
"Biogen develops, manufactures and markets therapies for patients living with serious neurological, autoimmune and hematologic disorders." Biogen’s brand is ranked #388 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Biogen. When compared to other organizations within the Health and Wellness industry, Biogen is ranked #32. Among its major competitors, Biogen is ranked in 5th place for NPS while USN is 1st, and Regeneron Pharmaceuticals is 2nd. Overall, Biogen has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $42.46B
Biogen's Net Promoter Score (NPS) is a 21 with 53% Promoters, 15% Passives, and 32% Detractors. Net Promoter Score tracks whether Biogen's customers would recommend using the product based on a scale of -100 to 100.
| 53% | Promoters |
|---|---|
| 15% | Passives |
| 32% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jul 2023 27 | Jul 2023 | 27 |
Aug 2023 26 | Aug 2023 | 26 |
Sep 2023 24 | Sep 2023 | 24 |
Oct 2023 24 | Oct 2023 | 24 |
Nov 2023 24 | Nov 2023 | 24 |
Feb 2024 23 | Feb 2024 | 23 |
Mar 2024 21 | Mar 2024 | 21 |
Apr 2024 20 | Apr 2024 | 20 |
May 2024 18 | May 2024 | 18 |
Oct 2024 19 | Oct 2024 | 19 |
Nov 2024 18 | Nov 2024 | 18 |
Dec 2025 20 | Dec 2025 | 20 |
Biogen is ranked second for NPS among its competitors. Johnson & Johnson and Gilead Sciences come in first and third, with Pfizer coming in at #4. Among those competitors, it is the lowest valued company behind Johnson & Johnson.
![]() Biogen | ![]() Johnson & Johnson | ![]() Pfizer | ![]() Gilead Sciences | |
| Global Ranking | #388 | #89 | #214 | #478 |
| NPS | 21 | 26 | 0 | 20 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $42.46B | $428.68B | $191.43B | $83.65B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Biogen's NPS 6 points higher than Male customers.
Biogen's NPS was rated 39 by Male customers on Comparably.
Biogen's NPS was rated 45 by Female customers on Comparably.
Biogen's NPS was rated the highest by Other customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 49 | Caucasian | 49 |
African American/Black -34 | African American/Black | -34 |
Asian or Pacific Islander 72 | Asian or Pacific Islander | 72 |
Other 100 | Other | 100 |
Biogen's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.
Biogen's NPS was rated the highest by customers who have used Biogen's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
1 to 2 Years 56 | 1 to 2 Years | 56 |
2 to 5 Years 80 | 2 to 5 Years | 80 |
5 to 10 Years 25 | 5 to 10 Years | 25 |
Compared to its competitors, Biogen's NPS is rated right above Gilead Sciences, and is preceded by Amgen.
| COMPANY | NPS Score | |
|---|---|---|
![]() | USN | 55 |
![]() | Regeneron Pharmaceuticals | 45 |
![]() | Johnson & Johnson | 26 |
![]() | Amgen | 24 |
![]() | Biogen | 21 |
![]() | Gilead Sciences | 20 |
![]() | Bayer | 8 |
![]() | Pfizer | 0 |
![]() | Emergent Biosolutions | -33 |
In the Health and Wellness industry, Biogen's NPS is rated right above Philips, and is preceded by Johnson & Johnson.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Headspace | 41 |
![]() | Glossier | 38 |
![]() | Colgate Palmolive | 36 |
![]() | Peloton | 31 |
![]() | Johnson & Johnson | 26 |
![]() | Biogen | 21 |
![]() | Philips | 18 |
![]() | CVS Health | 18 |
![]() | WW (formally Weight Watchers) | -11 |
Out of the 3 Biogen customer reviews 2 were positive and 1 was constructive. Biogen customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of Biogen users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Biogen's Customer Loyalty score 8% higher than Female customers.
Biogen's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
% who answered "Yes"
Biogen's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
| Summary | Age | Score |
|---|---|---|
18-25 82% | 18-25 | 82% |
26-30 100% | 26-30 | 100% |
31-35 78% | 31-35 | 78% |
46-50 70% | 46-50 | 70% |
51-55 70% | 51-55 | 70% |
Biogen's Customer Loyalty score was rated the highest by customers who have used Biogen's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Biogen's Customer Loyalty score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Biogen's Customer Loyalty score is rated right above Bayer, and is preceded by Amgen.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | USN | 95% |
![]() | Regeneron Pharmaceuticals | 85% |
![]() | Johnson & Johnson | 79% |
![]() | Amgen | 77% |
![]() | Biogen | 75% |
![]() | Bayer | 72% |
![]() | Gilead Sciences | 71% |
![]() | Pfizer | 65% |
![]() | Emergent Biosolutions | 63% |
In the Health and Wellness industry, Biogen's Customer Loyalty score is rated right above WW (formally Weight Watchers), and is preceded by Philips.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Colgate Palmolive | 85% |
![]() | Peloton | 82% |
![]() | Headspace | 82% |
![]() | CVS Health | 80% |
![]() | Johnson & Johnson | 79% |
![]() | Glossier | 77% |
![]() | Philips | 76% |
![]() | Biogen | 75% |
![]() | WW (formally Weight Watchers) | 73% |
Biogen has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Biogen’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Biogen's product the highest. Reviewers from the Tech industry rated Biogen the lowest at 4.1.
