75
NPS
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Amer Sports
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About Amer Sports' Brand
Wholesaler and distributor of sporting apparel and equipment. The company is offering apparel, footwear, and accessories which covers a wide range of sports, including tennis, badminton, golf, soccer, baseball, basketball, alpine skiing, snowboarding, cross-country skiing, fitness training, cycling, running, hiking, and diving. Among its major competitors, Amer Sports is ranked in 2nd place for NPS while Salomon is 1st, and Burton is 3rd.
Brand at a Glance
65%
Customer Loyalty
4.1/5
Product Quality
4.2/5
Pricing
4.2/5
Customer Service
Amer Sports Ranking
- #1 / 4 of its competitors
Amer Sports NPS
Amer Sports's Net Promoter Score (NPS) is a 75 with 75% Promoters, 25% Passives, and 0% Detractors. Net Promoter Score tracks whether Amer Sports's customers would recommend using the product based on a scale of -100 to 100.
Amer Sports Overall NPS
| 75% | Promoters |
|---|---|
| 25% | Passives |
| 0% | Detractors |
Amer Sports NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2021 100 | Feb 2021 | 100 |
Dec 2021 50 | Dec 2021 | 50 |
Jun 2023 75 | Jun 2023 | 75 |
Jan 2024 60 | Jan 2024 | 60 |
Dec 2024 66 | Dec 2024 | 66 |
Jun 2025 71 | Jun 2025 | 71 |
Nov 2025 75 | Nov 2025 | 75 |
How Other Brands Compare
Amer Sports is ranked first for NPS among its competitors. Burton and Patagonia come in second and third, with Vista Outdoor coming in at #4.
Amer Sports |  Patagonia |  Burton |  Vista Outdoor | |
| Global Ranking | #- | #163 | #350 | #- |
| NPS | 75 | 60 | 63 | -51 |
| Valuation Updated every 24 hours for public companies | - | - | $17.95B | $2.03B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Amer Sports NPS by Gender
Amer Sports's NPS was rated 100 by Male customers on Comparably.
Male
100
Amer Sports's NPS was rated 100 by Male customers on Comparably.
100%
Promoters
0%
Passives
0%
Detractors
Female
N/A
Amer Sports's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Amer Sports NPS vs. Competitors
Compared to its competitors, Amer Sports's NPS is rated right above Burton, and is preceded by Salomon.
| COMPANY | NPS Score | |
|---|---|---|
 | Salomon | 85 |
| Amer Sports | 75 |
| Burton | 63 |
| Patagonia | 60 |
 | Wilson Sporting Goods Co. | 14 |
 | Rapha | N/A |
 | Arc'teryx Equipment | -50 |
| Vista Outdoor | -51 |
Amer Sports Customer Loyalty
65%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
65% of Amer Sports users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Amer Sports Customer Loyalty Score by Gender
Amer Sports's Customer Loyalty score was rated 40 by Male customers on Comparably.
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Male
40%
Yes
Female
N/A
Yes
Amer Sports Customer Loyalty vs. Competitors
Compared to its competitors, Amer Sports's Customer Loyalty score is rated right above Arc'teryx Equipment, and is preceded by Wilson Sporting Goods Co..
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Vista Outdoor | 89% |
| Burton | 88% |
| Salomon | 86% |
| Patagonia | 81% |
| Wilson Sporting Goods Co. | 80% |
| Amer Sports | 65% |
| Arc'teryx Equipment | 55% |
| Rapha | N/A |
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Amer Sports Product Quality
4.1/5
Amer Sports has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Amer Sports Product Information
Amer Sports’s product quality score is a 4.1 out of 5 as rated by its users and customers.
- Website
- www.amersports.com
- Company Size
- 5,001-10,000 Employees
Quick Insights into Amer Sports Product Quality
Amer Sports's Product Quality score was rated highest by Male customers.
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Ranked Amer Sports Product Quality the Highest
Amer Sports Product Quality Score by Gender
Amer Sports's Product Quality score was rated 4.6 by Male customers on Comparably.
