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Tupperware Brands is

Ranked

#42

Consumer Goods Brands

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Tupperware Brands

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Tupperware Brands

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Tupperware Brands is ranked #42 in Consumer Goods Brands

About Tupperware Brands' Brand

Tupperware is one of the most trusted brand names in housewares, and for more than 60 years has made a difference in the lives of women.1946 Tupperware Brands’s brand is ranked #387 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Tupperware Brands. When compared to other organizations within the Consumer Goods industry, Tupperware Brands is ranked #42. Among its major competitors, Tupperware Brands is ranked in 3rd place for NPS while Juice Plus is 1st, and Herbalife is 2nd.Their current market cap is $1.31B

Brand at a Glance

81%

Customer Loyalty

3.9/5

Product Quality

3.6/5

Pricing

3.3/5

Customer Service

Tupperware Brands Ranking

^#387 in Global Best Brands
^#42 in Consumer Goods
^#3 / 4 of its competitors

Tupperware Brands NPS

Tupperware Brands's Net Promoter Score (NPS) is a 17 with 48% Promoters, 21% Passives, and 31% Detractors. Net Promoter Score tracks whether Tupperware Brands's customers would recommend using the product based on a scale of -100 to 100.

Tupperware Brands Overall NPS

NPS

48%	Promoters
21%	Passives
31%	Detractors

Tupperware Brands NPS Trend

-100

-50

100

Summary	Date	Score
Aug 2023 17	Aug 2023	17
Sep 2023 22	Sep 2023	22
Oct 2023 21	Oct 2023	21
Nov 2023 22	Nov 2023	22
Jan 2024 20	Jan 2024	20
Mar 2024 18	Mar 2024	18
Apr 2024 19	Apr 2024	19
Sep 2024 17	Sep 2024	17
Jan 2025 19	Jan 2025	19
May 2025 20	May 2025	20
Jun 2025 20	Jun 2025	20
Oct 2025 17	Oct 2025	17

How Other Brands Compare

Tupperware Brands is ranked third for NPS among its competitors. Juice Plus and Herbalife come in first and second, with Natural Health Trends Corp. coming in at #4. Among those competitors, it is the second most valued company.

	Tupperware Brands	Herbalife	Natural Health Trends Corp.	Juice Plus
Global Ranking	#387	#727	#-	#-
NPS	17	33	-	37
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	-	-
Valuation Updated every 24 hours for public companies	$1.31B	$1.21B	$60.94M	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Tupperware Brands NPS by Gender

Male customers rated Tupperware Brands's NPS 29 points higher than Female customers.

Male

Tupperware Brands's NPS was rated 40 by Male customers on Comparably.

60%

Promoters

20%

Passives

20%

Detractors

Female

Tupperware Brands's NPS was rated 11 by Female customers on Comparably.

37%

Promoters

37%

Passives

26%

Detractors

Tupperware Brands NPS by Ethnicity

Tupperware Brands's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 0	Caucasian	0
African American/Black 34	African American/Black	34
Asian or Pacific Islander 11	Asian or Pacific Islander	11

Tupperware Brands NPS by Age

Tupperware Brands's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.

100

Summary

Age

Promoters

Passives

Detractors

18-25

43%

57%

31-35

40%

20%

46-50

50%

51-55

100%

Tupperware Brands NPS by Usage

Tupperware Brands's NPS was rated the highest by customers who have used Tupperware Brands's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 0	Less than 1 Year	0
1 to 2 Years 0	1 to 2 Years	0
2 to 5 Years 0	2 to 5 Years	0
5 to 10 Years 0	5 to 10 Years	0
Over 10 Years 25	Over 10 Years	25

Tupperware Brands NPS vs. Competitors

Compared to its competitors, Tupperware Brands's NPS is rated right below Herbalife.

COMPANY		NPS Score
	Juice Plus	37
	Herbalife	33
	Tupperware Brands	17

Tupperware Brands NPS vs Companies in Consumer Goods

In the Consumer Goods industry, Tupperware Brands's NPS is rated right below Tiffany & Co.

