23
NPS
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Ranked
#44
Business and Consumer Services Brands
Brand Page
Gallup
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Gallup is ranked #44 in Business and Consumer Services Brands
Gallup is ranked #44 in Business and Consumer Services Brands
About Gallup's Brand
Gallup helps leaders and organizations solve their most pressing problems through world class analytics and advice. Gallup’s brand is ranked #322 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Gallup. When compared to other organizations within the Business and Consumer Services industry, Gallup is ranked #44. Among its major competitors, Gallup is ranked in 2nd place for NPS while Qualtrics is 1st, and Harris Interactive is 3rd. Overall, Gallup has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $1.24B
Brand at a Glance
77%
Customer Loyalty
3.7/5
Product Quality
3.8/5
Pricing
3.8/5
Customer Service
Gallup Ranking
- #44 in Business and Consumer Services
- #2 / 4 of its competitors
Gallup NPS
Gallup's Net Promoter Score (NPS) is a 23 with 56% Promoters, 11% Passives, and 33% Detractors. Net Promoter Score tracks whether Gallup's customers would recommend using the product based on a scale of -100 to 100.
Gallup Overall NPS
| 56% | Promoters |
|---|---|
| 11% | Passives |
| 33% | Detractors |
Gallup NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2023 23 | Nov 2023 | 23 |
Jan 2024 29 | Jan 2024 | 29 |
Feb 2024 27 | Feb 2024 | 27 |
Mar 2024 28 | Mar 2024 | 28 |
Apr 2024 28 | Apr 2024 | 28 |
May 2024 26 | May 2024 | 26 |
Aug 2024 24 | Aug 2024 | 24 |
Sep 2024 23 | Sep 2024 | 23 |
Nov 2024 23 | Nov 2024 | 23 |
Dec 2024 25 | Dec 2024 | 25 |
Feb 2025 22 | Feb 2025 | 22 |
Jun 2025 23 | Jun 2025 | 23 |
How Other Brands Compare
Gallup is ranked second for NPS among its competitors. Qualtrics and Harris Interactive come in first and third, with NatSent coming in at #4. Among those competitors, it is the second most valued company behind Qualtrics.
Gallup |  Qualtrics |  Harris Interactive |  NatSent | |
| Global Ranking | #322 | #274 | #- | #- |
| NPS | 23 | 37 | - | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $1.24B | $3.58B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Gallup NPS by Gender
Female customers rated Gallup's NPS 11 points higher than Male customers.
Male
0
Gallup's NPS was rated by Male customers on Comparably.
44%
Promoters
12%
Passives
44%
Detractors
Female
11
Gallup's NPS was rated 11 by Female customers on Comparably.
44%
Promoters
23%
Passives
33%
Detractors
Gallup NPS by Ethnicity
Gallup's NPS was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
African American/Black -34 | African American/Black | -34 |
Gallup NPS by Age
Gallup's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 51-55.
Gallup NPS by Usage
Gallup's NPS was rated the highest by customers who have used Gallup's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 34 | Less than 1 Year | 34 |
1 to 2 Years -40 | 1 to 2 Years | -40 |
2 to 5 Years -34 | 2 to 5 Years | -34 |
5 to 10 Years 42 | 5 to 10 Years | 42 |
Over 10 Years 20 | Over 10 Years | 20 |
Gallup Customer Reviews
Out of the 5 Gallup customer reviews 4 were positive and 1 was constructive. Gallup customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Gallup Customer Loyalty
77%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Gallup users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Gallup Customer Loyalty Score by Gender
Female customers rated Gallup's Customer Loyalty score 10% higher than Male customers.
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Male
90%
Yes
Female
100%
Yes
Gallup Customer Loyalty Score by Ethnicity
Gallup's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
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84
out of 100
Caucasian
100
out of 100
African American/Black
Gallup Customer Loyalty Score by Age
Gallup's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 31-35.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 70% | 31-35 | 70% |
41-45 82% | 41-45 | 82% |
46-50 100% | 46-50 | 100% |
51-55 100% | 51-55 | 100% |
Gallup Customer Loyalty Score by Usage
Gallup's Customer Loyalty score was rated the highest by customers who have used Gallup's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Gallup Customer Loyalty Score by Industry
Gallup's Customer Loyalty score was rated 70% by Consulting industry customers.
