
Drop in to see what it's like to live in Vermont and work at Burton. Are you next? Burton’s brand is ranked #350 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Burton. When compared to other organizations within the Retail industry, Burton is ranked #62. Among its major competitors, Burton is ranked in 2nd place for NPS while Amer Sports is 1st, and Columbia Sportswear is 3rd.Their current valuation is $17.95B

Sarah Crockett serves as the Chief Marketing Officer of Burton Snowboards. Sarah started at Burton Snowboards in September of 2018. Sarah currently resides in the Greater Seattle Area.
Burton's Net Promoter Score (NPS) is a 63 with 74% Promoters, 15% Passives, and 11% Detractors. Net Promoter Score tracks whether Burton's customers would recommend using the product based on a scale of -100 to 100.
| 74% | Promoters |
|---|---|
| 15% | Passives |
| 11% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2024 66 | Jan 2024 | 66 |
Feb 2024 64 | Feb 2024 | 64 |
Apr 2024 64 | Apr 2024 | 64 |
May 2024 64 | May 2024 | 64 |
Aug 2024 63 | Aug 2024 | 63 |
Sep 2024 63 | Sep 2024 | 63 |
Oct 2024 63 | Oct 2024 | 63 |
Jan 2025 63 | Jan 2025 | 63 |
Feb 2025 63 | Feb 2025 | 63 |
Mar 2025 63 | Mar 2025 | 63 |
May 2025 63 | May 2025 | 63 |
Sep 2025 63 | Sep 2025 | 63 |
Burton is ranked second for NPS among its competitors. Amer Sports and Columbia Sportswear come in first and third, with Footasylum coming in at #4. Among those competitors, it is the second most valued company.
![]() Burton | ![]() Columbia Sportswear | ![]() Amer Sports | ![]() Footasylum | |
| Global Ranking | #350 | #266 | #- | #- |
| NPS | 63 | 17 | 75 | -100 |
| Valuation Updated every 24 hours for public companies | $17.95B | $6.99B | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Burton's NPS 22 points higher than Female customers.
Burton's NPS was rated 77 by Male customers on Comparably.
Burton's NPS was rated 55 by Female customers on Comparably.
Burton's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 56 | Caucasian | 56 |
Hispanic or Latino 100 | Hispanic or Latino | 100 |
African American/Black 67 | African American/Black | 67 |
Asian or Pacific Islander 100 | Asian or Pacific Islander | 100 |
Other 71 | Other | 71 |
Burton's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 46-50.
Burton's NPS was rated the highest by customers who have used Burton's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 80 | 1 to 2 Years | 80 |
2 to 5 Years 100 | 2 to 5 Years | 100 |
5 to 10 Years 69 | 5 to 10 Years | 69 |
Over 10 Years 56 | Over 10 Years | 56 |
Compared to its competitors, Burton's NPS is rated right above Columbia Sportswear, and is preceded by Amer Sports.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Amer Sports | 75 |
![]() | Burton | 63 |
![]() | Columbia Sportswear | 17 |
![]() | Ride | N/A |
![]() | Footasylum | -100 |
In the Retail industry, Burton's NPS is rated right above REI.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Burton | 63 |
![]() | REI | 53 |
![]() | Costco | 50 |
![]() | Amazon | 49 |
![]() | Trader Joe's | 46 |
![]() | American Eagle Outfitters | 44 |
![]() | Bath & Body Works | 38 |
![]() | Target | 36 |
![]() | Chipotle | 16 |
Out of the 11 Burton customer reviews 11 were positive and 0 were constructive. Burton customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
88% of Burton users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Burton's Customer Loyalty score 6% higher than Female customers.
Burton's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.
% who answered "Yes"
Burton's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
26-30 100% | 26-30 | 100% |
31-35 100% | 31-35 | 100% |
36-40 64% | 36-40 | 64% |
46-50 100% | 46-50 | 100% |
51-55 100% | 51-55 | 100% |
Burton's Customer Loyalty score was rated the highest by customers who have used Burton's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Burton's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Business and Consumer Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, Burton's Customer Loyalty score is rated right above Columbia Sportswear.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Burton | 88% |
![]() | Columbia Sportswear | 77% |
![]() | Amer Sports | 65% |
![]() | Footasylum | 10% |
![]() | Ride | N/A |
In the Retail industry, Burton's Customer Loyalty score is rated right above REI, and is preceded by Amazon.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Costco | 89% |
![]() | Amazon | 89% |
![]() | Burton | 88% |
![]() | REI | 87% |
![]() | American Eagle Outfitters | 87% |
![]() | Bath & Body Works | 87% |
![]() | Trader Joe's | 86% |
![]() | Target | 82% |
![]() | Chipotle | 76% |
Burton has an overall Product Quality score of 4.4 out of 5 stars rated by its users and customers.
