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Gallup is
Ranked
#44
in
Business and Consumer Services Brands
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Gallup is ranked #44 in Business and Consumer Services Brands

About Gallup's Brand

Gallup helps leaders and organizations solve their most pressing problems through world class analytics and advice. Gallup’s brand is ranked #322 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Gallup. When compared to other organizations within the Business and Consumer Services industry, Gallup is ranked #44. Among its major competitors, Gallup is ranked in 2nd place for NPS while Qualtrics is 1st, and Harris Interactive is 3rd. Overall, Gallup has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $1.24B

Brand at a Glance

82%
Customer Loyalty
4/5
Product Quality
3.8/5
Pricing
3.9/5
Customer Service

Gallup Ranking

Gallup NPS

Gallup's Net Promoter Score (NPS) is a 32 with 62% Promoters, 8% Passives, and 30% Detractors. Net Promoter Score tracks whether Gallup's customers would recommend using the product based on a scale of -100 to 100.

Gallup Overall NPS

32
NPS
62%Promoters
8%Passives
30%Detractors
Gallup Overall NPS

Gallup NPS Trend

-100
-50
0
50
100
May 2021
45
May 202145
Jun 2021
37
Jun 202137
Jul 2021
39
Jul 202139
Aug 2021
33
Aug 202133
Sep 2021
36
Sep 202136
Oct 2021
34
Oct 202134
Dec 2021
36
Dec 202136
Jan 2022
39
Jan 202239
Feb 2022
35
Feb 202235
Apr 2022
37
Apr 202237
May 2022
36
May 202236
Jun 2022
33
Jun 202233

How Other Brands Compare

Gallup is ranked second for NPS among its competitors. Qualtrics and Harris Interactive come in first and third, with NatSent coming in at #4. Among those competitors, it is the second most valued company behind Qualtrics.

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Gallup's Logo
Gallup
Qualtrics' Logo
Qualtrics
Harris Interactive's Logo
Harris Interactive
NatSent's Logo
NatSent
Global Ranking#322#274#-#-
NPS3238--
Social Sentiment Calculated by analyzing social media and other online mentionsNeutralNeutral--
Valuation Updated every 24 hours for public companies$1.24B$3.58B--

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Gallup NPS by Gender

Male customers rated Gallup's NPS 65 points higher than Female customers.

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Male

40

Gallup's NPS was rated 40 by Male customers on Comparably.

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60%
Promoters
20%
Passives
20%
Detractors

Female

-25

Gallup's NPS was rated -25 by Female customers on Comparably.

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25%
Promoters
25%
Passives
50%
Detractors

Gallup NPS by Ethnicity

Gallup's NPS was rated 0 points by Caucasian customers on Comparably.

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-100
-50
0
50
100
Caucasian
0
Caucasian0

Gallup NPS by Usage

Gallup's NPS was rated the highest by customers who have used Gallup's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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-100
-50
0
50
100
1 to 2 Years
-33
1 to 2 Years-33
5 to 10 Years
66
5 to 10 Years66

Gallup NPS vs. Competitors

Compared to its competitors, Gallup's NPS is rated right above TALENT, and is preceded by Qualtrics.

COMPANYNPS Score
Qualtrics
38
Gallup
32
TALENT
N/A

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Gallup NPS vs Companies in Business and Consumer Services

In the Business and Consumer Services industry, Gallup's NPS is rated right above USAA, and is preceded by Bloomberg.

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Gallup Customer Reviews

Out of the 2 Gallup customer reviews 2 were positive and 0 were constructive. Gallup customer reviews reflect that all customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
Absolutely top-shelf company committed to cultivating excellence.
Review from Male / Caucasian / 51-55
What do you value most about this brand?
Committment to excellence and loyalty
Review from Baltimore, MD / Male / Other / 41-45

Gallup Customer Loyalty

82%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

82% of Gallup users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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82
82%
18
18%
Gallup Customer Loyalty

Gallup Customer Loyalty Score by Gender

Gallup's Customer Loyalty score was rated 100 by both Female and Male customers on Comparably.

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Male
100%
Yes
Female
100%
Yes

Gallup Customer Loyalty Score by Ethnicity

Gallup's Customer Loyalty score was rated 87% by Caucasian customers on Comparably.

% who answered "Yes"

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87
out of 100
Caucasian

Gallup Customer Loyalty Score by Usage

Gallup's Customer Loyalty score was rated the highest by customers who have used Gallup's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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1 to 2 Years
70%
5 to 10 Years
100%

Gallup Customer Loyalty vs. Competitors

Compared to its competitors, Gallup's Customer Loyalty score is rated right above TALENT, and is preceded by Qualtrics.

