6
NPS
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reddit is ranked #109 in Tech Brands
reddit is ranked #109 in Tech Brands
About reddit's Brand
reddit is a platform for online communities to submit links, create content, and have discussions about whatever topic that interests them. reddit’s brand is ranked #370 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of reddit. When compared to other organizations within the Tech industry, reddit is ranked #109. Among its major competitors, reddit is ranked in 3rd place for NPS while TCS (Tata Consultancy Services) is 1st, and Stack Overflow is 2nd. Overall, reddit has a neutral social sentiment, when analyzing social media channels and online mentions.
Brand at a Glance
75%
Customer Loyalty
3.5/5
Product Quality
3.3/5
Pricing
3.1/5
Customer Service
reddit Ranking
- #109 in Tech
- #1 / 4 of its competitors
reddit NPS
reddit's Net Promoter Score (NPS) is a 6 with 43% Promoters, 20% Passives, and 37% Detractors. Net Promoter Score tracks whether reddit's customers would recommend using the product based on a scale of -100 to 100.
reddit Overall NPS
| 43% | Promoters |
|---|---|
| 20% | Passives |
| 37% | Detractors |
reddit NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2023 12 | Oct 2023 | 12 |
Dec 2023 12 | Dec 2023 | 12 |
Jan 2024 12 | Jan 2024 | 12 |
Feb 2024 10 | Feb 2024 | 10 |
Mar 2024 9 | Mar 2024 | 9 |
Apr 2024 7 | Apr 2024 | 7 |
Aug 2024 8 | Aug 2024 | 8 |
Sep 2024 8 | Sep 2024 | 8 |
Oct 2024 6 | Oct 2024 | 6 |
Nov 2024 6 | Nov 2024 | 6 |
Feb 2025 6 | Feb 2025 | 6 |
Nov 2025 5 | Nov 2025 | 5 |
How Other Brands Compare
reddit is ranked first for NPS among its competitors. BuzzFeed and Quora come in second and third, with Tumblr coming in at #4.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
reddit NPS by Gender
Male customers rated reddit's NPS 6 points higher than Female customers.
Male
-9
reddit's NPS was rated -9 by Male customers on Comparably.
40%
Promoters
11%
Passives
49%
Detractors
Female
-15
reddit's NPS was rated -15 by Female customers on Comparably.
32%
Promoters
21%
Passives
47%
Detractors
reddit NPS by Ethnicity
reddit's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -29 | Caucasian | -29 |
Hispanic or Latino -1 | Hispanic or Latino | -1 |
African American/Black 17 | African American/Black | 17 |
Asian or Pacific Islander 83 | Asian or Pacific Islander | 83 |
Other -51 | Other | -51 |
reddit NPS by Age
reddit's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
reddit NPS by Usage
reddit's NPS was rated the highest by customers who have used reddit's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -20 | Less than 1 Year | -20 |
1 to 2 Years 58 | 1 to 2 Years | 58 |
2 to 5 Years -7 | 2 to 5 Years | -7 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Over 10 Years -81 | Over 10 Years | -81 |
reddit NPS vs. Competitors
Compared to its competitors, reddit's NPS is rated right above Y Combinator, and is preceded by Stack Overflow.
| COMPANY | NPS Score | |
|---|---|---|
 | TCS (Tata Consultancy Services) | 23 |
 | Stack Overflow | 10 |
 | 6 | |
 | Y Combinator | 6 |
 | FlexLink | 0 |
 | Scitor Corporation | N/A |
| THK Co | N/A |
 | BuzzFeed | -4 |
 | Quora | -14 |
 | Tumblr | -15 |
reddit Customer Reviews
Out of the 10 reddit customer reviews 7 were positive and 3 were constructive. reddit customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
reddit Customer Loyalty
75%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of reddit users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
reddit Customer Loyalty Score by Gender
Female customers rated reddit's Customer Loyalty score 5% higher than Male customers.
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Male
71%
Yes
Female
76%
Yes
reddit Customer Loyalty Score by Ethnicity
reddit's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of reddit.
