Comparably is excited to introduce our all-new Best Brands Award winners
Learn More
Staples is
Ranked
#59
in
Retail Brands
Brand Page
Staples
Marketing or Exec? Claim Your Free Account

Staples is ranked #59 in Retail Brands

About Staples' Brand

Staples’s brand is ranked #318 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Staples. When compared to other organizations within the Retail industry, Staples is ranked #59. Among its major competitors, Staples is ranked in 7th place for NPS while RadioShack is 1st, and Amazon is 2nd. Overall, Staples has a neutral social sentiment, when analyzing social media channels and online mentions.

Brand at a Glance

66%
Customer Loyalty
3.1/5
Product Quality
3.1/5
Pricing
2.9/5
Customer Service

Staples CMO
  Staples CMO

Marshall Warkentin

Marshall Warkentin serves as the Chief Marketing Officer of Staples. Marshall started at Staples in Apr of 2018. Marshall currently resides in the Greater Boston Area.

Staples Ranking

Staples NPS

Staples's Net Promoter Score (NPS) is a -7 with 37% Promoters, 19% Passives, and 44% Detractors. Net Promoter Score tracks whether Staples's customers would recommend using the product based on a scale of -100 to 100.

Staples Overall NPS

-7
NPS
37%Promoters
19%Passives
44%Detractors
Staples Overall NPS

Staples NPS Trend

-100
-50
0
50
100
Jul 2021
0
Jul 20210
Aug 2021
-3
Aug 2021-3
Sep 2021
-4
Sep 2021-4
Oct 2021
-4
Oct 2021-4
Nov 2021
-6
Nov 2021-6
Dec 2021
-5
Dec 2021-5
Jan 2022
-3
Jan 2022-3
Feb 2022
-5
Feb 2022-5
Mar 2022
-4
Mar 2022-4
Apr 2022
-6
Apr 2022-6
May 2022
-7
May 2022-7
Jun 2022
-7
Jun 2022-7

How Other Brands Compare

Staples is ranked #4 for NPS among its competitors. Amazon and Target come in first and second, with Microsoft coming in at third.

Sign Up for Brand Profile PRO to get the full Comparison data of Staples vs Competitors.

Staples' Logo
Staples
Amazon's Logo
Amazon
Target's Logo
Target
Microsoft's Logo
Microsoft
Global Ranking#318#5#8#22
NPS-7534844
Social Sentiment Calculated by analyzing social media and other online mentionsNeutralNeutral-Neutral
Valuation Updated every 24 hours for public companies-$1.64T$94.56B$1.91T

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Staples NPS by Gender

Male customers rated Staples's NPS 4 points higher than Female customers.

Sign Up for Brand Profile PRO to get the full NPS by Gender data of Staples.

Male

-17

Staples's NPS was rated -17 by Male customers on Comparably.

Sign Up to learn about Staples' NPS Score rated by Male customers on Comparably.
36%
Promoters
11%
Passives
53%
Detractors

Female

-21

Staples's NPS was rated -21 by Female customers on Comparably.

Sign Up to learn about Staples' NPS Score rated by Female customers on Comparably.
32%
Promoters
15%
Passives
53%
Detractors

Staples NPS by Ethnicity

Staples's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of Staples.
-100
-50
0
50
100
Caucasian
-30
Caucasian-30
Hispanic or Latino
-25
Hispanic or Latino-25
African American/Black
0
African American/Black0
Other
-56
Other-56

Staples NPS by Age

Staples's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of Staples.
0
20
40
60
80
100
Promoters
53%
Passives
18%
Detractors
29%
18-2553%18%29%
Promoters
40%
Passives
20%
Detractors
40%
26-3040%20%40%
Promoters
37%
Passives
0%
Detractors
63%
36-4037%0%63%
Promoters
0%
Passives
20%
Detractors
80%
41-450%20%80%
Promoters
24%
Passives
13%
Detractors
63%
46-5024%13%63%
Promoters
37%
Passives
38%
Detractors
25%
51-5537%38%25%
Promoters
38%
Passives
0%
Detractors
62%
56-6038%0%62%
Promoters
22%
Passives
0%
Detractors
78%
61-6522%0%78%
Promoters
0%
Passives
17%
Detractors
83%
66+0%17%83%

