-15
NPS
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Brand Page
Tumblr
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About Tumblr's Brand
Tumblr, a microblogging platform and social networking website, enables users to post multimedia and other content to a short-form blog. Among its major competitors, Tumblr is ranked in 4th place for NPS while Pinterest is 1st, and Instagram is 2nd.Their current valuation is $50.95B
Brand at a Glance
82%
Customer Loyalty
3.1/5
Product Quality
3/5
Pricing
2.8/5
Customer Service
Tumblr CMO
Tumblr Ranking
- #4 / 4 of its competitors
Tumblr NPS
Tumblr's Net Promoter Score (NPS) is a -15 with 35% Promoters, 15% Passives, and 50% Detractors. Net Promoter Score tracks whether Tumblr's customers would recommend using the product based on a scale of -100 to 100.
Tumblr Overall NPS
| 35% | Promoters |
|---|---|
| 15% | Passives |
| 50% | Detractors |
Tumblr NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2022 -25 | Sep 2022 | -25 |
Oct 2022 -24 | Oct 2022 | -24 |
Nov 2022 -8 | Nov 2022 | -8 |
Feb 2023 -7 | Feb 2023 | -7 |
Jun 2023 -12 | Jun 2023 | -12 |
Sep 2023 -3 | Sep 2023 | -3 |
Oct 2023 -4 | Oct 2023 | -4 |
Jan 2024 -3 | Jan 2024 | -3 |
Feb 2024 -11 | Feb 2024 | -11 |
Mar 2024 -9 | Mar 2024 | -9 |
Oct 2024 -12 | Oct 2024 | -12 |
Sep 2025 -15 | Sep 2025 | -15 |
How Other Brands Compare
Tumblr is ranked #4 for NPS among its competitors. Pinterest and Instagram come in first and second, with reddit coming in at third. Among those competitors, it is the lowest valued company behind Instagram.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Tumblr NPS by Gender
Female customers rated Tumblr's NPS 82 points higher than Male customers.
Male
-57
Tumblr's NPS was rated -57 by Male customers on Comparably.
14%
Promoters
15%
Passives
71%
Detractors
Female
25
Tumblr's NPS was rated 25 by Female customers on Comparably.
50%
Promoters
25%
Passives
25%
Detractors
Tumblr NPS by Ethnicity
Tumblr's NPS was rated 0 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Tumblr NPS by Age
Tumblr's NPS was rated 0 points by customers ages 18-25 on Comparably.
Tumblr NPS by Usage
Tumblr's NPS was rated the highest by customers who have used Tumblr's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years -50 | 2 to 5 Years | -50 |
5 to 10 Years -67 | 5 to 10 Years | -67 |
Tumblr Customer Reviews
Out of the 2 Tumblr customer reviews 0 were positive and 2 were constructive. Tumblr customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.
Tumblr Customer Loyalty
82%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
82% of Tumblr users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Tumblr Customer Loyalty Score by Gender
Male customers rated Tumblr's Customer Loyalty score 22% higher than Female customers.
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Male
100%
Yes
Female
78%
Yes
Tumblr Customer Loyalty Score by Ethnicity
Tumblr's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
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100
out of 100
Caucasian
Tumblr Customer Loyalty Score by Age
Tumblr's Customer Loyalty score was rated 87% by customers ages 18-25 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 87% | 18-25 | 87% |
Tumblr Customer Loyalty Score by Usage
Tumblr's Customer Loyalty score was rated the highest by customers who have used Tumblr's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Tumblr Customer Loyalty Score by Industry
Tumblr's Customer Loyalty score was rated 78% by Tech industry customers.
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Tumblr Customer Loyalty vs. Competitors
Compared to its competitors, Tumblr's Customer Loyalty score is rated right above Pinterest, and is preceded by Instagram.
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Tumblr Product Quality
3.1/5
Tumblr has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
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Tumblr Product Information
Tumblr’s product quality score is a 3.1 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Tumblr's product the highest.
- Website
- http://tumblr.com/
- Company Size
- 201-500 Employees
Industry
Tech
Content
Healthcare
Media
Social
Sports & Entertainment
Quick Insights into Tumblr Product Quality
Tumblr's Product Quality score was rated highest by customers from the Tech industry, and rated lowest by customers who have used Tumblr's products/services for 5 to 10 Years.
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Ranked Tumblr Product Quality the Highest
Ranked Tumblr Product Quality the Lowest
Tumblr Product Quality Score by Gender
Female customers rated Tumblr's Product Quality score 0.8 stars higher than Male customers.
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Male
2.4/5
Female
3.2/5
Tumblr Product Quality Score by Ethnicity
Tumblr's Product Quality score was rated 2.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Tumblr.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Tumblr Product Quality Score by Age
Tumblr's Product Quality score was rated 3.3 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
Tumblr Product Quality Score by Usage
Tumblr's Product Quality score was rated the highest by customers who have used Tumblr's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Tumblr Product Quality Score by Industry
Tumblr's Product Quality score was rated 3.9 stars by Tech industry customers.
