14
NPS
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ING
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About ING's Brand
"ING provides banking, investment, insurance, retirement and other financial services."
Brand at a Glance
80%
Customer Loyalty
3.8/5
Product Quality
3.5/5
Pricing
3.6/5
Customer Service
ING CMO
ING NPS
ING's Net Promoter Score (NPS) is a 14 with 49% Promoters, 16% Passives, and 35% Detractors. Net Promoter Score tracks whether ING's customers would recommend using the product based on a scale of -100 to 100.
ING Overall NPS
| 49% | Promoters |
|---|---|
| 16% | Passives |
| 35% | Detractors |
ING NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2024 15 | Jan 2024 | 15 |
Mar 2024 14 | Mar 2024 | 14 |
Apr 2024 12 | Apr 2024 | 12 |
May 2024 10 | May 2024 | 10 |
Jun 2024 11 | Jun 2024 | 11 |
Aug 2024 11 | Aug 2024 | 11 |
Oct 2024 12 | Oct 2024 | 12 |
Dec 2024 11 | Dec 2024 | 11 |
Mar 2025 13 | Mar 2025 | 13 |
Jul 2025 15 | Jul 2025 | 15 |
Sep 2025 13 | Sep 2025 | 13 |
Dec 2025 14 | Dec 2025 | 14 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
ING NPS by Gender
Male customers rated ING's NPS 45 points higher than Female customers.
Male
11
ING's NPS was rated 11 by Male customers on Comparably.
49%
Promoters
13%
Passives
38%
Detractors
Female
-34
ING's NPS was rated -34 by Female customers on Comparably.
33%
Promoters
0%
Passives
67%
Detractors
ING NPS by Ethnicity
ING's NPS was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Asian or Pacific Islander -17 | Asian or Pacific Islander | -17 |
Other 34 | Other | 34 |
ING NPS by Age
ING's NPS was rated -25 points by customers ages 31-35 on Comparably.
ING NPS by Usage
ING's NPS was rated the highest by customers who have used ING's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
5 to 10 Years 50 | 5 to 10 Years | 50 |
Over 10 Years 0 | Over 10 Years | 0 |
ING Customer Reviews
Out of the 4 ING customer reviews 2 were positive and 2 were constructive. ING customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
ING Customer Loyalty
80%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of ING users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
ING Customer Loyalty Score by Gender
Male customers rated ING's Customer Loyalty score 19% higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of ING.
Male
89%
Yes
Female
70%
Yes
ING Customer Loyalty Score by Ethnicity
ING's Customer Loyalty score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of ING.
78
out of 100
Caucasian
70
out of 100
Asian or Pacific Islander
100
out of 100
Other
ING Customer Loyalty Score by Age
ING's Customer Loyalty score was rated 100% by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of ING.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 100% | 31-35 | 100% |
ING Customer Loyalty Score by Usage
ING's Customer Loyalty score was rated the highest by customers who have used ING's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
ING Product Quality
3.8/5
ING has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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ING Product Information
ING’s product quality score is a 3.8 out of 5 as rated by its users and customers.
- Website
- www.ing.com
- Company Size
- 10,000+ Employees
Industry
Tech
Banking
FinTech
Quick Insights into ING Product Quality
ING's Product Quality score was rated highest by Other customers, and rated lowest by customers who have used ING's products/services for Over 10 Years.
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Ranked ING Product Quality the Highest
Ranked ING Product Quality the Lowest
ING Product Quality Score by Gender
Female customers rated ING's Product Quality score 0.3 stars higher than Male customers.
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Male
3.4/5
Female
3.7/5
ING Product Quality Score by Ethnicity
ING's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of ING.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Asian or Pacific Islander 3.3 | Asian or Pacific Islander | 3.3 |
Other 4.6 | Other | 4.6 |
ING Product Quality Score by Age
ING's Product Quality score was rated 3.9 stars by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of ING.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 3.9 | 31-35 | 3.9 |
ING Product Quality Score by Usage
ING's Product Quality score was rated the highest by customers who have used ING's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
ING Pricing
ING ROI & Value For Money
3.5/5
ING has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Quick Insights into ING ROI
ING's ROI score was rated highest by Other customers, and rated lowest by Caucasian customers.
