 3.5/5 |
| UBS | 3.4/5 |
| Barclays | 3.2/5 |
| Royal Bank of Scotland | 3.1/5 |
| Santander | 3.1/5 |
| Halifax | 1.5/5 |
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Barclays Customer Satisfaction (CSAT)
Barclays Customer Satisfaction (CSAT) Score
67 / 100
Barclays has an overall Customer Satisfaction score of 67 rated by its users and customers.
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Very Satisfied
42%
Satisfied
25%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
10%
Very Dissatisfied
19%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Barclays Customer Satisfaction
Barclays's Customer Satisfaction score was rated highest by customers who have used Barclays's products/services for 1 to 2 Years, and rated lowest by Caucasian customers.
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Ranked Barclays Customer Satisfaction the Highest
Ranked Barclays Customer Satisfaction the Lowest
Barclays Customer Satisfaction Score by Gender
Female customers rated Barclays's Customer Satisfaction score 6 points higher than Male customers.
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50 / 100
MaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 17% | |
Very Dissatisfied | 25% |
56 / 100
FemaleVery Satisfied | 56% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 11% | |
Very Dissatisfied | 33% |
Barclays Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Barclays' Customer Satisfaction (CSAT) score was rated 17% according to Caucasian users and customers.
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17 / 100
Very Satisfied
17%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
17%
Very Dissatisfied
66%
CSAT according to Asian or Pacific Islander
Barclays' Customer Satisfaction (CSAT) score was rated 78% according to Asian or Pacific Islander users and customers.
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78 / 100
Very Satisfied
67%
Satisfied
11%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
11%
CSAT according to Other
Barclays' Customer Satisfaction (CSAT) score was rated 50% according to Other users and customers.
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50 / 100
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
50%
Very Dissatisfied
0%
Barclays Customer Satisfaction Score by Age
Barclays's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 33% | |||||||||||||||
| 41-45 | 67% | |||||||||||||||
| 46-50 | 67% | |||||||||||||||
| 51-55 | 50% | |||||||||||||||
| 66+ | 33% |
Barclays Customer Satisfaction Score by Usage
Barclays's Customer Satisfaction score was rated the highest by customers who have used Barclays's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Barclays Customer Satisfaction Score by Industry
Barclays's Customer Satisfaction score was rated 75 points by Banking and Financial Services industry customers.
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"label": "Banking and Financial Services",
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}Barclays Customer Satisfaction vs. Competitors
Compared to its competitors, Barclays's Customer Satisfaction score is rated right above UBS, and is preceded by Lloyds Banking Group.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| BBVA | 76% |
| HSBC | 69% |
| Lloyds Banking Group | 67% |
| Barclays | 67% |
| UBS | 65% |
| Santander | 51% |
| Royal Bank of Scotland | 28% |
| Halifax | 8% |
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Barclays Customer Service
3.3/5
Barclays has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
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About Barclays's Customer Service
Address
1 Churchill Place, London, E14 5HP Bahamas
Website
www.barclays.com
Phone Number
7
Quick Insights into Barclays Customer Service
Barclays's Customer Service score was rated highest by customers who have used Barclays's products/services for 1 to 2 Years, and rated lowest by Caucasian customers.
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Ranked Barclays Customer Service the Highest
Ranked Barclays Customer Service the Lowest
Barclays Customer Service Score by Gender
Barclays's Customer Service score was rated 3.1 by both Female and Male customers on Comparably.
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Male
3.1/5
Female
3.1/5
Barclays Customer Service Score by Ethnicity
Barclays's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 2.9 | Other | 2.9 |
Barclays Customer Service Score by Age
Barclays's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2 | 18-25 | 2 |
26-30 3 | 26-30 | 3 |
41-45 4.1 | 41-45 | 4.1 |
46-50 3.3 | 46-50 | 3.3 |
51-55 2.9 | 51-55 | 2.9 |
66+ 2 | 66+ | 2 |
Barclays Customer Service Score by Usage
Barclays's Customer Service score was rated the highest by customers who have used Barclays's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Barclays Customer Service Score by Industry
Barclays's Customer Service score was rated the highest by Banking and Financial Services industry customers, and the lowest by Accounting industry customers.
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Barclays Customer Service vs. Competitors
Compared to its competitors, Barclays's Customer Service score is rated right above Santander, and is preceded by UBS.
| COMPANY | Customer Service Score | |
|---|---|---|
| Lloyds Banking Group | 4.7/5 |
| BBVA | 4/5 |
| HSBC | 3.6/5 |
| UBS | 3.5/5 |
| Barclays | 3.3/5 |
| Santander | 3.2/5 |
| Royal Bank of Scotland | 2.8/5 |
| Halifax | 1.5/5 |
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Barclays as an Employer
2.6/5
Barclays has a 2.6/5 stars for its overall company culture rated by their employees
bottom
40%
Consumer vs. Employees
Barclays scored a 7 for Net Promoter Score and a -34 for Employee Net Promoter Score. NPS gauges how likely a customer of Barclays would recommend the brand to a friend. ENPS measures how likely Barclays employees would recommend working at Barclays to a friend.
Net Promoter Score
7
NPS Score
| 48% | Promoters |
|---|---|
| 11% | Passive |
| 41% | Detractors |
Employee Net Promoter Score
-34
eNPS Score
| 26% | Promoters |
|---|---|
| 14% | Passive |
| 60% | Detractors |