Staples NPS by Usage

Staples's NPS was rated the highest by customers who have used Staples's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full NPS by Usage data of Staples.
-100
-50
0
50
100
Less than 1 Year
-39
Less than 1 Year-39
1 to 2 Years
40
1 to 2 Years40
2 to 5 Years
-29
2 to 5 Years-29
5 to 10 Years
-25
5 to 10 Years-25
Over 10 Years
-20
Over 10 Years-20

Staples NPS vs. Competitors

Compared to its competitors, Staples's NPS is rated right above Office Depot, and is preceded by Best Buy.

Unlock Staples NPS vs. Competitors Data

Staples' Logo
VS
RadioShack's Logo
Amazon's Logo
Target's Logo
Microsoft's Logo
Walmart's Logo
Best Buy's Logo
Office Depot's Logo
Essendant's Logo

Sign Up for Brand Profile PRO to get the full Staples NPS vs. Competitors data and gain insights into your customers today.

Staples NPS vs Companies in Retail

In the Retail industry, Staples's NPS is rated right below Bath & Body Works.

Unlock Staples NPS vs. Companies in Retail Data

Staples' Logo
VS
Costco's Logo
REI's Logo
Trader Joe's' Logo
Amazon's Logo
American Eagle Outfitters' Logo
Target's Logo
Chipotle's Logo
Bath & Body Works' Logo

Sign Up for Brand Profile PRO to get the full Staples NPS vs. Companies in Retail data and gain insights into your customers today.

Staples Customer Reviews

Out of the 18 Staples customer reviews 4 were positive and 14 were constructive. Staples customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
They are not friendly nor helpful unless cornered. The only reason I shop there is location.
Review from Indianapolis, IN / Male / Caucasian / 66+
What can this brand most improve?
Stand behind the warranty you sold
Review from Boston, MA / Male / African American/Black / 41-45
What do you value most about this brand?
Trusted products, quality products and service
Review from Boston, MA / Female / African American/Black / 51-55
What can this brand most improve?
Poor shipping coordination from start to finish.
Review from Boston, MA / Male / Caucasian / 51-55
What can this brand most improve?
Its return policy that currently stands at 14 days.
Review from Boston, MA / Female / Caucasian / 66+

Staples Customer Loyalty

66%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

66% of Staples users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

66
66%
34
34%
Staples Customer Loyalty

Staples Customer Loyalty Score by Gender

Male customers rated Staples's Customer Loyalty score 9% higher than Female customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Staples.
Male
78%
Yes
Female
69%
Yes

Staples Customer Loyalty Score by Ethnicity

Staples's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Staples.
66
out of 100
Caucasian
55
out of 100
Hispanic or Latino
92
out of 100
African American/Black
90
out of 100
Other

Staples Customer Loyalty Score by Age

Staples's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 41-45.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Staples.
0
20%
40%
60%
80%
100%
18-25
68%
18-2568%
26-30
82%
26-3082%
36-40
78%
36-4078%
41-45
28%
41-4528%
46-50
89%
46-5089%
51-55
78%
51-5578%
56-60
65%
56-6065%
61-65
80%
61-6580%
66+
85%
66+85%

Staples Customer Loyalty Score by Usage

Staples's Customer Loyalty score was rated the highest by customers who have used Staples's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year
44%
1 to 2 Years
64%
2 to 5 Years
80%
5 to 10 Years
48%
Over 10 Years
80%

Staples Customer Loyalty Score by Industry

Staples's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Accounting industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech
74%
Accounting
49%
Aerospace and Aviation
100%
Business and Consumer Services
70%
Education
55%
Healthcare, Hospitals and Medicine
82%
Marketing, Advertising and Research
66%
Retail
70%

Staples Customer Loyalty vs. Competitors

Compared to its competitors, Staples's Customer Loyalty score is rated right below Office Depot.

