38
NPS
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FUJIFILM
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About FUJIFILM's Brand
Fujifilm USA develops and sells consumer products and business products related to photography. Among its major competitors, FUJIFILM is ranked in 3rd place for NPS while Agfa Gevaert is 1st, and Epson is 2nd.Their current market cap is $30.95B
Brand at a Glance
75%
Customer Loyalty
3.9/5
Product Quality
4/5
Pricing
4/5
Customer Service
FUJIFILM Ranking
- #1 / 4 of its competitors
FUJIFILM NPS
FUJIFILM's Net Promoter Score (NPS) is a 38 with 56% Promoters, 26% Passives, and 18% Detractors. Net Promoter Score tracks whether FUJIFILM's customers would recommend using the product based on a scale of -100 to 100.
FUJIFILM Overall NPS
| 56% | Promoters |
|---|---|
| 26% | Passives |
| 18% | Detractors |
FUJIFILM NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2024 35 | Jul 2024 | 35 |
Aug 2024 36 | Aug 2024 | 36 |
Sep 2024 33 | Sep 2024 | 33 |
Oct 2024 35 | Oct 2024 | 35 |
Dec 2024 32 | Dec 2024 | 32 |
Jan 2025 34 | Jan 2025 | 34 |
Feb 2025 32 | Feb 2025 | 32 |
Mar 2025 33 | Mar 2025 | 33 |
Apr 2025 35 | Apr 2025 | 35 |
May 2025 38 | May 2025 | 38 |
Dec 2025 37 | Dec 2025 | 37 |
Jan 2026 38 | Jan 2026 | 38 |
How Other Brands Compare
FUJIFILM is ranked first for NPS among its competitors. Sony and Canon come in second and third, with Olympus Corporation coming in at #4. Among those competitors, it is the second most valued company behind Sony.
FUJIFILM |  Canon |  Sony |  Olympus Corporation | |
| Global Ranking | #- | #166 | #218 | #- |
| NPS | 38 | 31 | 36 | 9 |
| Valuation Updated every 24 hours for public companies | $30.95B | $30.53B | $76.24B | $28.79B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
FUJIFILM NPS by Gender
Female customers rated FUJIFILM's NPS 26 points higher than Male customers.
Male
34
FUJIFILM's NPS was rated 34 by Male customers on Comparably.
56%
Promoters
22%
Passives
22%
Detractors
Female
60
FUJIFILM's NPS was rated 60 by Female customers on Comparably.
80%
Promoters
0%
Passives
20%
Detractors
FUJIFILM NPS by Ethnicity
FUJIFILM's NPS was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 100 | Caucasian | 100 |
African American/Black 40 | African American/Black | 40 |
Asian or Pacific Islander -25 | Asian or Pacific Islander | -25 |
FUJIFILM NPS by Age
FUJIFILM's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
FUJIFILM NPS by Usage
FUJIFILM's NPS was rated the highest by customers who have used FUJIFILM's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 49 | 1 to 2 Years | 49 |
5 to 10 Years 34 | 5 to 10 Years | 34 |
FUJIFILM NPS vs. Competitors
Compared to its competitors, FUJIFILM's NPS is rated right above Sony, and is preceded by Epson.
| COMPANY | NPS Score | |
|---|---|---|
 | Agfa Gevaert | 67 |
 | Epson | 46 |
| FUJIFILM | 38 |
| Sony | 36 |
 | Ricoh Imaging | 34 |
| Canon | 31 |
 | Nikon | 24 |
| Olympus Corporation | 9 |
FUJIFILM Customer Reviews
Out of the 3 FUJIFILM customer reviews 3 were positive and 0 were constructive. FUJIFILM customer reviews reflect that all customers have a favorable experience using the products/services of the company.
FUJIFILM Customer Loyalty
75%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of FUJIFILM users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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FUJIFILM Customer Loyalty Score by Gender
Female customers rated FUJIFILM's Customer Loyalty score 16% higher than Male customers.
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Male
66%
Yes
Female
82%
Yes
FUJIFILM Customer Loyalty Score by Ethnicity
FUJIFILM's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
% who answered "Yes"
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70
out of 100
Caucasian
64
out of 100
African American/Black
70
out of 100
Asian or Pacific Islander
FUJIFILM Customer Loyalty Score by Age
FUJIFILM's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 64% | 18-25 | 64% |
26-30 100% | 26-30 | 100% |
FUJIFILM Customer Loyalty Score by Usage
FUJIFILM's Customer Loyalty score was rated the highest by customers who have used FUJIFILM's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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FUJIFILM Customer Loyalty Score by Industry
FUJIFILM's Customer Loyalty score was rated 100% by Tech industry customers.
