
Eastman Kodak’s brand is ranked #383 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Eastman Kodak. When compared to other organizations within the Tech industry, Eastman Kodak is ranked #112. Among its major competitors, Eastman Kodak is ranked in 6th place for NPS while Agfa Gevaert is 1st, and FUJIFILM is 2nd.Their current valuation is $650.79M
Eastman Kodak's Net Promoter Score (NPS) is a 12 with 44% Promoters, 24% Passives, and 32% Detractors. Net Promoter Score tracks whether Eastman Kodak's customers would recommend using the product based on a scale of -100 to 100.
| 44% | Promoters |
|---|---|
| 24% | Passives |
| 32% | Detractors |
| Summary | Date | Score |
|---|---|---|
May 2024 12 | May 2024 | 12 |
Jun 2024 10 | Jun 2024 | 10 |
Jul 2024 11 | Jul 2024 | 11 |
Aug 2024 13 | Aug 2024 | 13 |
Sep 2024 13 | Sep 2024 | 13 |
Oct 2024 13 | Oct 2024 | 13 |
Nov 2024 14 | Nov 2024 | 14 |
Dec 2024 12 | Dec 2024 | 12 |
Jan 2025 12 | Jan 2025 | 12 |
Feb 2025 12 | Feb 2025 | 12 |
Mar 2025 12 | Mar 2025 | 12 |
May 2025 12 | May 2025 | 12 |
Eastman Kodak is ranked third for NPS among its competitors. FUJIFILM and Canon come in first and second, with Olympus Corporation coming in at #4. Among those competitors, it is the lowest valued company behind FUJIFILM.
![]() Eastman Kodak | ![]() Canon | ![]() FUJIFILM | ![]() Olympus Corporation | |
| Global Ranking | #383 | #166 | #- | #- |
| NPS | 12 | 31 | 38 | 9 |
| Valuation Updated every 24 hours for public companies | $650.79M | $30.53B | $30.95B | $28.79B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Eastman Kodak's NPS 19 points higher than Male customers.
Eastman Kodak's NPS was rated -15 by Male customers on Comparably.
Eastman Kodak's NPS was rated 4 by Female customers on Comparably.
Eastman Kodak's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 14 | Caucasian | 14 |
Hispanic or Latino 20 | Hispanic or Latino | 20 |
African American/Black -17 | African American/Black | -17 |
Asian or Pacific Islander -50 | Asian or Pacific Islander | -50 |
Other -17 | Other | -17 |
Eastman Kodak's NPS was rated the highest by customers ages 66+, and the lowest by customers ages 36-40.
Eastman Kodak's NPS was rated the highest by customers who have used Eastman Kodak's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -58 | Less than 1 Year | -58 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
5 to 10 Years 28 | 5 to 10 Years | 28 |
Over 10 Years 24 | Over 10 Years | 24 |
Compared to its competitors, Eastman Kodak's NPS is rated right above Olympus Corporation, and is preceded by Nikon.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Agfa Gevaert | 67 |
![]() | FUJIFILM | 38 |
![]() | Ricoh Imaging | 34 |
![]() | Canon | 31 |
![]() | Nikon | 24 |
![]() | Eastman Kodak | 12 |
![]() | Olympus Corporation | 9 |
![]() | Leica Camera | 0 |
In the Tech industry, Eastman Kodak's NPS is rated right below Peloton.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Nintendo | 55 |
![]() | Spotify | 49 |
![]() | Apple | 48 |
![]() | Zoom Video Communications | 44 |
![]() | Netflix | 43 |
![]() | 42 | |
![]() | ROBLOX | 38 |
![]() | Peloton | 31 |
![]() | Eastman Kodak | 12 |
Out of the 6 Eastman Kodak customer reviews 6 were positive and 0 were constructive. Eastman Kodak customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of Eastman Kodak users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Male customers rated Eastman Kodak's Customer Loyalty score 2% higher than Female customers.
