12
NPS
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Wilson Sporting Goods Co.
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About Wilson Sporting Goods Co. Brand
The Wilson Sporting Goods Company is an American sports equipment manufacturer based in Chicago, Illinois Among its major competitors, Wilson Sporting Goods Co. is ranked in 2nd place for NPS while Under Armour is 1st, and HeadCoachSports.com is 3rd.
Brand at a Glance
80%
Customer Loyalty
3.3/5
Product Quality
3.2/5
Pricing
3.2/5
Customer Service
Wilson Sporting Goods Co. Ranking
- #2 / 4 of its competitors
Wilson Sporting Goods Co. NPS
Wilson Sporting Goods Co.'s Net Promoter Score (NPS) is a 12 with 48% Promoters, 16% Passives, and 36% Detractors. Net Promoter Score tracks whether Wilson Sporting Goods Co.'s customers would recommend using the product based on a scale of -100 to 100.
Wilson Sporting Goods Co. Overall NPS
| 48% | Promoters |
|---|---|
| 16% | Passives |
| 36% | Detractors |
Wilson Sporting Goods Co. NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2024 10 | Jun 2024 | 10 |
Sep 2024 10 | Sep 2024 | 10 |
Oct 2024 10 | Oct 2024 | 10 |
Jan 2025 11 | Jan 2025 | 11 |
Mar 2025 11 | Mar 2025 | 11 |
Apr 2025 11 | Apr 2025 | 11 |
May 2025 12 | May 2025 | 12 |
Jun 2025 12 | Jun 2025 | 12 |
Aug 2025 12 | Aug 2025 | 12 |
Sep 2025 12 | Sep 2025 | 12 |
Nov 2025 14 | Nov 2025 | 14 |
Feb 2026 12 | Feb 2026 | 12 |
How Other Brands Compare
Wilson Sporting Goods Co. is ranked second for NPS among its competitors. Under Armour and HeadCoachSports.com come in first and third, with RealSport coming in at #4.
Wilson Sporting Goods Co. |  Under Armour |  HeadCoachSports.com |  RealSport | |
| Global Ranking | #- | #231 | #- | #- |
| NPS | 12 | 30 | - | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $9.34B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Wilson Sporting Goods Co. NPS by Gender
Female customers rated Wilson Sporting Goods Co.'s NPS 42 points higher than Male customers.
Male
-30
Wilson Sporting Goods Co.'s NPS was rated -30 by Male customers on Comparably.
32%
Promoters
6%
Passives
62%
Detractors
Female
12
Wilson Sporting Goods Co.'s NPS was rated 12 by Female customers on Comparably.
47%
Promoters
18%
Passives
35%
Detractors
Wilson Sporting Goods Co. NPS by Ethnicity
Wilson Sporting Goods Co.'s NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -17 | Caucasian | -17 |
Hispanic or Latino 20 | Hispanic or Latino | 20 |
African American/Black 0 | African American/Black | 0 |
Asian or Pacific Islander -34 | Asian or Pacific Islander | -34 |
Other -39 | Other | -39 |
Wilson Sporting Goods Co. NPS by Age
Wilson Sporting Goods Co.'s NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
Wilson Sporting Goods Co. NPS by Usage
Wilson Sporting Goods Co.'s NPS was rated the highest by customers who have used Wilson Sporting Goods Co.'s products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -25 | Less than 1 Year | -25 |
1 to 2 Years 17 | 1 to 2 Years | 17 |
2 to 5 Years -40 | 2 to 5 Years | -40 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Over 10 Years -17 | Over 10 Years | -17 |
Wilson Sporting Goods Co. NPS vs. Competitors
Compared to its competitors, Wilson Sporting Goods Co.'s NPS is rated right below Under Armour.
| COMPANY | NPS Score | |
|---|---|---|
| Under Armour | 30 |
| Wilson Sporting Goods Co. | 12 |
Wilson Sporting Goods Co. Customer Reviews
Out of the 12 Wilson Sporting Goods Co. customer reviews 5 were positive and 7 were constructive. Wilson Sporting Goods Co. customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Wilson Sporting Goods Co. Customer Loyalty
80%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of Wilson Sporting Goods Co. users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Wilson Sporting Goods Co. Customer Loyalty Score by Gender
Male customers rated Wilson Sporting Goods Co.'s Customer Loyalty score 3% higher than Female customers.
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Male
87%
Yes
Female
84%
Yes
Wilson Sporting Goods Co. Customer Loyalty Score by Ethnicity
Wilson Sporting Goods Co.'s Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Wilson Sporting Goods Co..
