

Credit Karma is a web and mobile-based platform that allows users to monitor and evaluate their credit and financial status in the United States. Among its major competitors, Credit Karma is ranked in 5th place for NPS while Mint is 1st, and WalletHub is 2nd. Overall, Credit Karma has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $4.00B

Greg Lull serves as the Chief Marketing Officer of Credit Karma. Greg started at Credit Karma in Oct of 2016. Greg currently resides in the San Francisco Bay Area.
Credit Karma's Net Promoter Score (NPS) is a -45 with 22% Promoters, 11% Passives, and 67% Detractors. Net Promoter Score tracks whether Credit Karma's customers would recommend using the product based on a scale of -100 to 100.
| 22% | Promoters |
|---|---|
| 11% | Passives |
| 67% | Detractors |
| Summary | Date | Score |
|---|---|---|
Sep 2023 -43 | Sep 2023 | -43 |
Oct 2023 -42 | Oct 2023 | -42 |
Dec 2023 -42 | Dec 2023 | -42 |
Jan 2024 -43 | Jan 2024 | -43 |
Feb 2024 -43 | Feb 2024 | -43 |
Mar 2024 -43 | Mar 2024 | -43 |
Apr 2024 -45 | Apr 2024 | -45 |
May 2024 -43 | May 2024 | -43 |
Jul 2024 -43 | Jul 2024 | -43 |
Feb 2025 -43 | Feb 2025 | -43 |
Mar 2025 -45 | Mar 2025 | -45 |
Sep 2025 -45 | Sep 2025 | -45 |
Credit Karma is ranked third for NPS among its competitors. Credit Sesame and Personal Capital come in first and second, with FAIR ISAAC CORPORATION coming in at #4. Among those competitors, it is the lowest valued company behind FAIR ISAAC CORPORATION.
![]() Credit Karma | ![]() Personal Capital | ![]() FAIR ISAAC CORPORATION | ![]() Credit Sesame | |
| Global Ranking | #- | #970 | #- | #- |
| NPS | -45 | -1 | -100 | 19 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | - | Neutral |
| Valuation Updated every 24 hours for public companies | $4.00B | - | $20.04B | $350.00M |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Credit Karma's NPS 18 points higher than Male customers.
Credit Karma's NPS was rated -67 by Male customers on Comparably.
Credit Karma's NPS was rated -49 by Female customers on Comparably.
Credit Karma's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -77 | Caucasian | -77 |
Hispanic or Latino -34 | Hispanic or Latino | -34 |
African American/Black -57 | African American/Black | -57 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Other -100 | Other | -100 |
Credit Karma's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Credit Karma's NPS was rated the highest by customers who have used Credit Karma's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -95 | Less than 1 Year | -95 |
1 to 2 Years -31 | 1 to 2 Years | -31 |
2 to 5 Years -68 | 2 to 5 Years | -68 |
5 to 10 Years -69 | 5 to 10 Years | -69 |
Over 10 Years -13 | Over 10 Years | -13 |
Compared to its competitors, Credit Karma's NPS is rated right above FAIR ISAAC CORPORATION, and is preceded by Personal Capital.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Mint | 55 |
![]() | WalletHub | 40 |
![]() | Credit Sesame | 19 |
![]() | Personal Capital | -1 |
![]() | Credit Karma | -45 |
![]() | FAIR ISAAC CORPORATION | -100 |
![]() | Nav | -100 |
Out of the 20 Credit Karma customer reviews 3 were positive and 17 were constructive. Credit Karma customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of Credit Karma users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Credit Karma's Customer Loyalty score 11% higher than Female customers.
Credit Karma's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
% who answered "Yes"
Credit Karma's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 74% | 18-25 | 74% |
26-30 76% | 26-30 | 76% |
31-35 67% | 31-35 | 67% |
36-40 73% | 36-40 | 73% |
41-45 79% | 41-45 | 79% |
46-50 64% | 46-50 | 64% |
51-55 65% | 51-55 | 65% |
56-60 89% | 56-60 | 89% |
61-65 100% | 61-65 | 100% |
66+ 82% | 66+ | 82% |
Credit Karma's Customer Loyalty score was rated the highest by customers who have used Credit Karma's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Credit Karma's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Security and Investigations industry customers.
