

NerdWallet is a personal finance website and app that provides consumers with personalized, unbiased advice and insights so they can make smart money moves. NerdWallet’s brand is ranked #382 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of NerdWallet. When compared to other organizations within the Business and Consumer Services industry, NerdWallet is ranked #51. Among its major competitors, NerdWallet is ranked in 2nd place for NPS while Mint is 1st, and FeeX is 3rd. Overall, NerdWallet has a neutral social sentiment, when analyzing social media channels and online mentions.
NerdWallet's Net Promoter Score (NPS) is a 19 with 51% Promoters, 17% Passives, and 32% Detractors. Net Promoter Score tracks whether NerdWallet's customers would recommend using the product based on a scale of -100 to 100.
| 51% | Promoters |
|---|---|
| 17% | Passives |
| 32% | Detractors |
| Summary | Date | Score |
|---|---|---|
Oct 2023 19 | Oct 2023 | 19 |
Nov 2023 18 | Nov 2023 | 18 |
Dec 2023 20 | Dec 2023 | 20 |
Jan 2024 20 | Jan 2024 | 20 |
Feb 2024 20 | Feb 2024 | 20 |
Mar 2024 21 | Mar 2024 | 21 |
Apr 2024 19 | Apr 2024 | 19 |
May 2024 18 | May 2024 | 18 |
Aug 2024 18 | Aug 2024 | 18 |
Mar 2025 18 | Mar 2025 | 18 |
May 2025 18 | May 2025 | 18 |
Oct 2025 18 | Oct 2025 | 18 |
NerdWallet is ranked second for NPS among its competitors. Mint and FeeX come in first and third, with Credit Karma coming in at #4.
![]() NerdWallet | ![]() Credit Karma | ![]() Mint | ![]() FeeX | |
| Global Ranking | #382 | #- | #- | #- |
| NPS | 19 | -45 | 55 | 0 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $4.00B | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated NerdWallet's NPS 48 points higher than Male customers.
NerdWallet's NPS was rated -11 by Male customers on Comparably.
NerdWallet's NPS was rated 37 by Female customers on Comparably.
NerdWallet's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Hispanic or Latino 100 | Hispanic or Latino | 100 |
African American/Black 20 | African American/Black | 20 |
Asian or Pacific Islander 40 | Asian or Pacific Islander | 40 |
Other 0 | Other | 0 |
NerdWallet's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
NerdWallet's NPS was rated the highest by customers who have used NerdWallet's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -23 | Less than 1 Year | -23 |
1 to 2 Years 36 | 1 to 2 Years | 36 |
2 to 5 Years 50 | 2 to 5 Years | 50 |
Compared to its competitors, NerdWallet's NPS is rated right above FeeX, and is preceded by Mint.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Mint | 55 |
![]() | NerdWallet | 19 |
![]() | FeeX | 0 |
![]() | Credit Karma | -45 |
![]() | Bankrate, Inc. | -50 |
Out of the 11 NerdWallet customer reviews 9 were positive and 2 were constructive. NerdWallet customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of NerdWallet users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated NerdWallet's Customer Loyalty score 5% higher than Female customers.
NerdWallet's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
NerdWallet's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 91% | 18-25 | 91% |
26-30 100% | 26-30 | 100% |
31-35 40% | 31-35 | 40% |
36-40 100% | 36-40 | 100% |
41-45 70% | 41-45 | 70% |
46-50 28% | 46-50 | 28% |
61-65 70% | 61-65 | 70% |
NerdWallet's Customer Loyalty score was rated the highest by customers who have used NerdWallet's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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NerdWallet's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Education industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, NerdWallet's Customer Loyalty score is rated right above Bankrate, Inc., and is preceded by Credit Karma.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Credit Karma | 78% |
![]() | NerdWallet | 75% |
![]() | Bankrate, Inc. | 73% |
![]() | FeeX | 55% |
![]() | Mint | N/A |
In the Business and Consumer Services industry, NerdWallet's Customer Loyalty score is rated right above FedEx, and is preceded by Bloomberg.
