Learn More about Brand Intelligence Solutions

Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry

Thank you for inquiring about Comparably's Brand Intelligence Solutions

A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions

SurveyMonkey is

Ranked

#126

Tech Brands

Brand Page

SurveyMonkey

Marketing or Exec? Claim Your Free Account

SurveyMonkey

Rate this Brand

SurveyMonkey is ranked #126 in Tech Brands

About SurveyMonkey's Brand

SurveyMonkey is the world’s most popular platform for surveys and forms, built for business—loved by users. We combine powerful capabilities with intuitive design, effectively serving every use case, from customer experience to employee engagement, market research to payment and registration forms. With built-in research expertise and AI-assisted technology, it’s like having a team of expert researchers right at your fingertips. Trusted by millions—from startups to Fortune 500 companies—SurveyMonkey helps teams gather insights and information that inspire better decisions, create experiences people love, and drive business growth. Discover how at surveymonkey.com. SurveyMonkey’s brand is ranked #409 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of SurveyMonkey. When compared to other organizations within the Tech industry, SurveyMonkey is ranked #126. Among its major competitors, SurveyMonkey is ranked in 1st place for NPS while Medallia is 2nd. Overall, SurveyMonkey has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $2.72B

Brand at a Glance

81%

Customer Loyalty

4.2/5

Product Quality

4.3/5

Pricing

4.2/5

Customer Service

SurveyMonkey CMO

Leela Srinivasan

SurveyMonkey Ranking

^#409 in Global Best Brands
^#126 in Tech
^#1 / 2 of its competitors

SurveyMonkey NPS

SurveyMonkey's Net Promoter Score (NPS) is a 54 with 71% Promoters, 12% Passives, and 17% Detractors. Net Promoter Score tracks whether SurveyMonkey's customers would recommend using the product based on a scale of -100 to 100.

SurveyMonkey Overall NPS

NPS

71%	Promoters
12%	Passives
17%	Detractors

SurveyMonkey NPS Trend

-100

-50

100

Summary	Date	Score
Apr 2021 57	Apr 2021	57
Jun 2021 59	Jun 2021	59
Aug 2021 58	Aug 2021	58
Feb 2022 59	Feb 2022	59
Mar 2022 57	Mar 2022	57
Sep 2022 57	Sep 2022	57
Jan 2023 57	Jan 2023	57
Feb 2023 57	Feb 2023	57
May 2023 56	May 2023	56
Jun 2023 54	Jun 2023	54
Mar 2024 56	Mar 2024	56
May 2024 54	May 2024	54

How Other Brands Compare

SurveyMonkey is ranked first for NPS among its competitors. Medallia comes in second. Among those competitors, it is the second most valued company behind Medallia.

	SurveyMonkey	Medallia
Global Ranking	#409	#-
NPS	54	18
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	Neutral
Valuation Updated every 24 hours for public companies	$2.72B	$6.77B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

SurveyMonkey NPS by Gender

SurveyMonkey's NPS was rated 33 by Male customers on Comparably.

Male

SurveyMonkey's NPS was rated 33 by Male customers on Comparably.

50%

Promoters

33%

Passives

17%

Detractors

Female

N/A

SurveyMonkey's NPS is not yet rated by Female customers.

Promoters

Passives

Detractors

SurveyMonkey NPS by Usage

SurveyMonkey's NPS was rated the highest by customers who have used SurveyMonkey's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 45	Less than 1 Year	45
1 to 2 Years 50	1 to 2 Years	50
2 to 5 Years 50	2 to 5 Years	50
5 to 10 Years 43	5 to 10 Years	43

SurveyMonkey NPS vs. Competitors

Compared to its competitors, SurveyMonkey's NPS is rated right above Medallia.

COMPANY		NPS Score
	SurveyMonkey	54
	Medallia	18

SurveyMonkey NPS vs Companies in Tech

In the Tech industry, SurveyMonkey's NPS is rated right above Spotify, and is preceded by Nintendo.

COMPANY		NPS Score
	Nintendo	55
	SurveyMonkey	54
	Spotify	49
	Apple	48
	Zoom Video Communications	44
	Netflix	43
	Google	42
	ROBLOX	38
	Peloton	31

SurveyMonkey Customer Loyalty

81%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

81% of SurveyMonkey users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

81%

19%

SurveyMonkey Customer Loyalty Score by Gender

SurveyMonkey's Customer Loyalty score was rated 85 by Male customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of SurveyMonkey.

