

Here, passion finds purpose and anyone who wants to make a difference can create impact. Dream it. Build it. Do it here. Verizon’s brand is ranked #108 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Verizon. When compared to other organizations within the Business and Consumer Services industry, Verizon is ranked #5. Among its major competitors, Verizon is ranked in 5th place for NPS while CableLabs is 1st, and SparkPost is 2nd. Overall, Verizon has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $241.36B
Verizon's Net Promoter Score (NPS) is a 1 with 43% Promoters, 15% Passives, and 42% Detractors. Net Promoter Score tracks whether Verizon's customers would recommend using the product based on a scale of -100 to 100.
| 43% | Promoters |
|---|---|
| 15% | Passives |
| 42% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2025 5 | Feb 2025 | 5 |
Mar 2025 3 | Mar 2025 | 3 |
Apr 2025 3 | Apr 2025 | 3 |
May 2025 3 | May 2025 | 3 |
Jun 2025 2 | Jun 2025 | 2 |
Jul 2025 2 | Jul 2025 | 2 |
Aug 2025 2 | Aug 2025 | 2 |
Sep 2025 0 | Sep 2025 | 0 |
Oct 2025 0 | Oct 2025 | 0 |
Nov 2025 0 | Nov 2025 | 0 |
Dec 2025 0 | Dec 2025 | 0 |
Jan 2026 0 | Jan 2026 | 0 |
Verizon is ranked second for NPS among its competitors. Orange and Sprint come in first and third, with Spectrum coming in at #4. Among those competitors, it is the most valued company.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Verizon's NPS 9 points higher than Female customers.
Verizon's NPS was rated -16 by Male customers on Comparably.
Verizon's NPS was rated -25 by Female customers on Comparably.
Verizon's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -38 | Caucasian | -38 |
Hispanic or Latino 13 | Hispanic or Latino | 13 |
African American/Black 17 | African American/Black | 17 |
Asian or Pacific Islander 26 | Asian or Pacific Islander | 26 |
Native American -20 | Native American | -20 |
Other -37 | Other | -37 |
Verizon's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
Verizon's NPS was rated the highest by customers who have used Verizon's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -40 | Less than 1 Year | -40 |
1 to 2 Years 5 | 1 to 2 Years | 5 |
2 to 5 Years 5 | 2 to 5 Years | 5 |
5 to 10 Years -25 | 5 to 10 Years | -25 |
Over 10 Years -25 | Over 10 Years | -25 |
Compared to its competitors, Verizon's NPS is rated right above Sprint, and is preceded by Orange.
| COMPANY | NPS Score | |
|---|---|---|
![]() | CableLabs | 100 |
![]() | SparkPost | 34 |
![]() | Level 3 Communications | 34 |
![]() | Orange | 29 |
![]() | Verizon | 1 |
![]() | Sprint | -71 |
![]() | Lumen (formerly CenturyLink) | -77 |
![]() | Spectrum | -78 |
![]() | Telephone and Data Systems | -100 |
Out of the 69 Verizon customer reviews 40 were positive and 29 were constructive. Verizon customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of Verizon users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Verizon's Customer Loyalty score 12% higher than Male customers.
Verizon's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.
% who answered "Yes"
Verizon's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 83% | 18-25 | 83% |
26-30 88% | 26-30 | 88% |
31-35 72% | 31-35 | 72% |
36-40 81% | 36-40 | 81% |
41-45 74% | 41-45 | 74% |
46-50 87% | 46-50 | 87% |
51-55 81% | 51-55 | 81% |
56-60 81% | 56-60 | 81% |
61-65 93% | 61-65 | 93% |
66+ 81% | 66+ | 81% |
Verizon's Customer Loyalty score was rated the highest by customers who have used Verizon's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Verizon's Customer Loyalty score was rated the highest by Automotive and Transportation industry customers, and the lowest by Non-Profit industry customers.
