-26
NPS
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Royal Bank of Scotland
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About Royal Bank of Scotland's Brand
The Royal Bank of Scotland is a bank providing retail banking services throughout the United Kingdom and Ireland. Among its major competitors, Royal Bank of Scotland is ranked in 4th place for NPS while Standard Chartered is 1st, and Deutsche Bank is 2nd.Their current market cap is $18.71B
Brand at a Glance
58%
Customer Loyalty
2.8/5
Product Quality
3.1/5
Pricing
2.8/5
Customer Service
Royal Bank of Scotland Ranking
- #3 / 4 of its competitors
Royal Bank of Scotland NPS
Royal Bank of Scotland's Net Promoter Score (NPS) is a -26 with 27% Promoters, 20% Passives, and 53% Detractors. Net Promoter Score tracks whether Royal Bank of Scotland's customers would recommend using the product based on a scale of -100 to 100.
Royal Bank of Scotland Overall NPS
| 27% | Promoters |
|---|---|
| 20% | Passives |
| 53% | Detractors |
Royal Bank of Scotland NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2022 50 | Jun 2022 | 50 |
Oct 2022 66 | Oct 2022 | 66 |
Apr 2023 75 | Apr 2023 | 75 |
Jun 2023 17 | Jun 2023 | 17 |
Sep 2023 -1 | Sep 2023 | -1 |
Oct 2024 -13 | Oct 2024 | -13 |
Feb 2025 -22 | Feb 2025 | -22 |
Jul 2025 -30 | Jul 2025 | -30 |
Sep 2025 -36 | Sep 2025 | -36 |
Dec 2025 -33 | Dec 2025 | -33 |
Feb 2026 -36 | Feb 2026 | -36 |
May 2026 -27 | May 2026 | -27 |
How Other Brands Compare
Royal Bank of Scotland is ranked third for NPS among its competitors. Standard Chartered and Deutsche Bank come in first and second, with Home BancShares coming in at #4. Among those competitors, it is the second most valued company behind Deutsche Bank.
Royal Bank of Scotland |  Deutsche Bank |  Standard Chartered | Home BancShares | |
| Global Ranking | #- | #570 | #918 | #- |
| NPS | -26 | 14 | 31 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $18.71B | $24.04B | $15.81B | $4.47B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Royal Bank of Scotland NPS by Ethnicity
Royal Bank of Scotland's NPS was rated -100 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -100 | Caucasian | -100 |
Royal Bank of Scotland NPS vs. Competitors
Compared to its competitors, Royal Bank of Scotland's NPS is rated right below M&R Holdings.
| COMPANY | NPS Score | |
|---|---|---|
| Standard Chartered | 31 |
| Deutsche Bank | 14 |
 | Barclays | 7 |
| M&R Holdings | N/A |
| Royal Bank of Scotland | -26 |
Royal Bank of Scotland Customer Reviews
Out of the 2 Royal Bank of Scotland customer reviews 1 was positive and 1 was constructive. Royal Bank of Scotland customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Royal Bank of Scotland Customer Loyalty
58%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
58% of Royal Bank of Scotland users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Royal Bank of Scotland Customer Loyalty Score by Ethnicity
Royal Bank of Scotland's Customer Loyalty score was rated 70% by Caucasian customers on Comparably.
% who answered "Yes"
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70
out of 100
Caucasian
Royal Bank of Scotland Customer Loyalty vs. Competitors
Compared to its competitors, Royal Bank of Scotland's Customer Loyalty score is rated right above M&R Holdings, and is preceded by Deutsche Bank.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Barclays | 82% |
| Standard Chartered | 81% |
| Deutsche Bank | 75% |
| Royal Bank of Scotland | 58% |
| M&R Holdings | N/A |
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Royal Bank of Scotland Product Quality
2.8/5
Royal Bank of Scotland has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.
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Royal Bank of Scotland Product Information
Royal Bank of Scotland’s product quality score is a 2.8 out of 5 as rated by its users and customers.
- Website
- http://www.rbs.in/
- Company Size
- 10,000+ Employees
Industry
FinTech
Quick Insights into Royal Bank of Scotland Product Quality
Royal Bank of Scotland's Product Quality score was rated highest by Caucasian customers.
