8
NPS
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Bayer
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About Bayer's Brand
Operator of a diversified pharmaceutical, agricultural chemicals, polymers, and related products business. The company provides products that help diagnose and treat diseases, purify water, preserve local landmarks, protect crops, advance automobile safety and durability, and improve people's lives. Among its major competitors, Bayer is ranked in 5th place for NPS while Syngenta is 1st, and BASF is 2nd.Their current valuation is $61.97B
Brand at a Glance
72%
Customer Loyalty
3.8/5
Product Quality
3.6/5
Pricing
3.7/5
Customer Service
Bayer Ranking
- #3 / 4 of its competitors
Bayer NPS
Bayer's Net Promoter Score (NPS) is a 8 with 42% Promoters, 24% Passives, and 34% Detractors. Net Promoter Score tracks whether Bayer's customers would recommend using the product based on a scale of -100 to 100.
Bayer Overall NPS
| 42% | Promoters |
|---|---|
| 24% | Passives |
| 34% | Detractors |
Bayer NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2024 8 | Aug 2024 | 8 |
Nov 2024 7 | Nov 2024 | 7 |
Dec 2024 5 | Dec 2024 | 5 |
Jan 2025 10 | Jan 2025 | 10 |
Feb 2025 7 | Feb 2025 | 7 |
Mar 2025 9 | Mar 2025 | 9 |
Apr 2025 6 | Apr 2025 | 6 |
May 2025 8 | May 2025 | 8 |
Jul 2025 7 | Jul 2025 | 7 |
Aug 2025 9 | Aug 2025 | 9 |
Sep 2025 10 | Sep 2025 | 10 |
Nov 2025 8 | Nov 2025 | 8 |
How Other Brands Compare
Bayer is ranked third for NPS among its competitors. BASF and Johnson & Johnson come in first and second, with Pfizer coming in at #4. Among those competitors, it is the lowest valued company behind Johnson & Johnson.
Bayer |  Johnson & Johnson |  Pfizer |  BASF | |
| Global Ranking | #- | #89 | #214 | #535 |
| NPS | 8 | 26 | 0 | 31 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | Neutral |
| Valuation Updated every 24 hours for public companies | $61.97B | $428.68B | $191.43B | $76.09B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Bayer NPS by Gender
Male customers rated Bayer's NPS 12 points higher than Female customers.
Male
37
Bayer's NPS was rated 37 by Male customers on Comparably.
55%
Promoters
27%
Passives
18%
Detractors
Female
25
Bayer's NPS was rated 25 by Female customers on Comparably.
50%
Promoters
25%
Passives
25%
Detractors
Bayer NPS by Ethnicity
Bayer's NPS was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Hispanic or Latino 0 | Hispanic or Latino | 0 |
Asian or Pacific Islander 33 | Asian or Pacific Islander | 33 |
Other 80 | Other | 80 |
Bayer NPS by Age
Bayer's NPS was rated 0 points by customers ages 36-40 on Comparably.
Bayer NPS by Usage
Bayer's NPS was rated the highest by customers who have used Bayer's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 20 | Less than 1 Year | 20 |
2 to 5 Years 40 | 2 to 5 Years | 40 |
Over 10 Years 20 | Over 10 Years | 20 |
Bayer NPS vs. Competitors
Compared to its competitors, Bayer's NPS is rated right above Pfizer, and is preceded by GlaxoSmithKline.
| COMPANY | NPS Score | |
|---|---|---|
 | Syngenta | 40 |
| BASF | 31 |
| Johnson & Johnson | 26 |
 | GlaxoSmithKline | 23 |
| Bayer | 8 |
| Pfizer | 0 |
 | Edgewell Personal Care | -12 |
 | Baxalta | -50 |
Bayer Customer Reviews
Out of the 3 Bayer customer reviews 3 were positive and 0 were constructive. Bayer customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Bayer Customer Loyalty
72%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of Bayer users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Bayer Customer Loyalty Score by Gender
Female customers rated Bayer's Customer Loyalty score 16% higher than Male customers.