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Burton’s product quality score is a 4.4 out of 5 as rated by its users and customers. Reviewers from the Marketing, Advertising and Research industry rated Burton's product the highest. Reviewers from the Tech industry rated Burton the lowest at 4.2.
Burton's Product Quality score was rated highest by customers ages 51-55, and rated lowest by customers ages 46-50.
Male customers rated Burton's Product Quality score 0.1 stars higher than Female customers.
Burton's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.4 | Caucasian | 4.4 |
Hispanic or Latino 5 | Hispanic or Latino | 5 |
African American/Black 4.3 | African American/Black | 4.3 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Other 4.3 | Other | 4.3 |
Burton's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 4.8 | 26-30 | 4.8 |
31-35 4.6 | 31-35 | 4.6 |
36-40 4.1 | 36-40 | 4.1 |
46-50 2.6 | 46-50 | 2.6 |
51-55 5 | 51-55 | 5 |
Burton's Product Quality score was rated the highest by customers who have used Burton's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Burton's Product Quality score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Burton's Product Quality score is rated right above Amer Sports.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Burton | 4.4/5 |
![]() | Amer Sports | 4.1/5 |
![]() | Columbia Sportswear | 3.8/5 |
![]() | Footasylum | 1.5/5 |
![]() | Ride | N/A |
In the Retail industry, Burton's Product Quality score is rated right above REI.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Burton | 4.4/5 |
![]() | REI | 4.3/5 |
![]() | Costco | 4.3/5 |
![]() | Amazon | 4.2/5 |
![]() | Trader Joe's | 4.2/5 |
![]() | American Eagle Outfitters | 4.2/5 |
![]() | Bath & Body Works | 4.1/5 |
![]() | Target | 4.1/5 |
![]() | Chipotle | 3.8/5 |
Burton has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Aerospace and Aviation industry. The users from the Tech industry think that they had the lowest ROI from Burton.
Burton's ROI score was rated highest by customers ages 31-35, and rated lowest by customers ages 46-50.
Male customers rated Burton's ROI score 0.2 stars higher than Female customers.
Burton's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
African American/Black 4.5 | African American/Black | 4.5 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Other 3.9 | Other | 3.9 |
Burton's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 4.5 | 26-30 | 4.5 |
31-35 4.6 | 31-35 | 4.6 |
36-40 4.1 | 36-40 | 4.1 |
46-50 2.1 | 46-50 | 2.1 |
51-55 4.5 | 51-55 | 4.5 |
Burton's ROI score was rated the highest by customers who have used Burton's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Burton's ROI score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, Burton's ROI score is rated right above Amer Sports.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Burton | 4.2/5 |
![]() | Amer Sports | 4.2/5 |
![]() | Footasylum | 4/5 |
![]() | Columbia Sportswear | 3.6/5 |
![]() | Ride | N/A |
In the Retail industry, Burton's ROI score is rated right above Costco.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Burton | 4.2/5 |
![]() | Costco | 4.1/5 |
![]() | Amazon | 4.1/5 |
![]() | REI | 4.1/5 |
![]() | Trader Joe's | 4/5 |
![]() | Target | 3.9/5 |
![]() | American Eagle Outfitters | 3.8/5 |
![]() | Bath & Body Works | 3.8/5 |
![]() | Chipotle | 3.5/5 |
Burton has an overall Customer Satisfaction score of 89 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Burton's Customer Satisfaction score was rated highest by customers who have used Burton's products/services for 1 to 2 Years, and rated lowest by customers ages 46-50.
Male customers rated Burton's Customer Satisfaction score 6 points higher than Female customers.
Very Satisfied | 75% | |
|---|---|---|
Satisfied | 10% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 10% | |
Very Dissatisfied | 0% |
Very Satisfied | 43% | |
|---|---|---|
Satisfied | 36% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 0% | |
Very Dissatisfied | 7% |
Burton's Customer Satisfaction (CSAT) score was rated 77% according to Caucasian users and customers.
Burton's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
Burton's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
Burton's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
Burton's Customer Satisfaction (CSAT) score was rated 86% according to Other users and customers.