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Ranked Royal Bank of Scotland Product Quality the Highest
Royal Bank of Scotland Product Quality Score by Ethnicity
Royal Bank of Scotland's Product Quality score was rated 2.3 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Royal Bank of Scotland Product Quality vs. Competitors
Compared to its competitors, Royal Bank of Scotland's Product Quality score is rated right above M&R Holdings, and is preceded by Barclays.
| COMPANY | Product Quality Score | |
|---|---|---|
| Standard Chartered | 3.9/5 |
| Deutsche Bank | 3.6/5 |
| Barclays | 3.5/5 |
| Royal Bank of Scotland | 2.8/5 |
| M&R Holdings | N/A |
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Royal Bank of Scotland Pricing
Royal Bank of Scotland ROI & Value For Money
3.1/5
Royal Bank of Scotland has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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Quick Insights into Royal Bank of Scotland ROI
Royal Bank of Scotland's ROI score was rated highest by Caucasian customers.
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Ranked Royal Bank of Scotland ROI the Highest
Royal Bank of Scotland ROI Score by Ethnicity
Royal Bank of Scotland's ROI score was rated 1.8 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Royal Bank of Scotland.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
Royal Bank of Scotland Pricing vs. Competitors
Compared to its competitors, Royal Bank of Scotland's ROI score is rated right above M&R Holdings, and is preceded by Barclays.
| COMPANY | Pricing Score | |
|---|---|---|
| Standard Chartered | 3.8/5 |
| Deutsche Bank | 3.7/5 |
| Barclays | 3.2/5 |
| Royal Bank of Scotland | 3.1/5 |
| M&R Holdings | N/A |
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Royal Bank of Scotland Customer Satisfaction (CSAT)
Royal Bank of Scotland Customer Satisfaction (CSAT) Score
33 / 100
Royal Bank of Scotland has an overall Customer Satisfaction score of 33 rated by its users and customers.
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Very Satisfied
11%
Satisfied
22%
Neither Satisfied nor Dissatisfied
23%
Dissatisfied
11%
Very Dissatisfied
33%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Royal Bank of Scotland Customer Satisfaction
Royal Bank of Scotland's Customer Satisfaction score was rated highest by Caucasian customers.
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Ranked Royal Bank of Scotland Customer Satisfaction the Highest
Royal Bank of Scotland Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Royal Bank of Scotland's Customer Satisfaction (CSAT) score was rated 33% according to Caucasian users and customers.
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33 / 100
Very Satisfied
0%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
34%
Royal Bank of Scotland Customer Satisfaction vs. Competitors
Compared to its competitors, Royal Bank of Scotland's Customer Satisfaction score is rated right above M&R Holdings, and is preceded by Barclays.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Standard Chartered | 83% |
| Deutsche Bank | 71% |
| Barclays | 66% |
| Royal Bank of Scotland | 33% |
| M&R Holdings | 0% |
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Royal Bank of Scotland Customer Service
2.8/5
Royal Bank of Scotland has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.
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About Royal Bank of Scotland's Customer Service
Website
http://www.rbs.in/
Quick Insights into Royal Bank of Scotland Customer Service
Royal Bank of Scotland's Customer Service score was rated highest by Caucasian customers.
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Ranked Royal Bank of Scotland Customer Service the Highest
Royal Bank of Scotland Customer Service Score by Ethnicity
Royal Bank of Scotland's Customer Service score was rated 1.5 stars by Caucasian customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Royal Bank of Scotland Customer Service vs. Competitors
Compared to its competitors, Royal Bank of Scotland's Customer Service score is rated right above M&R Holdings, and is preceded by Barclays.
| COMPANY | Customer Service Score | |
|---|---|---|
| Standard Chartered | 3.9/5 |
| Deutsche Bank | 3.8/5 |
| Barclays | 3.3/5 |
| Royal Bank of Scotland | 2.8/5 |
| M&R Holdings | N/A |
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Royal Bank of Scotland as an Employer
4.2/5
Royal Bank of Scotland has a 4.2/5 stars for its overall company culture rated by their employees
top
5%
CEO of Royal Bank of Scotland
In the Top 5% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Royal Bank of Scotland scored a -26 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Royal Bank of Scotland would recommend the brand to a friend. ENPS measures how likely Royal Bank of Scotland employees would recommend working at Royal Bank of Scotland to a friend.
Net Promoter Score
-26
NPS Score
| 27% | Promoters |
|---|---|
| 20% | Passive |
| 53% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 43% | Promoters |
|---|---|
| 14% | Passive |
| 43% | Detractors |