Biogen's Product Quality score was rated highest by customers ages 46-50, and rated lowest by African American/Black customers.
Female customers rated Biogen's Product Quality score 0.1 stars higher than Male customers.
Biogen's Product Quality score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.8 | Caucasian | 4.8 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 4.7 | Asian or Pacific Islander | 4.7 |
Other 4.5 | Other | 4.5 |
Biogen's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 18-25.
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 4.5 | 26-30 | 4.5 |
31-35 4.2 | 31-35 | 4.2 |
46-50 5 | 46-50 | 5 |
51-55 4.3 | 51-55 | 4.3 |
Biogen's Product Quality score was rated the highest by customers who have used Biogen's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Biogen's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Biogen's Product Quality score is rated right above Amgen, and is preceded by Johnson & Johnson.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | USN | 4.3/5 |
![]() | Regeneron Pharmaceuticals | 4/5 |
![]() | Johnson & Johnson | 4/5 |
![]() | Biogen | 4/5 |
![]() | Amgen | 3.8/5 |
![]() | Bayer | 3.8/5 |
![]() | Gilead Sciences | 3.8/5 |
![]() | Pfizer | 3.2/5 |
![]() | Emergent Biosolutions | 3.2/5 |
In the Health and Wellness industry, Biogen's Product Quality score is rated right above Peloton, and is preceded by Colgate Palmolive.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Headspace | 4.3/5 |
![]() | Glossier | 4.3/5 |
![]() | Colgate Palmolive | 4.2/5 |
![]() | Biogen | 4/5 |
![]() | Peloton | 4/5 |
![]() | Johnson & Johnson | 4/5 |
![]() | Philips | 3.8/5 |
![]() | CVS Health | 3.5/5 |
![]() | WW (formally Weight Watchers) | 3.1/5 |
Biogen has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Biotech and Pharmaceuticals industry. The users from the Accounting industry think that they had the lowest ROI from Biogen.
Biogen's ROI score was rated highest by customers from the Biotech and Pharmaceuticals industry, and rated lowest by African American/Black customers.
Female customers rated Biogen's ROI score 0.2 stars higher than Male customers.
Biogen's ROI score was rated the highest by Other customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
African American/Black 2.3 | African American/Black | 2.3 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 4.6 | Other | 4.6 |
Biogen's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 3.9 | 26-30 | 3.9 |
31-35 4.6 | 31-35 | 4.6 |
46-50 4.6 | 46-50 | 4.6 |
51-55 4 | 51-55 | 4 |
Biogen's ROI score was rated the highest by customers who have used Biogen's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Biogen's ROI score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Accounting industry customers.
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Compared to its competitors, Biogen's ROI score is rated right above Amgen, and is preceded by Johnson & Johnson.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | USN | 4.2/5 |
![]() | Johnson & Johnson | 3.9/5 |
![]() | Biogen | 3.8/5 |
![]() | Amgen | 3.8/5 |
![]() | Regeneron Pharmaceuticals | 3.6/5 |
![]() | Gilead Sciences | 3.6/5 |
![]() | Bayer | 3.6/5 |
![]() | Emergent Biosolutions | 3.4/5 |
![]() | Pfizer | 3.1/5 |
In the Health and Wellness industry, Biogen's ROI score is rated right above Philips, and is preceded by Johnson & Johnson.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Peloton | 4/5 |
![]() | Colgate Palmolive | 4/5 |
![]() | Headspace | 3.9/5 |
![]() | Glossier | 3.9/5 |
![]() | Johnson & Johnson | 3.9/5 |
![]() | Biogen | 3.8/5 |
![]() | Philips | 3.6/5 |
![]() | CVS Health | 3.4/5 |
![]() | WW (formally Weight Watchers) | 2.8/5 |
Biogen has an overall Customer Satisfaction score of 78 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Biogen's Customer Satisfaction score was rated highest by customers who have used Biogen's products/services for 2 to 5 Years, and rated lowest by African American/Black customers.
Female customers rated Biogen's Customer Satisfaction score 20 points higher than Male customers.
Very Satisfied | 60% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 0% | |
Very Dissatisfied | 13% |
Very Satisfied | 71% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Biogen's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
Biogen's Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.