Male

85%

Yes

Female

N/A

Yes

SurveyMonkey Customer Loyalty Score by Usage

SurveyMonkey's Customer Loyalty score was rated the highest by customers who have used SurveyMonkey's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

1 to 2 Years	100%
5 to 10 Years	78%

SurveyMonkey Customer Loyalty vs. Competitors

Compared to its competitors, SurveyMonkey's Customer Loyalty score is rated right above Medallia.

COMPANY		Customer Loyalty Score
	SurveyMonkey	81%
	Medallia	78%

Unlock SurveyMonkey Customer Loyalty vs. Competitors Data

Sign Up for Brand Profile PRO to get the full SurveyMonkey Customer Loyalty vs. Competitors data and gain insights into your customers today.

Customer Loyalty for Other Tech Brands

In the Tech industry, SurveyMonkey's Customer Loyalty score is rated right below Peloton.

COMPANY		Customer Loyalty Score
	ROBLOX	89%
	Nintendo	89%
	Netflix	87%
	Google	87%
	Spotify	87%
	Apple	86%
	Zoom Video Communications	84%
	Peloton	82%
	SurveyMonkey	81%

Unlock SurveyMonkey Customer Loyalty vs. Companies in Tech Data

Sign Up for Brand Profile PRO to get the full SurveyMonkey Customer Loyalty vs. Companies in Tech data and gain insights into your customers today.

SurveyMonkey Product Quality

4.2/5

SurveyMonkey has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.

Sign Up to unlock SurveyMonkey's overall Product Quality score rated by its users and customers.

SurveyMonkey Product Information

SurveyMonkey serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, and Mexico. SurveyMonkey supports Web devices and offers products for small, medium, and large sized businesses.

SurveyMonkey’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated SurveyMonkey's product the highest. Reviewers from the Education industry rated SurveyMonkey the lowest at 4.6.

Website: https://www.surveymonkey.com

Company Size: 1,001-5,000 Employees

Industry

Tech

Business Services

SaaS

Languages Supported

English

Dutch

French

German

Portuguese

Spanish

Chinese (Simplified)

Japanese

Turkish

Italian

Korean

Russian

Swedish

Danish

Finnish

Norwegian

Quick Insights into SurveyMonkey Product Quality

SurveyMonkey's Product Quality score was rated highest by customers from the Tech industry, and rated lowest by customers from the Banking and Financial Services industry.

Sign Up to unlock insights into how customers have ranked SurveyMonkey's Product Quality.

Ranked SurveyMonkey Product Quality the Highest

Tech	4.8
5 to 10 Years	4.4
Male	4.1

Ranked SurveyMonkey Product Quality the Lowest

2 to 5 Years	4.1
Banking and Financial Services	4.1

SurveyMonkey Product Quality Score by Gender

SurveyMonkey's Product Quality score was rated 4.1 by Male customers on Comparably.

Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of SurveyMonkey.

Male

4.1/5

Female

N/A

SurveyMonkey Product Quality Score by Usage

SurveyMonkey's Product Quality score was rated the highest by customers who have used SurveyMonkey's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.

Less than 1 Year	4.4
1 to 2 Years	4.3
2 to 5 Years	4.1
5 to 10 Years	4.4

SurveyMonkey Product Quality Score by Industry

SurveyMonkey's Product Quality score was rated the highest by Tech industry customers, and the lowest by Banking and Financial Services industry customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.

Tech	4.8
Banking and Financial Services	4.1
Education	4.6
Healthcare, Hospitals and Medicine	4.6
Marketing, Advertising and Research	4.6
Non-Profit	4.6
Real Estate	4.6
Religious Institutions	4.6
Retail	4.6

SurveyMonkey Product Quality vs. Competitors

Compared to its competitors, SurveyMonkey's Product Quality score is rated right above Medallia.

COMPANY		Product Quality Score
	SurveyMonkey	4.2/5
	Medallia	4/5

Unlock SurveyMonkey Product Quality vs. Competitors Data

Sign Up for Brand Profile PRO to get the full SurveyMonkey Product Quality vs. Competitors data and gain insights into your customers today.

Product Quality for Other Tech Brands

In the Tech industry, SurveyMonkey's Product Quality score is rated right above Google, and is preceded by Spotify.

COMPANY		Product Quality Score
	Nintendo	4.4/5
	Apple	4.3/5
	Zoom Video Communications	4.3/5
	Netflix	4.2/5
	Spotify	4.2/5
	SurveyMonkey	4.2/5
	Google	4.1/5
	Peloton	4/5
	ROBLOX	4/5

Unlock SurveyMonkey Product Quality vs. Companies in Tech Data

Sign Up for Brand Profile PRO to get the full SurveyMonkey Product Quality vs. Companies in Tech data and gain insights into your customers today.