COMPANY		NPS Score
	Lego Group	54
	Red Bull	42
	Bath & Body Works	38
	Colgate Palmolive	36
	Hershey Company	35
	Crocs	34
	Gucci	31
	Tiffany & Co	31
	Tupperware Brands	17

Tupperware Brands Customer Reviews

Out of the 2 Tupperware Brands customer reviews 2 were positive and 0 were constructive. Tupperware Brands customer reviews reflect that all customers have a favorable experience using the products/services of the company.

Tupperware Brands Customer Loyalty

81%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

81% of Tupperware Brands users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

81%

19%

Tupperware Brands Customer Loyalty Score by Gender

Male customers rated Tupperware Brands's Customer Loyalty score 6% higher than Female customers.

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Male

82%

Yes

Female

76%

Yes

Tupperware Brands Customer Loyalty Score by Ethnicity

Tupperware Brands's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

African American/Black

out of 100

Asian or Pacific Islander

Tupperware Brands Customer Loyalty Score by Age

Tupperware Brands's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Tupperware Brands.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 87%	18-25	87%
31-35 64%	31-35	64%
46-50 78%	46-50	78%
51-55 40%	51-55	40%

Tupperware Brands Customer Loyalty Score by Usage

Tupperware Brands's Customer Loyalty score was rated the highest by customers who have used Tupperware Brands's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	10%
1 to 2 Years	100%
2 to 5 Years	55%
5 to 10 Years	78%
Over 10 Years	93%

Tupperware Brands Customer Loyalty Score by Industry

Tupperware Brands's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Education industry customers.

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Tech	78%
Business and Consumer Services	78%
Education	70%

Tupperware Brands Customer Loyalty vs. Competitors

Compared to its competitors, Tupperware Brands's Customer Loyalty score is rated right above Juice Plus, and is preceded by Herbalife.

COMPANY		Customer Loyalty Score
	Herbalife	88%
	Tupperware Brands	81%
	Juice Plus	72%

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Customer Loyalty for Other Consumer Goods Brands

In the Consumer Goods industry, Tupperware Brands's Customer Loyalty score is rated right above Red Bull, and is preceded by Colgate Palmolive.

COMPANY		Customer Loyalty Score
	Bath & Body Works	87%
	Lego Group	86%
	Colgate Palmolive	85%
	Tupperware Brands	81%
	Red Bull	81%
	Hershey Company	81%
	Crocs	79%
	Gucci	76%
	Tiffany & Co	73%

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Tupperware Brands Product Quality

3.9/5

Tupperware Brands has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.

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Tupperware Brands Product Information

Tupperware Brands’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Tupperware Brands's product the highest. Reviewers from the Education industry rated Tupperware Brands the lowest at 4.3.

Website: http://tupperwarebrands.com/

Company Size: 10,000+ Employees

Industry

Manufacturing

Quick Insights into Tupperware Brands Product Quality

Tupperware Brands's Product Quality score was rated highest by customers from the Tech industry, and rated lowest by customers ages 46-50.

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Ranked Tupperware Brands Product Quality the Highest

Tech	5
African American/Black	4.6
Male	4.3

Ranked Tupperware Brands Product Quality the Lowest

5 to 10 Years	3
Caucasian	2.9
46-50	2.2

Tupperware Brands Product Quality Score by Gender

Male customers rated Tupperware Brands's Product Quality score 0.6 stars higher than Female customers.

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Male

4.3/5

Female

3.7/5

Tupperware Brands Product Quality Score by Ethnicity

Tupperware Brands's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 2.9	Caucasian	2.9
African American/Black 4.6	African American/Black	4.6
Asian or Pacific Islander 4.3	Asian or Pacific Islander	4.3

Tupperware Brands Product Quality Score by Age

Tupperware Brands's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.

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Summary	Age	Score
18-25 4.1	18-25	4.1
31-35 4.1	31-35	4.1
46-50 2.2	46-50	2.2
51-55 3.1	51-55	3.1

Tupperware Brands Product Quality Score by Usage

Tupperware Brands's Product Quality score was rated the highest by customers who have used Tupperware Brands's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year	3.8
1 to 2 Years	3.6
2 to 5 Years	3.2
5 to 10 Years	3
Over 10 Years	4

Tupperware Brands Product Quality Score by Industry

Tupperware Brands's Product Quality score was rated the highest by Tech industry customers, and the lowest by Education industry customers.