Biogen's Customer Satisfaction (CSAT) score was rated 71% according to Asian or Pacific Islander users and customers.
Biogen's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
Biogen's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 80% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 46-50 | 100% |
Biogen's Customer Satisfaction score was rated the highest by customers who have used Biogen's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Biogen's Customer Satisfaction score was rated 100 points by both Biotech and Pharmaceuticals and Tech industry customers.
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}Compared to its competitors, Biogen's Customer Satisfaction score is rated right above Amgen, and is preceded by Johnson & Johnson.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | USN | 100% |
![]() | Bayer | 82% |
![]() | Regeneron Pharmaceuticals | 81% |
![]() | Johnson & Johnson | 78% |
![]() | Biogen | 78% |
![]() | Amgen | 67% |
![]() | Gilead Sciences | 64% |
![]() | Emergent Biosolutions | 64% |
![]() | Pfizer | 58% |
In the Health and Wellness industry, Biogen's Customer Satisfaction score is rated right above Johnson & Johnson, and is preceded by Glossier.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Headspace | 84% |
![]() | Colgate Palmolive | 83% |
![]() | Glossier | 79% |
![]() | Biogen | 78% |
![]() | Johnson & Johnson | 78% |
![]() | Philips | 74% |
![]() | CVS Health | 68% |
![]() | Peloton | 63% |
![]() | WW (formally Weight Watchers) | 46% |
Biogen has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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Cambridge, MA
biogen.com
Biogen's Customer Service score was rated highest by customers ages 46-50, and rated lowest by African American/Black customers.
Female customers rated Biogen's Customer Service score 0.1 stars higher than Male customers.
Biogen's Customer Service score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.4 | Caucasian | 4.4 |
African American/Black 2.3 | African American/Black | 2.3 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 4.4 | Other | 4.4 |
Biogen's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 18-25.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 3.9 | 26-30 | 3.9 |
31-35 4.6 | 31-35 | 4.6 |
46-50 5 | 46-50 | 5 |
51-55 4.1 | 51-55 | 4.1 |
Biogen's Customer Service score was rated the highest by customers who have used Biogen's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Biogen's Customer Service score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Accounting industry customers.
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Compared to its competitors, Biogen's Customer Service score is rated right above Regeneron Pharmaceuticals, and is preceded by Gilead Sciences.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | USN | 4.3/5 |
![]() | Johnson & Johnson | 4/5 |
![]() | Amgen | 3.9/5 |
![]() | Gilead Sciences | 3.9/5 |
![]() | Biogen | 3.8/5 |
![]() | Regeneron Pharmaceuticals | 3.7/5 |
![]() | Bayer | 3.7/5 |
![]() | Emergent Biosolutions | 3.1/5 |
![]() | Pfizer | 3.1/5 |
In the Health and Wellness industry, Biogen's Customer Service score is rated right above Philips, and is preceded by Headspace.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Glossier | 4.2/5 |
![]() | Peloton | 4/5 |
![]() | Colgate Palmolive | 4/5 |
![]() | Johnson & Johnson | 4/5 |
![]() | Headspace | 3.9/5 |
![]() | Biogen | 3.8/5 |
![]() | Philips | 3.7/5 |
![]() | CVS Health | 3.7/5 |
![]() | WW (formally Weight Watchers) | 3/5 |
Biogen has a 4.3/5 stars for its overall company culture rated by their employees

Biogen scored a 21 for Net Promoter Score and a 14 for Employee Net Promoter Score. NPS gauges how likely a customer of Biogen would recommend the brand to a friend. ENPS measures how likely Biogen employees would recommend working at Biogen to a friend.
| 53% | Promoters |
|---|---|
| 15% | Passive |
| 32% | Detractors |
| 46% | Promoters |
|---|---|
| 22% | Passive |
| 32% | Detractors |
Biogen is ranked #388 in the Global Top 100 Brands. It ranks just behind Tupperware Brands and just ahead of TransUnion.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
386 | ![]() | Barrick Gold Corporation | ![]() | Mark Bristow | Energy and Manufacturing |
387 | ![]() | Tupperware Brands | ![]() | Rick Goings | Consumer Goods |
388 | ![]() | Biogen | ![]() | Michel Vounatsos | Health and Wellness |
389 | ![]() | TransUnion | ![]() | Chris Cartwright | Tech |
390 | ![]() | NCR Corporation | ![]() | Michael Hayford | Tech |
391 | ![]() | Valve | ![]() | Gabe Newell | Media and Entertainment |
392 | ![]() | Micron Technology | ![]() | Sanjay Mehrotra | Energy and Manufacturing |
Biogen is ranked #32 in the Health and Wellness Industry. It ranks just behind Fitbit and just ahead of Walgreens.