COMPANYCustomer Loyalty Score
Amazon89%
Target85%
Microsoft84%
Essendant81%
Walmart74%
RadioShack73%
Best Buy73%
Office Depot70%
Staples66%

Unlock Staples Customer Loyalty vs. Competitors Data

Staples' Logo
VS
Amazon's Logo
Target's Logo
Microsoft's Logo
Essendant's Logo
Walmart's Logo
RadioShack's Logo
Best Buy's Logo
Office Depot's Logo

Sign Up for Brand Profile PRO to get the full Staples Customer Loyalty vs. Competitors data and gain insights into your customers today.

Customer Loyalty for Other Retail Brands

In the Retail industry, Staples's Customer Loyalty score is rated right below Chipotle.

Unlock Staples Customer Loyalty vs. Companies in Retail Data

Staples' Logo
VS
Costco's Logo
Amazon's Logo
REI's Logo
Trader Joe's' Logo
American Eagle Outfitters' Logo
Target's Logo
Bath & Body Works' Logo
Chipotle's Logo

Sign Up for Brand Profile PRO to get the full Staples Customer Loyalty vs. Companies in Retail data and gain insights into your customers today.

Staples Product Quality

3.1/5

Staples has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.

Sign Up to unlock Staples' overall Product Quality score rated by its users and customers.

Staples Product Information

Staples’s product quality score is a 3.1 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated Staples's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated Staples the lowest at 1.6.

Website
http://staples.com
Company Size
10,000+ Employees

Industry

Business Services
Ecommerce and Marketplaces

Quick Insights into Staples Product Quality

Staples's Product Quality score was rated highest by customers ages 51-55, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.

Sign Up to unlock insights into how customers have ranked Staples' Product Quality.

Ranked Staples Product Quality the Highest

51-55
4.3
Business and Consumer Services
4.3
Hispanic or Latino
3.9

Ranked Staples Product Quality the Lowest

Over 10 Years
2.8
41-45
1.6
Healthcare, Hospitals and Medicine
1.6

Staples Product Quality Score by Gender

Female customers rated Staples's Product Quality score 0.1 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Staples.

Male

2.9/5

Female

3/5

Staples Product Quality Score by Ethnicity

Staples's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Staples.
0
1
2
3
4
5
Caucasian
2.8
Caucasian2.8
Hispanic or Latino
3.9
Hispanic or Latino3.9
African American/Black
3.2
African American/Black3.2
Other
2.9
Other2.9

Staples Product Quality Score by Age

Staples's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 41-45.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Staples.
0
1
2
3
4
5
18-25
4.1
18-254.1
26-30
3.5
26-303.5
36-40
3.4
36-403.4
41-45
1.6
41-451.6
46-50
2.2
46-502.2
51-55
4.3
51-554.3
56-60
2.1
56-602.1
61-65
1.9
61-651.9
66+
2.2
66+2.2

Staples Product Quality Score by Usage

Staples's Product Quality score was rated the highest by customers who have used Staples's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.

Less than 1 Year
3.1
1 to 2 Years
3.7
2 to 5 Years
3.1
5 to 10 Years
2.8
Over 10 Years
2.8

Staples Product Quality Score by Industry

Staples's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.

Tech
2.8
Accounting
2.1
Aerospace and Aviation
3.8
Business and Consumer Services
4.3
Education
2.6
Healthcare, Hospitals and Medicine
1.6
Marketing, Advertising and Research
4.3
Retail
3.5

Staples Product Quality vs. Competitors

Compared to its competitors, Staples's Product Quality score is rated right above Office Depot, and is preceded by Best Buy.

COMPANYProduct Quality Score
Target4.3/5
Amazon4.3/5
Microsoft4.2/5
RadioShack3.9/5
Walmart3.6/5
Best Buy3.2/5
Staples3.1/5
Office Depot2.9/5
Essendant2.7/5

Unlock Staples Product Quality vs. Competitors Data

Staples' Logo
VS
Target's Logo
Amazon's Logo
Microsoft's Logo
RadioShack's Logo
Walmart's Logo
Best Buy's Logo
Office Depot's Logo
Essendant's Logo

Sign Up for Brand Profile PRO to get the full Staples Product Quality vs. Competitors data and gain insights into your customers today.