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Gallup Customer Loyalty vs. Competitors
Compared to its competitors, Gallup's Customer Loyalty score is rated right above TALENT, and is preceded by Qualtrics.
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Customer Loyalty for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, Gallup's Customer Loyalty score is rated right above Bloomberg, and is preceded by Verizon.
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Gallup Product Quality
3.7/5
Gallup has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Gallup Product Information
Gallup’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Consulting industry rated Gallup's product the highest.
- Website
- http://www.gallup.com
- Company Size
- 1,001-5,000 Employees
Industry
Consulting
Quick Insights into Gallup Product Quality
Gallup's Product Quality score was rated highest by customers who have used Gallup's products/services for 5 to 10 Years, and rated lowest by customers ages 46-50.
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Ranked Gallup Product Quality the Highest
Ranked Gallup Product Quality the Lowest
Gallup Product Quality Score by Gender
Female customers rated Gallup's Product Quality score 0.7 stars higher than Male customers.
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Male
3.6/5
Female
4.3/5
Gallup Product Quality Score by Ethnicity
Gallup's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
African American/Black 4.1 | African American/Black | 4.1 |
Gallup Product Quality Score by Age
Gallup's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 4.6 | 31-35 | 4.6 |
41-45 4.3 | 41-45 | 4.3 |
46-50 3 | 46-50 | 3 |
51-55 4.6 | 51-55 | 4.6 |
Gallup Product Quality Score by Usage
Gallup's Product Quality score was rated the highest by customers who have used Gallup's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Gallup Product Quality Score by Industry
Gallup's Product Quality score was rated 3.5 stars by Consulting industry customers.
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Gallup Product Quality vs. Competitors
Compared to its competitors, Gallup's Product Quality score is rated right above TALENT, and is preceded by Qualtrics.
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Product Quality for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, Gallup's Product Quality score is rated right above Accenture, and is preceded by Bloomberg.
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Gallup Pricing
Gallup ROI & Value For Money
3.8/5
Gallup has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Gallup Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consulting industry.
Quick Insights into Gallup ROI
Gallup's ROI score was rated highest by customers ages 31-35, and rated lowest by customers ages 46-50.
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Ranked Gallup ROI the Highest
Ranked Gallup ROI the Lowest
Gallup ROI Score by Gender
Gallup's ROI score was rated 3.6 by both Female and Male customers on Comparably.
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Male
3.6/5
Female
3.6/5
Gallup ROI Score by Ethnicity
Gallup's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
African American/Black 4 | African American/Black | 4 |
Gallup ROI Score by Age
Gallup's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 4 | 31-35 | 4 |
41-45 3.7 | 41-45 | 3.7 |
46-50 2.6 | 46-50 | 2.6 |
51-55 3.6 | 51-55 | 3.6 |
Gallup ROI Score by Usage
Gallup's ROI score was rated the highest by customers who have used Gallup's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Gallup ROI Score by Industry
Gallup's ROI score was rated 3.1 stars by Consulting industry customers.
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Gallup Pricing vs. Competitors
Compared to its competitors, Gallup's ROI score is rated right above TALENT, and is preceded by Qualtrics.
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ROI for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, Gallup's ROI score is rated right above Accenture, and is preceded by Bloomberg.
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Gallup Customer Satisfaction (CSAT)
Gallup Customer Satisfaction (CSAT) Score
65 / 100
Gallup has an overall Customer Satisfaction score of 65 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
38%
Satisfied
27%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
6%
Very Dissatisfied
18%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Gallup Customer Satisfaction
Gallup's Customer Satisfaction score was rated highest by Female customers, and rated lowest by African American/Black customers.
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Ranked Gallup Customer Satisfaction the Highest
Ranked Gallup Customer Satisfaction the Lowest
Gallup Customer Satisfaction Score by Gender
Female customers rated Gallup's Customer Satisfaction score 36 points higher than Male customers.
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50 / 100
MaleVery Satisfied | 17% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 16% | |
Very Dissatisfied | 17% |
86 / 100
FemaleVery Satisfied | 57% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 14% |
Gallup Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Gallup's Customer Satisfaction (CSAT) score was rated 63% according to Caucasian users and customers.