COMPANYCustomer Loyalty Score
Qualtrics85%
Gallup82%
TALENTN/A

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Customer Loyalty for Other Business and Consumer Services Brands

In the Business and Consumer Services industry, Gallup's Customer Loyalty score is rated right above Bloomberg, and is preceded by Verizon.

COMPANYCustomer Loyalty Score
USAA92%
Visa88%
T-Mobile83%
Verizon83%
Gallup82%
Bloomberg79%
FedEx75%
Allstate74%
Accenture (US)71%

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Gallup Product Quality

4/5

Gallup has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.

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Gallup Product Information

Gallup’s product quality score is a 4 out of 5 as rated by its users and customers.

Website
http://www.gallup.com
Company Size
1,001-5,000 Employees

Industry

Consulting

Quick Insights into Gallup Product Quality

Gallup's Product Quality score was rated highest by customers who have used Gallup's products/services for 5 to 10 Years, and rated lowest by customers who have used Gallup's products/services for 1 to 2 Years.

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Ranked Gallup Product Quality the Highest

5 to 10 Years
4.6
Female
4.5
Caucasian
4.2

Ranked Gallup Product Quality the Lowest

Male
4
1 to 2 Years
3.8

Gallup Product Quality Score by Gender

Female customers rated Gallup's Product Quality score 0.5 stars higher than Male customers.

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Male

4/5

Female

4.5/5

Gallup Product Quality Score by Ethnicity

Gallup's Product Quality score was rated 4.2 stars by Caucasian customers on Comparably.

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0
1
2
3
4
5
Caucasian
4.2
Caucasian4.2

Gallup Product Quality Score by Usage

Gallup's Product Quality score was rated the highest by customers who have used Gallup's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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1 to 2 Years
3.8
5 to 10 Years
4.6

Gallup Product Quality vs. Competitors

Compared to its competitors, Gallup's Product Quality score is rated right above TALENT, and is preceded by Qualtrics.

COMPANYProduct Quality Score
Qualtrics4.2/5
Gallup4/5
TALENTN/A

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Product Quality for Other Business and Consumer Services Brands

In the Business and Consumer Services industry, Gallup's Product Quality score is rated right above FedEx, and is preceded by Bloomberg.

COMPANYProduct Quality Score
Visa4.2/5
Bloomberg4.1/5
Gallup4/5
FedEx3.8/5
USAA3.8/5
Accenture (US)3.7/5
Verizon3.7/5
T-Mobile3.4/5
Allstate3.1/5

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Gallup Pricing

Gallup ROI & Value For Money

3.8/5

Gallup has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.

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Quick Insights into Gallup ROI

Gallup's ROI score was rated highest by customers who have used Gallup's products/services for 5 to 10 Years, and rated lowest by customers who have used Gallup's products/services for 1 to 2 Years.

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Ranked Gallup ROI the Highest

5 to 10 Years
4
Male
4
Caucasian
3.3

Ranked Gallup ROI the Lowest

Female
3.7
1 to 2 Years
3.6

Gallup ROI Score by Gender

Male customers rated Gallup's ROI score 0.3 stars higher than Female customers.

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Male

4/5

Female

3.7/5

Gallup ROI Score by Ethnicity

Gallup's ROI score was rated 3.3 stars by Caucasian customers on Comparably.

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0
1
2
3
4
5
Caucasian
3.3
Caucasian3.3

Gallup ROI Score by Usage

Gallup's ROI score was rated the highest by customers who have used Gallup's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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1 to 2 Years
3.6
5 to 10 Years
4

Gallup Pricing vs. Competitors

Compared to its competitors, Gallup's ROI score is rated right above TALENT, and is preceded by Qualtrics.

COMPANYPricing Score
Qualtrics4/5
Gallup3.8/5
TALENTN/A

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ROI for Other Business and Consumer Services Brands

In the Business and Consumer Services industry, Gallup's ROI score is rated right above USAA, and is preceded by Bloomberg.

COMPANYPricing Score
Visa4.1/5
Bloomberg3.9/5
Gallup3.8/5
USAA3.6/5
FedEx3.6/5
Verizon3.5/5
Accenture (US)3.5/5
T-Mobile3.3/5
Allstate3/5

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Gallup Customer Satisfaction (CSAT)

Gallup Customer Satisfaction (CSAT) Score

75 / 100

Gallup has an overall Customer Satisfaction score of 75 rated by its users and customers.

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Very Satisfied42%
Satisfied33%
Neither Satisfied nor Dissatisfied17%
Dissatisfied8%
Very Dissatisfied0%
Very Satisfied
42%
Satisfied
33%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
8%
Very Dissatisfied
0%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Gallup Customer Satisfaction

Gallup's Customer Satisfaction score was rated highest by Caucasian customers.

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Ranked Gallup Customer Satisfaction the Highest

Caucasian
75%

Gallup Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Gallup's Customer Satisfaction (CSAT) score was rated 75% according to Caucasian users and customers.