SurveyMonkey Pricing

SurveyMonkey ROI & Value For Money

4.3/5

SurveyMonkey has a value for money and ROI score of 4.3 out of 5 stars rated by its users and customers.

Sign Up to unlock SurveyMonkey's overall ROI score rated by its users and customers.

SurveyMonkey Pricing Plans

SurveyMonkey has a pricing structure that accommodates small, medium, and large businesses. Starting from $450/month, SurveyMonkey uses a subscription model.

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from SurveyMonkey.

Who Uses SurveyMonkey?

Small Businesses

Medium Businesses

Large Enterprises

Quick Insights into SurveyMonkey ROI

SurveyMonkey's ROI score was rated highest by customers from the Education industry, and rated lowest by customers who have used SurveyMonkey's products/services for 5 to 10 Years.

Sign Up to unlock insights into how customers have ranked SurveyMonkey's ROI score.

Ranked SurveyMonkey ROI the Highest

Education	4.6
1 to 2 Years	4.3
Male	4.3

Ranked SurveyMonkey ROI the Lowest

Telecommunications	4.4
5 to 10 Years	4.2

SurveyMonkey ROI Score by Gender

SurveyMonkey's ROI score was rated 4.3 by Male customers on Comparably.

Sign Up for Brand Profile PRO to get the full ROI by Gender data of SurveyMonkey.

Male

4.3/5

Female

N/A

SurveyMonkey ROI Score by Usage

SurveyMonkey's ROI score was rated the highest by customers who have used SurveyMonkey's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

Sign Up for Brand Profile PRO to get the full ROI by Usage data.

1 to 2 Years	4.3
5 to 10 Years	4.2

SurveyMonkey ROI Score by Industry

SurveyMonkey's ROI score was rated the highest by Education industry customers, and the lowest by Telecommunications industry customers.

Sign Up for Brand Profile PRO to get the full ROI by Industry data.

Tech	4.6
Healthcare, Hospitals and Medicine	4.4
Insurance	4.4
Marketing, Advertising and Research	4.4
Retail	4.6
Telecommunications	4.4
Education	4.6

SurveyMonkey Pricing vs. Competitors

Compared to its competitors, SurveyMonkey's ROI score is rated right above Medallia.

COMPANY		Pricing Score
	SurveyMonkey	4.3/5
	Medallia	3.4/5

Unlock SurveyMonkey ROI vs. Competitors Data

Sign Up for Brand Profile PRO to get the full SurveyMonkey ROI vs. Competitors data and gain insights into your customers today.

ROI for Other Tech Brands

In the Tech industry, SurveyMonkey's ROI score is rated right above Zoom Video Communications.

COMPANY		Pricing Score
	SurveyMonkey	4.3/5
	Zoom Video Communications	4.1/5
	Google	4/5
	Spotify	4/5
	Nintendo	4/5
	Peloton	4/5
	Netflix	4/5
	Apple	4/5
	ROBLOX	3.8/5

Unlock SurveyMonkey ROI vs. Companies in Tech Data

Sign Up for Brand Profile PRO to get the full SurveyMonkey ROI vs. Companies in Tech data and gain insights into your customers today.

SurveyMonkey Customer Satisfaction (CSAT)

SurveyMonkey Customer Satisfaction (CSAT) Score

83 / 100

SurveyMonkey has an overall Customer Satisfaction score of 83 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	33%
Satisfied	50%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	17%

Very Satisfied

33%

Satisfied

50%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

17%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

SurveyMonkey Customer Satisfaction vs. Competitors

Compared to its competitors, SurveyMonkey's Customer Satisfaction score is rated right below Medallia.

COMPANY		Customer Satisfaction (CSAT) Score
	Medallia	84%
	SurveyMonkey	83%

Unlock SurveyMonkey Customer Satisfaction vs. Competitors Data

Sign Up for Brand Profile PRO to get the full SurveyMonkey Customer Satisfaction vs. Competitors data and gain insights into your customers today.

Customer Satisfaction for Other Tech Brands

In the Tech industry, SurveyMonkey's Customer Satisfaction score is rated right above Google, and is preceded by Spotify.