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Tumblr Product Quality vs. Competitors
Compared to its competitors, Tumblr's Product Quality score is rated right above Bloglovin, and is preceded by reddit.
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Tumblr Pricing
Tumblr ROI & Value For Money
3/5
Tumblr has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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Tumblr Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Tumblr ROI
Tumblr's ROI score was rated highest by customers from the Tech industry, and rated lowest by customers who have used Tumblr's products/services for 5 to 10 Years.
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Ranked Tumblr ROI the Highest
Ranked Tumblr ROI the Lowest
Tumblr ROI Score by Gender
Female customers rated Tumblr's ROI score 1.4 stars higher than Male customers.
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Male
2/5
Female
3.4/5
Tumblr ROI Score by Ethnicity
Tumblr's ROI score was rated 2.6 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Tumblr ROI Score by Age
Tumblr's ROI score was rated 3 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3 | 18-25 | 3 |
Tumblr ROI Score by Usage
Tumblr's ROI score was rated the highest by customers who have used Tumblr's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Tumblr ROI Score by Industry
Tumblr's ROI score was rated 3.6 stars by Tech industry customers.
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Tumblr Pricing vs. Competitors
Compared to its competitors, Tumblr's ROI score is rated right above Bloglovin, and is preceded by reddit.
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Tumblr Customer Satisfaction (CSAT)
Tumblr Customer Satisfaction (CSAT) Score
60 / 100
Tumblr has an overall Customer Satisfaction score of 60 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
26%
Satisfied
34%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
22%
Very Dissatisfied
11%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Tumblr Customer Satisfaction
Tumblr's Customer Satisfaction score was rated highest by customers from the Tech industry, and rated lowest by customers who have used Tumblr's products/services for 5 to 10 Years.
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Ranked Tumblr Customer Satisfaction the Highest
Ranked Tumblr Customer Satisfaction the Lowest
Tumblr Customer Satisfaction Score by Gender
Female customers rated Tumblr's Customer Satisfaction score 24 points higher than Male customers.
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43 / 100
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 43% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 28% | |
Very Dissatisfied | 29% |
67 / 100
FemaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 67% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 33% | |
Very Dissatisfied | 0% |
Tumblr Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Tumblr's Customer Satisfaction (CSAT) score was rated 40% according to Caucasian users and customers.
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40 / 100
Very Satisfied
0%
Satisfied
40%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
40%
Tumblr Customer Satisfaction Score by Age
Tumblr's Customer Satisfaction score was rated 67 points by customers ages 18-25 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 67% |
Tumblr Customer Satisfaction Score by Usage
Tumblr's Customer Satisfaction score was rated 34 points by customers who have used Tumblr's products/services for 2 to 5 Years, and by customers with 5 to 10 Years of usage.
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Tumblr Customer Satisfaction Score by Industry
Tumblr's Customer Satisfaction score was rated 100 points by Tech industry customers.
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}Tumblr Customer Satisfaction vs. Competitors
Compared to its competitors, Tumblr's Customer Satisfaction score is rated right above reddit, and is preceded by Instagram.
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Tumblr Customer Service
2.8/5
Tumblr has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.
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About Tumblr's Customer Service
Address
419 Park Ave. South, Suite 807, New York City, NY 10016
Website
http://tumblr.com/
Quick Insights into Tumblr Customer Service
Tumblr's Customer Service score was rated highest by customers from the Tech industry, and rated lowest by customers who have used Tumblr's products/services for 5 to 10 Years.
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Ranked Tumblr Customer Service the Highest
Ranked Tumblr Customer Service the Lowest
Tumblr Customer Service Score by Gender
Female customers rated Tumblr's Customer Service score 1.2 stars higher than Male customers.
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Male
1.8/5
Female
3/5
Tumblr Customer Service Score by Ethnicity
Tumblr's Customer Service score was rated 2.4 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Tumblr.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Tumblr Customer Service Score by Age
Tumblr's Customer Service score was rated 2.7 stars by customers ages 18-25 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2.7 | 18-25 | 2.7 |
Tumblr Customer Service Score by Usage
Tumblr's Customer Service score was rated the highest by customers who have used Tumblr's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Tumblr Customer Service Score by Industry
Tumblr's Customer Service score was rated 3.5 stars by Tech industry customers.
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Tumblr Customer Service vs. Competitors
Compared to its competitors, Tumblr's Customer Service score is rated right above Bloglovin, and is preceded by reddit.
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Tumblr as an Employer
2.8/5
Tumblr has a 2.8/5 stars for its overall company culture rated by their employees
bottom
25%
Consumer vs. Employees
Tumblr scored a -15 for Net Promoter Score and a 18 for Employee Net Promoter Score. NPS gauges how likely a customer of Tumblr would recommend the brand to a friend. ENPS measures how likely Tumblr employees would recommend working at Tumblr to a friend.
Net Promoter Score
-15
NPS Score
| 35% | Promoters |
|---|---|
| 15% | Passive |
| 50% | Detractors |
Employee Net Promoter Score
18
eNPS Score
| 56% | Promoters |
|---|---|
| 6% | Passive |
| 38% | Detractors |