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Compared to its competitors, Verizon's Customer Loyalty score is rated right above Spectrum, and is preceded by Orange.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | SparkPost | 100% |
![]() | Sprint | 84% |
![]() | Level 3 Communications | 83% |
![]() | Orange | 82% |
![]() | Verizon | 80% |
![]() | Spectrum | 74% |
![]() | Lumen (formerly CenturyLink) | 68% |
![]() | Telephone and Data Systems | 10% |
![]() | CableLabs | N/A |
In the Business and Consumer Services industry, Verizon's Customer Loyalty score is rated right above Bloomberg, and is preceded by T-Mobile.
Verizon has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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Verizon’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Consumer Services industry rated Verizon's product the highest. Reviewers from the Business and Consumer Services industry rated Verizon the lowest at 3.2.
Verizon's Product Quality score was rated highest by Native American customers, and rated lowest by customers from the Legal industry.
Verizon's Product Quality score was rated 2.9 by both Female and Male customers on Comparably.
Verizon's Product Quality score was rated the highest by Native American customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 3.3 | African American/Black | 3.3 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Native American 4.4 | Native American | 4.4 |
Other 2.6 | Other | 2.6 |
Verizon's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 4.3 | 26-30 | 4.3 |
31-35 3.2 | 31-35 | 3.2 |
36-40 3.2 | 36-40 | 3.2 |
41-45 2.9 | 41-45 | 2.9 |
46-50 2.7 | 46-50 | 2.7 |
51-55 2.6 | 51-55 | 2.6 |
56-60 2.8 | 56-60 | 2.8 |
61-65 3.2 | 61-65 | 3.2 |
66+ 2 | 66+ | 2 |
Verizon's Product Quality score was rated the highest by customers who have used Verizon's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Verizon's Product Quality score was rated the highest by Consumer Services industry customers, and the lowest by Legal industry customers.
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Compared to its competitors, Verizon's Product Quality score is rated right above Telephone and Data Systems, and is preceded by SparkPost.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Orange | 3.8/5 |
![]() | Level 3 Communications | 3.5/5 |
![]() | SparkPost | 3.4/5 |
![]() | Verizon | 3.3/5 |
![]() | Telephone and Data Systems | 2.5/5 |
![]() | Sprint | 1.6/5 |
![]() | Spectrum | 1.6/5 |
![]() | Lumen (formerly CenturyLink) | 1.5/5 |
![]() | CableLabs | N/A |
In the Business and Consumer Services industry, Verizon's Product Quality score is rated right above T-Mobile, and is preceded by USAA.
Verizon has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consumer Services industry. The users from the Automotive and Transportation industry think that they had the lowest ROI from Verizon.
Verizon's ROI score was rated highest by customers from the Consumer Services industry, and rated lowest by customers from the Automotive and Transportation industry.
Male customers rated Verizon's ROI score 0.2 stars higher than Female customers.
Verizon's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 3.3 | African American/Black | 3.3 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Native American 3.3 | Native American | 3.3 |
Other 2.3 | Other | 2.3 |
Verizon's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 4.2 | 26-30 | 4.2 |
31-35 3 | 31-35 | 3 |
36-40 3 | 36-40 | 3 |
41-45 2.6 | 41-45 | 2.6 |
46-50 2.5 | 46-50 | 2.5 |
51-55 2.4 | 51-55 | 2.4 |
56-60 2.5 | 56-60 | 2.5 |
61-65 3 | 61-65 | 3 |
66+ 1.8 | 66+ | 1.8 |
Verizon's ROI score was rated the highest by customers who have used Verizon's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Verizon's ROI score was rated the highest by Consumer Services industry customers, and the lowest by Automotive and Transportation industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, Verizon's ROI score is rated right above Telephone and Data Systems, and is preceded by Orange.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | SparkPost | 3.8/5 |
![]() | Level 3 Communications | 3.8/5 |
![]() | Orange | 3.5/5 |
![]() | Verizon | 3.1/5 |
![]() | Telephone and Data Systems | 2.5/5 |
![]() | Sprint | 1.5/5 |
![]() | Lumen (formerly CenturyLink) | 1.5/5 |
![]() | Spectrum | 1.5/5 |
![]() | CableLabs | N/A |
In the Business and Consumer Services industry, Verizon's ROI score is rated right above T-Mobile, and is preceded by USAA.
