11
NPS
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Ranked
#41
Business and Consumer Services Brands
Brand Page
AIG
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AIG is ranked #41 in Business and Consumer Services Brands
AIG is ranked #41 in Business and Consumer Services Brands
About AIG's Brand
"AIG is a provider of personal, travel, automotive, property, marine cargo, employer liability and health insurance policies." AIG’s brand is ranked #302 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of AIG. When compared to other organizations within the Business and Consumer Services industry, AIG is ranked #41. Among its major competitors, AIG is ranked in 3rd place for NPS while Aviva is 1st, and Allianz is 2nd. Overall, AIG has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $40.99B
Brand at a Glance
64%
Customer Loyalty
3.3/5
Product Quality
3.4/5
Pricing
3.3/5
Customer Service
AIG CMO
David May
David May serves as the Corporate Chief Marketing Officer of AIG. David started at AIG in September of 2013. David currently resides in the Washington D.C. Metro Area.
AIG Ranking
- #41 in Business and Consumer Services
- #1 / 4 of its competitors
AIG NPS
AIG's Net Promoter Score (NPS) is a 11 with 44% Promoters, 23% Passives, and 33% Detractors. Net Promoter Score tracks whether AIG's customers would recommend using the product based on a scale of -100 to 100.
AIG Overall NPS
| 44% | Promoters |
|---|---|
| 23% | Passives |
| 33% | Detractors |
AIG NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2023 15 | Sep 2023 | 15 |
Oct 2023 13 | Oct 2023 | 13 |
Nov 2023 10 | Nov 2023 | 10 |
Feb 2024 9 | Feb 2024 | 9 |
Apr 2024 7 | Apr 2024 | 7 |
May 2024 8 | May 2024 | 8 |
Oct 2024 9 | Oct 2024 | 9 |
Apr 2025 9 | Apr 2025 | 9 |
Sep 2025 10 | Sep 2025 | 10 |
Oct 2025 10 | Oct 2025 | 10 |
Nov 2025 11 | Nov 2025 | 11 |
Jan 2026 11 | Jan 2026 | 11 |
How Other Brands Compare
AIG is ranked first for NPS among its competitors. Marsh McLennan and Aflac come in second and third, with Esurance coming in at #4. Among those competitors, it is the second most valued company behind Marsh McLennan.
AIG |  Marsh McLennan |  Aflac |  Esurance | |
| Global Ranking | #302 | #- | #- | #- |
| NPS | 11 | 7 | -18 | -90 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | - | - |
| Valuation Updated every 24 hours for public companies | $40.99B | $62.58B | $35.10B | $34.80B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
AIG NPS by Gender
Female customers rated AIG's NPS 8 points higher than Male customers.
Male
-8
AIG's NPS was rated -8 by Male customers on Comparably.
25%
Promoters
42%
Passives
33%
Detractors
Female
0
AIG's NPS was rated by Female customers on Comparably.
44%
Promoters
12%
Passives
44%
Detractors
AIG NPS by Ethnicity
AIG's NPS was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -11 | Caucasian | -11 |
African American/Black -25 | African American/Black | -25 |
Other -20 | Other | -20 |
AIG NPS by Age
AIG's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
AIG NPS by Usage
AIG's NPS was rated the highest by customers who have used AIG's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 60 | Less than 1 Year | 60 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
2 to 5 Years -75 | 2 to 5 Years | -75 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Over 10 Years -25 | Over 10 Years | -25 |
AIG Customer Reviews
Out of the 3 AIG customer reviews 1 was positive and 2 were constructive. AIG customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
AIG Customer Loyalty
64%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
64% of AIG users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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AIG Customer Loyalty Score by Gender
Male customers rated AIG's Customer Loyalty score 8% higher than Female customers.
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Male
78%
Yes
Female
70%
Yes
AIG Customer Loyalty Score by Ethnicity
AIG's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
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60
out of 100
Caucasian
100
out of 100
African American/Black
64
out of 100
Other
AIG Customer Loyalty Score by Age
AIG's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 55% | 18-25 | 55% |
41-45 100% | 41-45 | 100% |
61-65 40% | 61-65 | 40% |
AIG Customer Loyalty Score by Usage
AIG's Customer Loyalty score was rated the highest by customers who have used AIG's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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AIG Customer Loyalty Score by Industry
AIG's Customer Loyalty score was rated the highest by Insurance industry customers, and the lowest by Accounting industry customers.