NerdWallet has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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NerdWallet’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated NerdWallet's product the highest. Reviewers from the Education industry rated NerdWallet the lowest at 3.3.
NerdWallet's Product Quality score was rated highest by customers ages 41-45, and rated lowest by customers ages 61-65.
Female customers rated NerdWallet's Product Quality score 0.1 stars higher than Male customers.
NerdWallet's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Other 4.2 | Other | 4.2 |
NerdWallet's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 4.2 | 26-30 | 4.2 |
31-35 4.6 | 31-35 | 4.6 |
36-40 3.8 | 36-40 | 3.8 |
41-45 5 | 41-45 | 5 |
46-50 2.5 | 46-50 | 2.5 |
61-65 1.5 | 61-65 | 1.5 |
NerdWallet's Product Quality score was rated the highest by customers who have used NerdWallet's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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NerdWallet's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Education industry customers.
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Compared to its competitors, NerdWallet's Product Quality score is rated right above Bankrate, Inc., and is preceded by Mint.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Mint | 4.1/5 |
![]() | NerdWallet | 3.8/5 |
![]() | Bankrate, Inc. | 2.9/5 |
![]() | FeeX | 2.5/5 |
![]() | Credit Karma | 2.1/5 |
In the Business and Consumer Services industry, NerdWallet's Product Quality score is rated right above Accenture, and is preceded by Bloomberg.
NerdWallet has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry. The users from the Accounting industry think that they had the lowest ROI from NerdWallet.
NerdWallet's ROI score was rated highest by Hispanic or Latino customers, and rated lowest by customers ages 61-65.
Female customers rated NerdWallet's ROI score 0.6 stars higher than Male customers.
NerdWallet's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 4.8 | Hispanic or Latino | 4.8 |
African American/Black 4.6 | African American/Black | 4.6 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 3 | Other | 3 |
NerdWallet's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4.1 | 26-30 | 4.1 |
31-35 4 | 31-35 | 4 |
36-40 4.3 | 36-40 | 4.3 |
41-45 4.5 | 41-45 | 4.5 |
46-50 2.6 | 46-50 | 2.6 |
61-65 2 | 61-65 | 2 |
NerdWallet's ROI score was rated the highest by customers who have used NerdWallet's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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NerdWallet's ROI score was rated the highest by Banking and Financial Services industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, NerdWallet's ROI score is rated right above FeeX, and is preceded by Mint.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Mint | 4.4/5 |
![]() | NerdWallet | 3.6/5 |
![]() | FeeX | 3.2/5 |
![]() | Bankrate, Inc. | 3.1/5 |
![]() | Credit Karma | 2/5 |
In the Business and Consumer Services industry, NerdWallet's ROI score is rated right above FedEx, and is preceded by Accenture.
NerdWallet has an overall Customer Satisfaction score of 71 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
NerdWallet's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers ages 61-65.
Male customers rated NerdWallet's Customer Satisfaction score 20 points higher than Female customers.
Very Satisfied | 27% | |
|---|---|---|
Satisfied | 53% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 7% | |
Very Dissatisfied | 6% |
Very Satisfied | 45% | |
|---|---|---|
Satisfied | 15% | |
Neither Satisfied nor Dissatisfied | 15% | |
Dissatisfied | 10% | |
Very Dissatisfied | 15% |
NerdWallet's Customer Satisfaction (CSAT) score was rated 56% according to Caucasian users and customers.
NerdWallet's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
NerdWallet's Customer Satisfaction (CSAT) score was rated 50% according to African American/Black users and customers.
NerdWallet's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
NerdWallet's Customer Satisfaction (CSAT) score was rated 84% according to Other users and customers.
