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BBVA is

Ranked

#29

Banking and Financial Services Brands

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BBVA

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BBVA

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BBVA is ranked #29 in Banking and Financial Services Brands

About BBVA's Brand

Multinational Spanish banking group BBVA’s brand is ranked #371 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of BBVA. When compared to other organizations within the Banking and Financial Services industry, BBVA is ranked #29. Among its major competitors, BBVA is ranked in 1st place for NPS while JPMorgan Chase & Co is 2nd, and Deutsche Bank is 3rd.Their current market cap is $35.54B

Brand at a Glance

87%

Customer Loyalty

3.9/5

Product Quality

4.1/5

Pricing

4/5

Customer Service

BBVA Ranking

BBVA NPS

BBVA's Net Promoter Score (NPS) is a 37 with 58% Promoters, 21% Passives, and 21% Detractors. Net Promoter Score tracks whether BBVA's customers would recommend using the product based on a scale of -100 to 100.

BBVA Overall NPS

NPS

58%	Promoters
21%	Passives
21%	Detractors

BBVA NPS Trend

-100

-50

100

Summary	Date	Score
Oct 2023 41	Oct 2023	41
Dec 2023 41	Dec 2023	41
Mar 2024 42	Mar 2024	42
Apr 2024 41	Apr 2024	41
Jun 2024 41	Jun 2024	41
Aug 2024 41	Aug 2024	41
Sep 2024 43	Sep 2024	43
Nov 2024 42	Nov 2024	42
Dec 2024 42	Dec 2024	42
Jan 2025 41	Jan 2025	41
Mar 2025 40	Mar 2025	40
Dec 2025 37	Dec 2025	37

How Other Brands Compare

BBVA is ranked first for NPS among its competitors. JPMorgan Chase & Co and Deutsche Bank come in second and third, with Bank of America coming in at #4. Among those competitors, it is the third most valued company behind JPMorgan Chase & Co.

	BBVA	JPMorgan Chase & Co	Bank of America	Deutsche Bank
Global Ranking	#371	#72	#152	#570
NPS	37	31	2	14
Social Sentiment Calculated by analyzing social media and other online mentions	-	-	Neutral	Neutral
Valuation Updated every 24 hours for public companies	$35.54B	$451.20B	$298.80B	$24.04B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

BBVA NPS by Gender

Female customers rated BBVA's NPS 32 points higher than Male customers.

Male

BBVA's NPS was rated 9 by Male customers on Comparably.

45%

Promoters

19%

Passives

36%

Detractors

Female

BBVA's NPS was rated 41 by Female customers on Comparably.

58%

Promoters

25%

Passives

17%

Detractors

BBVA NPS by Ethnicity

BBVA's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Hispanic or Latino 50	Hispanic or Latino	50
African American/Black 0	African American/Black	0
Asian or Pacific Islander 33	Asian or Pacific Islander	33
Other 0	Other	0

BBVA NPS by Age

BBVA's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 51-55.

100

Summary

Age

Promoters

Passives

Detractors

18-25

60%

40%

41-45

33%

67%

46-50

67%

33%

51-55

33%

67%

BBVA NPS by Usage

BBVA's NPS was rated the highest by customers who have used BBVA's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 67	Less than 1 Year	67
1 to 2 Years 36	1 to 2 Years	36
2 to 5 Years 34	2 to 5 Years	34
5 to 10 Years 0	5 to 10 Years	0
Over 10 Years 0	Over 10 Years	0

BBVA NPS vs. Competitors

Compared to its competitors, BBVA's NPS is rated right above JPMorgan Chase & Co.

COMPANY		NPS Score
	BBVA	37
	JPMorgan Chase & Co	31
	Deutsche Bank	14
	HSBC	8
	Barclays	7
	Bank of America	2
	Santander	-21
	Fifth Third Bank	-29
	Security Service Federal Credit Union	-31
	Bankia	-100

BBVA NPS vs Companies in Banking and Financial Services

In the Banking and Financial Services industry, BBVA's NPS is rated right above Visa.