Verizon has an overall Customer Satisfaction score of 55 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Verizon's Customer Satisfaction score was rated highest by customers from the Consumer Services industry, and rated lowest by customers from the Legal industry.
Male customers rated Verizon's Customer Satisfaction score 2 points higher than Female customers.
Very Satisfied | 30% | |
|---|---|---|
Satisfied | 19% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 9% | |
Very Dissatisfied | 31% |
Very Satisfied | 26% | |
|---|---|---|
Satisfied | 21% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 10% | |
Very Dissatisfied | 36% |
Verizon's Customer Satisfaction (CSAT) score was rated 42% according to Caucasian users and customers.
Verizon's Customer Satisfaction (CSAT) score was rated 63% according to Hispanic or Latino users and customers.
Verizon's Customer Satisfaction (CSAT) score was rated 65% according to African American/Black users and customers.
Verizon's Customer Satisfaction (CSAT) score was rated 66% according to Asian or Pacific Islander users and customers.
Verizon's Customer Satisfaction (CSAT) score was rated 60% according to Native American users and customers.
Verizon's Customer Satisfaction (CSAT) score was rated 40% according to Other users and customers.
Verizon's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 65% | |||||||||||||||
| 26-30 | 95% | |||||||||||||||
| 31-35 | 53% | |||||||||||||||
| 36-40 | 53% | |||||||||||||||
| 41-45 | 47% | |||||||||||||||
| 46-50 | 39% | |||||||||||||||
| 51-55 | 35% | |||||||||||||||
| 56-60 | 54% | |||||||||||||||
| 61-65 | 50% | |||||||||||||||
| 66+ | 30% |
Verizon's Customer Satisfaction score was rated the highest by customers who have used Verizon's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Verizon's Customer Satisfaction score was rated the highest by Consumer Services industry customers, and the lowest by Legal industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Verizon Customer Satisfaction Score by Industry",
"text": "Verizon's Customer Satisfaction score was rated the highest by Consumer Services industry customers, and the lowest by Legal industry customers.",
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"groupId": 495,
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{
"label": "Aerospace and Aviation",
"groupId": 496,
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"groupId": 499,
"score": 45,
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"groupId": 500,
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"csatScore": 25,
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"groupId": 501,
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"groupId": 504,
"score": 43,
"stars": 0,
"csatScore": 43,
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"scoreClassName": "",
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{
"label": "Construction",
"groupId": 510,
"score": 50,
"stars": 0,
"csatScore": 50,
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"scoreClassName": "",
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{
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"groupId": 511,
"score": 25,
"stars": 0,
"csatScore": 25,
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{
"label": "Consumer Services",
"groupId": 514,
"score": 100,
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{
"label": "Education",
"groupId": 515,
"score": 53,
"stars": 0,
"csatScore": 53,
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"scoreClassName": "",
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{
"label": "Government and Public Policy",
"groupId": 521,
"score": 25,
"stars": 0,
"csatScore": 25,
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"scoreClassName": "",
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},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 31,
"stars": 0,
"csatScore": 31,
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"scoreClassName": "",
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},
{
"label": "Hospitality",
"groupId": 523,
"score": 50,
"stars": 0,
"csatScore": 50,
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"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Legal",
"groupId": 529,
"score": 17,
"stars": 0,
"csatScore": 17,
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"scoreClassName": "",
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{
"label": "Manufacturing and Machinery",
"groupId": 533,
"score": 25,
"stars": 0,
"csatScore": 25,
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"scoreClassName": "",
"scoreLabel": 25
},
{
"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 60,
"stars": 0,
"csatScore": 60,
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"scoreClassName": "",
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{
"label": "Energy and Manufacturing",
"groupId": 541,
"score": 33,
"stars": 0,
"csatScore": 33,
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"scoreClassName": "",
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},
{
"label": "Real Estate",
"groupId": 554,
"score": 50,
"stars": 0,
"csatScore": 50,
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"scoreClassName": "",
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{
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"groupId": 559,
"score": 50,
"stars": 0,
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"groupId": 564,
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}Compared to its competitors, Verizon's Customer Satisfaction score is rated right above Sprint, and is preceded by Level 3 Communications.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Telephone and Data Systems | 100% |
![]() | Orange | 87% |
![]() | Level 3 Communications | 67% |
![]() | Verizon | 55% |
![]() | Sprint | 16% |
![]() | Lumen (formerly CenturyLink) | 14% |
![]() | Spectrum | 14% |
![]() | CableLabs | 0% |
![]() | SparkPost | 0% |
In the Business and Consumer Services industry, Verizon's Customer Satisfaction score is rated right above T-Mobile, and is preceded by FedEx.