Product Quality for Other Retail Brands

In the Retail industry, Staples's Product Quality score is rated right below Bath & Body Works.

COMPANYProduct Quality Score
Costco4.4/5
REI4.4/5
Target4.3/5
Trader Joe's4.3/5
Chipotle4.3/5
Amazon4.3/5
American Eagle Outfitters4.2/5
Bath & Body Works4.2/5
Staples3.1/5

Unlock Staples Product Quality vs. Companies in Retail Data

Staples' Logo
VS
Costco's Logo
REI's Logo
Target's Logo
Trader Joe's' Logo
Chipotle's Logo
Amazon's Logo
American Eagle Outfitters' Logo
Bath & Body Works' Logo

Sign Up for Brand Profile PRO to get the full Staples Product Quality vs. Companies in Retail data and gain insights into your customers today.

Staples Pricing

Staples ROI & Value For Money

3.1/5

Staples has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.

Sign Up to unlock Staples' overall ROI score rated by its users and customers.

Staples Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business and Consumer Services industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Staples.

Quick Insights into Staples ROI

Staples's ROI score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.

Sign Up to unlock insights into how customers have ranked Staples' ROI score.

Ranked Staples ROI the Highest

Business and Consumer Services
4.6
26-30
4.3
1 to 2 Years
3.6

Ranked Staples ROI the Lowest

Over 10 Years
2.8
41-45
1.8
Healthcare, Hospitals and Medicine
1.8

Staples ROI Score by Gender

Male customers rated Staples's ROI score 0.2 stars higher than Female customers.

Sign Up for Brand Profile PRO to get the full ROI by Gender data of Staples.

Male

3/5

Female

2.8/5

Staples ROI Score by Ethnicity

Staples's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Staples.
0
1
2
3
4
5
Caucasian
2.8
Caucasian2.8
Hispanic or Latino
3.6
Hispanic or Latino3.6
African American/Black
3.2
African American/Black3.2
Other
2.9
Other2.9

Staples ROI Score by Age

Staples's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.

Sign Up for Brand Profile PRO to get the full ROI by Age data of Staples.
0
1
2
3
4
5
18-25
3.9
18-253.9
26-30
4.3
26-304.3
36-40
2.9
36-402.9
41-45
1.8
41-451.8
46-50
2.2
46-502.2
51-55
4
51-554
56-60
2.5
56-602.5
61-65
2
61-652
66+
2
66+2

Staples ROI Score by Usage

Staples's ROI score was rated the highest by customers who have used Staples's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full ROI by Usage data.

Less than 1 Year
3.2
1 to 2 Years
3.6
2 to 5 Years
3
5 to 10 Years
3.4
Over 10 Years
2.8

Staples ROI Score by Industry

Staples's ROI score was rated the highest by Business and Consumer Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

Sign Up for Brand Profile PRO to get the full ROI by Industry data.

Tech
3
Accounting
2
Aerospace and Aviation
3.8
Business and Consumer Services
4.6
Education
2.7
Healthcare, Hospitals and Medicine
1.8
Marketing, Advertising and Research
3.9
Retail
3

Staples Pricing vs. Competitors

Compared to its competitors, Staples's ROI score is rated right above Office Depot, and is preceded by Best Buy.

COMPANYPricing Score
Amazon4.1/5
Target4/5
Microsoft4/5
RadioShack3.7/5
Walmart3.6/5
Best Buy3.1/5
Staples3.1/5
Office Depot2.8/5
Essendant2.8/5

Unlock Staples ROI vs. Competitors Data

Staples' Logo
VS
Amazon's Logo
Target's Logo
Microsoft's Logo
RadioShack's Logo
Walmart's Logo
Best Buy's Logo
Office Depot's Logo
Essendant's Logo

Sign Up for Brand Profile PRO to get the full Staples ROI vs. Competitors data and gain insights into your customers today.