93
out of 100
Caucasian
100
out of 100
Hispanic or Latino
49
out of 100
African American/Black
85
out of 100
Asian or Pacific Islander
89
out of 100
Other
Wilson Sporting Goods Co. Customer Loyalty Score by Age
Wilson Sporting Goods Co.'s Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 79% | 18-25 | 79% |
26-30 100% | 26-30 | 100% |
31-35 100% | 31-35 | 100% |
36-40 64% | 36-40 | 64% |
41-45 70% | 41-45 | 70% |
46-50 74% | 46-50 | 74% |
51-55 89% | 51-55 | 89% |
61-65 100% | 61-65 | 100% |
66+ 100% | 66+ | 100% |
Wilson Sporting Goods Co. Customer Loyalty Score by Usage
Wilson Sporting Goods Co.'s Customer Loyalty score was rated the highest by customers who have used Wilson Sporting Goods Co.'s products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Wilson Sporting Goods Co. Customer Loyalty Score by Industry
Wilson Sporting Goods Co.'s Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Tech industry customers.
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Wilson Sporting Goods Co. Customer Loyalty vs. Competitors
Compared to its competitors, Wilson Sporting Goods Co.'s Customer Loyalty score is rated right above Under Armour.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Wilson Sporting Goods Co. | 80% |
| Under Armour | 77% |
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Wilson Sporting Goods Co. Product Quality
3.3/5
Wilson Sporting Goods Co. has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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Wilson Sporting Goods Co. Product Information
Wilson Sporting Goods Co.’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Sporting Goods industry rated Wilson Sporting Goods Co.'s product the highest. Reviewers from the Tech industry rated Wilson Sporting Goods Co. the lowest at 1.9.
- Website
- http://www.wilson.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Media
Quick Insights into Wilson Sporting Goods Co. Product Quality
Wilson Sporting Goods Co.'s Product Quality score was rated highest by customers ages 26-30, and rated lowest by customers ages 46-50.
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Ranked Wilson Sporting Goods Co. Product Quality the Highest
Ranked Wilson Sporting Goods Co. Product Quality the Lowest
Wilson Sporting Goods Co. Product Quality Score by Gender
Female customers rated Wilson Sporting Goods Co.'s Product Quality score 0.4 stars higher than Male customers.
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Male
2.7/5
Female
3.1/5
Wilson Sporting Goods Co. Product Quality Score by Ethnicity
Wilson Sporting Goods Co.'s Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 3 | African American/Black | 3 |
Asian or Pacific Islander 2.6 | Asian or Pacific Islander | 2.6 |
Other 2.2 | Other | 2.2 |
Wilson Sporting Goods Co. Product Quality Score by Age
Wilson Sporting Goods Co.'s Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 5 | 26-30 | 5 |
31-35 3.5 | 31-35 | 3.5 |
36-40 1.8 | 36-40 | 1.8 |
41-45 2.7 | 41-45 | 2.7 |
46-50 1.5 | 46-50 | 1.5 |
51-55 2.2 | 51-55 | 2.2 |
61-65 3.1 | 61-65 | 3.1 |
66+ 2.7 | 66+ | 2.7 |
Wilson Sporting Goods Co. Product Quality Score by Usage
Wilson Sporting Goods Co.'s Product Quality score was rated the highest by customers who have used Wilson Sporting Goods Co.'s products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Wilson Sporting Goods Co. Product Quality Score by Industry
Wilson Sporting Goods Co.'s Product Quality score was rated the highest by Sporting Goods industry customers, and the lowest by Tech industry customers.
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Wilson Sporting Goods Co. Product Quality vs. Competitors
Compared to its competitors, Wilson Sporting Goods Co.'s Product Quality score is rated right below Under Armour.
| COMPANY | Product Quality Score | |
|---|---|---|
| Under Armour | 4/5 |
| Wilson Sporting Goods Co. | 3.3/5 |
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Wilson Sporting Goods Co. Pricing
Wilson Sporting Goods Co. ROI & Value For Money
3.2/5
Wilson Sporting Goods Co. has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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Wilson Sporting Goods Co. Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Architecture and Planning industry. The users from the Tech industry think that they had the lowest ROI from Wilson Sporting Goods Co..
Quick Insights into Wilson Sporting Goods Co. ROI
Wilson Sporting Goods Co.'s ROI score was rated highest by customers ages 26-30, and rated lowest by customers ages 46-50.