71
out of 100
Caucasian
74
out of 100
Hispanic or Latino
70
out of 100
African American/Black
85
out of 100
Asian or Pacific Islander
44
out of 100
Other
reddit Customer Loyalty Score by Age
reddit's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 36-40.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 64% | 18-25 | 64% |
26-30 70% | 26-30 | 70% |
31-35 82% | 31-35 | 82% |
36-40 64% | 36-40 | 64% |
41-45 80% | 41-45 | 80% |
46-50 85% | 46-50 | 85% |
reddit Customer Loyalty Score by Usage
reddit's Customer Loyalty score was rated the highest by customers who have used reddit's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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reddit Customer Loyalty Score by Industry
reddit's Customer Loyalty score was rated 71% by Tech industry customers.
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reddit Customer Loyalty vs. Competitors
Compared to its competitors, reddit's Customer Loyalty score is rated right above Quora, and is preceded by Y Combinator.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| FlexLink | 100% |
| Stack Overflow | 85% |
| TCS (Tata Consultancy Services) | 83% |
| Tumblr | 82% |
| Y Combinator | 78% |
| 75% | |
| Quora | 72% |
| BuzzFeed | 60% |
| Scitor Corporation | N/A |
| THK Co | N/A |
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Customer Loyalty for Other Tech Brands
In the Tech industry, reddit's Customer Loyalty score is rated right below Peloton.
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reddit Product Quality
3.5/5
reddit has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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reddit Product Information
reddit’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated reddit's product the highest.
- Website
- https://www.redditinc.com/
- Company Size
- 51-200 Employees
Industry
Tech
Content
Media
Social
Sports & Entertainment
Quick Insights into reddit Product Quality
reddit's Product Quality score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers ages 46-50.
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Ranked reddit Product Quality the Highest
Ranked reddit Product Quality the Lowest
reddit Product Quality Score by Gender
Female customers rated reddit's Product Quality score 0.1 stars higher than Male customers.
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Male
3.1/5
Female
3.2/5
reddit Product Quality Score by Ethnicity
reddit's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Hispanic or Latino 3.7 | Hispanic or Latino | 3.7 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 4.8 | Asian or Pacific Islander | 4.8 |
Other 2 | Other | 2 |
reddit Product Quality Score by Age
reddit's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
26-30 3.2 | 26-30 | 3.2 |
31-35 3.9 | 31-35 | 3.9 |
36-40 1.9 | 36-40 | 1.9 |
41-45 3.4 | 41-45 | 3.4 |
46-50 1.8 | 46-50 | 1.8 |
reddit Product Quality Score by Usage
reddit's Product Quality score was rated the highest by customers who have used reddit's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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reddit Product Quality Score by Industry
reddit's Product Quality score was rated 2.8 stars by Tech industry customers.
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reddit Product Quality vs. Competitors
Compared to its competitors, reddit's Product Quality score is rated right above Stack Overflow, and is preceded by Y Combinator.
| COMPANY | Product Quality Score | |
|---|---|---|
| FlexLink | 5/5 |
| Scitor Corporation | 5/5 |
| TCS (Tata Consultancy Services) | 3.8/5 |
| BuzzFeed | 3.7/5 |
| Y Combinator | 3.6/5 |
| 3.5/5 | |
| Stack Overflow | 3.5/5 |
| Quora | 3.3/5 |
| Tumblr | 3.1/5 |
| THK Co | N/A |
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Product Quality for Other Tech Brands
In the Tech industry, reddit's Product Quality score is rated right below ROBLOX.
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reddit Pricing
reddit ROI & Value For Money
3.3/5
reddit has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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reddit Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into reddit ROI
reddit's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers who have used reddit's products/services for Over 10 Years.
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Ranked reddit ROI the Highest
Ranked reddit ROI the Lowest
reddit ROI Score by Gender
Female customers rated reddit's ROI score 0.2 stars higher than Male customers.
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Male
2.8/5
Female
3/5
reddit ROI Score by Ethnicity
reddit's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Hispanic or Latino 3.3 | Hispanic or Latino | 3.3 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 4.9 | Asian or Pacific Islander | 4.9 |
Other 2.1 | Other | 2.1 |
reddit ROI Score by Age
reddit's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
26-30 3 | 26-30 | 3 |
31-35 3.4 | 31-35 | 3.4 |
36-40 2 | 36-40 | 2 |
41-45 3.4 | 41-45 | 3.4 |
46-50 2 | 46-50 | 2 |
reddit ROI Score by Usage
reddit's ROI score was rated the highest by customers who have used reddit's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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reddit ROI Score by Industry
reddit's ROI score was rated 2.6 stars by Tech industry customers.