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Ranked ING ROI the Highest
Ranked ING ROI the Lowest
ING ROI Score by Gender
Female customers rated ING's ROI score 0.3 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of ING.
Male
3/5
Female
3.3/5
ING ROI Score by Ethnicity
ING's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of ING.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Asian or Pacific Islander 2.8 | Asian or Pacific Islander | 2.8 |
Other 4.3 | Other | 4.3 |
ING ROI Score by Age
ING's ROI score was rated 3.2 stars by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of ING.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 3.2 | 31-35 | 3.2 |
ING ROI Score by Usage
ING's ROI score was rated the highest by customers who have used ING's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
ING Customer Satisfaction (CSAT)
ING Customer Satisfaction (CSAT) Score
70 / 100
ING has an overall Customer Satisfaction score of 70 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
30%
Satisfied
40%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
4%
Very Dissatisfied
9%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into ING Customer Satisfaction
ING's Customer Satisfaction score was rated highest by customers who have used ING's products/services for Less than 1 Year, and rated lowest by customers who have used ING's products/services for Over 10 Years.
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Ranked ING Customer Satisfaction the Highest
Ranked ING Customer Satisfaction the Lowest
ING Customer Satisfaction Score by Gender
Female customers rated ING's Customer Satisfaction score 11 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of ING.
72 / 100
MaleVery Satisfied | 43% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 14% | |
Very Dissatisfied | 14% |
83 / 100
FemaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 17% |
ING Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
ING's Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
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67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
CSAT according to Asian or Pacific Islander
ING's Customer Satisfaction (CSAT) score was rated 67% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of ING.
67 / 100
Very Satisfied
17%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
16%
Very Dissatisfied
17%
CSAT according to Other
ING's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of ING.
100 / 100
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
ING Customer Satisfaction Score by Age
ING's Customer Satisfaction score was rated 75 points by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of ING.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 75% |
ING Customer Satisfaction Score by Usage
ING's Customer Satisfaction score was rated the highest by customers who have used ING's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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ING Customer Service
3.6/5
ING has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About ING's Customer Service
Address
Amsterdam, MO
Website
www.ing.com
Quick Insights into ING Customer Service
ING's Customer Service score was rated highest by Other customers, and rated lowest by customers who have used ING's products/services for Over 10 Years.
Sign Up to unlock insights into how customers have ranked ING's Customer Service score.
Ranked ING Customer Service the Highest
Ranked ING Customer Service the Lowest
ING Customer Service Score by Gender
Female customers rated ING's Customer Service score 0.3 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of ING.
Male
3.3/5
Female
3.6/5
ING Customer Service Score by Ethnicity
ING's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of ING.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Asian or Pacific Islander 3.1 | Asian or Pacific Islander | 3.1 |
Other 4.6 | Other | 4.6 |
ING Customer Service Score by Age
ING's Customer Service score was rated 3.6 stars by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of ING.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 3.6 | 31-35 | 3.6 |
ING Customer Service Score by Usage
ING's Customer Service score was rated the highest by customers who have used ING's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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ING as an Employer
4.1/5
ING has a 4.1/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
ING scored a 14 for Net Promoter Score and a 23 for Employee Net Promoter Score. NPS gauges how likely a customer of ING would recommend the brand to a friend. ENPS measures how likely ING employees would recommend working at ING to a friend.
Net Promoter Score
14
NPS Score
| 49% | Promoters |
|---|---|
| 16% | Passive |
| 35% | Detractors |
Employee Net Promoter Score
23
eNPS Score
| 47% | Promoters |
|---|---|
| 29% | Passive |
| 24% | Detractors |