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Male
84%
Yes
Female
100%
Yes
Bayer Customer Loyalty Score by Ethnicity
Bayer's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
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100
out of 100
Hispanic or Latino
70
out of 100
Asian or Pacific Islander
100
out of 100
Other
Bayer Customer Loyalty Score by Age
Bayer's Customer Loyalty score was rated 78% by customers ages 36-40 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
36-40 78% | 36-40 | 78% |
Bayer Customer Loyalty Score by Usage
Bayer's Customer Loyalty score was rated the highest by customers who have used Bayer's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Bayer Customer Loyalty vs. Competitors
Compared to its competitors, Bayer's Customer Loyalty score is rated right above Edgewell Personal Care, and is preceded by Johnson & Johnson.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Baxalta | 100% |
| Syngenta | 89% |
| BASF | 83% |
| GlaxoSmithKline | 83% |
| Johnson & Johnson | 79% |
| Bayer | 72% |
| Edgewell Personal Care | 67% |
| Pfizer | 65% |
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Bayer Product Quality
3.8/5
Bayer has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Bayer Product Information
Bayer’s product quality score is a 3.8 out of 5 as rated by its users and customers.
- Website
- www.bayer.com
- Company Size
- 10,000+ Employees
Quick Insights into Bayer Product Quality
Bayer's Product Quality score was rated highest by Female customers, and rated lowest by customers who have used Bayer's products/services for 2 to 5 Years.
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Ranked Bayer Product Quality the Highest
Ranked Bayer Product Quality the Lowest
Bayer Product Quality Score by Gender
Female customers rated Bayer's Product Quality score 1.1 stars higher than Male customers.
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Male
3.9/5
Female
5/5
Bayer Product Quality Score by Ethnicity
Bayer's Product Quality score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Hispanic or Latino 4.5 | Hispanic or Latino | 4.5 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 4.6 | Other | 4.6 |
Bayer Product Quality Score by Age
Bayer's Product Quality score was rated 3.6 stars by customers ages 36-40 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 3.6 | 36-40 | 3.6 |
Bayer Product Quality Score by Usage
Bayer's Product Quality score was rated the highest by customers who have used Bayer's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Bayer Product Quality vs. Competitors
Compared to its competitors, Bayer's Product Quality score is rated right above Edgewell Personal Care, and is preceded by GlaxoSmithKline.
| COMPANY | Product Quality Score | |
|---|---|---|
| Syngenta | 4.3/5 |
| BASF | 4.2/5 |
| Johnson & Johnson | 4/5 |
| GlaxoSmithKline | 4/5 |
| Bayer | 3.8/5 |
| Edgewell Personal Care | 3.3/5 |
| Pfizer | 3.2/5 |
| Baxalta | 2.7/5 |
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Bayer Pricing
Bayer ROI & Value For Money
3.6/5
Bayer has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Quick Insights into Bayer ROI
Bayer's ROI score was rated highest by Other customers, and rated lowest by Hispanic or Latino customers.
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Ranked Bayer ROI the Highest
Ranked Bayer ROI the Lowest
Bayer ROI Score by Gender
Male customers rated Bayer's ROI score 0.5 stars higher than Female customers.
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Male
4/5
Female
3.5/5
Bayer ROI Score by Ethnicity
Bayer's ROI score was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Hispanic or Latino 2.7 | Hispanic or Latino | 2.7 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 4.6 | Other | 4.6 |
Bayer ROI Score by Age
Bayer's ROI score was rated 4 stars by customers ages 36-40 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 4 | 36-40 | 4 |
Bayer ROI Score by Usage
Bayer's ROI score was rated the highest by customers who have used Bayer's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Bayer Pricing vs. Competitors
Compared to its competitors, Bayer's ROI score is rated right above Edgewell Personal Care, and is preceded by GlaxoSmithKline.
| COMPANY | Pricing Score | |
|---|---|---|
| Syngenta | 4.2/5 |
| BASF | 4.1/5 |
| Johnson & Johnson | 3.9/5 |
| GlaxoSmithKline | 3.9/5 |
| Bayer | 3.6/5 |
| Edgewell Personal Care | 3.2/5 |
| Pfizer | 3.1/5 |
| Baxalta | 2.5/5 |
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Bayer Customer Satisfaction (CSAT)
Bayer Customer Satisfaction (CSAT) Score
82 / 100
Bayer has an overall Customer Satisfaction score of 82 rated by its users and customers.