COMPANY		NPS Score
	BBVA	37
	Visa	32
	JPMorgan Chase & Co	31
	Mastercard	27
	Stripe	26
	Block	25
	American Express	18
	PayPal	9
	USAA	7

BBVA Customer Reviews

Out of the 4 BBVA customer reviews 3 were positive and 1 was constructive. BBVA customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

BBVA Customer Loyalty

87%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

87% of BBVA users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

87%

13%

BBVA Customer Loyalty Score by Gender

Male customers rated BBVA's Customer Loyalty score 6% higher than Female customers.

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Male

84%

Yes

Female

78%

Yes

BBVA Customer Loyalty Score by Ethnicity

BBVA's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

% who answered "Yes"

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100

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Other

BBVA Customer Loyalty Score by Age

BBVA's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of BBVA.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 100%	18-25	100%
41-45 70%	41-45	70%
46-50 70%	46-50	70%
51-55 40%	51-55	40%

BBVA Customer Loyalty Score by Usage

BBVA's Customer Loyalty score was rated the highest by customers who have used BBVA's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	70%
1 to 2 Years	89%
2 to 5 Years	40%
5 to 10 Years	82%
Over 10 Years	100%

BBVA Customer Loyalty Score by Industry

BBVA's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Banking and Financial Services industry customers.

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Tech	85%
Banking and Financial Services	78%

BBVA Customer Loyalty vs. Competitors

Compared to its competitors, BBVA's Customer Loyalty score is rated right above JPMorgan Chase & Co.

COMPANY		Customer Loyalty Score
	BBVA	87%
	JPMorgan Chase & Co	83%
	Barclays	82%
	Fifth Third Bank	82%
	Bank of America	80%
	HSBC	78%
	Security Service Federal Credit Union	77%
	Deutsche Bank	74%
	Santander	67%
	Bankia	10%

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Customer Loyalty for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, BBVA's Customer Loyalty score is rated right above USAA.

COMPANY		Customer Loyalty Score
	BBVA	87%
	USAA	87%
	American Express	85%
	Visa	84%
	JPMorgan Chase & Co	83%
	PayPal	79%
	Mastercard	78%
	Stripe	77%
	Block	76%

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BBVA Product Quality

3.9/5

BBVA has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.

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BBVA Product Information

BBVA’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated BBVA's product the highest. Reviewers from the Banking and Financial Services industry rated BBVA the lowest at 3.9.

Website: http://www.bbva.com

Company Size: 10,000+ Employees

Industry

FinTech

Quick Insights into BBVA Product Quality

BBVA's Product Quality score was rated highest by customers from the Tech industry, and rated lowest by customers ages 41-45.

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Ranked BBVA Product Quality the Highest

Tech	4.8
18-25	4.6
Less than 1 Year	4.6

Ranked BBVA Product Quality the Lowest

Over 10 Years	3.2
African American/Black	2.8
41-45	2.3

BBVA Product Quality Score by Gender

Female customers rated BBVA's Product Quality score 0.3 stars higher than Male customers.

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Male

3.7/5

Female

4/5

BBVA Product Quality Score by Ethnicity

BBVA's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.

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Summary	Ethnicity	Score
Hispanic or Latino 3.9	Hispanic or Latino	3.9
African American/Black 2.8	African American/Black	2.8
Asian or Pacific Islander 4.3	Asian or Pacific Islander	4.3
Other 3.8	Other	3.8

BBVA Product Quality Score by Age

BBVA's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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Summary	Age	Score
18-25 4.6	18-25	4.6
41-45 2.3	41-45	2.3
46-50 4.6	46-50	4.6
51-55 3.3	51-55	3.3

BBVA Product Quality Score by Usage

BBVA's Product Quality score was rated the highest by customers who have used BBVA's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	4.6
1 to 2 Years	4.2
2 to 5 Years	3.8
5 to 10 Years	3.4
Over 10 Years	3.2

BBVA Product Quality Score by Industry

BBVA's Product Quality score was rated the highest by Tech industry customers, and the lowest by Banking and Financial Services industry customers.