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Ranked Wilson Sporting Goods Co. ROI the Highest
Ranked Wilson Sporting Goods Co. ROI the Lowest
Wilson Sporting Goods Co. ROI Score by Gender
Female customers rated Wilson Sporting Goods Co.'s ROI score 0.7 stars higher than Male customers.
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Male
2.4/5
Female
3.1/5
Wilson Sporting Goods Co. ROI Score by Ethnicity
Wilson Sporting Goods Co.'s ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Hispanic or Latino 3.2 | Hispanic or Latino | 3.2 |
African American/Black 3 | African American/Black | 3 |
Asian or Pacific Islander 2 | Asian or Pacific Islander | 2 |
Other 2.1 | Other | 2.1 |
Wilson Sporting Goods Co. ROI Score by Age
Wilson Sporting Goods Co.'s ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 4.8 | 26-30 | 4.8 |
31-35 3 | 31-35 | 3 |
36-40 1.6 | 36-40 | 1.6 |
41-45 2.4 | 41-45 | 2.4 |
46-50 1.5 | 46-50 | 1.5 |
51-55 2.4 | 51-55 | 2.4 |
61-65 3.1 | 61-65 | 3.1 |
66+ 2.9 | 66+ | 2.9 |
Wilson Sporting Goods Co. ROI Score by Usage
Wilson Sporting Goods Co.'s ROI score was rated the highest by customers who have used Wilson Sporting Goods Co.'s products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Wilson Sporting Goods Co. ROI Score by Industry
Wilson Sporting Goods Co.'s ROI score was rated the highest by Architecture and Planning industry customers, and the lowest by Tech industry customers.
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Wilson Sporting Goods Co. Pricing vs. Competitors
Compared to its competitors, Wilson Sporting Goods Co.'s ROI score is rated right below Under Armour.
| COMPANY | Pricing Score | |
|---|---|---|
| Under Armour | 3.8/5 |
| Wilson Sporting Goods Co. | 3.2/5 |
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Wilson Sporting Goods Co. Customer Satisfaction (CSAT)
Wilson Sporting Goods Co. Customer Satisfaction (CSAT) Score
60 / 100
Wilson Sporting Goods Co. has an overall Customer Satisfaction score of 60 rated by its users and customers.
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Very Satisfied
36%
Satisfied
24%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
7%
Very Dissatisfied
25%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Wilson Sporting Goods Co. Customer Satisfaction
Wilson Sporting Goods Co.'s Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers ages 46-50.
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Ranked Wilson Sporting Goods Co. Customer Satisfaction the Highest
Ranked Wilson Sporting Goods Co. Customer Satisfaction the Lowest
Wilson Sporting Goods Co. Customer Satisfaction Score by Gender
Female customers rated Wilson Sporting Goods Co.'s Customer Satisfaction score 14 points higher than Male customers.
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45 / 100
MaleVery Satisfied | 24% | |
|---|---|---|
Satisfied | 21% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 3% | |
Very Dissatisfied | 45% |
59 / 100
FemaleVery Satisfied | 47% | |
|---|---|---|
Satisfied | 12% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 6% | |
Very Dissatisfied | 29% |
Wilson Sporting Goods Co. Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Wilson Sporting Goods Co. Customer Satisfaction (CSAT) score was rated 54% according to Caucasian users and customers.
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54 / 100
Very Satisfied
27%
Satisfied
27%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
9%
Very Dissatisfied
37%
CSAT according to Hispanic or Latino
Wilson Sporting Goods Co. Customer Satisfaction (CSAT) score was rated 80% according to Hispanic or Latino users and customers.
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80 / 100
Very Satisfied
80%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
20%
CSAT according to African American/Black
Wilson Sporting Goods Co. Customer Satisfaction (CSAT) score was rated 58% according to African American/Black users and customers.
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58 / 100
Very Satisfied
29%
Satisfied
29%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
0%
Very Dissatisfied
29%
CSAT according to Asian or Pacific Islander
Wilson Sporting Goods Co. Customer Satisfaction (CSAT) score was rated 40% according to Asian or Pacific Islander users and customers.
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40 / 100
Very Satisfied
20%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
60%
CSAT according to Other
Wilson Sporting Goods Co. Customer Satisfaction (CSAT) score was rated 25% according to Other users and customers.