COMPANY		Customer Satisfaction (CSAT) Score
	Nintendo	88%
	Netflix	85%
	Apple	85%
	Spotify	85%
	SurveyMonkey	83%
	Google	81%
	Zoom Video Communications	74%
	ROBLOX	73%
	Peloton	63%

Unlock SurveyMonkey Customer Satisfaction vs. Companies in Tech Data

Sign Up for Brand Profile PRO to get the full SurveyMonkey Customer Satisfaction vs. Companies in Tech data and gain insights into your customers today.

SurveyMonkey Customer Service

4.2/5

SurveyMonkey has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.

Sign Up to unlock SurveyMonkey's overall Customer Service score rated by its users and customers.

About SurveyMonkey's Customer Service

Address

910 Park Pl, San Mateo, CA 94403

Website

https://www.surveymonkey.com

SurveyMonkey's Social Links

Quick Insights into SurveyMonkey Customer Service

SurveyMonkey's Customer Service score was rated highest by customers who have used SurveyMonkey's products/services for 1 to 2 Years, and rated lowest by customers who have used SurveyMonkey's products/services for 5 to 10 Years.

Sign Up to unlock insights into how customers have ranked SurveyMonkey's Customer Service score.

Ranked SurveyMonkey Customer Service the Highest

1 to 2 Years	4.3
Male	4.1

Ranked SurveyMonkey Customer Service the Lowest

5 to 10 Years	4.2

SurveyMonkey Customer Service Score by Gender

SurveyMonkey's Customer Service score was rated 4.1 by Male customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of SurveyMonkey.

Male

4.1/5

Female

N/A

SurveyMonkey Customer Service Score by Usage

SurveyMonkey's Customer Service score was rated the highest by customers who have used SurveyMonkey's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.

1 to 2 Years	4.3
5 to 10 Years	4.2

SurveyMonkey Customer Service vs. Competitors

Compared to its competitors, SurveyMonkey's Customer Service score is rated right above Medallia.

COMPANY		Customer Service Score
	SurveyMonkey	4.2/5
	Medallia	3.5/5

Unlock SurveyMonkey Customer Service vs. Competitors Data

Sign Up for Brand Profile PRO to get the full SurveyMonkey Customer Service vs. Competitors data and gain insights into your customers today.

Customer Service for Other Tech Brands

In the Tech industry, SurveyMonkey's Customer Service score is rated right above Apple.

COMPANY		Customer Service Score
	SurveyMonkey	4.2/5
	Apple	4.2/5
	Google	4/5
	Zoom Video Communications	4/5
	Nintendo	4/5
	Peloton	4/5
	Netflix	4/5
	Spotify	4/5
	ROBLOX	3.6/5

Unlock SurveyMonkey Customer Service vs. Companies in Tech Data

Sign Up for Brand Profile PRO to get the full SurveyMonkey Customer Service vs. Companies in Tech data and gain insights into your customers today.

SurveyMonkey as an Employer

4.8/5

SurveyMonkey has a 4.8/5 stars for its overall company culture rated by their employees

top

CEO of SurveyMonkey

Eric Johnson

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

SurveyMonkey scored a 54 for Net Promoter Score and a 67 for Employee Net Promoter Score. NPS gauges how likely a customer of SurveyMonkey would recommend the brand to a friend. ENPS measures how likely SurveyMonkey employees would recommend working at SurveyMonkey to a friend.

Net Promoter Score

NPS Score

71%	Promoters
12%	Passive
17%	Detractors

Employee Net Promoter Score

eNPS Score

73%	Promoters
21%	Passive
6%	Detractors

Global Ranking Snapshot

SurveyMonkey is ranked #409 in the Global Top 100 Brands. It ranks just behind AutoZone and just ahead of Care.com.

RANK			INDUSTRY
407	Tilly's	Edmond Thomas	Retail
408	AutoZone	William Rhodes	Retail
409	SurveyMonkey	Eric Johnson	Tech
410	Care.com	Tim Allen	Business and Consumer Services
411	Emerson		Energy and Manufacturing
412	Zenefits	Jay Fulcher	Tech
413	Calvin Klein	Steven Shiffman	Fashion and Beauty

Tech Ranking Snapshot

SurveyMonkey is ranked #126 in the Tech Industry. It ranks just behind Motorola and just ahead of Zenefits.

RANK		Location
124	Navan	Palo Alto, CA
125	Motorola
126	SurveyMonkey	San Mateo, CA
127	Zenefits	San Francisco, CA
128	ABB Ltd	Cary, NC
129	Cognizant Technology Solutions	Teaneck, NJ
130	Toast	Boston, MA