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reddit Pricing vs. Competitors
Compared to its competitors, reddit's ROI score is rated right above Quora, and is preceded by Stack Overflow.
| COMPANY | Pricing Score | |
|---|---|---|
| TCS (Tata Consultancy Services) | 3.8/5 |
| Y Combinator | 3.5/5 |
| BuzzFeed | 3.4/5 |
| Stack Overflow | 3.3/5 |
| 3.3/5 | |
| Quora | 3/5 |
| FlexLink | 3/5 |
| Tumblr | 3/5 |
| Scitor Corporation | N/A |
| THK Co | N/A |
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ROI for Other Tech Brands
In the Tech industry, reddit's ROI score is rated right below ROBLOX.
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reddit Customer Satisfaction (CSAT)
reddit Customer Satisfaction (CSAT) Score
58 / 100
reddit has an overall Customer Satisfaction score of 58 rated by its users and customers.
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Very Satisfied
25%
Satisfied
33%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
6%
Very Dissatisfied
23%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into reddit Customer Satisfaction
reddit's Customer Satisfaction score was rated highest by African American/Black customers, and rated lowest by customers ages 36-40.
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Ranked reddit Customer Satisfaction the Highest
Ranked reddit Customer Satisfaction the Lowest
reddit Customer Satisfaction Score by Gender
Female customers rated reddit's Customer Satisfaction score 4 points higher than Male customers.
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46 / 100
MaleVery Satisfied | 24% | |
|---|---|---|
Satisfied | 22% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 5% | |
Very Dissatisfied | 39% |
50 / 100
FemaleVery Satisfied | 19% | |
|---|---|---|
Satisfied | 31% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 6% | |
Very Dissatisfied | 44% |
reddit Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
reddit's Customer Satisfaction (CSAT) score was rated 37% according to Caucasian users and customers.
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37 / 100
Very Satisfied
20%
Satisfied
17%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
6%
Very Dissatisfied
46%
CSAT according to Hispanic or Latino
reddit's Customer Satisfaction (CSAT) score was rated 60% according to Hispanic or Latino users and customers.
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60 / 100
Very Satisfied
20%
Satisfied
40%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
20%
CSAT according to African American/Black
reddit's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
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100 / 100
Very Satisfied
40%
Satisfied
60%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
reddit's Customer Satisfaction (CSAT) score was rated 83% according to Asian or Pacific Islander users and customers.
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83 / 100
Very Satisfied
50%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
17%
CSAT according to Other
reddit's Customer Satisfaction (CSAT) score was rated 37% according to Other users and customers.
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37 / 100
Very Satisfied
24%
Satisfied
13%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
63%
reddit Customer Satisfaction Score by Age
reddit's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 36-40.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 42% | |||||||||||||||
| 26-30 | 61% | |||||||||||||||
| 31-35 | 63% | |||||||||||||||
| 36-40 | 20% | |||||||||||||||
| 41-45 | 66% | |||||||||||||||
| 46-50 | 33% |
reddit Customer Satisfaction Score by Usage
reddit's Customer Satisfaction score was rated the highest by customers who have used reddit's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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reddit Customer Satisfaction Score by Industry
reddit's Customer Satisfaction score was rated 49 points by Tech industry customers.
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{
"title": "reddit Customer Satisfaction Score by Industry",
"text": "reddit's Customer Satisfaction score was rated 49 points by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 49,
"stars": 0,
"csatScore": 49,
"text": "reddit's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 49
}
]
}reddit Customer Satisfaction vs. Competitors
Compared to its competitors, reddit's Customer Satisfaction score is rated right above Quora, and is preceded by Tumblr.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| FlexLink | 100% |
| TCS (Tata Consultancy Services) | 75% |
| Stack Overflow | 69% |
| Y Combinator | 69% |
| Tumblr | 60% |
| 58% | |
| Quora | 58% |
| BuzzFeed | 52% |
| Scitor Corporation | 0% |
| THK Co | 0% |
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Customer Satisfaction for Other Tech Brands
In the Tech industry, reddit's Customer Satisfaction score is rated right below Peloton.