Verizon has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
Sign Up to unlock Verizon's overall Customer Service score rated by its users and customers.
1 Verizon Way, Basking Ridge, NJ 07920
http://www.verizon.com
Verizon's Customer Service score was rated highest by customers ages 26-30, and rated lowest by customers from the Automotive and Transportation industry.
Male customers rated Verizon's Customer Service score 0.1 stars higher than Female customers.
Verizon's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 3.2 | African American/Black | 3.2 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Native American 3.6 | Native American | 3.6 |
Other 2.5 | Other | 2.5 |
Verizon's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4.3 | 26-30 | 4.3 |
31-35 2.9 | 31-35 | 2.9 |
36-40 3.2 | 36-40 | 3.2 |
41-45 3 | 41-45 | 3 |
46-50 2.3 | 46-50 | 2.3 |
51-55 2.2 | 51-55 | 2.2 |
56-60 2.4 | 56-60 | 2.4 |
61-65 2.9 | 61-65 | 2.9 |
66+ 1.7 | 66+ | 1.7 |
Verizon's Customer Service score was rated the highest by customers who have used Verizon's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Verizon's Customer Service score was rated the highest by Non-Profit industry customers, and the lowest by Automotive and Transportation industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Verizon's Customer Service score is rated right above Telephone and Data Systems, and is preceded by SparkPost.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Level 3 Communications | 3.8/5 |
![]() | Orange | 3.7/5 |
![]() | SparkPost | 3.5/5 |
![]() | Verizon | 3.2/5 |
![]() | Telephone and Data Systems | 2.5/5 |
![]() | Spectrum | 1.5/5 |
![]() | Sprint | 1.5/5 |
![]() | Lumen (formerly CenturyLink) | 1.5/5 |
![]() | CableLabs | N/A |
In the Business and Consumer Services industry, Verizon's Customer Service score is rated right above T-Mobile, and is preceded by USAA.
Verizon has a 3.8/5 stars for its overall company culture rated by their employees

Verizon scored a 1 for Net Promoter Score and a 5 for Employee Net Promoter Score. NPS gauges how likely a customer of Verizon would recommend the brand to a friend. ENPS measures how likely Verizon employees would recommend working at Verizon to a friend.
| 43% | Promoters |
|---|---|
| 15% | Passive |
| 42% | Detractors |
| 41% | Promoters |
|---|---|
| 23% | Passive |
| 36% | Detractors |
Verizon is ranked #108 in the Global Top 100 Brands. It ranks just behind T-Mobile and just ahead of PayPal.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
106 | ![]() | IBM | ![]() | Arvind Krishna | Tech |
107 | ![]() | T-Mobile | ![]() | Mike Sievert | Business and Consumer Services |
108 | ![]() | Verizon | ![]() | Hans Vestberg | Business and Consumer Services |
109 | ![]() | PayPal | ![]() | Daniel Schulman | Tech |
110 | ![]() | Intel Corporation | ![]() | Patrick P. Gelsinger | Tech |
111 | ![]() | Mattel, Inc. | ![]() | Ynon Kreiz | Consumer Goods |
112 | ![]() | General Mills Inc. | ![]() | Jeff Harmening | Consumer Goods |
Verizon is ranked #5 in the Business and Consumer Services Industry. It ranks just behind T-Mobile and just ahead of Allstate.