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FUJIFILM Customer Loyalty vs. Competitors
Compared to its competitors, FUJIFILM's Customer Loyalty score is rated right above Ricoh Imaging, and is preceded by Olympus Corporation.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Agfa Gevaert | 100% |
| Canon | 85% |
| Nikon | 84% |
| Epson | 83% |
| Sony | 81% |
| Olympus Corporation | 81% |
| FUJIFILM | 75% |
| Ricoh Imaging | 68% |
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FUJIFILM Product Quality
3.9/5
FUJIFILM has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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FUJIFILM Product Information
FUJIFILM’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated FUJIFILM's product the highest.
- Website
- http://www.fujifilm.com
- Company Size
- 10,000+ Employees
Industry
Tech
Hardware and Devices
SaaS
Quick Insights into FUJIFILM Product Quality
FUJIFILM's Product Quality score was rated highest by Female customers, and rated lowest by Asian or Pacific Islander customers.
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Ranked FUJIFILM Product Quality the Highest
Ranked FUJIFILM Product Quality the Lowest
FUJIFILM Product Quality Score by Gender
Female customers rated FUJIFILM's Product Quality score 0.3 stars higher than Male customers.
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Male
4.1/5
Female
4.4/5
FUJIFILM Product Quality Score by Ethnicity
FUJIFILM's Product Quality score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
African American/Black 4.3 | African American/Black | 4.3 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
FUJIFILM Product Quality Score by Age
FUJIFILM's Product Quality score was rated 4.1 stars by customers ages 18-25 and customers ages 26-30 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 4.1 | 26-30 | 4.1 |
FUJIFILM Product Quality Score by Usage
FUJIFILM's Product Quality score was rated 4.1 stars by customers who have used FUJIFILM's products/services for 1 to 2 Years, and by customers with 5 to 10 Years of usage.
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FUJIFILM Product Quality Score by Industry
FUJIFILM's Product Quality score was rated 3.8 stars by Tech industry customers.
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FUJIFILM Product Quality vs. Competitors
Compared to its competitors, FUJIFILM's Product Quality score is rated right above Nikon, and is preceded by Ricoh Imaging.
| COMPANY | Product Quality Score | |
|---|---|---|
| Sony | 4.2/5 |
| Epson | 4.1/5 |
| Canon | 4/5 |
| Agfa Gevaert | 4/5 |
| Ricoh Imaging | 4/5 |
| FUJIFILM | 3.9/5 |
| Nikon | 3.9/5 |
| Olympus Corporation | 3.6/5 |
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FUJIFILM Pricing
FUJIFILM ROI & Value For Money
4/5
FUJIFILM has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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FUJIFILM Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into FUJIFILM ROI
FUJIFILM's ROI score was rated highest by Caucasian customers, and rated lowest by Asian or Pacific Islander customers.
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Ranked FUJIFILM ROI the Highest
Ranked FUJIFILM ROI the Lowest
FUJIFILM ROI Score by Gender
Female customers rated FUJIFILM's ROI score 0.4 stars higher than Male customers.
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Male
4/5
Female
4.4/5
FUJIFILM ROI Score by Ethnicity
FUJIFILM's ROI score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
African American/Black 4.3 | African American/Black | 4.3 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
FUJIFILM ROI Score by Age
FUJIFILM's ROI score was rated 4.1 stars by customers ages 18-25 and customers ages 26-30 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 4.1 | 26-30 | 4.1 |
FUJIFILM ROI Score by Usage
FUJIFILM's ROI score was rated the highest by customers who have used FUJIFILM's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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FUJIFILM ROI Score by Industry
FUJIFILM's ROI score was rated 3.8 stars by Tech industry customers.
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FUJIFILM Pricing vs. Competitors
Compared to its competitors, FUJIFILM's ROI score is rated right above Sony, and is preceded by Epson.
| COMPANY | Pricing Score | |
|---|---|---|
| Epson | 4/5 |
| FUJIFILM | 4/5 |
| Sony | 4/5 |
| Olympus Corporation | 3.8/5 |
| Canon | 3.8/5 |
| Nikon | 3.7/5 |
| Ricoh Imaging | 3.6/5 |
| Agfa Gevaert | 3.5/5 |
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FUJIFILM Customer Satisfaction (CSAT)
FUJIFILM Customer Satisfaction (CSAT) Score
79 / 100
FUJIFILM has an overall Customer Satisfaction score of 79 rated by its users and customers.
