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About Bankia's Brand

Bankia is a Spanish bank formed by consolidating the operations of seven regional savings banks. Among its major competitors, Bankia is ranked in 5th place for NPS while BBVA is 1st, and Compass Group USA is 2nd.

Brand at a Glance

10%
Customer Loyalty
1.5/5
Product Quality
2.5/5
Pricing
1.5/5
Customer Service

Bankia Ranking

Bankia NPS

Bankia's Net Promoter Score (NPS) is a -100 with 0% Promoters, 0% Passives, and 100% Detractors. Net Promoter Score tracks whether Bankia's customers would recommend using the product based on a scale of -100 to 100.

Bankia Overall NPS

-100
NPS
0%Promoters
0%Passives
100%Detractors
Bankia Overall NPS

Bankia NPS Trend

-100
-50
0
50
100
Feb 2023
-100
Feb 2023-100

How Other Brands Compare

Bankia is ranked #4 for NPS among its competitors. BBVA and ING come in first and second, with Santander coming in at third.

Bankia's Logo
Bankia
BBVA's Logo
BBVA
Santander's Logo
Santander
ING's Logo
ING
Global Ranking#-#371#-#-
NPS-10037-2114
Valuation Updated every 24 hours for public companies-$35.54B$59.30B$46.91B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Bankia NPS vs. Competitors

Compared to its competitors, Bankia's NPS is rated right below Santander.

Bankia Customer Loyalty

10%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

10% of Bankia users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

10
10%
90
90%
Bankia Customer Loyalty

Bankia Customer Loyalty vs. Competitors

Compared to its competitors, Bankia's Customer Loyalty score is rated right above Waterstone Financial, and is preceded by Santander.

COMPANYCustomer Loyalty Score
BBVA87%
ING80%
Compass Group USA78%
Santander67%
Bankia10%
Waterstone FinancialN/A
BankinterN/A

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Bankia's Logo
VS
BBVA's Logo
ING's Logo
Compass Group USA's Logo
Santander's Logo
Waterstone Financial's Logo
Bankinter's Logo

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Bankia Product Quality

1.5/5

Bankia has an overall Product Quality score of 1.5 out of 5 stars rated by its users and customers.

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Bankia Product Information

Bankia’s product quality score is a 1.5 out of 5 as rated by its users and customers.

Website
http://www.bankia.com/en/
Company Size
10,000+ Employees

Industry

Tech
Banking
FinTech

Bankia Product Quality vs. Competitors

Compared to its competitors, Bankia's Product Quality score is rated right above Waterstone Financial, and is preceded by Santander.

COMPANYProduct Quality Score
BBVA3.9/5
Compass Group USA3.8/5
ING3.8/5
Santander2.8/5
Bankia1.5/5
Waterstone FinancialN/A
BankinterN/A

Unlock Bankia Product Quality vs. Competitors Data

Bankia's Logo
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BBVA's Logo
Compass Group USA's Logo
ING's Logo
Santander's Logo
Waterstone Financial's Logo
Bankinter's Logo

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Bankia Pricing

Bankia ROI & Value For Money

2.5/5

Bankia has a value for money and ROI score of 2.5 out of 5 stars rated by its users and customers.

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Bankia Pricing vs. Competitors

Compared to its competitors, Bankia's ROI score is rated right above Waterstone Financial, and is preceded by Santander.

COMPANYPricing Score
BBVA4.1/5
Compass Group USA3.7/5
ING3.5/5
Santander3.1/5
Bankia2.5/5
Waterstone FinancialN/A
BankinterN/A

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Bankia's Logo
VS
BBVA's Logo
Compass Group USA's Logo
ING's Logo
Santander's Logo
Waterstone Financial's Logo
Bankinter's Logo

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Bankia Customer Satisfaction (CSAT)

Very Satisfied0%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied100%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
100%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Bankia Customer Satisfaction vs. Competitors

Compared to its competitors, Bankia's Customer Satisfaction score is rated right above Waterstone Financial, and is preceded by Santander.

COMPANYCustomer Satisfaction (CSAT) Score
Compass Group USA77%
BBVA76%
ING70%
Santander51%
Bankia0%
Waterstone Financial0%
Bankinter0%

Unlock Bankia Customer Satisfaction vs. Competitors Data

Bankia's Logo
VS
Compass Group USA's Logo
BBVA's Logo
ING's Logo
Santander's Logo
Waterstone Financial's Logo
Bankinter's Logo

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Bankia Customer Service

1.5/5

Bankia has an overall Customer Service score of 1.5 out of 5 stars rated by its users and customers.

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About Bankia's Customer Service

Address

Paseo de la Castellana 189, Valencia, PA 28046 Spain


Website

http://www.bankia.com/en/


Phone Number

+34 902 24 68 10

Bankia Customer Service vs. Competitors

Compared to its competitors, Bankia's Customer Service score is rated right above Waterstone Financial, and is preceded by Santander.

COMPANYCustomer Service Score
BBVA4/5
Compass Group USA3.8/5
ING3.6/5
Santander3.2/5
Bankia1.5/5
Waterstone FinancialN/A
BankinterN/A

Unlock Bankia Customer Service vs. Competitors Data

Bankia's Logo
VS
BBVA's Logo
Compass Group USA's Logo
ING's Logo
Santander's Logo
Waterstone Financial's Logo
Bankinter's Logo

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Bankia as an Employer

3.8/5

Bankia has a 3.8/5 stars for its overall company culture rated by their employees

  Bankia CEO
bottom
45%
CEO of Bankia

In the Bottom 45% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Bankia scored a -100 for Net Promoter Score and a 67 for Employee Net Promoter Score. NPS gauges how likely a customer of Bankia would recommend the brand to a friend. ENPS measures how likely Bankia employees would recommend working at Bankia to a friend.

Net Promoter Score

-100
NPS Score
0%Promoters
0%Passive
100%Detractors

Employee Net Promoter Score

67
eNPS Score
67%Promoters
33%Passive
0%Detractors

Global Ranking Snapshot

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