ROI for Other Retail Brands

In the Retail industry, Staples's ROI score is rated right below Bath & Body Works.

COMPANYPricing Score
Costco4.3/5
Trader Joe's4.2/5
Amazon4.1/5
REI4.1/5
Target4/5
Chipotle4/5
American Eagle Outfitters3.8/5
Bath & Body Works3.7/5
Staples3.1/5

Unlock Staples ROI vs. Companies in Retail Data

Staples' Logo
VS
Costco's Logo
Trader Joe's' Logo
Amazon's Logo
REI's Logo
Target's Logo
Chipotle's Logo
American Eagle Outfitters' Logo
Bath & Body Works' Logo

Sign Up for Brand Profile PRO to get the full Staples ROI vs. Companies in Retail data and gain insights into your customers today.

Staples Customer Satisfaction (CSAT)

Staples Customer Satisfaction (CSAT) Score

50 / 100

Staples has an overall Customer Satisfaction score of 50 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied25%
Satisfied25%
Neither Satisfied nor Dissatisfied13%
Dissatisfied8%
Very Dissatisfied29%
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
8%
Very Dissatisfied
29%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Staples Customer Satisfaction

Staples's Customer Satisfaction score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers ages 66+.

Sign Up to unlock insights into how customers have ranked Staples' Customer Satisfaction.

Ranked Staples Customer Satisfaction the Highest

Marketing, Advertising and Research
100%
18-25
72%
African American/Black
54%

Ranked Staples Customer Satisfaction the Lowest

Healthcare, Hospitals and Medicine
25%
2 to 5 Years
22%
66+
20%

Staples Customer Satisfaction Score by Gender

Female customers rated Staples's Customer Satisfaction score 13 points higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Staples.
33 / 100
Male
Very Satisfied
11%
Satisfied
22%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
6%
Very Dissatisfied
50%
46 / 100
Female
Very Satisfied
31%
Satisfied
15%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
4%
Very Dissatisfied
35%

Staples Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Staples' Customer Satisfaction (CSAT) score was rated 36% according to Caucasian users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Staples.
36 / 100
Very Satisfied20%
Satisfied16%
Neither Satisfied nor Dissatisfied12%
Dissatisfied4%
Very Dissatisfied48%
Very Satisfied
20%
Satisfied
16%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
4%
Very Dissatisfied
48%

CSAT according to Hispanic or Latino

Staples' Customer Satisfaction (CSAT) score was rated 33% according to Hispanic or Latino users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Staples.
33 / 100
Very Satisfied33%
Satisfied0%
Neither Satisfied nor Dissatisfied67%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
67%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to African American/Black

Staples' Customer Satisfaction (CSAT) score was rated 54% according to African American/Black users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Staples.
54 / 100
Very Satisfied36%
Satisfied18%
Neither Satisfied nor Dissatisfied9%
Dissatisfied9%
Very Dissatisfied28%
Very Satisfied
36%
Satisfied
18%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
9%
Very Dissatisfied
28%

CSAT according to Other

Staples' Customer Satisfaction (CSAT) score was rated 43% according to Other users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Staples.
43 / 100
Very Satisfied0%
Satisfied43%
Neither Satisfied nor Dissatisfied0%
Dissatisfied14%
Very Dissatisfied43%
Very Satisfied
0%
Satisfied
43%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
14%
Very Dissatisfied
43%

Staples Customer Satisfaction Score by Age

Staples's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Staples.
0
20
40
60
80
100
18-25 CSAT Score
72%
Very Satisfied
43%
Satisfied
29%
Neither Satisfied nor Dissatisfied
28%
Dissatisfied
0%
Very Dissatisfied
0%
18-2572%
26-30 CSAT Score
50%
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
25%
Very Dissatisfied
0%
26-3050%
36-40 CSAT Score
43%
Very Satisfied
0%
Satisfied
43%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
43%
36-4043%
46-50 CSAT Score
33%
Very Satisfied
0%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
46-5033%
51-55 CSAT Score
66%
Very Satisfied
33%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
34%
51-5566%
56-60 CSAT Score
28%
Very Satisfied
14%
Satisfied
14%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
14%
Very Dissatisfied
58%
56-6028%
61-65 CSAT Score
33%
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
17%
Very Dissatisfied
33%
61-6533%
66+ CSAT Score
20%
Very Satisfied
0%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
80%
66+20%

Staples Customer Satisfaction Score by Usage

Staples's Customer Satisfaction score was rated the highest by customers who have used Staples's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.