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25 / 100
Very Satisfied
25%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
50%
Wilson Sporting Goods Co. Customer Satisfaction Score by Age
Wilson Sporting Goods Co.'s Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 70% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 31-35 | 66% | |||||||||||||||
| 36-40 | 33% | |||||||||||||||
| 41-45 | 50% | |||||||||||||||
| 46-50 | 0% | |||||||||||||||
| 51-55 | 37% | |||||||||||||||
| 61-65 | 67% | |||||||||||||||
| 66+ | 67% |
Wilson Sporting Goods Co. Customer Satisfaction Score by Usage
Wilson Sporting Goods Co.'s Customer Satisfaction score was rated the highest by customers who have used Wilson Sporting Goods Co.'s products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Wilson Sporting Goods Co. Customer Satisfaction Score by Industry
Wilson Sporting Goods Co.'s Customer Satisfaction score was rated the highest by Sporting Goods industry customers, and the lowest by Tech industry customers.
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}Wilson Sporting Goods Co. Customer Satisfaction vs. Competitors
Compared to its competitors, Wilson Sporting Goods Co.'s Customer Satisfaction score is rated right below Under Armour.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Under Armour | 78% |
| Wilson Sporting Goods Co. | 60% |
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Wilson Sporting Goods Co. Customer Service
3.2/5
Wilson Sporting Goods Co. has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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About Wilson Sporting Goods Co.'s Customer Service
Address
Chicago, IL United States of America
Website
http://www.wilson.com
Quick Insights into Wilson Sporting Goods Co. Customer Service
Wilson Sporting Goods Co.'s Customer Service score was rated highest by customers ages 26-30, and rated lowest by customers ages 46-50.
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Ranked Wilson Sporting Goods Co. Customer Service the Highest
Ranked Wilson Sporting Goods Co. Customer Service the Lowest
Wilson Sporting Goods Co. Customer Service Score by Gender
Female customers rated Wilson Sporting Goods Co.'s Customer Service score 0.6 stars higher than Male customers.
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Male
2.4/5
Female
3/5
Wilson Sporting Goods Co. Customer Service Score by Ethnicity
Wilson Sporting Goods Co.'s Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Hispanic or Latino 3.2 | Hispanic or Latino | 3.2 |
African American/Black 3.3 | African American/Black | 3.3 |
Asian or Pacific Islander 2.5 | Asian or Pacific Islander | 2.5 |
Other 2.1 | Other | 2.1 |
Wilson Sporting Goods Co. Customer Service Score by Age
Wilson Sporting Goods Co.'s Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
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0
20
40
60
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4.8 | 26-30 | 4.8 |
31-35 3 | 31-35 | 3 |
36-40 1.5 | 36-40 | 1.5 |
41-45 3 | 41-45 | 3 |
46-50 1.5 | 46-50 | 1.5 |
51-55 2.2 | 51-55 | 2.2 |
61-65 2.6 | 61-65 | 2.6 |
66+ 2.9 | 66+ | 2.9 |
Wilson Sporting Goods Co. Customer Service Score by Usage
Wilson Sporting Goods Co.'s Customer Service score was rated the highest by customers who have used Wilson Sporting Goods Co.'s products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Wilson Sporting Goods Co. Customer Service Score by Industry
Wilson Sporting Goods Co.'s Customer Service score was rated the highest by Architecture and Planning industry customers, and the lowest by Tech industry customers.
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Wilson Sporting Goods Co. Customer Service vs. Competitors
Compared to its competitors, Wilson Sporting Goods Co.'s Customer Service score is rated right below Under Armour.
| COMPANY | Customer Service Score | |
|---|---|---|
| Under Armour | 4/5 |
| Wilson Sporting Goods Co. | 3.2/5 |
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Wilson Sporting Goods Co. as an Employer
3.3/5
Wilson Sporting Goods Co. has a 3.3/5 stars for its overall company culture rated by their employees
bottom
45%
CEO of Wilson Sporting Goods Co.
In the Bottom 45% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Wilson Sporting Goods Co. scored a 12 for Net Promoter Score and a -4 for Employee Net Promoter Score. NPS gauges how likely a customer of Wilson Sporting Goods Co. would recommend the brand to a friend. ENPS measures how likely Wilson Sporting Goods Co. employees would recommend working at Wilson Sporting Goods Co. to a friend.
Net Promoter Score
12
NPS Score
| 48% | Promoters |
|---|---|
| 16% | Passive |
| 36% | Detractors |
Employee Net Promoter Score
-4
eNPS Score
| 44% | Promoters |
|---|---|
| 8% | Passive |
| 48% | Detractors |
