-29
NPS
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Fifth Third Bank
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About Fifth Third Bank's Brand
Among its major competitors, Fifth Third Bank is ranked in 4th place for NPS while BBVA is 1st, and SAP is 2nd.Their current valuation is $24.61B
Brand at a Glance
82%
Customer Loyalty
2.5/5
Product Quality
2.5/5
Pricing
2.5/5
Customer Service
Fifth Third Bank CMO
Matt Jauchius
Matt Jauchius serves as the Executive Vice President and Chief Marketing Officer of Fifth Third Bank. Matt started at Fifth Third Bank in April of 2017. Matt currently resides in the Cincinnati, Ohio Area.
Fifth Third Bank Ranking
- #3 / 4 of its competitors
Fifth Third Bank NPS
Fifth Third Bank's Net Promoter Score (NPS) is a -29 with 31% Promoters, 9% Passives, and 60% Detractors. Net Promoter Score tracks whether Fifth Third Bank's customers would recommend using the product based on a scale of -100 to 100.
Fifth Third Bank Overall NPS
| 31% | Promoters |
|---|---|
| 9% | Passives |
| 60% | Detractors |
Fifth Third Bank NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2024 -26 | Nov 2024 | -26 |
Dec 2024 -26 | Dec 2024 | -26 |
Jan 2025 -26 | Jan 2025 | -26 |
Feb 2025 -27 | Feb 2025 | -27 |
Mar 2025 -27 | Mar 2025 | -27 |
Apr 2025 -27 | Apr 2025 | -27 |
May 2025 -27 | May 2025 | -27 |
Jun 2025 -27 | Jun 2025 | -27 |
Jul 2025 -27 | Jul 2025 | -27 |
Oct 2025 -27 | Oct 2025 | -27 |
Nov 2025 -28 | Nov 2025 | -28 |
Dec 2025 -29 | Dec 2025 | -29 |
How Other Brands Compare
Fifth Third Bank is ranked third for NPS among its competitors. BBVA and SAP come in first and second, with Citizens Financial Group coming in at #4. Among those competitors, it is the third most valued company behind SAP.
Fifth Third Bank |  SAP |  BBVA |  Citizens Financial Group | |
| Global Ranking | #- | #185 | #371 | #- |
| NPS | -29 | 34 | 37 | -68 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $24.61B | $154.48B | $35.54B | $13.72B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Fifth Third Bank NPS by Gender
Male customers rated Fifth Third Bank's NPS 2 points higher than Female customers.
Male
-46
Fifth Third Bank's NPS was rated -46 by Male customers on Comparably.
21%
Promoters
12%
Passives
67%
Detractors
Female
-48
Fifth Third Bank's NPS was rated -48 by Female customers on Comparably.
23%
Promoters
6%
Passives
71%
Detractors
Fifth Third Bank NPS by Ethnicity
Fifth Third Bank's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -53 | Caucasian | -53 |
African American/Black 0 | African American/Black | 0 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Other -72 | Other | -72 |
Fifth Third Bank NPS by Age
Fifth Third Bank's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
Fifth Third Bank NPS by Usage
Fifth Third Bank's NPS was rated the highest by customers who have used Fifth Third Bank's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
1 to 2 Years -100 | 1 to 2 Years | -100 |
2 to 5 Years -56 | 2 to 5 Years | -56 |
5 to 10 Years -21 | 5 to 10 Years | -21 |
Over 10 Years -50 | Over 10 Years | -50 |
Fifth Third Bank NPS vs. Competitors
Compared to its competitors, Fifth Third Bank's NPS is rated right above Citizens Financial Group, and is preceded by Sterling Bank.
| COMPANY | NPS Score | |
|---|---|---|
| BBVA | 37 |
| SAP | 34 |
 | State Bank & Trust Company | 0 |
 | Sterling Bank | N/A |
| Fifth Third Bank | -29 |
| Citizens Financial Group | -68 |
Fifth Third Bank Customer Reviews
Out of the 19 Fifth Third Bank customer reviews 5 were positive and 14 were constructive. Fifth Third Bank customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Fifth Third Bank Customer Loyalty
82%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
82% of Fifth Third Bank users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Fifth Third Bank Customer Loyalty Score by Gender
Male customers rated Fifth Third Bank's Customer Loyalty score 7% higher than Female customers.