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Tech	5
Business and Consumer Services	4.5
Education	4.3

Tupperware Brands Product Quality vs. Competitors

Compared to its competitors, Tupperware Brands's Product Quality score is rated right below Juice Plus.

COMPANY		Product Quality Score
	Herbalife	4.3/5
	Juice Plus	3.9/5
	Tupperware Brands	3.9/5

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Product Quality for Other Consumer Goods Brands

In the Consumer Goods industry, Tupperware Brands's Product Quality score is rated right below Tiffany & Co.

COMPANY		Product Quality Score
	Lego Group	4.5/5
	Red Bull	4.2/5
	Colgate Palmolive	4.2/5
	Gucci	4.2/5
	Bath & Body Works	4.1/5
	Hershey Company	4.1/5
	Crocs	4.1/5
	Tiffany & Co	4/5
	Tupperware Brands	3.9/5

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Tupperware Brands Pricing

Tupperware Brands ROI & Value For Money

3.6/5

Tupperware Brands has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.

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Tupperware Brands Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business and Consumer Services industry. The users from the Tech industry think that they had the lowest ROI from Tupperware Brands.

Quick Insights into Tupperware Brands ROI

Tupperware Brands's ROI score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers ages 51-55.

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Ranked Tupperware Brands ROI the Highest

Business and Consumer Services	4.6
18-25	3.8
Asian or Pacific Islander	3.8

Ranked Tupperware Brands ROI the Lowest

Caucasian	2.6
Less than 1 Year	2
51-55	1.5

Tupperware Brands ROI Score by Gender

Male customers rated Tupperware Brands's ROI score 0.3 stars higher than Female customers.

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Male

3.6/5

Female

3.3/5

Tupperware Brands ROI Score by Ethnicity

Tupperware Brands's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 2.6	Caucasian	2.6
African American/Black 3.5	African American/Black	3.5
Asian or Pacific Islander 3.8	Asian or Pacific Islander	3.8

Tupperware Brands ROI Score by Age

Tupperware Brands's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.

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Summary	Age	Score
18-25 3.8	18-25	3.8
31-35 3.6	31-35	3.6
46-50 2.1	46-50	2.1
51-55 1.5	51-55	1.5

Tupperware Brands ROI Score by Usage

Tupperware Brands's ROI score was rated the highest by customers who have used Tupperware Brands's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	2
1 to 2 Years	3
2 to 5 Years	2.6
5 to 10 Years	3.1
Over 10 Years	3.8

Tupperware Brands ROI Score by Industry

Tupperware Brands's ROI score was rated the highest by Business and Consumer Services industry customers, and the lowest by Tech industry customers.

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Tech	3.2
Business and Consumer Services	4.6
Education	4

Tupperware Brands Pricing vs. Competitors

Compared to its competitors, Tupperware Brands's ROI score is rated right above Juice Plus, and is preceded by Herbalife.

COMPANY		Pricing Score
	Herbalife	3.8/5
	Tupperware Brands	3.6/5
	Juice Plus	3.5/5

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ROI for Other Consumer Goods Brands

In the Consumer Goods industry, Tupperware Brands's ROI score is rated right below Tiffany & Co.

COMPANY		Pricing Score
	Colgate Palmolive	4/5
	Lego Group	3.9/5
	Hershey Company	3.9/5
	Red Bull	3.8/5
	Gucci	3.8/5
	Bath & Body Works	3.8/5
	Crocs	3.7/5
	Tiffany & Co	3.7/5
	Tupperware Brands	3.6/5

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Tupperware Brands Customer Satisfaction (CSAT)

Tupperware Brands Customer Satisfaction (CSAT) Score

57 / 100

Tupperware Brands has an overall Customer Satisfaction score of 57 rated by its users and customers.