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63 / 100
Very Satisfied
25%
Satisfied
38%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
24%
Very Dissatisfied
13%
CSAT according to African American/Black
Gallup's Customer Satisfaction (CSAT) score was rated 34% according to African American/Black users and customers.
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34 / 100
Very Satisfied
34%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
33%
Gallup Customer Satisfaction Score by Age
Gallup's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 41-45 | 75% | |||||||||||||||
| 46-50 | 67% |
Gallup Customer Satisfaction Score by Usage
Gallup's Customer Satisfaction score was rated the highest by customers who have used Gallup's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Gallup Customer Satisfaction vs. Competitors
Compared to its competitors, Gallup's Customer Satisfaction score is rated right above TALENT, and is preceded by Qualtrics.
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Customer Satisfaction for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, Gallup's Customer Satisfaction score is rated right above FedEx, and is preceded by Accenture.
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Gallup Customer Service
3.8/5
Gallup has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Gallup's Customer Service
Address
The Gallup Building, 901 F Street, NW, Washington, DC 20004
Website
http://www.gallup.com
Phone Number
2027153042
Gallup's Social Links
Quick Insights into Gallup Customer Service
Gallup's Customer Service score was rated highest by customers ages 41-45, and rated lowest by customers ages 51-55.
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Ranked Gallup Customer Service the Highest
Ranked Gallup Customer Service the Lowest
Gallup Customer Service Score by Gender
Female customers rated Gallup's Customer Service score 0.6 stars higher than Male customers.
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Male
3.4/5
Female
4/5
Gallup Customer Service Score by Ethnicity
Gallup's Customer Service score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
African American/Black 3 | African American/Black | 3 |
Gallup Customer Service Score by Age
Gallup's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 4.1 | 31-35 | 4.1 |
41-45 4.2 | 41-45 | 4.2 |
46-50 2.7 | 46-50 | 2.7 |
51-55 2.6 | 51-55 | 2.6 |
Gallup Customer Service Score by Usage
Gallup's Customer Service score was rated the highest by customers who have used Gallup's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Gallup Customer Service Score by Industry
Gallup's Customer Service score was rated 1.8 stars by Consulting industry customers.
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Gallup Customer Service vs. Competitors
Compared to its competitors, Gallup's Customer Service score is rated right above TALENT, and is preceded by Qualtrics.
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Customer Service for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, Gallup's Customer Service score is rated right above FedEx, and is preceded by Accenture.
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Gallup as an Employer
4.3/5
Gallup has a 4.3/5 stars for its overall company culture rated by their employees
top
35%
Consumer vs. Employees
Gallup scored a 23 for Net Promoter Score and a 8 for Employee Net Promoter Score. NPS gauges how likely a customer of Gallup would recommend the brand to a friend. ENPS measures how likely Gallup employees would recommend working at Gallup to a friend.
Net Promoter Score
23
NPS Score
| 56% | Promoters |
|---|---|
| 11% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
8
eNPS Score
| 49% | Promoters |
|---|---|
| 10% | Passive |
| 41% | Detractors |
Global Ranking Snapshot
Gallup is ranked #322 in the Global Top 100 Brands. It ranks just behind AbbVie and just ahead of Boston Scientific.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
320 |  | Hewlett Packard Enterprise |  | Antonio Neri | Tech |
321 |  | AbbVie |  | Richard Gonzalez | Health and Wellness |
322 | | Gallup | | Jim Clifton | Business and Consumer Services |
323 |  | Boston Scientific |  | Michael Mahoney | Health and Wellness |
324 |  | Corning |  | Wendell Weeks | Energy and Manufacturing |
325 |  | Herman Miller |  | Andi Owen | Consumer Goods |
326 |  | Texas Instruments |  | Rich Templeton | Energy and Manufacturing |
Business and Consumer Services Ranking Snapshot
Gallup is ranked #44 in the Business and Consumer Services Industry. It ranks just behind Hewlett Packard Enterprise and just ahead of Twilio Inc..
| RANK | COMPANY | Location | |
|---|---|---|---|
42 |  | Staples | Framingham, MA |
43 | | Hewlett Packard Enterprise | Palo Alto, CA |
44 | | Gallup | Washington, DC |
45 |  | Twilio Inc. | San Francisco, CA |
46 |  | OpenText | Waterloo, IA |
47 |  | Concentrix | Newark, CA |
48 |  | Xero Inc | Denver, CO |