Less than 1 Year
25
2 to 5 Years
22
Over 10 Years
45

Staples Customer Satisfaction Score by Industry

Staples's Customer Satisfaction score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

Tech
44
Accounting
40
Healthcare, Hospitals and Medicine
25
Marketing, Advertising and Research
100

Staples Customer Satisfaction vs. Competitors

Compared to its competitors, Staples's Customer Satisfaction score is rated right above Office Depot, and is preceded by Best Buy.

COMPANYCustomer Satisfaction (CSAT) Score
RadioShack100%
Amazon87%
Target86%
Microsoft83%
Walmart69%
Essendant58%
Best Buy55%
Staples50%
Office Depot40%

Unlock Staples Customer Satisfaction vs. Competitors Data

Staples' Logo
VS
RadioShack's Logo
Amazon's Logo
Target's Logo
Microsoft's Logo
Walmart's Logo
Essendant's Logo
Best Buy's Logo
Office Depot's Logo

Sign Up for Brand Profile PRO to get the full Staples Customer Satisfaction vs. Competitors data and gain insights into your customers today.

Customer Satisfaction for Other Retail Brands

In the Retail industry, Staples's Customer Satisfaction score is rated right below Chipotle.

COMPANYCustomer Satisfaction (CSAT) Score
Costco88%
Amazon87%
Target86%
REI86%
American Eagle Outfitters86%
Trader Joe's85%
Bath & Body Works81%
Chipotle81%
Staples50%

Unlock Staples Customer Satisfaction vs. Companies in Retail Data

Staples' Logo
VS
Costco's Logo
Amazon's Logo
Target's Logo
REI's Logo
American Eagle Outfitters' Logo
Trader Joe's' Logo
Bath & Body Works' Logo
Chipotle's Logo

Sign Up for Brand Profile PRO to get the full Staples Customer Satisfaction vs. Companies in Retail data and gain insights into your customers today.

Staples Customer Service

2.9/5

Staples has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.

Sign Up to unlock Staples' overall Customer Service score rated by its users and customers.

About Staples's Customer Service

Address

500 Staples Drive, Framingham, MA 01702


Website

http://staples.com


Phone Number

+1-508-253-5000

Quick Insights into Staples Customer Service

Staples's Customer Service score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers ages 66+.

Sign Up to unlock insights into how customers have ranked Staples' Customer Service score.

Ranked Staples Customer Service the Highest

Business and Consumer Services
4.6
26-30
4.3
1 to 2 Years
3.7

Ranked Staples Customer Service the Lowest

Over 10 Years
2.6
Healthcare, Hospitals and Medicine
1.6
66+
1.5

Staples Customer Service Score by Gender

Male customers rated Staples's Customer Service score 0.1 stars higher than Female customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Staples.

Male

2.8/5

Female

2.7/5

Staples Customer Service Score by Ethnicity

Staples's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Staples.
0
20
40
60
80
100
Caucasian
2.6
Caucasian2.6
Hispanic or Latino
3.1
Hispanic or Latino3.1
African American/Black
2.7
African American/Black2.7
Other
3
Other3

Staples Customer Service Score by Age

Staples's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Staples.
0
20
40
60
80
100
18-25
3.9
18-253.9
26-30
4.3
26-304.3
36-40
2.8
36-402.8
41-45
1.9
41-451.9
46-50
2.2
46-502.2
51-55
4
51-554
56-60
1.7
56-601.7
61-65
2
61-652
66+
1.5
66+1.5

Staples Customer Service Score by Usage

Staples's Customer Service score was rated the highest by customers who have used Staples's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.