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Male
89%
Yes
Female
82%
Yes
Fifth Third Bank Customer Loyalty Score by Ethnicity
Fifth Third Bank's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Fifth Third Bank.
89
out of 100
Caucasian
100
out of 100
African American/Black
55
out of 100
Asian or Pacific Islander
61
out of 100
Other
Fifth Third Bank Customer Loyalty Score by Age
Fifth Third Bank's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
31-35 100% | 31-35 | 100% |
36-40 100% | 36-40 | 100% |
46-50 85% | 46-50 | 85% |
51-55 100% | 51-55 | 100% |
56-60 79% | 56-60 | 79% |
61-65 78% | 61-65 | 78% |
66+ 85% | 66+ | 85% |
Fifth Third Bank Customer Loyalty Score by Usage
Fifth Third Bank's Customer Loyalty score was rated the highest by customers who have used Fifth Third Bank's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Fifth Third Bank Customer Loyalty Score by Industry
Fifth Third Bank's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Fifth Third Bank Customer Loyalty vs. Competitors
Compared to its competitors, Fifth Third Bank's Customer Loyalty score is rated right above SAP, and is preceded by BBVA.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| BBVA | 87% |
| Fifth Third Bank | 82% |
| SAP | 80% |
| Citizens Financial Group | 71% |
| State Bank & Trust Company | 55% |
| Sterling Bank | N/A |
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Fifth Third Bank Product Quality
2.5/5
Fifth Third Bank has an overall Product Quality score of 2.5 out of 5 stars rated by its users and customers.
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Fifth Third Bank Product Information
Fifth Third Bank’s product quality score is a 2.5 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Fifth Third Bank's product the highest. Reviewers from the Arts and Entertainment industry rated Fifth Third Bank the lowest at 1.5.
- Website
- https://www.53.com
- Company Size
- 10,000+ Employees
Industry
FinTech
Quick Insights into Fifth Third Bank Product Quality
Fifth Third Bank's Product Quality score was rated highest by customers ages 31-35, and rated lowest by customers from the Retail industry.
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Ranked Fifth Third Bank Product Quality the Highest
Ranked Fifth Third Bank Product Quality the Lowest
Fifth Third Bank Product Quality Score by Gender
Male customers rated Fifth Third Bank's Product Quality score 0.4 stars higher than Female customers.
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Male
2.5/5
Female
2.1/5
Fifth Third Bank Product Quality Score by Ethnicity
Fifth Third Bank's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Fifth Third Bank.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 3.2 | Asian or Pacific Islander | 3.2 |
Other 1.5 | Other | 1.5 |
Fifth Third Bank Product Quality Score by Age
Fifth Third Bank's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
31-35 4.6 | 31-35 | 4.6 |
36-40 4.6 | 36-40 | 4.6 |
46-50 2 | 46-50 | 2 |
51-55 1.9 | 51-55 | 1.9 |
56-60 1.5 | 56-60 | 1.5 |
61-65 2.7 | 61-65 | 2.7 |
66+ 2 | 66+ | 2 |
Fifth Third Bank Product Quality Score by Usage
Fifth Third Bank's Product Quality score was rated the highest by customers who have used Fifth Third Bank's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Fifth Third Bank Product Quality Score by Industry
Fifth Third Bank's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Retail industry customers.
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Fifth Third Bank Product Quality vs. Competitors
Compared to its competitors, Fifth Third Bank's Product Quality score is rated right above State Bank & Trust Company, and is preceded by BBVA.
| COMPANY | Product Quality Score | |
|---|---|---|
| SAP | 4.1/5 |
| BBVA | 3.9/5 |
| Fifth Third Bank | 2.5/5 |
| State Bank & Trust Company | 2.2/5 |
| Citizens Financial Group | 1.5/5 |
| Sterling Bank | N/A |
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Fifth Third Bank Pricing
Fifth Third Bank ROI & Value For Money
2.5/5
Fifth Third Bank has a value for money and ROI score of 2.5 out of 5 stars rated by its users and customers.
