32
NPS
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Ranked
#44
Business and Consumer Services Brands
Brand Page
Gallup
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Gallup is ranked #44 in Business and Consumer Services Brands
Gallup is ranked #44 in Business and Consumer Services Brands
About Gallup's Brand
Gallup helps leaders and organizations solve their most pressing problems through world class analytics and advice. Gallup’s brand is ranked #322 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Gallup. When compared to other organizations within the Business and Consumer Services industry, Gallup is ranked #44. Among its major competitors, Gallup is ranked in 2nd place for NPS while Qualtrics is 1st, and Harris Interactive is 3rd. Overall, Gallup has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $1.24B
Brand at a Glance
82%
Customer Loyalty
4/5
Product Quality
3.8/5
Pricing
3.9/5
Customer Service
Gallup Ranking
- #44 in Business and Consumer Services
- #2 / 4 of its competitors
Gallup NPS
Gallup's Net Promoter Score (NPS) is a 32 with 62% Promoters, 8% Passives, and 30% Detractors. Net Promoter Score tracks whether Gallup's customers would recommend using the product based on a scale of -100 to 100.
Gallup Overall NPS
| 62% | Promoters |
|---|---|
| 8% | Passives |
| 30% | Detractors |
Gallup NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2021 45 | May 2021 | 45 |
Jun 2021 37 | Jun 2021 | 37 |
Jul 2021 39 | Jul 2021 | 39 |
Aug 2021 33 | Aug 2021 | 33 |
Sep 2021 36 | Sep 2021 | 36 |
Oct 2021 34 | Oct 2021 | 34 |
Dec 2021 36 | Dec 2021 | 36 |
Jan 2022 39 | Jan 2022 | 39 |
Feb 2022 35 | Feb 2022 | 35 |
Apr 2022 37 | Apr 2022 | 37 |
May 2022 36 | May 2022 | 36 |
Jun 2022 33 | Jun 2022 | 33 |
How Other Brands Compare
Gallup is ranked second for NPS among its competitors. Qualtrics and Harris Interactive come in first and third, with NatSent coming in at #4. Among those competitors, it is the second most valued company behind Qualtrics.
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Gallup |  Qualtrics |  Harris Interactive |  NatSent | |
| Global Ranking | #322 | #274 | #- | #- |
| NPS | 32 | 38 | - | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $1.24B | $3.58B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Gallup NPS by Gender
Male customers rated Gallup's NPS 65 points higher than Female customers.
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Male
40
Gallup's NPS was rated 40 by Male customers on Comparably.
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60%
Promoters
20%
Passives
20%
Detractors
Female
-25
Gallup's NPS was rated -25 by Female customers on Comparably.
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25%
Promoters
25%
Passives
50%
Detractors
Gallup NPS by Ethnicity
Gallup's NPS was rated 0 points by Caucasian customers on Comparably.
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-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Gallup NPS by Usage
Gallup's NPS was rated the highest by customers who have used Gallup's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years -33 | 1 to 2 Years | -33 |
5 to 10 Years 66 | 5 to 10 Years | 66 |
Gallup NPS vs. Competitors
Compared to its competitors, Gallup's NPS is rated right above TALENT, and is preceded by Qualtrics.
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Gallup NPS vs Companies in Business and Consumer Services
In the Business and Consumer Services industry, Gallup's NPS is rated right above USAA, and is preceded by Bloomberg.
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Gallup Customer Reviews
Out of the 2 Gallup customer reviews 2 were positive and 0 were constructive. Gallup customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Gallup Customer Loyalty
82%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
82% of Gallup users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Gallup Customer Loyalty Score by Gender
Gallup's Customer Loyalty score was rated 100 by both Female and Male customers on Comparably.
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Male
100%
Yes
Female
100%
Yes
Gallup Customer Loyalty Score by Ethnicity
Gallup's Customer Loyalty score was rated 87% by Caucasian customers on Comparably.
% who answered "Yes"
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87
out of 100
Caucasian
Gallup Customer Loyalty Score by Usage
Gallup's Customer Loyalty score was rated the highest by customers who have used Gallup's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Gallup Customer Loyalty vs. Competitors
Compared to its competitors, Gallup's Customer Loyalty score is rated right above TALENT, and is preceded by Qualtrics.
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Customer Loyalty for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, Gallup's Customer Loyalty score is rated right above Bloomberg, and is preceded by Verizon.
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Gallup Product Quality
4/5
Gallup has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Gallup Product Information
Gallup’s product quality score is a 4 out of 5 as rated by its users and customers.
- Website
- http://www.gallup.com
- Company Size
- 1,001-5,000 Employees
Industry
Consulting
Quick Insights into Gallup Product Quality
Gallup's Product Quality score was rated highest by customers who have used Gallup's products/services for 5 to 10 Years, and rated lowest by customers who have used Gallup's products/services for 1 to 2 Years.
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Ranked Gallup Product Quality the Highest
Ranked Gallup Product Quality the Lowest
Gallup Product Quality Score by Gender
Female customers rated Gallup's Product Quality score 0.5 stars higher than Male customers.
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Male
4/5
Female
4.5/5
Gallup Product Quality Score by Ethnicity
Gallup's Product Quality score was rated 4.2 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Gallup Product Quality Score by Usage
Gallup's Product Quality score was rated the highest by customers who have used Gallup's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Gallup Product Quality vs. Competitors
Compared to its competitors, Gallup's Product Quality score is rated right above TALENT, and is preceded by Qualtrics.