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Very Satisfied	45%
Satisfied	12%
Neither Satisfied nor Dissatisfied	20%
Dissatisfied	3%
Very Dissatisfied	20%

Very Satisfied

45%

Satisfied

12%

Neither Satisfied nor Dissatisfied

20%

Dissatisfied

Very Dissatisfied

20%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Tupperware Brands Customer Satisfaction

Tupperware Brands's Customer Satisfaction score was rated highest by customers ages 31-35, and rated lowest by customers who have used Tupperware Brands's products/services for Less than 1 Year.

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Ranked Tupperware Brands Customer Satisfaction the Highest

31-35	67%
5 to 10 Years	67%
African American/Black	67%

Ranked Tupperware Brands Customer Satisfaction the Lowest

Male	33%
51-55	0%
Less than 1 Year	0%

Tupperware Brands Customer Satisfaction Score by Gender

Female customers rated Tupperware Brands's Customer Satisfaction score 5 points higher than Male customers.

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33 / 100

Male

	Very Satisfied	33%
	Satisfied	0%
	Neither Satisfied nor Dissatisfied	67%
	Dissatisfied	0%
	Very Dissatisfied	0%

38 / 100

Female

	Very Satisfied	31%
	Satisfied	7%
	Neither Satisfied nor Dissatisfied	31%
	Dissatisfied	8%
	Very Dissatisfied	23%

Tupperware Brands Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Tupperware Brands' Customer Satisfaction (CSAT) score was rated 34% according to Caucasian users and customers.

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34 / 100

Very Satisfied	34%
Satisfied	0%
Neither Satisfied nor Dissatisfied	33%
Dissatisfied	0%
Very Dissatisfied	33%

Very Satisfied

34%

Satisfied

Neither Satisfied nor Dissatisfied

33%

Dissatisfied

Very Dissatisfied

33%

CSAT according to African American/Black

Tupperware Brands' Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.

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67 / 100

Very Satisfied	67%
Satisfied	0%
Neither Satisfied nor Dissatisfied	33%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

67%

Satisfied

Neither Satisfied nor Dissatisfied

33%

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

Tupperware Brands' Customer Satisfaction (CSAT) score was rated 40% according to Asian or Pacific Islander users and customers.

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40 / 100

Very Satisfied	20%
Satisfied	20%
Neither Satisfied nor Dissatisfied	60%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

20%

Satisfied

20%

Neither Satisfied nor Dissatisfied

60%

Dissatisfied

Very Dissatisfied

Tupperware Brands Customer Satisfaction Score by Age

Tupperware Brands's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 51-55.

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100

Breakdown

Age

Score

31-35

67%

46-50

51-55

Tupperware Brands Customer Satisfaction Score by Usage

Tupperware Brands's Customer Satisfaction score was rated the highest by customers who have used Tupperware Brands's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	0
1 to 2 Years	34
5 to 10 Years	67
Over 10 Years	42

Tupperware Brands Customer Satisfaction vs. Competitors

Compared to its competitors, Tupperware Brands's Customer Satisfaction score is rated right below Juice Plus.

COMPANY		Customer Satisfaction (CSAT) Score
	Herbalife	78%
	Juice Plus	66%
	Tupperware Brands	57%

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Customer Satisfaction for Other Consumer Goods Brands

In the Consumer Goods industry, Tupperware Brands's Customer Satisfaction score is rated right below Tiffany & Co.

COMPANY		Customer Satisfaction (CSAT) Score
	Lego Group	89%
	Colgate Palmolive	83%
	Red Bull	82%
	Bath & Body Works	81%
	Hershey Company	80%
	Crocs	79%
	Gucci	79%
	Tiffany & Co	72%
	Tupperware Brands	57%

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Tupperware Brands Customer Service

3.3/5

Tupperware Brands has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.

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About Tupperware Brands's Customer Service

Address

14901 S. Orange Blossom Trl, Orlando, FL

Website

http://tupperwarebrands.com/

Phone Number

407-826-5050

Quick Insights into Tupperware Brands Customer Service

Tupperware Brands's Customer Service score was rated highest by customers from the Education industry, and rated lowest by customers ages 51-55.