Burton's Customer Satisfaction score was rated the highest by customers ages 51-55, and the lowest by customers ages 46-50.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 92% | |||||||||||||||
| 26-30 | 80% | |||||||||||||||
| 31-35 | 80% | |||||||||||||||
| 36-40 | 80% | |||||||||||||||
| 46-50 | 34% | |||||||||||||||
| 51-55 | 100% |
Burton's Customer Satisfaction score was rated the highest by customers who have used Burton's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Burton's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Business and Consumer Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Compared to its competitors, Burton's Customer Satisfaction score is rated right above Amer Sports.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Burton | 89% |
![]() | Amer Sports | 83% |
![]() | Columbia Sportswear | 71% |
![]() | Footasylum | 0% |
![]() | Ride | 0% |
In the Retail industry, Burton's Customer Satisfaction score is rated right above REI.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Burton | 89% |
![]() | REI | 85% |
![]() | Costco | 84% |
![]() | Amazon | 84% |
![]() | American Eagle Outfitters | 82% |
![]() | Bath & Body Works | 81% |
![]() | Target | 79% |
![]() | Trader Joe's | 79% |
![]() | Chipotle | 62% |
Burton has an overall Customer Service score of 4.3 out of 5 stars rated by its users and customers.
Sign Up to unlock Burton's overall Customer Service score rated by its users and customers.
80 Industrial Parkway, Burlington, VT 05401
http://www.burton.com
8026510424
Burton's Customer Service score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers ages 46-50.
Female customers rated Burton's Customer Service score 0.1 stars higher than Male customers.
Burton's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Other 4.1 | Other | 4.1 |
Burton's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 4.4 | 26-30 | 4.4 |
31-35 4.2 | 31-35 | 4.2 |
36-40 4.1 | 36-40 | 4.1 |
46-50 2.5 | 46-50 | 2.5 |
51-55 4.1 | 51-55 | 4.1 |
Burton's Customer Service score was rated the highest by customers who have used Burton's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Burton's Customer Service score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Burton's Customer Service score is rated right above Amer Sports.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Burton | 4.3/5 |
![]() | Amer Sports | 4.2/5 |
![]() | Columbia Sportswear | 3.5/5 |
![]() | Footasylum | 1.5/5 |
![]() | Ride | N/A |
In the Retail industry, Burton's Customer Service score is rated right above Costco, and is preceded by REI.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | REI | 4.4/5 |
![]() | Burton | 4.3/5 |
![]() | Costco | 4.2/5 |
![]() | Amazon | 4.2/5 |
![]() | Trader Joe's | 4.2/5 |
![]() | American Eagle Outfitters | 4/5 |
![]() | Target | 4/5 |
![]() | Bath & Body Works | 4/5 |
![]() | Chipotle | 3.6/5 |
Burton has a 4.6/5 stars for its overall company culture rated by their employees

Burton scored a 63 for Net Promoter Score and a 34 for Employee Net Promoter Score. NPS gauges how likely a customer of Burton would recommend the brand to a friend. ENPS measures how likely Burton employees would recommend working at Burton to a friend.
| 74% | Promoters |
|---|---|
| 15% | Passive |
| 11% | Detractors |
| 58% | Promoters |
|---|---|
| 18% | Passive |
| 24% | Detractors |
Burton is ranked #350 in the Global Top 100 Brands. It ranks just behind GE Healthcare and just ahead of Wellhub.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
348 | ![]() | Olive Garden Italian Restaurants | ![]() | Dan Kiernan | Food and Beverages |
349 | ![]() | GE Healthcare | ![]() | Kieran Murphy | Health and Wellness |
350 | ![]() | Burton | ![]() | Donna Carpenter | Retail |
351 | ![]() | Wellhub | ![]() | Cesar Carvalho | Health and Wellness |
352 | ![]() | OpenText | ![]() | Mark Barrenechea | Tech |
353 | ![]() | Conagra Brands | ![]() | Sean Connolly | Consumer Goods |
354 | ![]() | La-Z-Boy | ![]() | Kurt Darrow | Consumer Goods |
Burton is ranked #62 in the Retail Industry. It ranks just behind Dollar General and just ahead of Urban Outfitters.
| RANK | COMPANY | Location | |
|---|---|---|---|
60 | ![]() | Herman Miller | Zeeland, MI |
61 | ![]() | Dollar General | Goodlettsville, TN |
62 | ![]() | Burton | Burlington, VT |
63 | ![]() | Urban Outfitters | |
64 | ![]() | TOMS Shoes | Los Angeles, CA |
65 | ![]() | Walgreens | Deerfield, IL |
66 | ![]() | HD Supply | Atlanta, GA |