Eastman Kodak's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
% who answered "Yes"
Eastman Kodak's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
26-30 55% | 26-30 | 55% |
31-35 74% | 31-35 | 74% |
36-40 70% | 36-40 | 70% |
46-50 100% | 46-50 | 100% |
51-55 100% | 51-55 | 100% |
66+ 100% | 66+ | 100% |
Eastman Kodak's Customer Loyalty score was rated the highest by customers who have used Eastman Kodak's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Eastman Kodak's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Manufacturing and Machinery industry customers.
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Compared to its competitors, Eastman Kodak's Customer Loyalty score is rated right above Ricoh Imaging, and is preceded by FUJIFILM.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Agfa Gevaert | 100% |
![]() | Leica Camera | 100% |
![]() | Canon | 85% |
![]() | Nikon | 84% |
![]() | Olympus Corporation | 81% |
![]() | FUJIFILM | 75% |
![]() | Eastman Kodak | 75% |
![]() | Ricoh Imaging | 68% |
In the Tech industry, Eastman Kodak's Customer Loyalty score is rated right below Peloton.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | ROBLOX | 89% |
![]() | Nintendo | 89% |
![]() | Netflix | 87% |
![]() | 87% | |
![]() | Spotify | 87% |
![]() | Apple | 86% |
![]() | Zoom Video Communications | 84% |
![]() | Peloton | 82% |
![]() | Eastman Kodak | 75% |
Eastman Kodak has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Eastman Kodak’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated Eastman Kodak's product the highest. Reviewers from the Tech industry rated Eastman Kodak the lowest at 3.5.
Eastman Kodak's Product Quality score was rated highest by customers ages 66+, and rated lowest by customers ages 26-30.
Female customers rated Eastman Kodak's Product Quality score 0.1 stars higher than Male customers.
Eastman Kodak's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.4 | Caucasian | 4.4 |
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
African American/Black 3.2 | African American/Black | 3.2 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 3.2 | Other | 3.2 |
Eastman Kodak's Product Quality score was rated the highest by customers ages 66+, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 2.7 | 26-30 | 2.7 |
31-35 3.8 | 31-35 | 3.8 |
36-40 3.1 | 36-40 | 3.1 |
46-50 4.5 | 46-50 | 4.5 |
51-55 4.3 | 51-55 | 4.3 |
66+ 4.7 | 66+ | 4.7 |
Eastman Kodak's Product Quality score was rated the highest by customers who have used Eastman Kodak's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Eastman Kodak's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Eastman Kodak's Product Quality score is rated right above Agfa Gevaert, and is preceded by Canon.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Leica Camera | 5/5 |
![]() | Canon | 4/5 |
![]() | Eastman Kodak | 4/5 |
![]() | Agfa Gevaert | 4/5 |
![]() | Ricoh Imaging | 4/5 |
![]() | FUJIFILM | 3.9/5 |
![]() | Nikon | 3.9/5 |
![]() | Olympus Corporation | 3.6/5 |
In the Tech industry, Eastman Kodak's Product Quality score is rated right above Peloton, and is preceded by Google.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Nintendo | 4.4/5 |
![]() | Apple | 4.3/5 |
![]() | Zoom Video Communications | 4.3/5 |
![]() | Netflix | 4.2/5 |
![]() | Spotify | 4.2/5 |
![]() | 4.1/5 | |
![]() | Eastman Kodak | 4/5 |
![]() | Peloton | 4/5 |
![]() | ROBLOX | 4/5 |
Eastman Kodak has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry. The users from the Tech industry think that they had the lowest ROI from Eastman Kodak.
Eastman Kodak's ROI score was rated highest by customers ages 66+, and rated lowest by customers ages 26-30.
Female customers rated Eastman Kodak's ROI score 0.3 stars higher than Male customers.