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Fifth Third Bank Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from Fifth Third Bank.
Quick Insights into Fifth Third Bank ROI
Fifth Third Bank's ROI score was rated highest by customers ages 18-25, and rated lowest by customers from the Retail industry.
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Ranked Fifth Third Bank ROI the Highest
Ranked Fifth Third Bank ROI the Lowest
Fifth Third Bank ROI Score by Gender
Male customers rated Fifth Third Bank's ROI score 0.3 stars higher than Female customers.
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Male
2.4/5
Female
2.1/5
Fifth Third Bank ROI Score by Ethnicity
Fifth Third Bank's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
African American/Black 3.3 | African American/Black | 3.3 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Other 1.5 | Other | 1.5 |
Fifth Third Bank ROI Score by Age
Fifth Third Bank's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Fifth Third Bank.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
31-35 4.1 | 31-35 | 4.1 |
36-40 3.8 | 36-40 | 3.8 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.9 | 51-55 | 1.9 |
56-60 1.5 | 56-60 | 1.5 |
61-65 2.9 | 61-65 | 2.9 |
66+ 2.2 | 66+ | 2.2 |
Fifth Third Bank ROI Score by Usage
Fifth Third Bank's ROI score was rated the highest by customers who have used Fifth Third Bank's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Fifth Third Bank ROI Score by Industry
Fifth Third Bank's ROI score was rated the highest by Accounting industry customers, and the lowest by Retail industry customers.
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Fifth Third Bank Pricing vs. Competitors
Compared to its competitors, Fifth Third Bank's ROI score is rated right above State Bank & Trust Company, and is preceded by SAP.
| COMPANY | Pricing Score | |
|---|---|---|
| BBVA | 4.1/5 |
| SAP | 3.9/5 |
| Fifth Third Bank | 2.5/5 |
| State Bank & Trust Company | 2/5 |
| Citizens Financial Group | 1.7/5 |
| Sterling Bank | N/A |
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Fifth Third Bank Customer Satisfaction (CSAT)
Fifth Third Bank Customer Satisfaction (CSAT) Score
39 / 100
Fifth Third Bank has an overall Customer Satisfaction score of 39 rated by its users and customers.
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Very Satisfied
22%
Satisfied
17%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
14%
Very Dissatisfied
33%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Fifth Third Bank Customer Satisfaction
Fifth Third Bank's Customer Satisfaction score was rated highest by customers from the Accounting industry, and rated lowest by customers from the Retail industry.
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Ranked Fifth Third Bank Customer Satisfaction the Highest
Ranked Fifth Third Bank Customer Satisfaction the Lowest
Fifth Third Bank Customer Satisfaction Score by Gender
Male customers rated Fifth Third Bank's Customer Satisfaction score 5 points higher than Female customers.
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36 / 100
MaleVery Satisfied | 26% | |
|---|---|---|
Satisfied | 10% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 19% | |
Very Dissatisfied | 35% |
31 / 100
FemaleVery Satisfied | 22% | |
|---|---|---|
Satisfied | 9% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 3% | |
Very Dissatisfied | 53% |
Fifth Third Bank Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Fifth Third Bank's Customer Satisfaction (CSAT) score was rated 31% according to Caucasian users and customers.
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31 / 100
Very Satisfied
22%
Satisfied
9%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
15%
Very Dissatisfied
43%
CSAT according to African American/Black
Fifth Third Bank's Customer Satisfaction (CSAT) score was rated 80% according to African American/Black users and customers.
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80 / 100
Very Satisfied
40%
Satisfied
40%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Fifth Third Bank's Customer Satisfaction (CSAT) score was rated 50% according to Asian or Pacific Islander users and customers.
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50 / 100
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
25%
CSAT according to Other
Fifth Third Bank's Customer Satisfaction (CSAT) score was rated 14% according to Other users and customers.