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AIG Customer Loyalty vs. Competitors
Compared to its competitors, AIG's Customer Loyalty score is rated right below Marsh McLennan.
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Customer Loyalty for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, AIG's Customer Loyalty score is rated right below Accenture.
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AIG Product Quality
3.3/5
AIG has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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AIG Product Information
AIG’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Insurance industry rated AIG's product the highest. Reviewers from the Accounting industry rated AIG the lowest at 2.1.
- Website
- http://www.aig.com
- Company Size
- 10,000+ Employees
Industry
FinTech
Quick Insights into AIG Product Quality
AIG's Product Quality score was rated highest by customers from the Insurance industry, and rated lowest by customers ages 61-65.
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Ranked AIG Product Quality the Highest
Ranked AIG Product Quality the Lowest
AIG Product Quality Score by Gender
Male customers rated AIG's Product Quality score 0.2 stars higher than Female customers.
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Male
3.6/5
Female
3.4/5
AIG Product Quality Score by Ethnicity
AIG's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
African American/Black 4.2 | African American/Black | 4.2 |
Other 2.1 | Other | 2.1 |
AIG Product Quality Score by Age
AIG's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.2 | 18-25 | 3.2 |
41-45 4.1 | 41-45 | 4.1 |
61-65 1.6 | 61-65 | 1.6 |
AIG Product Quality Score by Usage
AIG's Product Quality score was rated the highest by customers who have used AIG's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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AIG Product Quality Score by Industry
AIG's Product Quality score was rated the highest by Insurance industry customers, and the lowest by Accounting industry customers.
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AIG Product Quality vs. Competitors
Compared to its competitors, AIG's Product Quality score is rated right above Marsh McLennan, and is preceded by Allianz.
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Product Quality for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, AIG's Product Quality score is rated right above USAA, and is preceded by FedEx.
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AIG Pricing
AIG ROI & Value For Money
3.4/5
AIG has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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AIG Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Insurance industry. The users from the Accounting industry think that they had the lowest ROI from AIG.
Quick Insights into AIG ROI
AIG's ROI score was rated highest by customers from the Insurance industry, and rated lowest by customers ages 61-65.
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Ranked AIG ROI the Highest
Ranked AIG ROI the Lowest
AIG ROI Score by Gender
Male customers rated AIG's ROI score 0.3 stars higher than Female customers.
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Male
3.4/5
Female
3.1/5
AIG ROI Score by Ethnicity
AIG's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
African American/Black 3.4 | African American/Black | 3.4 |
Other 2.3 | Other | 2.3 |
AIG ROI Score by Age
AIG's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
41-45 4.2 | 41-45 | 4.2 |
61-65 1.5 | 61-65 | 1.5 |
AIG ROI Score by Usage
AIG's ROI score was rated the highest by customers who have used AIG's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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AIG ROI Score by Industry
AIG's ROI score was rated the highest by Insurance industry customers, and the lowest by Accounting industry customers.
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AIG Pricing vs. Competitors
Compared to its competitors, AIG's ROI score is rated right above Marsh McLennan, and is preceded by Allianz.
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ROI for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, AIG's ROI score is rated right above FedEx, and is preceded by Accenture.
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AIG Customer Satisfaction (CSAT)
AIG Customer Satisfaction (CSAT) Score
58 / 100
AIG has an overall Customer Satisfaction score of 58 rated by its users and customers.
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Very Satisfied
33%
Satisfied
25%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
17%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into AIG Customer Satisfaction
AIG's Customer Satisfaction score was rated highest by African American/Black customers, and rated lowest by Other customers.
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Ranked AIG Customer Satisfaction the Highest
Ranked AIG Customer Satisfaction the Lowest
AIG Customer Satisfaction Score by Gender
Female customers rated AIG's Customer Satisfaction score 12 points higher than Male customers.
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55 / 100
MaleVery Satisfied | 22% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 23% | |
Dissatisfied | 0% | |
Very Dissatisfied | 22% |
67 / 100
FemaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 34% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
AIG Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
AIG's Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.