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75 / 100
Very Satisfied25%
Satisfied50%
Neither Satisfied nor Dissatisfied0%
Dissatisfied25%
Very Dissatisfied0%
Very Satisfied
25%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
0%

Gallup Customer Satisfaction vs. Competitors

Compared to its competitors, Gallup's Customer Satisfaction score is rated right above Qualtrics.

COMPANYCustomer Satisfaction (CSAT) Score
Gallup75%
Qualtrics73%
TALENT0%

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Customer Satisfaction for Other Business and Consumer Services Brands

In the Business and Consumer Services industry, Gallup's Customer Satisfaction score is rated right above FedEx, and is preceded by Accenture (US).

COMPANYCustomer Satisfaction (CSAT) Score
Visa84%
Bloomberg83%
Accenture (US)77%
Gallup75%
FedEx74%
Verizon68%
T-Mobile58%
Allstate56%
USAA35%

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Gallup Customer Service

3.9/5

Gallup has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.

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About Gallup's Customer Service

Address

The Gallup Building, 901 F Street, NW, Washington, DC 20004


Website

http://www.gallup.com


Phone Number

2027153042

Quick Insights into Gallup Customer Service

Gallup's Customer Service score was rated highest by Male customers, and rated lowest by Female customers.

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Ranked Gallup Customer Service the Highest

Male
4.2
5 to 10 Years
4.1
Caucasian
3.6

Ranked Gallup Customer Service the Lowest

1 to 2 Years
4
Female
3.9

Gallup Customer Service Score by Gender

Male customers rated Gallup's Customer Service score 0.3 stars higher than Female customers.

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Male

4.2/5

Female

3.9/5

Gallup Customer Service Score by Ethnicity

Gallup's Customer Service score was rated 3.6 stars by Caucasian customers on Comparably.

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0
20
40
60
80
100
Caucasian
3.6
Caucasian3.6

Gallup Customer Service Score by Usage

Gallup's Customer Service score was rated the highest by customers who have used Gallup's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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1 to 2 Years
4
5 to 10 Years
4.1

Gallup Customer Service vs. Competitors

Compared to its competitors, Gallup's Customer Service score is rated right above TALENT, and is preceded by Qualtrics.

COMPANYCustomer Service Score
Qualtrics4.1/5
Gallup3.9/5
TALENTN/A

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Customer Service for Other Business and Consumer Services Brands

In the Business and Consumer Services industry, Gallup's Customer Service score is rated right above Accenture (US), and is preceded by Bloomberg.

COMPANYCustomer Service Score
Visa4.1/5
Bloomberg4/5
Gallup3.9/5
Accenture (US)3.8/5
USAA3.7/5
FedEx3.7/5
Verizon3.6/5
T-Mobile3.3/5
Allstate3.1/5

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Gallup as an Employer

4.1/5

Gallup has a 4.1/5 stars for its overall company culture rated by their employees

  Gallup CEO
bottom
30%
CEO of Gallup

In the Bottom 30% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Gallup scored a 32 for Net Promoter Score and a -16 for Employee Net Promoter Score. NPS gauges how likely a customer of Gallup would recommend the brand to a friend. ENPS measures how likely Gallup employees would recommend working at Gallup to a friend.

Net Promoter Score

32
NPS Score
62%Promoters
8%Passive
30%Detractors

Employee Net Promoter Score

-16
eNPS Score
38%Promoters
8%Passive
54%Detractors

Global Ranking Snapshot

Gallup is ranked #322 in the Global Top 100 Brands. It ranks just behind AbbVie and just ahead of Boston Scientific.

RANKCOMPANYCEOINDUSTRY
320
Hewlett Packard Enterprise  Hewlett Packard Enterprise CEO
Antonio Neri
Tech
321
AbbVie  AbbVie CEO
Richard Gonzalez
Health and Wellness
322
Gallup  Gallup CEO
Jim Clifton
Business and Consumer Services
323
Boston Scientific  Boston Scientific CEO
Michael Mahoney
Health and Wellness
324
Corning  Corning CEO
Wendell Weeks
Energy and Manufacturing
325
Herman Miller  Herman Miller CEO
Andi Owen
Consumer Goods
326
Texas Instruments  Texas Instruments CEO
Rich Templeton
Energy and Manufacturing

Business and Consumer Services Ranking Snapshot

Gallup is ranked #44 in the Business and Consumer Services Industry. It ranks just behind Hewlett Packard Enterprise and just ahead of Twilio Inc..

RANKCOMPANYLocation
42
Staples
Framingham, MA
43
Hewlett Packard Enterprise
Palo Alto, CA
44
Gallup
Washington, DC
45
Twilio Inc.
San Francisco, CA
46
OpenText
Waterloo, IA
47
Concentrix
Newark, CA
48
Xero Inc
Denver, CO