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Very Satisfied
44%
Satisfied
38%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
7%
Very Dissatisfied
2%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Bayer Customer Satisfaction
Bayer's Customer Satisfaction score was rated highest by customers who have used Bayer's products/services for 2 to 5 Years, and rated lowest by Asian or Pacific Islander customers.
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Ranked Bayer Customer Satisfaction the Highest
Ranked Bayer Customer Satisfaction the Lowest
Bayer Customer Satisfaction Score by Gender
Female customers rated Bayer's Customer Satisfaction score 12 points higher than Male customers.
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88 / 100
MaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 38% | |
Neither Satisfied nor Dissatisfied | 12% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
100 / 100
FemaleVery Satisfied | 75% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Bayer Customer Satisfaction Score by Ethnicity
CSAT according to Hispanic or Latino
Bayer's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
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100 / 100
Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Bayer's Customer Satisfaction (CSAT) score was rated 67% according to Asian or Pacific Islander users and customers.
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67 / 100
Very Satisfied
34%
Satisfied
33%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Bayer's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
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100 / 100
Very Satisfied
75%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Bayer Customer Satisfaction Score by Age
Bayer's Customer Satisfaction score was rated 100 points by customers ages 36-40 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 100% |
Bayer Customer Satisfaction Score by Usage
Bayer's Customer Satisfaction score was rated the highest by customers who have used Bayer's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Bayer Customer Satisfaction vs. Competitors
Compared to its competitors, Bayer's Customer Satisfaction score is rated right above GlaxoSmithKline, and is preceded by BASF.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Syngenta | 92% |
| BASF | 83% |
| Bayer | 82% |
| GlaxoSmithKline | 80% |
| Johnson & Johnson | 78% |
| Pfizer | 58% |
| Baxalta | 50% |
| Edgewell Personal Care | 35% |
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Bayer Customer Service
3.7/5
Bayer has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About Bayer's Customer Service
Address
Building West 11, Leverkusen, 51368
Website
www.bayer.com
Phone Number
7
Quick Insights into Bayer Customer Service
Bayer's Customer Service score was rated highest by Other customers, and rated lowest by Hispanic or Latino customers.
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Ranked Bayer Customer Service the Highest
Ranked Bayer Customer Service the Lowest
Bayer Customer Service Score by Gender
Male customers rated Bayer's Customer Service score 0.6 stars higher than Female customers.
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Male
4.1/5
Female
3.5/5
Bayer Customer Service Score by Ethnicity
Bayer's Customer Service score was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Hispanic or Latino 2.9 | Hispanic or Latino | 2.9 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 4.5 | Other | 4.5 |
Bayer Customer Service Score by Age
Bayer's Customer Service score was rated 4.2 stars by customers ages 36-40 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
36-40 4.2 | 36-40 | 4.2 |
Bayer Customer Service Score by Usage
Bayer's Customer Service score was rated the highest by customers who have used Bayer's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Bayer Customer Service vs. Competitors
Compared to its competitors, Bayer's Customer Service score is rated right above Edgewell Personal Care, and is preceded by GlaxoSmithKline.
| COMPANY | Customer Service Score | |
|---|---|---|
| Baxalta | 5/5 |
| Syngenta | 4.2/5 |
| BASF | 4.1/5 |
| Johnson & Johnson | 4/5 |
| GlaxoSmithKline | 3.9/5 |
| Bayer | 3.7/5 |
| Edgewell Personal Care | 3.3/5 |
| Pfizer | 3.1/5 |
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Bayer as an Employer
4.1/5
Bayer has a 4.1/5 stars for its overall company culture rated by their employees
top
35%
Consumer vs. Employees
Bayer scored a 8 for Net Promoter Score and a 18 for Employee Net Promoter Score. NPS gauges how likely a customer of Bayer would recommend the brand to a friend. ENPS measures how likely Bayer employees would recommend working at Bayer to a friend.
Net Promoter Score
8
NPS Score
| 42% | Promoters |
|---|---|
| 24% | Passive |
| 34% | Detractors |
Employee Net Promoter Score
18
eNPS Score
| 44% | Promoters |
|---|---|
| 30% | Passive |
| 26% | Detractors |