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50 / 100
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
38%
Dissatisfied
0%
Very Dissatisfied
12%
CSAT according to African American/Black
AIG's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
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100 / 100
Very Satisfied
33%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
AIG's Customer Satisfaction (CSAT) score was rated 25% according to Other users and customers.
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25 / 100
Very Satisfied
0%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
75%
AIG Customer Satisfaction Score by Age
AIG's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 67% | |||||||||||||||
| 41-45 | 67% | |||||||||||||||
| 61-65 | 33% |
AIG Customer Satisfaction Score by Usage
AIG's Customer Satisfaction score was rated the highest by customers who have used AIG's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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AIG Customer Satisfaction Score by Industry
AIG's Customer Satisfaction score was rated 67 points by Tech industry customers.
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}AIG Customer Satisfaction vs. Competitors
Compared to its competitors, AIG's Customer Satisfaction score is rated right above Marsh McLennan, and is preceded by Allianz.
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Customer Satisfaction for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, AIG's Customer Satisfaction score is rated right above Verizon, and is preceded by FedEx.
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AIG Customer Service
3.3/5
AIG has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
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About AIG's Customer Service
Address
175 Water St, New York City, NY
Website
http://www.aig.com
Quick Insights into AIG Customer Service
AIG's Customer Service score was rated highest by customers from the Insurance industry, and rated lowest by customers ages 61-65.
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Ranked AIG Customer Service the Highest
Ranked AIG Customer Service the Lowest
AIG Customer Service Score by Gender
Male customers rated AIG's Customer Service score 0.5 stars higher than Female customers.
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Male
3.6/5
Female
3.1/5
AIG Customer Service Score by Ethnicity
AIG's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
African American/Black 3.6 | African American/Black | 3.6 |
Other 2.3 | Other | 2.3 |
AIG Customer Service Score by Age
AIG's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
41-45 4.7 | 41-45 | 4.7 |
61-65 1.5 | 61-65 | 1.5 |
AIG Customer Service Score by Usage
AIG's Customer Service score was rated the highest by customers who have used AIG's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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AIG Customer Service Score by Industry
AIG's Customer Service score was rated the highest by Insurance industry customers, and the lowest by Accounting industry customers.
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AIG Customer Service vs. Competitors
Compared to its competitors, AIG's Customer Service score is rated right above Aflac, and is preceded by Marsh McLennan.
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Customer Service for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, AIG's Customer Service score is rated right above USAA, and is preceded by FedEx.
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AIG as an Employer
3.0/5
AIG has a 3.0/5 stars for its overall company culture rated by their employees
bottom
30%
Consumer vs. Employees
AIG scored a 11 for Net Promoter Score and a -20 for Employee Net Promoter Score. NPS gauges how likely a customer of AIG would recommend the brand to a friend. ENPS measures how likely AIG employees would recommend working at AIG to a friend.
Net Promoter Score
11
NPS Score
| 44% | Promoters |
|---|---|
| 23% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
-20
eNPS Score
| 29% | Promoters |
|---|---|
| 22% | Passive |
| 49% | Detractors |
Global Ranking Snapshot
AIG is ranked #302 in the Global Top 100 Brands. It ranks just behind Jacobs and just ahead of California Pizza Kitchen.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
300 |  | Humana |  | Jim Rechtin | Health and Wellness |
301 |  | Jacobs |  | Steve Demetriou | Tech |
302 | | AIG | | Brian Duperreault | Business and Consumer Services |
303 |  | California Pizza Kitchen |  | Jim Hyatt | Food and Beverages |
304 |  | UKG |  | Chris Todd | Tech |
305 |  | Kimberly-Clark |  | Thomas Falk | Energy and Manufacturing |
306 |  | Sun Life |  | Kevin D. Strain | Banking and Financial Services |
Business and Consumer Services Ranking Snapshot
AIG is ranked #41 in the Business and Consumer Services Industry. It ranks just behind Jacobs and just ahead of Staples.
| RANK | COMPANY | Location | |
|---|---|---|---|
39 |  | Chubb | |
40 | | Jacobs | Dallas, TX |
41 | | AIG | New York City, NY |
42 |  | Staples | Framingham, MA |
43 |  | Hewlett Packard Enterprise | Palo Alto, CA |
44 |  | Gallup | Washington, DC |
45 |  | Twilio Inc. | San Francisco, CA |