Eastman Kodak's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 3 | African American/Black | 3 |
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Other 3.5 | Other | 3.5 |
Eastman Kodak's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 2.7 | 26-30 | 2.7 |
31-35 3.2 | 31-35 | 3.2 |
36-40 3 | 36-40 | 3 |
46-50 3.9 | 46-50 | 3.9 |
51-55 3.6 | 51-55 | 3.6 |
66+ 4.4 | 66+ | 4.4 |
Eastman Kodak's ROI score was rated the highest by customers who have used Eastman Kodak's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Eastman Kodak's ROI score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Eastman Kodak's ROI score is rated right above Agfa Gevaert, and is preceded by Ricoh Imaging.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | FUJIFILM | 4/5 |
![]() | Olympus Corporation | 3.8/5 |
![]() | Canon | 3.8/5 |
![]() | Nikon | 3.7/5 |
![]() | Ricoh Imaging | 3.6/5 |
![]() | Eastman Kodak | 3.6/5 |
![]() | Agfa Gevaert | 3.5/5 |
![]() | Leica Camera | 3.5/5 |
In the Tech industry, Eastman Kodak's ROI score is rated right below ROBLOX.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Zoom Video Communications | 4.1/5 |
![]() | 4/5 | |
![]() | Spotify | 4/5 |
![]() | Nintendo | 4/5 |
![]() | Peloton | 4/5 |
![]() | Netflix | 4/5 |
![]() | Apple | 4/5 |
![]() | ROBLOX | 3.8/5 |
![]() | Eastman Kodak | 3.6/5 |
Eastman Kodak has an overall Customer Satisfaction score of 82 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Eastman Kodak's Customer Satisfaction score was rated highest by customers ages 46-50, and rated lowest by customers ages 31-35.
Female customers rated Eastman Kodak's Customer Satisfaction score 3 points higher than Male customers.
Very Satisfied | 30% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 0% | |
Very Dissatisfied | 10% |
Very Satisfied | 50% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Eastman Kodak's Customer Satisfaction (CSAT) score was rated 86% according to Caucasian users and customers.
Eastman Kodak's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
Eastman Kodak's Customer Satisfaction (CSAT) score was rated 60% according to African American/Black users and customers.
Eastman Kodak's Customer Satisfaction (CSAT) score was rated 70% according to Asian or Pacific Islander users and customers.
Eastman Kodak's Customer Satisfaction (CSAT) score was rated 83% according to Other users and customers.
Eastman Kodak's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 31-35.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 87% | |||||||||||||||
| 26-30 | 67% | |||||||||||||||
| 31-35 | 34% | |||||||||||||||
| 36-40 | 67% | |||||||||||||||
| 46-50 | 100% | |||||||||||||||
| 51-55 | 100% | |||||||||||||||
| 66+ | 100% |
Eastman Kodak's Customer Satisfaction score was rated the highest by customers who have used Eastman Kodak's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Eastman Kodak's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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}Compared to its competitors, Eastman Kodak's Customer Satisfaction score is rated right above FUJIFILM, and is preceded by Leica Camera.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Agfa Gevaert | 100% |
![]() | Ricoh Imaging | 100% |
![]() | Leica Camera | 100% |
![]() | Eastman Kodak | 82% |
![]() | FUJIFILM | 79% |
![]() | Canon | 79% |
![]() | Nikon | 75% |
![]() | Olympus Corporation | 70% |
In the Tech industry, Eastman Kodak's Customer Satisfaction score is rated right above Google, and is preceded by Spotify.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Nintendo | 88% |
![]() | Netflix | 85% |
![]() | Apple | 85% |
![]() | Spotify | 85% |
![]() | Eastman Kodak | 82% |
![]() | 81% | |
![]() | Zoom Video Communications | 74% |
![]() | ROBLOX | 73% |
![]() | Peloton | 64% |
Eastman Kodak has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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https://www.kodak.com
Eastman Kodak's Customer Service score was rated highest by customers ages 66+, and rated lowest by customers ages 36-40.