Less than 1 Year
3.2
1 to 2 Years
3.7
2 to 5 Years
3
5 to 10 Years
2.8
Over 10 Years
2.6

Staples Customer Service Score by Industry

Staples's Customer Service score was rated the highest by Business and Consumer Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.

Tech
2.9
Accounting
2
Aerospace and Aviation
3.6
Business and Consumer Services
4.6
Education
2.1
Healthcare, Hospitals and Medicine
1.6
Marketing, Advertising and Research
4.3
Retail
3.4

Staples Customer Service vs. Competitors

Compared to its competitors, Staples's Customer Service score is rated right above Essendant, and is preceded by Best Buy.

COMPANYCustomer Service Score
Amazon4.2/5
Target4.2/5
Microsoft4.1/5
RadioShack4/5
Walmart3.5/5
Best Buy3/5
Staples2.9/5
Essendant2.8/5
Office Depot2.6/5

Unlock Staples Customer Service vs. Competitors Data

Staples' Logo
VS
Amazon's Logo
Target's Logo
Microsoft's Logo
RadioShack's Logo
Walmart's Logo
Best Buy's Logo
Essendant's Logo
Office Depot's Logo

Sign Up for Brand Profile PRO to get the full Staples Customer Service vs. Competitors data and gain insights into your customers today.

Customer Service for Other Retail Brands

In the Retail industry, Staples's Customer Service score is rated right below Bath & Body Works.

COMPANYCustomer Service Score
REI4.4/5
Costco4.3/5
Trader Joe's4.3/5
Amazon4.2/5
Chipotle4.2/5
Target4.2/5
American Eagle Outfitters4.1/5
Bath & Body Works3.9/5
Staples2.9/5

Unlock Staples Customer Service vs. Companies in Retail Data

Staples' Logo
VS
REI's Logo
Costco's Logo
Trader Joe's' Logo
Amazon's Logo
Chipotle's Logo
Target's Logo
American Eagle Outfitters' Logo
Bath & Body Works' Logo

Sign Up for Brand Profile PRO to get the full Staples Customer Service vs. Companies in Retail data and gain insights into your customers today.

Staples as an Employer

2.6/5

Staples has a 2.6/5 stars for its overall company culture rated by their employees

  Staples CEO
bottom
10%
CEO of Staples

In the Bottom 10% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Staples scored a -7 for Net Promoter Score and a -31 for Employee Net Promoter Score. NPS gauges how likely a customer of Staples would recommend the brand to a friend. ENPS measures how likely Staples employees would recommend working at Staples to a friend.

Net Promoter Score

-7
NPS Score
37%Promoters
19%Passive
44%Detractors

Employee Net Promoter Score

-31
eNPS Score
24%Promoters
21%Passive
55%Detractors

Global Ranking Snapshot

Staples is ranked #318 in the Global Top 100 Brands. It ranks just behind Uline and just ahead of Fiserv.

RANKCOMPANYCEOINDUSTRY
316
iFIT  iFIT CEO
Scott Watterson
Health and Wellness
317
Uline  Uline CEO
Dick Uihlein
Retail
318
Staples  Staples CEO
J. Alexander Douglas
Retail
319
Fiserv  Fiserv CEO
Frank Bisignano
Banking and Financial Services
320
Hewlett Packard Enterprise  Hewlett Packard Enterprise CEO
Antonio Neri
Tech
321
AbbVie  AbbVie CEO
Richard Gonzalez
Health and Wellness
322
Gallup  Gallup CEO
Jim Clifton
Business and Consumer Services

Retail Ranking Snapshot

Staples is ranked #59 in the Retail Industry. It ranks just behind Uline and just ahead of Herman Miller.

RANKCOMPANYLocation
57
L Brands
Columbus, OH
58
Uline
Pleasant Prairie, WI
59
Staples
Framingham, MA
60
Herman Miller
Zeeland, MI
61
Dollar General
Goodlettsville, TN
62
Burton
Burlington, VT
63
Urban Outfitters