NerdWallet's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 78% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 36-40 | 75% | |||||||||||||||
| 41-45 | 100% | |||||||||||||||
| 46-50 | 20% | |||||||||||||||
| 61-65 | 0% |
NerdWallet's Customer Satisfaction score was rated the highest by customers who have used NerdWallet's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
NerdWallet's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Education industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"title": "NerdWallet Customer Satisfaction Score by Industry",
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"label": "Tech",
"groupId": 104,
"score": 89,
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"label": "Education",
"groupId": 515,
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}Compared to its competitors, NerdWallet's Customer Satisfaction score is rated right above Mint.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | NerdWallet | 71% |
![]() | Mint | 50% |
![]() | Bankrate, Inc. | 25% |
![]() | Credit Karma | 21% |
![]() | FeeX | 0% |
In the Business and Consumer Services industry, NerdWallet's Customer Satisfaction score is rated right above FedEx, and is preceded by Accenture.
NerdWallet has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
Sign Up to unlock NerdWallet's overall Customer Service score rated by its users and customers.
875 Stevenson Street, San Francisco, CA 94103
http://www.nerdwallet.com
(415) 549-8913
NerdWallet's Customer Service score was rated highest by Hispanic or Latino customers, and rated lowest by customers ages 61-65.
Female customers rated NerdWallet's Customer Service score 0.6 stars higher than Male customers.
NerdWallet's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Hispanic or Latino 4.8 | Hispanic or Latino | 4.8 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 2.6 | Other | 2.6 |
NerdWallet's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 4.2 | 26-30 | 4.2 |
31-35 4 | 31-35 | 4 |
36-40 3.8 | 36-40 | 3.8 |
41-45 4.5 | 41-45 | 4.5 |
46-50 2.5 | 46-50 | 2.5 |
61-65 1.5 | 61-65 | 1.5 |
NerdWallet's Customer Service score was rated the highest by customers who have used NerdWallet's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
NerdWallet's Customer Service score was rated the highest by Banking and Financial Services industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, NerdWallet's Customer Service score is rated right above Bankrate, Inc., and is preceded by FeeX.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Mint | 5/5 |
![]() | FeeX | 3.7/5 |
![]() | NerdWallet | 3.7/5 |
![]() | Bankrate, Inc. | 2.8/5 |
![]() | Credit Karma | 1.8/5 |
In the Business and Consumer Services industry, NerdWallet's Customer Service score is rated right above FedEx, and is preceded by Accenture.
NerdWallet has a 4.3/5 stars for its overall company culture rated by their employees

NerdWallet scored a 19 for Net Promoter Score and a 31 for Employee Net Promoter Score. NPS gauges how likely a customer of NerdWallet would recommend the brand to a friend. ENPS measures how likely NerdWallet employees would recommend working at NerdWallet to a friend.
| 51% | Promoters |
|---|---|
| 17% | Passive |
| 32% | Detractors |
| 55% | Promoters |
|---|---|
| 21% | Passive |
| 24% | Detractors |
NerdWallet is ranked #382 in the Global Top 100 Brands. It ranks just behind Travelers and just ahead of Eastman Kodak.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
380 | ![]() | BNP Paribas | ![]() | Jean-Laurent Bonnafé | Banking and Financial Services |
381 | ![]() | Travelers | ![]() | Alan Schnitzer | Business and Consumer Services |
382 | ![]() | NerdWallet | ![]() | Tim Chen | Business and Consumer Services |
383 | ![]() | Eastman Kodak | ![]() | Jeff Clarke | Tech |
384 | ![]() | Athleta | ![]() | Maggie Gauger | Fashion and Beauty |
385 | ![]() | Bechtel | ![]() | Brendan Bechtel | Tech |
386 | ![]() | Barrick Gold Corporation | ![]() | Mark Bristow | Energy and Manufacturing |
NerdWallet is ranked #51 in the Business and Consumer Services Industry. It ranks just behind Travelers and just ahead of TransUnion.
| RANK | COMPANY | Location | |
|---|---|---|---|
49 | ![]() | Eventbrite | San Francisco, CA |
50 | ![]() | Travelers | New York City, NY |
51 | ![]() | NerdWallet | San Francisco, CA |
52 | ![]() | TransUnion | Chicago, IL |
53 | ![]() | EPAM Systems | Newtown, PA |
54 | ![]() | McKinsey & Company | New York City, NY |
55 | ![]() | SurveyMonkey | San Mateo, CA |