Male customers rated Eastman Kodak's Customer Service score 0.2 stars higher than Female customers.
Eastman Kodak's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 2.6 | African American/Black | 2.6 |
Asian or Pacific Islander 3.3 | Asian or Pacific Islander | 3.3 |
Other 3.7 | Other | 3.7 |
Eastman Kodak's Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 36-40.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 3 | 26-30 | 3 |
31-35 2.9 | 31-35 | 2.9 |
36-40 1.5 | 36-40 | 1.5 |
46-50 3.7 | 46-50 | 3.7 |
51-55 3.8 | 51-55 | 3.8 |
66+ 4.6 | 66+ | 4.6 |
Eastman Kodak's Customer Service score was rated the highest by customers who have used Eastman Kodak's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Eastman Kodak's Customer Service score was rated the highest by Banking and Financial Services industry customers, and the lowest by Manufacturing and Machinery industry customers.
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Compared to its competitors, Eastman Kodak's Customer Service score is rated right above Nikon, and is preceded by Olympus Corporation.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Leica Camera | 5/5 |
![]() | FUJIFILM | 4/5 |
![]() | Canon | 3.9/5 |
![]() | Ricoh Imaging | 3.6/5 |
![]() | Olympus Corporation | 3.6/5 |
![]() | Eastman Kodak | 3.6/5 |
![]() | Nikon | 3.5/5 |
![]() | Agfa Gevaert | 3/5 |
In the Tech industry, Eastman Kodak's Customer Service score is rated right below ROBLOX.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Apple | 4.2/5 |
![]() | 4/5 | |
![]() | Zoom Video Communications | 4/5 |
![]() | Nintendo | 4/5 |
![]() | Peloton | 4/5 |
![]() | Netflix | 4/5 |
![]() | Spotify | 4/5 |
![]() | ROBLOX | 3.6/5 |
![]() | Eastman Kodak | 3.6/5 |
Eastman Kodak has a 3.2/5 stars for its overall company culture rated by their employees

Eastman Kodak scored a 12 for Net Promoter Score and a 3 for Employee Net Promoter Score. NPS gauges how likely a customer of Eastman Kodak would recommend the brand to a friend. ENPS measures how likely Eastman Kodak employees would recommend working at Eastman Kodak to a friend.
| 44% | Promoters |
|---|---|
| 24% | Passive |
| 32% | Detractors |
| 41% | Promoters |
|---|---|
| 21% | Passive |
| 38% | Detractors |
Eastman Kodak is ranked #383 in the Global Top 100 Brands. It ranks just behind NerdWallet and just ahead of Athleta.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
381 | ![]() | Travelers | ![]() | Alan Schnitzer | Business and Consumer Services |
382 | ![]() | NerdWallet | ![]() | Tim Chen | Business and Consumer Services |
383 | ![]() | Eastman Kodak | ![]() | Jeff Clarke | Tech |
384 | ![]() | Athleta | ![]() | Maggie Gauger | Fashion and Beauty |
385 | ![]() | Bechtel | ![]() | Brendan Bechtel | Tech |
386 | ![]() | Barrick Gold Corporation | ![]() | Mark Bristow | Energy and Manufacturing |
387 | ![]() | Tupperware Brands | ![]() | Rick Goings | Consumer Goods |
Eastman Kodak is ranked #112 in the Tech Industry. It ranks just behind NerdWallet and just ahead of Bechtel.
| RANK | COMPANY | Location | |
|---|---|---|---|
110 | ![]() | Fitbit | San Francisco, CA |
111 | ![]() | NerdWallet | San Francisco, CA |
112 | ![]() | Eastman Kodak | |
113 | ![]() | Bechtel | |
114 | ![]() | TransUnion | Chicago, IL |
115 | ![]() | NCR Corporation | Atlanta, GA |
116 | ![]() | Valve | Bellevue, WA |