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Tech	4.8
Banking and Financial Services	3.9

BBVA Product Quality vs. Competitors

Compared to its competitors, BBVA's Product Quality score is rated right above HSBC, and is preceded by JPMorgan Chase & Co.

COMPANY		Product Quality Score
	JPMorgan Chase & Co	4/5
	BBVA	3.9/5
	HSBC	3.6/5
	Deutsche Bank	3.6/5
	Bank of America	3.5/5
	Barclays	3.5/5
	Santander	2.8/5
	Security Service Federal Credit Union	2.7/5
	Fifth Third Bank	2.5/5
	Bankia	1.5/5

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Product Quality for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, BBVA's Product Quality score is rated right above Stripe, and is preceded by Mastercard.

COMPANY		Product Quality Score
	Visa	4.1/5
	JPMorgan Chase & Co	4/5
	Mastercard	4/5
	BBVA	3.9/5
	Stripe	3.8/5
	Block	3.6/5
	American Express	3.5/5
	PayPal	3.5/5
	USAA	3.3/5

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BBVA Pricing

BBVA ROI & Value For Money

4.1/5

BBVA has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.

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BBVA Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Banking and Financial Services industry think that they had the lowest ROI from BBVA.

Quick Insights into BBVA ROI

BBVA's ROI score was rated highest by customers ages 46-50, and rated lowest by customers ages 41-45.

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Ranked BBVA ROI the Highest

46-50	4.6
Tech	4.5
1 to 2 Years	4.3

Ranked BBVA ROI the Lowest

African American/Black	3.1
Over 10 Years	3.1
41-45	2.8

BBVA ROI Score by Gender

Female customers rated BBVA's ROI score 0.2 stars higher than Male customers.

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Male

3.8/5

Female

4/5

BBVA ROI Score by Ethnicity

BBVA's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.

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Summary	Ethnicity	Score
Hispanic or Latino 3.7	Hispanic or Latino	3.7
African American/Black 3.1	African American/Black	3.1
Asian or Pacific Islander 4	Asian or Pacific Islander	4
Other 4	Other	4

BBVA ROI Score by Age

BBVA's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 41-45.

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Summary	Age	Score
18-25 4.2	18-25	4.2
41-45 2.8	41-45	2.8
46-50 4.6	46-50	4.6
51-55 4.5	51-55	4.5

BBVA ROI Score by Usage

BBVA's ROI score was rated the highest by customers who have used BBVA's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	4.3
1 to 2 Years	4.3
2 to 5 Years	4.3
5 to 10 Years	3.4
Over 10 Years	3.1

BBVA ROI Score by Industry

BBVA's ROI score was rated the highest by Tech industry customers, and the lowest by Banking and Financial Services industry customers.

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Tech	4.5
Banking and Financial Services	4.2

BBVA Pricing vs. Competitors

Compared to its competitors, BBVA's ROI score is rated right above JPMorgan Chase & Co.

COMPANY		Pricing Score
	BBVA	4.1/5
	JPMorgan Chase & Co	3.9/5
	Deutsche Bank	3.7/5
	HSBC	3.5/5
	Bank of America	3.3/5
	Barclays	3.2/5
	Santander	3.1/5
	Security Service Federal Credit Union	2.7/5
	Fifth Third Bank	2.5/5
	Bankia	2.5/5

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ROI for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, BBVA's ROI score is rated right above Visa.

COMPANY		Pricing Score
	BBVA	4.1/5
	Visa	3.9/5
	JPMorgan Chase & Co	3.9/5
	Mastercard	3.9/5
	Stripe	3.7/5
	Block	3.6/5
	PayPal	3.4/5
	American Express	3.3/5
	USAA	3.2/5

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BBVA Customer Satisfaction (CSAT)

BBVA Customer Satisfaction (CSAT) Score

76 / 100

BBVA has an overall Customer Satisfaction score of 76 rated by its users and customers.