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Compared to its competitors, Credit Karma's Customer Loyalty score is rated right above WalletHub, and is preceded by Personal Capital.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | FAIR ISAAC CORPORATION | 100% |
![]() | Nav | 100% |
![]() | Personal Capital | 78% |
![]() | Credit Karma | 78% |
![]() | WalletHub | 74% |
![]() | Credit Sesame | 66% |
![]() | Mint | N/A |
Credit Karma has an overall Product Quality score of 2.1 out of 5 stars rated by its users and customers.
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Credit Karma’s product quality score is a 2.1 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Credit Karma's product the highest. Reviewers from the Aerospace and Aviation industry rated Credit Karma the lowest at 1.5.
Credit Karma's Product Quality score was rated highest by customers from the Tech industry, and rated lowest by Other customers.
Credit Karma's Product Quality score was rated 1.6 by both Female and Male customers on Comparably.
Credit Karma's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 1.7 | African American/Black | 1.7 |
Asian or Pacific Islander 3.2 | Asian or Pacific Islander | 3.2 |
Other 1.5 | Other | 1.5 |
Credit Karma's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 2.6 | 18-25 | 2.6 |
26-30 1.6 | 26-30 | 1.6 |
31-35 1.8 | 31-35 | 1.8 |
36-40 1.6 | 36-40 | 1.6 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.8 | 46-50 | 1.8 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 2.3 | 61-65 | 2.3 |
66+ 1.8 | 66+ | 1.8 |
Credit Karma's Product Quality score was rated the highest by customers who have used Credit Karma's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Credit Karma's Product Quality score was rated the highest by Tech industry customers, and the lowest by Military and Defense industry customers.
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Compared to its competitors, Credit Karma's Product Quality score is rated right above FAIR ISAAC CORPORATION, and is preceded by Personal Capital.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Mint | 4.1/5 |
![]() | Credit Sesame | 3.8/5 |
![]() | WalletHub | 3.8/5 |
![]() | Personal Capital | 3.4/5 |
![]() | Credit Karma | 2.1/5 |
![]() | FAIR ISAAC CORPORATION | 1.5/5 |
![]() | Nav | 1.5/5 |
Credit Karma has a value for money and ROI score of 2 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from Credit Karma.
Credit Karma's ROI score was rated highest by customers from the Tech industry, and rated lowest by Other customers.
Male customers rated Credit Karma's ROI score 0.1 stars higher than Female customers.
Credit Karma's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 2 | Hispanic or Latino | 2 |
African American/Black 1.8 | African American/Black | 1.8 |
Asian or Pacific Islander 3.3 | Asian or Pacific Islander | 3.3 |
Other 1.5 | Other | 1.5 |
Credit Karma's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 3 | 18-25 | 3 |
26-30 1.9 | 26-30 | 1.9 |
31-35 1.8 | 31-35 | 1.8 |
36-40 1.8 | 36-40 | 1.8 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.6 | 46-50 | 1.6 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.6 | 56-60 | 1.6 |
61-65 2.6 | 61-65 | 2.6 |
66+ 1.5 | 66+ | 1.5 |
Credit Karma's ROI score was rated the highest by customers who have used Credit Karma's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Credit Karma's ROI score was rated the highest by Tech industry customers, and the lowest by Military and Defense industry customers.
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Compared to its competitors, Credit Karma's ROI score is rated right above FAIR ISAAC CORPORATION, and is preceded by Personal Capital.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Mint | 4.4/5 |
![]() | Credit Sesame | 3.7/5 |
![]() | WalletHub | 3.5/5 |
![]() | Personal Capital | 3.5/5 |
![]() | Credit Karma | 2/5 |
![]() | FAIR ISAAC CORPORATION | 1.5/5 |
![]() | Nav | 1.5/5 |
Credit Karma has an overall Customer Satisfaction score of 21 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Credit Karma's Customer Satisfaction score was rated highest by customers from the Accounting industry, and rated lowest by Other customers.
Male customers rated Credit Karma's Customer Satisfaction score 3 points higher than Female customers.
Very Satisfied | 11% | |
|---|---|---|
Satisfied | 5% | |
Neither Satisfied nor Dissatisfied | 3% | |
Dissatisfied | 5% | |
Very Dissatisfied | 76% |
Very Satisfied | 10% | |
|---|---|---|
Satisfied | 3% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 87% |
Credit Karma's Customer Satisfaction (CSAT) score was rated 10% according to Caucasian users and customers.