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Male
4.6/5
Female
N/A
Amer Sports Product Quality vs. Competitors
Compared to its competitors, Amer Sports's Product Quality score is rated right above Arc'teryx Equipment, and is preceded by Burton.
| COMPANY | Product Quality Score | |
|---|---|---|
| Patagonia | 4.5/5 |
| Salomon | 4.4/5 |
| Burton | 4.4/5 |
| Amer Sports | 4.1/5 |
| Arc'teryx Equipment | 3.8/5 |
| Vista Outdoor | 3.8/5 |
| Wilson Sporting Goods Co. | 3.4/5 |
| Rapha | N/A |
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Amer Sports Pricing
Amer Sports ROI & Value For Money
4.2/5
Amer Sports has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.
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Quick Insights into Amer Sports ROI
Amer Sports's ROI score was rated highest by Male customers.
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Ranked Amer Sports ROI the Highest
Amer Sports ROI Score by Gender
Amer Sports's ROI score was rated 4.5 by Male customers on Comparably.
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Male
4.5/5
Female
N/A
Amer Sports Pricing vs. Competitors
Compared to its competitors, Amer Sports's ROI score is rated right above Arc'teryx Equipment, and is preceded by Patagonia.
| COMPANY | Pricing Score | |
|---|---|---|
| Salomon | 4.2/5 |
| Burton | 4.2/5 |
| Patagonia | 4.2/5 |
| Amer Sports | 4.2/5 |
| Arc'teryx Equipment | 3.5/5 |
| Wilson Sporting Goods Co. | 3.2/5 |
| Vista Outdoor | 2.6/5 |
| Rapha | N/A |
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Amer Sports Customer Satisfaction (CSAT)
Amer Sports Customer Satisfaction (CSAT) Score
83 / 100
Amer Sports has an overall Customer Satisfaction score of 83 rated by its users and customers.
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Very Satisfied
83%
Satisfied
0%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Amer Sports Customer Satisfaction vs. Competitors
Compared to its competitors, Amer Sports's Customer Satisfaction score is rated right above Arc'teryx Equipment, and is preceded by Burton.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Salomon | 100% |
| Patagonia | 93% |
| Burton | 89% |
| Amer Sports | 83% |
| Arc'teryx Equipment | 67% |
| Wilson Sporting Goods Co. | 61% |
| Vista Outdoor | 60% |
| Rapha | 0% |
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Amer Sports Customer Service
4.2/5
Amer Sports has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.
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About Amer Sports's Customer Service
Address
Konepajankuja 6, Helsinki, 511
Website
www.amersports.com
Phone Number
7
Quick Insights into Amer Sports Customer Service
Amer Sports's Customer Service score was rated highest by Male customers.
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Ranked Amer Sports Customer Service the Highest
Amer Sports Customer Service Score by Gender
Amer Sports's Customer Service score was rated 4.5 by Male customers on Comparably.
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Male
4.5/5
Female
N/A
Amer Sports Customer Service vs. Competitors
Compared to its competitors, Amer Sports's Customer Service score is rated right above Wilson Sporting Goods Co., and is preceded by Arc'teryx Equipment.
| COMPANY | Customer Service Score | |
|---|---|---|
| Salomon | 4.4/5 |
| Patagonia | 4.3/5 |
| Burton | 4.3/5 |
| Arc'teryx Equipment | 4.2/5 |
| Amer Sports | 4.2/5 |
| Wilson Sporting Goods Co. | 3.2/5 |
| Vista Outdoor | 2.6/5 |
| Rapha | N/A |
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Amer Sports as an Employer
Consumer vs. Employees
Amer Sports scored a 75 for Net Promoter Score and a 15 for Employee Net Promoter Score. NPS gauges how likely a customer of Amer Sports would recommend the brand to a friend. ENPS measures how likely Amer Sports employees would recommend working at Amer Sports to a friend.
Net Promoter Score
75
NPS Score
| 75% | Promoters |
|---|---|
| 25% | Passive |
| 0% | Detractors |
Employee Net Promoter Score
15
eNPS Score
| 29% | Promoters |
|---|---|
| 57% | Passive |
| 14% | Detractors |