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Very Satisfied	50%
Satisfied	26%
Neither Satisfied nor Dissatisfied	12%
Dissatisfied	2%
Very Dissatisfied	10%

Very Satisfied

50%

Satisfied

26%

Neither Satisfied nor Dissatisfied

12%

Dissatisfied

Very Dissatisfied

10%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into BBVA Customer Satisfaction

BBVA's Customer Satisfaction score was rated highest by customers from the Tech industry, and rated lowest by Other customers.

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Ranked BBVA Customer Satisfaction the Highest

Tech	100%
Female	84%
18-25	75%

Ranked BBVA Customer Satisfaction the Lowest

Male	60%
Banking and Financial Services	34%
Other	34%

BBVA Customer Satisfaction Score by Gender

Female customers rated BBVA's Customer Satisfaction score 24 points higher than Male customers.

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60 / 100

Male

	Very Satisfied	40%
	Satisfied	20%
	Neither Satisfied nor Dissatisfied	20%
	Dissatisfied	0%
	Very Dissatisfied	20%

84 / 100

Female

	Very Satisfied	67%
	Satisfied	17%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	16%
	Very Dissatisfied	0%

BBVA Customer Satisfaction Score by Ethnicity

Hispanic or Latino
67%
Other
34%

CSAT according to Hispanic or Latino

BBVA's Customer Satisfaction (CSAT) score was rated 67% according to Hispanic or Latino users and customers.

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67 / 100

Very Satisfied	33%
Satisfied	34%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	33%

Very Satisfied

33%

Satisfied

34%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

33%

CSAT according to Other

BBVA's Customer Satisfaction (CSAT) score was rated 34% according to Other users and customers.

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34 / 100

Very Satisfied	34%
Satisfied	0%
Neither Satisfied nor Dissatisfied	33%
Dissatisfied	33%
Very Dissatisfied	0%

Very Satisfied

34%

Satisfied

Neither Satisfied nor Dissatisfied

33%

Dissatisfied

33%

Very Dissatisfied

BBVA Customer Satisfaction Score by Age

BBVA's Customer Satisfaction score was rated 75 points by customers ages 18-25 on Comparably.

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100

Breakdown

Age

Score

18-25

75%

BBVA Customer Satisfaction Score by Usage

BBVA's Customer Satisfaction score was rated 72 points by customers who have used BBVA's products/services for 1 to 2 Years.

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1 to 2 Years	72

BBVA Customer Satisfaction Score by Industry

BBVA's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Banking and Financial Services industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

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Tech	100
Banking and Financial Services	34

BBVA Customer Satisfaction vs. Competitors

Compared to its competitors, BBVA's Customer Satisfaction score is rated right above Deutsche Bank, and is preceded by JPMorgan Chase & Co.

COMPANY		Customer Satisfaction (CSAT) Score
	JPMorgan Chase & Co	77%
	BBVA	76%
	Deutsche Bank	73%
	Bank of America	70%
	HSBC	69%
	Barclays	67%
	Santander	51%
	Security Service Federal Credit Union	43%
	Fifth Third Bank	39%
	Bankia	0%

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Customer Satisfaction for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, BBVA's Customer Satisfaction score is rated right above Stripe, and is preceded by JPMorgan Chase & Co.

COMPANY		Customer Satisfaction (CSAT) Score
	Visa	82%
	Mastercard	79%
	JPMorgan Chase & Co	77%
	BBVA	76%
	Stripe	68%
	PayPal	64%
	Block	63%
	American Express	62%
	USAA	30%

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BBVA Customer Service

4/5

BBVA has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.

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About BBVA's Customer Service

Address

Madrid, NE

Website

http://www.bbva.com

Quick Insights into BBVA Customer Service

BBVA's Customer Service score was rated highest by customers ages 46-50, and rated lowest by Other customers.

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Ranked BBVA Customer Service the Highest

46-50	5
Less than 1 Year	4.8
Tech	4.7

Ranked BBVA Customer Service the Lowest

Over 10 Years	3
41-45	2.5
Other	2.5

BBVA Customer Service Score by Gender

Female customers rated BBVA's Customer Service score 0.3 stars higher than Male customers.