Credit Karma's Customer Satisfaction (CSAT) score was rated 33% according to Hispanic or Latino users and customers.
Credit Karma's Customer Satisfaction (CSAT) score was rated 23% according to African American/Black users and customers.
Credit Karma's Customer Satisfaction (CSAT) score was rated 40% according to Asian or Pacific Islander users and customers.
Credit Karma's Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.
Credit Karma's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 40% | |||||||||||||||
| 26-30 | 9% | |||||||||||||||
| 31-35 | 14% | |||||||||||||||
| 36-40 | 22% | |||||||||||||||
| 41-45 | 20% | |||||||||||||||
| 46-50 | 33% | |||||||||||||||
| 51-55 | 0% | |||||||||||||||
| 56-60 | 33% | |||||||||||||||
| 66+ | 0% |
Credit Karma's Customer Satisfaction score was rated the highest by customers who have used Credit Karma's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Credit Karma's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Military and Defense industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Credit Karma Customer Satisfaction Score by Industry",
"text": "Credit Karma's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Military and Defense industry customers.",
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"groupId": 499,
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"groupId": 501,
"score": 33,
"stars": 0,
"csatScore": 33,
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{
"label": "Construction",
"groupId": 510,
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"stars": 0,
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"scoreClassName": "",
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{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 20,
"stars": 0,
"csatScore": 20,
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"groupId": 538,
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]
}Compared to its competitors, Credit Karma's Customer Satisfaction score is rated right above FAIR ISAAC CORPORATION, and is preceded by Mint.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | WalletHub | 72% |
![]() | Credit Sesame | 71% |
![]() | Personal Capital | 58% |
![]() | Mint | 50% |
![]() | Credit Karma | 21% |
![]() | FAIR ISAAC CORPORATION | 0% |
![]() | Nav | 0% |
Credit Karma has an overall Customer Service score of 1.8 out of 5 stars rated by its users and customers.
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1100 Broadway, Oakland, CA 94607
https://www.creditkarma.com
+1-415-675-1493
Credit Karma's Customer Service score was rated highest by customers from the Tech industry, and rated lowest by Other customers.
Female customers rated Credit Karma's Customer Service score 0.2 stars higher than Male customers.
Credit Karma's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 2 | Hispanic or Latino | 2 |
African American/Black 1.6 | African American/Black | 1.6 |
Asian or Pacific Islander 2.9 | Asian or Pacific Islander | 2.9 |
Other 1.5 | Other | 1.5 |
Credit Karma's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2.5 | 18-25 | 2.5 |
26-30 1.8 | 26-30 | 1.8 |
31-35 1.5 | 31-35 | 1.5 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 2.2 | 46-50 | 2.2 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.6 | 56-60 | 1.6 |
61-65 1.9 | 61-65 | 1.9 |
66+ 1.5 | 66+ | 1.5 |
Credit Karma's Customer Service score was rated the highest by customers who have used Credit Karma's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Credit Karma's Customer Service score was rated the highest by Tech industry customers, and the lowest by Military and Defense industry customers.
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Compared to its competitors, Credit Karma's Customer Service score is rated right above FAIR ISAAC CORPORATION, and is preceded by Personal Capital.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Mint | 5/5 |
![]() | WalletHub | 3.7/5 |
![]() | Credit Sesame | 3.6/5 |
![]() | Personal Capital | 3.5/5 |
![]() | Credit Karma | 1.8/5 |
![]() | FAIR ISAAC CORPORATION | 1.5/5 |
![]() | Nav | 1.5/5 |
Credit Karma has a 4.8/5 stars for its overall company culture rated by their employees

Credit Karma scored a -45 for Net Promoter Score and a 78 for Employee Net Promoter Score. NPS gauges how likely a customer of Credit Karma would recommend the brand to a friend. ENPS measures how likely Credit Karma employees would recommend working at Credit Karma to a friend.
| 22% | Promoters |
|---|---|
| 11% | Passive |
| 67% | Detractors |
| 83% | Promoters |
|---|---|
| 12% | Passive |
| 5% | Detractors |