
Tilly's is a leading specialty retailer in the action sports industry selling clothing, shoes, and accessories. Tilly's’s brand is ranked #407 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Tilly's. When compared to other organizations within the Retail industry, Tilly's is ranked #68. Among its major competitors, Tilly's is ranked in 5th place for NPS while Vans is 1st, and Zumiez is 2nd.Their current market cap is $239.13M
Tilly's's Net Promoter Score (NPS) is a 13 with 48% Promoters, 17% Passives, and 35% Detractors. Net Promoter Score tracks whether Tilly's's customers would recommend using the product based on a scale of -100 to 100.
| 48% | Promoters |
|---|---|
| 17% | Passives |
| 35% | Detractors |
| Summary | Date | Score |
|---|---|---|
Apr 2024 14 | Apr 2024 | 14 |
May 2024 14 | May 2024 | 14 |
Jun 2024 14 | Jun 2024 | 14 |
Jul 2024 14 | Jul 2024 | 14 |
Aug 2024 13 | Aug 2024 | 13 |
Sep 2024 13 | Sep 2024 | 13 |
Nov 2024 11 | Nov 2024 | 11 |
Dec 2024 11 | Dec 2024 | 11 |
Mar 2025 12 | Mar 2025 | 12 |
May 2025 12 | May 2025 | 12 |
Jun 2025 12 | Jun 2025 | 12 |
Jul 2025 13 | Jul 2025 | 13 |
Tilly's is ranked #4 for NPS among its competitors. Vans and Zumiez come in first and second, with Zappos coming in at third. Among those competitors, it is the lowest valued company behind Vans.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Tilly's's NPS 19 points higher than Male customers.
Tilly's's NPS was rated -11 by Male customers on Comparably.
Tilly's's NPS was rated 8 by Female customers on Comparably.
Tilly's's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 11 | Caucasian | 11 |
Hispanic or Latino 5 | Hispanic or Latino | 5 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Other -40 | Other | -40 |
Tilly's's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
Tilly's's NPS was rated the highest by customers who have used Tilly's's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -76 | Less than 1 Year | -76 |
1 to 2 Years 28 | 1 to 2 Years | 28 |
2 to 5 Years 47 | 2 to 5 Years | 47 |
5 to 10 Years -39 | 5 to 10 Years | -39 |
Over 10 Years -56 | Over 10 Years | -56 |
In the Retail industry, Tilly's's NPS is rated right below Chipotle.
| COMPANY | NPS Score | |
|---|---|---|
![]() | REI | 53 |
![]() | Costco | 50 |
![]() | Amazon | 49 |
![]() | Trader Joe's | 46 |
![]() | American Eagle Outfitters | 44 |
![]() | Bath & Body Works | 38 |
![]() | Target | 36 |
![]() | Chipotle | 16 |
![]() | Tilly's | 13 |
Out of the 18 Tilly's customer reviews 11 were positive and 7 were constructive. Tilly's customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Tilly's users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Tilly's's Customer Loyalty score 10% higher than Male customers.
Tilly's's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Tilly's's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 83% | 18-25 | 83% |
31-35 100% | 31-35 | 100% |
36-40 49% | 36-40 | 49% |
46-50 74% | 46-50 | 74% |
51-55 82% | 51-55 | 82% |
66+ 40% | 66+ | 40% |
Tilly's's Customer Loyalty score was rated the highest by customers who have used Tilly's's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Tilly's's Customer Loyalty score was rated the highest by Retail industry customers, and the lowest by Architecture and Planning industry customers.
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Compared to its competitors, Tilly's's Customer Loyalty score is rated right above Pacsun, and is preceded by Zappos.
In the Retail industry, Tilly's's Customer Loyalty score is rated right above Chipotle, and is preceded by Target.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Costco | 89% |
![]() | Amazon | 89% |
![]() | REI | 87% |
![]() | American Eagle Outfitters | 87% |
![]() | Bath & Body Works | 87% |
![]() | Trader Joe's | 86% |
![]() | Target | 82% |
![]() | Tilly's | 76% |
![]() | Chipotle | 76% |
Tilly's has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Tilly's’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Retail industry rated Tilly's's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated Tilly's the lowest at 1.6.
Tilly's's Product Quality score was rated highest by customers from the Retail industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
Female customers rated Tilly's's Product Quality score 0.6 stars higher than Male customers.
Tilly's's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 2 | Other | 2 |
Tilly's's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
31-35 3.5 | 31-35 | 3.5 |
36-40 2.3 | 36-40 | 2.3 |
46-50 3.3 | 46-50 | 3.3 |
51-55 2.3 | 51-55 | 2.3 |
66+ 2 | 66+ | 2 |
Tilly's's Product Quality score was rated the highest by customers who have used Tilly's's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Tilly's's Product Quality score was rated the highest by Retail industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Tilly's's Product Quality score is rated right above Pacsun, and is preceded by Tailored Brands.
In the Retail industry, Tilly's's Product Quality score is rated right below Chipotle.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | REI | 4.3/5 |
![]() | Costco | 4.3/5 |
![]() | Amazon | 4.2/5 |
![]() | Trader Joe's | 4.2/5 |
![]() | American Eagle Outfitters | 4.2/5 |
![]() | Bath & Body Works | 4.1/5 |
![]() | Target | 4.1/5 |
![]() | Chipotle | 3.8/5 |
![]() | Tilly's | 3.6/5 |
Tilly's has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Retail industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Tilly's.