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14 / 100
Very Satisfied
14%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
86%
Fifth Third Bank Customer Satisfaction Score by Age
Fifth Third Bank's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 67% | |||||||||||||||
| 31-35 | 67% | |||||||||||||||
| 46-50 | 20% | |||||||||||||||
| 51-55 | 37% | |||||||||||||||
| 56-60 | 17% | |||||||||||||||
| 61-65 | 50% | |||||||||||||||
| 66+ | 22% |
Fifth Third Bank Customer Satisfaction Score by Usage
Fifth Third Bank's Customer Satisfaction score was rated the highest by customers who have used Fifth Third Bank's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Fifth Third Bank Customer Satisfaction Score by Industry
Fifth Third Bank's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Retail industry customers.
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{
"title": "Fifth Third Bank Customer Satisfaction Score by Industry",
"text": "Fifth Third Bank's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Retail industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 60,
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{
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"scoreClassName": "",
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},
{
"label": "Education",
"groupId": 515,
"score": 0,
"stars": 0,
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{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
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{
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}Fifth Third Bank Customer Satisfaction vs. Competitors
Compared to its competitors, Fifth Third Bank's Customer Satisfaction score is rated right above Citizens Financial Group, and is preceded by BBVA.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| State Bank & Trust Company | 100% |
| SAP | 82% |
| BBVA | 76% |
| Fifth Third Bank | 39% |
| Citizens Financial Group | 18% |
| Sterling Bank | 0% |
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Fifth Third Bank Customer Service
2.5/5
Fifth Third Bank has an overall Customer Service score of 2.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Fifth Third Bank's overall Customer Service score rated by its users and customers.
About Fifth Third Bank's Customer Service
Website
https://www.53.com
Quick Insights into Fifth Third Bank Customer Service
Fifth Third Bank's Customer Service score was rated highest by customers ages 31-35, and rated lowest by customers from the Retail industry.
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Ranked Fifth Third Bank Customer Service the Highest
Ranked Fifth Third Bank Customer Service the Lowest
Fifth Third Bank Customer Service Score by Gender
Male customers rated Fifth Third Bank's Customer Service score 0.4 stars higher than Female customers.
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Male
2.4/5
Female
2/5
Fifth Third Bank Customer Service Score by Ethnicity
Fifth Third Bank's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 3.2 | Asian or Pacific Islander | 3.2 |
Other 1.5 | Other | 1.5 |
Fifth Third Bank Customer Service Score by Age
Fifth Third Bank's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
31-35 4.6 | 31-35 | 4.6 |
36-40 4 | 36-40 | 4 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.8 | 51-55 | 1.8 |
56-60 1.5 | 56-60 | 1.5 |
61-65 2.5 | 61-65 | 2.5 |
66+ 2.4 | 66+ | 2.4 |
Fifth Third Bank Customer Service Score by Usage
Fifth Third Bank's Customer Service score was rated the highest by customers who have used Fifth Third Bank's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Fifth Third Bank Customer Service Score by Industry
Fifth Third Bank's Customer Service score was rated the highest by Tech industry customers, and the lowest by Retail industry customers.
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Fifth Third Bank Customer Service vs. Competitors
Compared to its competitors, Fifth Third Bank's Customer Service score is rated right above State Bank & Trust Company, and is preceded by BBVA.
| COMPANY | Customer Service Score | |
|---|---|---|
| SAP | 4/5 |
| BBVA | 4/5 |
| Fifth Third Bank | 2.5/5 |
| State Bank & Trust Company | 2/5 |
| Citizens Financial Group | 1.7/5 |
| Sterling Bank | N/A |
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Fifth Third Bank as an Employer
2.8/5
Fifth Third Bank has a 2.8/5 stars for its overall company culture rated by their employees
bottom
25%
CEO of Fifth Third Bank
In the Bottom 25% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Fifth Third Bank scored a -29 for Net Promoter Score and a -26 for Employee Net Promoter Score. NPS gauges how likely a customer of Fifth Third Bank would recommend the brand to a friend. ENPS measures how likely Fifth Third Bank employees would recommend working at Fifth Third Bank to a friend.
Net Promoter Score
-29
NPS Score
| 31% | Promoters |
|---|---|
| 9% | Passive |
| 60% | Detractors |
Employee Net Promoter Score
-26
eNPS Score
| 31% | Promoters |
|---|---|
| 12% | Passive |
| 57% | Detractors |