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Product Quality for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, Gallup's Product Quality score is rated right above FedEx, and is preceded by Bloomberg.
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Gallup Pricing
Gallup ROI & Value For Money
3.8/5
Gallup has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Quick Insights into Gallup ROI
Gallup's ROI score was rated highest by customers who have used Gallup's products/services for 5 to 10 Years, and rated lowest by customers who have used Gallup's products/services for 1 to 2 Years.
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Ranked Gallup ROI the Highest
Ranked Gallup ROI the Lowest
Gallup ROI Score by Gender
Male customers rated Gallup's ROI score 0.3 stars higher than Female customers.
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Male
4/5
Female
3.7/5
Gallup ROI Score by Ethnicity
Gallup's ROI score was rated 3.3 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Gallup ROI Score by Usage
Gallup's ROI score was rated the highest by customers who have used Gallup's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Gallup Pricing vs. Competitors
Compared to its competitors, Gallup's ROI score is rated right above TALENT, and is preceded by Qualtrics.
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ROI for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, Gallup's ROI score is rated right above USAA, and is preceded by Bloomberg.
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Gallup Customer Satisfaction (CSAT)
Gallup Customer Satisfaction (CSAT) Score
75 / 100
Gallup has an overall Customer Satisfaction score of 75 rated by its users and customers.
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Very Satisfied
42%
Satisfied
33%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
8%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Gallup Customer Satisfaction
Gallup's Customer Satisfaction score was rated highest by Caucasian customers.
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Ranked Gallup Customer Satisfaction the Highest
Gallup Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Gallup's Customer Satisfaction (CSAT) score was rated 75% according to Caucasian users and customers.
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75 / 100
Very Satisfied
25%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
0%
Gallup Customer Satisfaction vs. Competitors
Compared to its competitors, Gallup's Customer Satisfaction score is rated right above Qualtrics.
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Customer Satisfaction for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, Gallup's Customer Satisfaction score is rated right above FedEx, and is preceded by Accenture (US).
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Gallup Customer Service
3.9/5
Gallup has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Gallup's Customer Service
Address
The Gallup Building, 901 F Street, NW, Washington, DC 20004
Website
http://www.gallup.com
Phone Number
2027153042
Gallup's Social Links
Quick Insights into Gallup Customer Service
Gallup's Customer Service score was rated highest by Male customers, and rated lowest by Female customers.
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Ranked Gallup Customer Service the Highest
Ranked Gallup Customer Service the Lowest
Gallup Customer Service Score by Gender
Male customers rated Gallup's Customer Service score 0.3 stars higher than Female customers.
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Male
4.2/5
Female
3.9/5
Gallup Customer Service Score by Ethnicity
Gallup's Customer Service score was rated 3.6 stars by Caucasian customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Gallup Customer Service Score by Usage
Gallup's Customer Service score was rated the highest by customers who have used Gallup's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Gallup Customer Service vs. Competitors
Compared to its competitors, Gallup's Customer Service score is rated right above TALENT, and is preceded by Qualtrics.
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Customer Service for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, Gallup's Customer Service score is rated right above Accenture (US), and is preceded by Bloomberg.
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Gallup as an Employer
4.1/5
Gallup has a 4.1/5 stars for its overall company culture rated by their employees
bottom
30%
Consumer vs. Employees
Gallup scored a 32 for Net Promoter Score and a -16 for Employee Net Promoter Score. NPS gauges how likely a customer of Gallup would recommend the brand to a friend. ENPS measures how likely Gallup employees would recommend working at Gallup to a friend.
Net Promoter Score
32
NPS Score
| 62% | Promoters |
|---|---|
| 8% | Passive |
| 30% | Detractors |
Employee Net Promoter Score
-16
eNPS Score
| 38% | Promoters |
|---|---|
| 8% | Passive |
| 54% | Detractors |
Global Ranking Snapshot
Gallup is ranked #322 in the Global Top 100 Brands. It ranks just behind AbbVie and just ahead of Boston Scientific.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
320 |  | Hewlett Packard Enterprise |  | Antonio Neri | Tech |
321 |  | AbbVie |  | Richard Gonzalez | Health and Wellness |
322 | | Gallup | | Jim Clifton | Business and Consumer Services |
323 |  | Boston Scientific |  | Michael Mahoney | Health and Wellness |
324 |  | Corning |  | Wendell Weeks | Energy and Manufacturing |
325 |  | Herman Miller |  | Andi Owen | Consumer Goods |
326 |  | Texas Instruments |  | Rich Templeton | Energy and Manufacturing |
Business and Consumer Services Ranking Snapshot
Gallup is ranked #44 in the Business and Consumer Services Industry. It ranks just behind Hewlett Packard Enterprise and just ahead of Twilio Inc..
| RANK | COMPANY | Location | |
|---|---|---|---|
42 |  | Staples | Framingham, MA |
43 | | Hewlett Packard Enterprise | Palo Alto, CA |
44 | | Gallup | Washington, DC |
45 |  | Twilio Inc. | San Francisco, CA |
46 |  | OpenText | Waterloo, IA |
47 |  | Concentrix | Newark, CA |
48 |  | Xero Inc | Denver, CO |