Tilly's's ROI score was rated highest by customers from the Retail industry, and rated lowest by customers who have used Tilly's's products/services for Less than 1 Year.
Female customers rated Tilly's's ROI score 0.4 stars higher than Male customers.
Tilly's's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 3.2 | Hispanic or Latino | 3.2 |
Asian or Pacific Islander 2.8 | Asian or Pacific Islander | 2.8 |
Other 2 | Other | 2 |
Tilly's's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
31-35 2.6 | 31-35 | 2.6 |
36-40 2 | 36-40 | 2 |
46-50 3.3 | 46-50 | 3.3 |
51-55 2.3 | 51-55 | 2.3 |
66+ 2.8 | 66+ | 2.8 |
Tilly's's ROI score was rated the highest by customers who have used Tilly's's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Tilly's's ROI score was rated the highest by Retail industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Tilly's's ROI score is rated right above Pacsun, and is preceded by Zumiez.
In the Retail industry, Tilly's's ROI score is rated right below Chipotle.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Costco | 4.1/5 |
![]() | Amazon | 4.1/5 |
![]() | REI | 4.1/5 |
![]() | Trader Joe's | 4/5 |
![]() | Target | 3.9/5 |
![]() | American Eagle Outfitters | 3.8/5 |
![]() | Bath & Body Works | 3.8/5 |
![]() | Chipotle | 3.5/5 |
![]() | Tilly's | 3.3/5 |
Tilly's has an overall Customer Satisfaction score of 68 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Tilly's's Customer Satisfaction score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
Female customers rated Tilly's's Customer Satisfaction score 15 points higher than Male customers.
Very Satisfied | 31% | |
|---|---|---|
Satisfied | 19% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 12% | |
Very Dissatisfied | 25% |
Very Satisfied | 31% | |
|---|---|---|
Satisfied | 34% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 0% | |
Very Dissatisfied | 31% |
Tilly's' Customer Satisfaction (CSAT) score was rated 61% according to Caucasian users and customers.
Tilly's' Customer Satisfaction (CSAT) score was rated 62% according to Hispanic or Latino users and customers.
Tilly's' Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
Tilly's' Customer Satisfaction (CSAT) score was rated 22% according to Other users and customers.
Tilly's's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 85% | |||||||||||||||
| 31-35 | 66% | |||||||||||||||
| 36-40 | 20% | |||||||||||||||
| 46-50 | 57% | |||||||||||||||
| 51-55 | 40% | |||||||||||||||
| 66+ | 0% |
Tilly's's Customer Satisfaction score was rated the highest by customers who have used Tilly's's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Tilly's's Customer Satisfaction score was rated the highest by Retail industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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}Compared to its competitors, Tilly's's Customer Satisfaction score is rated right above Pacsun, and is preceded by Tailored Brands.
In the Retail industry, Tilly's's Customer Satisfaction score is rated right above Chipotle, and is preceded by Trader Joe's.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | REI | 85% |
![]() | Costco | 84% |
![]() | Amazon | 84% |
![]() | American Eagle Outfitters | 82% |
![]() | Bath & Body Works | 81% |
![]() | Target | 79% |
![]() | Trader Joe's | 79% |
![]() | Tilly's | 68% |
![]() | Chipotle | 62% |
Tilly's has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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Irvine, CA 92618
http://www.tillys.com/intl/default.aspx/?intl=1
+1 949-609-5599
Tilly's's Customer Service score was rated highest by customers from the Retail industry, and rated lowest by customers ages 66+.
Female customers rated Tilly's's Customer Service score 0.6 stars higher than Male customers.
Tilly's's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Hispanic or Latino 3.3 | Hispanic or Latino | 3.3 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 1.7 | Other | 1.7 |
Tilly's's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
31-35 3.3 | 31-35 | 3.3 |
36-40 2.3 | 36-40 | 2.3 |
46-50 3.2 | 46-50 | 3.2 |
51-55 2.3 | 51-55 | 2.3 |
66+ 1.5 | 66+ | 1.5 |
Tilly's's Customer Service score was rated the highest by customers who have used Tilly's's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Tilly's's Customer Service score was rated the highest by Retail industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Tilly's's Customer Service score is rated right above Pacsun, and is preceded by Next.
In the Retail industry, Tilly's's Customer Service score is rated right below Chipotle.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | REI | 4.4/5 |
![]() | Costco | 4.2/5 |
![]() | Amazon | 4.2/5 |
![]() | Trader Joe's | 4.2/5 |
![]() | American Eagle Outfitters | 4/5 |
![]() | Target | 4/5 |
![]() | Bath & Body Works | 4/5 |
![]() | Chipotle | 3.6/5 |
![]() | Tilly's | 3.4/5 |
Tilly's has a 2.9/5 stars for its overall company culture rated by their employees

Tilly's scored a 13 for Net Promoter Score and a -24 for Employee Net Promoter Score. NPS gauges how likely a customer of Tilly's would recommend the brand to a friend. ENPS measures how likely Tilly's employees would recommend working at Tilly's to a friend.
| 48% | Promoters |
|---|---|
| 17% | Passive |
| 35% | Detractors |
| 29% | Promoters |
|---|---|
| 18% | Passive |
| 53% | Detractors |
Tilly's is ranked #407 in the Global Top 100 Brands. It ranks just behind Motorola and just ahead of AutoZone.
Tilly's is ranked #68 in the Retail Industry. It ranks just behind Casper and just ahead of AutoZone.