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Male

3.6/5

Female

3.9/5

BBVA Customer Service Score by Ethnicity

BBVA's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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100

Summary	Ethnicity	Customer Service Score
Hispanic or Latino 3.5	Hispanic or Latino	3.5
African American/Black 3.5	African American/Black	3.5
Asian or Pacific Islander 4.5	Asian or Pacific Islander	4.5
Other 2.5	Other	2.5

BBVA Customer Service Score by Age

BBVA's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 41-45.

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100

Summary	Age	Customer Service Score
18-25 4	18-25	4
41-45 2.5	41-45	2.5
46-50 5	46-50	5
51-55 3.3	51-55	3.3

BBVA Customer Service Score by Usage

BBVA's Customer Service score was rated the highest by customers who have used BBVA's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	4.8
1 to 2 Years	3.9
2 to 5 Years	3.6
5 to 10 Years	3.6
Over 10 Years	3

BBVA Customer Service Score by Industry

BBVA's Customer Service score was rated the highest by Tech industry customers, and the lowest by Banking and Financial Services industry customers.

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Tech	4.7
Banking and Financial Services	3.4

BBVA Customer Service vs. Competitors

Compared to its competitors, BBVA's Customer Service score is rated right above JPMorgan Chase & Co.

COMPANY		Customer Service Score
	BBVA	4/5
	JPMorgan Chase & Co	4/5
	Deutsche Bank	3.8/5
	HSBC	3.6/5
	Bank of America	3.4/5
	Barclays	3.3/5
	Santander	3.2/5
	Security Service Federal Credit Union	2.8/5
	Fifth Third Bank	2.5/5
	Bankia	1.5/5

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Customer Service for Other Banking and Financial Services Brands

In the Banking and Financial Services industry, BBVA's Customer Service score is rated right above Visa.

COMPANY		Customer Service Score
	BBVA	4/5
	Visa	4/5
	JPMorgan Chase & Co	4/5
	Mastercard	3.9/5
	Stripe	3.6/5
	Block	3.4/5
	American Express	3.4/5
	USAA	3.3/5
	PayPal	3.3/5

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BBVA as an Employer

4.2/5

BBVA has a 4.2/5 stars for its overall company culture rated by their employees

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CEO of BBVA

Javier Rodríguez Soler

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

BBVA scored a 37 for Net Promoter Score and a 26 for Employee Net Promoter Score. NPS gauges how likely a customer of BBVA would recommend the brand to a friend. ENPS measures how likely BBVA employees would recommend working at BBVA to a friend.

Net Promoter Score

NPS Score

58%	Promoters
21%	Passive
21%	Detractors

Employee Net Promoter Score

eNPS Score

52%	Promoters
22%	Passive
26%	Detractors

Global Ranking Snapshot

BBVA is ranked #371 in the Global Top 100 Brands. It ranks just behind reddit and just ahead of Marc Jacobs.

RANK			INDUSTRY
369	Tripadvisor	Stephen Kaufer	Tech
370	reddit	Steve Huffman	Tech
371	BBVA	Javier Rodríguez Soler	Banking and Financial Services
372	Marc Jacobs	Marc Jacobs	Fashion and Beauty
373	Tory Burch	Tory Burch	Fashion and Beauty
374	Dodge	Timothy Kuniskis	Automotive and Transportation
375	Fitbit	James Park	Health and Wellness

Banking and Financial Services Ranking Snapshot

BBVA is ranked #29 in the Banking and Financial Services Industry. It ranks just behind Xero Inc and just ahead of Freddie Mac.

RANK		Location
27	Berkshire Hathaway	Omaha, NE
28	Xero Inc	Denver, CO
29	BBVA	Madrid, NE
30	Freddie Mac	Mclean, VA
31	BNP Paribas	Paris, OH
32	NerdWallet	San Francisco, CA
33	TransUnion	Chicago, IL