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Very Satisfied
38%
Satisfied
41%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
6%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into FUJIFILM Customer Satisfaction
FUJIFILM's Customer Satisfaction score was rated highest by Caucasian customers, and rated lowest by Asian or Pacific Islander customers.
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Ranked FUJIFILM Customer Satisfaction the Highest
Ranked FUJIFILM Customer Satisfaction the Lowest
FUJIFILM Customer Satisfaction Score by Gender
Female customers rated FUJIFILM's Customer Satisfaction score 25 points higher than Male customers.
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75 / 100
MaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
100 / 100
FemaleVery Satisfied | 20% | |
|---|---|---|
Satisfied | 80% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
FUJIFILM Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
FUJIFILM's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
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100 / 100
Very Satisfied
33%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
FUJIFILM's Customer Satisfaction (CSAT) score was rated 80% according to African American/Black users and customers.
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80 / 100
Very Satisfied
60%
Satisfied
20%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
FUJIFILM's Customer Satisfaction (CSAT) score was rated 67% according to Asian or Pacific Islander users and customers.
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67 / 100
Very Satisfied
0%
Satisfied
67%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
FUJIFILM Customer Satisfaction Score by Age
FUJIFILM's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 80% | |||||||||||||||
| 26-30 | 67% |
FUJIFILM Customer Satisfaction Score by Usage
FUJIFILM's Customer Satisfaction score was rated the highest by customers who have used FUJIFILM's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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FUJIFILM Customer Satisfaction Score by Industry
FUJIFILM's Customer Satisfaction score was rated 67 points by Tech industry customers.
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"label": "Tech",
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}FUJIFILM Customer Satisfaction vs. Competitors
Compared to its competitors, FUJIFILM's Customer Satisfaction score is rated right above Canon, and is preceded by Sony.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Agfa Gevaert | 100% |
| Ricoh Imaging | 100% |
| Epson | 85% |
| Sony | 83% |
| FUJIFILM | 79% |
| Canon | 79% |
| Nikon | 75% |
| Olympus Corporation | 70% |
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FUJIFILM Customer Service
4/5
FUJIFILM has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About FUJIFILM's Customer Service
Address
Midtown West, 7-3, Akasaka 9-chome, Minato-ku, Mina, NV
Website
http://www.fujifilm.com
Phone Number
81 3 6271 3040
Quick Insights into FUJIFILM Customer Service
FUJIFILM's Customer Service score was rated highest by African American/Black customers, and rated lowest by Asian or Pacific Islander customers.
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Ranked FUJIFILM Customer Service the Highest
Ranked FUJIFILM Customer Service the Lowest
FUJIFILM Customer Service Score by Gender
FUJIFILM's Customer Service score was rated 4.1 by both Female and Male customers on Comparably.
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Male
4.1/5
Female
4.1/5
FUJIFILM Customer Service Score by Ethnicity
FUJIFILM's Customer Service score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
African American/Black 4.4 | African American/Black | 4.4 |
Asian or Pacific Islander 3.1 | Asian or Pacific Islander | 3.1 |
FUJIFILM Customer Service Score by Age
FUJIFILM's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4.1 | 26-30 | 4.1 |
FUJIFILM Customer Service Score by Usage
FUJIFILM's Customer Service score was rated the highest by customers who have used FUJIFILM's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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FUJIFILM Customer Service Score by Industry
FUJIFILM's Customer Service score was rated 3.8 stars by Tech industry customers.
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FUJIFILM Customer Service vs. Competitors
Compared to its competitors, FUJIFILM's Customer Service score is rated right above Sony, and is preceded by Epson.
| COMPANY | Customer Service Score | |
|---|---|---|
| Epson | 4/5 |
| FUJIFILM | 4/5 |
| Sony | 4/5 |
| Canon | 3.9/5 |
| Ricoh Imaging | 3.6/5 |
| Olympus Corporation | 3.6/5 |
| Nikon | 3.5/5 |
| Agfa Gevaert | 3/5 |
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FUJIFILM as an Employer
4.3/5
FUJIFILM has a 4.3/5 stars for its overall company culture rated by their employees
top
25%
Consumer vs. Employees
FUJIFILM scored a 38 for Net Promoter Score and a 10 for Employee Net Promoter Score. NPS gauges how likely a customer of FUJIFILM would recommend the brand to a friend. ENPS measures how likely FUJIFILM employees would recommend working at FUJIFILM to a friend.
Net Promoter Score
38
NPS Score
| 56% | Promoters |
|---|---|
| 26% | Passive |
| 18% | Detractors |
Employee Net Promoter Score
10
eNPS Score
| 47% | Promoters |
|---|---|
| 16% | Passive |
| 37% | Detractors |