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reddit Customer Service
3.1/5
reddit has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
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About reddit's Customer Service
Address
San Francisco, CA 94107
Website
https://www.redditinc.com/
Quick Insights into reddit Customer Service
reddit's Customer Service score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers who have used reddit's products/services for Over 10 Years.
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Ranked reddit Customer Service the Highest
Ranked reddit Customer Service the Lowest
reddit Customer Service Score by Gender
Female customers rated reddit's Customer Service score 0.3 stars higher than Male customers.
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Male
2.6/5
Female
2.9/5
reddit Customer Service Score by Ethnicity
reddit's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of reddit.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Hispanic or Latino 3.1 | Hispanic or Latino | 3.1 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 4.7 | Asian or Pacific Islander | 4.7 |
Other 2 | Other | 2 |
reddit Customer Service Score by Age
reddit's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of reddit.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3 | 18-25 | 3 |
26-30 3 | 26-30 | 3 |
31-35 3.3 | 31-35 | 3.3 |
36-40 1.5 | 36-40 | 1.5 |
41-45 3 | 41-45 | 3 |
46-50 1.5 | 46-50 | 1.5 |
reddit Customer Service Score by Usage
reddit's Customer Service score was rated the highest by customers who have used reddit's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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reddit Customer Service Score by Industry
reddit's Customer Service score was rated 2.3 stars by Tech industry customers.
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reddit Customer Service vs. Competitors
Compared to its competitors, reddit's Customer Service score is rated right above Quora, and is preceded by BuzzFeed.
| COMPANY | Customer Service Score | |
|---|---|---|
| TCS (Tata Consultancy Services) | 3.9/5 |
| Y Combinator | 3.6/5 |
| Stack Overflow | 3.6/5 |
| FlexLink | 3.5/5 |
| BuzzFeed | 3.3/5 |
| 3.1/5 | |
| Quora | 2.9/5 |
| Tumblr | 2.8/5 |
| Scitor Corporation | N/A |
| THK Co | N/A |
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Customer Service for Other Tech Brands
In the Tech industry, reddit's Customer Service score is rated right below ROBLOX.
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reddit as an Employer
3.2/5
reddit has a 3.2/5 stars for its overall company culture rated by their employees
bottom
35%
Consumer vs. Employees
reddit scored a 6 for Net Promoter Score and a -1 for Employee Net Promoter Score. NPS gauges how likely a customer of reddit would recommend the brand to a friend. ENPS measures how likely reddit employees would recommend working at reddit to a friend.
Net Promoter Score
6
NPS Score
| 43% | Promoters |
|---|---|
| 20% | Passive |
| 37% | Detractors |
Employee Net Promoter Score
-1
eNPS Score
| 42% | Promoters |
|---|---|
| 15% | Passive |
| 43% | Detractors |
Global Ranking Snapshot
reddit is ranked #370 in the Global Top 100 Brands. It ranks just behind Tripadvisor and just ahead of BBVA.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
368 |  | Xero Inc |  | Sukhinder Singh Cassidy | Tech |
369 |  | Tripadvisor |  | Stephen Kaufer | Tech |
370 | | | Steve Huffman | Tech | |
371 |  | BBVA |  | Javier Rodríguez Soler | Banking and Financial Services |
372 |  | Marc Jacobs |  | Marc Jacobs | Fashion and Beauty |
373 |  | Tory Burch |  | Tory Burch | Fashion and Beauty |
374 |  | Dodge |  | Timothy Kuniskis | Automotive and Transportation |
Tech Ranking Snapshot
reddit is ranked #109 in the Tech Industry. It ranks just behind Tripadvisor and just ahead of Fitbit.
| RANK | COMPANY | Location | |
|---|---|---|---|
107 | | Xero Inc | Denver, CO |
108 | | Tripadvisor | Needham, MA |
109 | | San Francisco, CA | |
110 |  | Fitbit | San Francisco, CA |
111 |  | NerdWallet | San Francisco, CA |
112 |  | Eastman Kodak | |
113 |  | Bechtel |