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Ranked Tupperware Brands Customer Service the Highest

Education	4.1
18-25	3.7
Asian or Pacific Islander	3.4

Ranked Tupperware Brands Customer Service the Lowest

5 to 10 Years	2.7
Caucasian	2.4
51-55	1.5

Tupperware Brands Customer Service Score by Gender

Male customers rated Tupperware Brands's Customer Service score 0.3 stars higher than Female customers.

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Male

3.4/5

Female

3.1/5

Tupperware Brands Customer Service Score by Ethnicity

Tupperware Brands's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 2.4	Caucasian	2.4
African American/Black 2.8	African American/Black	2.8
Asian or Pacific Islander 3.4	Asian or Pacific Islander	3.4

Tupperware Brands Customer Service Score by Age

Tupperware Brands's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.

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100

Summary	Age	Customer Service Score
18-25 3.7	18-25	3.7
31-35 2.9	31-35	2.9
46-50 2.6	46-50	2.6
51-55 1.5	51-55	1.5

Tupperware Brands Customer Service Score by Usage

Tupperware Brands's Customer Service score was rated the highest by customers who have used Tupperware Brands's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year	3.1
1 to 2 Years	3
2 to 5 Years	2.9
5 to 10 Years	2.7
Over 10 Years	3.3

Tupperware Brands Customer Service Score by Industry

Tupperware Brands's Customer Service score was rated the highest by Education industry customers, and the lowest by Business and Consumer Services industry customers.

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Tech	4
Business and Consumer Services	3.9
Education	4.1

Tupperware Brands Customer Service vs. Competitors

Compared to its competitors, Tupperware Brands's Customer Service score is rated right below Juice Plus.

COMPANY		Customer Service Score
	Herbalife	4/5
	Juice Plus	3.8/5
	Tupperware Brands	3.3/5

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Customer Service for Other Consumer Goods Brands

In the Consumer Goods industry, Tupperware Brands's Customer Service score is rated right below Tiffany & Co.

COMPANY		Customer Service Score
	Lego Group	4.2/5
	Gucci	4/5
	Red Bull	4/5
	Colgate Palmolive	4/5
	Bath & Body Works	4/5
	Hershey Company	3.9/5
	Crocs	3.8/5
	Tiffany & Co	3.8/5
	Tupperware Brands	3.3/5

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Tupperware Brands as an Employer

3.9/5

Tupperware Brands has a 3.9/5 stars for its overall company culture rated by their employees

top

35%

CEO of Tupperware Brands

Rick Goings

In the Top 35% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Tupperware Brands scored a 17 for Net Promoter Score and a 9 for Employee Net Promoter Score. NPS gauges how likely a customer of Tupperware Brands would recommend the brand to a friend. ENPS measures how likely Tupperware Brands employees would recommend working at Tupperware Brands to a friend.

Net Promoter Score

NPS Score

48%	Promoters
21%	Passive
31%	Detractors

Employee Net Promoter Score

eNPS Score

51%	Promoters
7%	Passive
42%	Detractors

Global Ranking Snapshot

Tupperware Brands is ranked #387 in the Global Top 100 Brands. It ranks just behind Barrick Gold Corporation and just ahead of Biogen.

RANK			INDUSTRY
385	Bechtel	Brendan Bechtel	Tech
386	Barrick Gold Corporation	Mark Bristow	Energy and Manufacturing
387	Tupperware Brands	Rick Goings	Consumer Goods
388	Biogen	Michel Vounatsos	Health and Wellness
389	TransUnion	Chris Cartwright	Tech
390	NCR Corporation	Michael Hayford	Tech
391	Valve	Gabe Newell	Media and Entertainment

Consumer Goods Ranking Snapshot

Tupperware Brands is ranked #42 in the Consumer Goods Industry. It ranks just behind Hallmark and just ahead of Razer.

RANK		Location
40	La-Z-Boy	Monroe, MI
41	Hallmark	Kansas City, MO
42	Tupperware Brands	Orlando, FL
43	Razer	Irvine, CA
44	Motorola
45	Callaway Golf	Carlsbad, CA
46	Dollar Shave Club	Los Angeles, CA