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UKG is
Ranked
#82
in
Tech Brands
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UKG is ranked #82 in Tech Brands

About UKG's Brand

UKG™ (Ultimate Kronos Group) delivers HCM, payroll, HR service delivery, and workforce management solutions to drive better business outcomes, improve HR effectiveness, and create a more connected experience for everyone. UKG’s brand is ranked #304 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of UKG. When compared to other organizations within the Tech industry, UKG is ranked #82. Among its major competitors, UKG is ranked in 5th place for NPS while Benefitfocus is 1st, and Ceridian is 2nd.

Brand at a Glance

86%
Customer Loyalty
3.8/5
Product Quality
3.9/5
Pricing
3.9/5
Customer Service

UKG CMO
  UKG CMO

Jody Kaminsky

Jody Kaminsky has served as Chief Marketing Officer for Ultimate Software since April 2010. Prior to her role as CMO, she served in various Marketing management roles from 1999 through 2010, including VP of Marketing, VP of Marketing Operations, and Director of Strategic Marketing. Prior to joining Ultimate Software, Ms. Kaminsky held various positions with General Electric (GE) from April 1997 through August 1999, including Manager of Communications and Community Relations for GE Information Services. Ms. Kaminsky is passionate about HCM market strategy and the role of marketing in building brand awareness, reputation management, customer relationships, demand generation, marketing automation and technology, digital marketing, search engine optimization, and event marketing.

UKG Ranking

UKG NPS

UKG's Net Promoter Score (NPS) is a 29 with 57% Promoters, 15% Passives, and 28% Detractors. Net Promoter Score tracks whether UKG's customers would recommend using the product based on a scale of -100 to 100.

UKG Overall NPS

29
NPS
57%Promoters
15%Passives
28%Detractors
UKG Overall NPS

UKG NPS Trend

-100
-50
0
50
100
Apr 2021
27
Apr 202127
May 2021
29
May 202129
Jun 2021
28
Jun 202128
Jul 2021
27
Jul 202127
Aug 2021
27
Aug 202127
Sep 2021
27
Sep 202127
Oct 2021
28
Oct 202128
Nov 2021
28
Nov 202128
Dec 2021
30
Dec 202130
Feb 2022
30
Feb 202230
Mar 2022
28
Mar 202228
May 2022
28
May 202228

How Other Brands Compare

UKG is ranked #4 for NPS among its competitors. Ceridian and Workday come in first and second, with Namely coming in at third.

Sign Up for Brand Profile PRO to get the full Comparison data of UKG vs Competitors.

UKG's Logo
UKG
Workday's Logo
Workday
Ceridian's Logo
Ceridian
Namely's Logo
Namely
Global Ranking#304#298#-#-
NPS29323730
Social Sentiment Calculated by analyzing social media and other online mentions-Neutral-Neutral
Valuation Updated every 24 hours for public companies-$49.74B$12.70B$600.00M

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

UKG NPS by Gender

Female customers rated UKG's NPS 34 points higher than Male customers.

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Male

33

UKG's NPS was rated 33 by Male customers on Comparably.

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50%
Promoters
33%
Passives
17%
Detractors

Female

67

UKG's NPS was rated 67 by Female customers on Comparably.

Sign Up to learn about UKG's NPS Score rated by Female customers on Comparably.
78%
Promoters
11%
Passives
11%
Detractors

UKG NPS by Ethnicity

UKG's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of UKG.
-100
-50
0
50
100
Caucasian
34
Caucasian34
Other
80
Other80

UKG NPS by Age

UKG's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 46-50.

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0
20
40
60
80
100
Promoters
50%
Passives
25%
Detractors
25%
36-4050%25%25%
Promoters
33%
Passives
34%
Detractors
33%
46-5033%34%33%
Promoters
67%
Passives
0%
Detractors
33%
56-6067%0%33%

UKG NPS by Usage

UKG's NPS was rated the highest by customers who have used UKG's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

Sign Up for Brand Profile PRO to get the full NPS by Usage data of UKG.
-100
-50
0
50
100
Less than 1 Year
30
Less than 1 Year30
1 to 2 Years
28
1 to 2 Years28
2 to 5 Years
40
2 to 5 Years40
5 to 10 Years
-25
5 to 10 Years-25

UKG NPS vs. Competitors

Compared to its competitors, UKG's NPS is rated right below Namely.

COMPANYNPS Score
Benefitfocus
62
Ceridian
37
Workday
32
Namely
30
UKG
29

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UKG NPS vs Companies in Tech

In the Tech industry, UKG's NPS is rated right below ROBLOX.

Unlock UKG NPS vs. Companies in Tech Data

UKG's Logo
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UKG Customer Reviews

What can this brand most improve?
Software design is not consistent. Should be far more user friendly and consistent.
Review from Miami, FL / Female / Caucasian / 36-40

UKG Customer Loyalty

86%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

86% of UKG users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

86
86%
14
14%
UKG Customer Loyalty

UKG Customer Loyalty Score by Gender

UKG's Customer Loyalty score was rated 100 by both Female and Male customers on Comparably.

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Male
100%
Yes
Female
100%
Yes

UKG Customer Loyalty Score by Ethnicity

UKG's Customer Loyalty score was rated 100% by both Caucasian and Other customers on Comparably.

% who answered "Yes"

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100
out of 100
Caucasian
100
out of 100
Other

UKG Customer Loyalty Score by Age

UKG's Customer Loyalty score was rated 100% by customers ages 36-40 and customers ages 56-60 on Comparably.

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0
20%
40%
60%
80%
100%
36-40
100%
36-40100%
46-50
100%
46-50100%
56-60
100%
56-60100%

UKG Customer Loyalty Score by Usage

UKG's Customer Loyalty score was rated 100% by customers who have used UKG's products/services for 2 to 5 Years, and by customers with Less than 1 Year of usage.

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Less than 1 Year
100%
2 to 5 Years
100%

UKG Customer Loyalty Score by Industry

UKG's Customer Loyalty score was rated 100% by Manufacturing and Machinery industry customers.

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Manufacturing and Machinery
100%

UKG Customer Loyalty vs. Competitors

Compared to its competitors, UKG's Customer Loyalty score is rated right above Namely.

COMPANYCustomer Loyalty Score
UKG86%
Namely83%
Workday81%
Ceridian80%
Benefitfocus66%

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Customer Loyalty for Other Tech Brands

In the Tech industry, UKG's Customer Loyalty score is rated right above Spotify, and is preceded by Apple.

COMPANYCustomer Loyalty Score
Peloton90%
ROBLOX90%
Nintendo90%
Netflix88%
Google88%
Zoom Video Communications88%
Apple87%
UKG86%
Spotify86%

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UKG Product Quality

3.8/5

UKG has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.

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UKG Product Information

UKG serves markets in the United States, China, Japan, Australia, Canada, India, United Kingdom, Germany, Brazil, and Mexico. UKG supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.

UKG’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Hospitality industry rated UKG's product the highest. Reviewers from the Consulting industry rated UKG the lowest at 3.4.

Website
https://www.ukg.com
Company Size
10,000+ Employees

Industry

Tech
Big Data
SaaS

Languages Supported

English
French
German
Portuguese
Spanish
Italian
Swedish
Danish

Product Type

Scheduling Software
Time Clock Software
Workforce Management Software
Calendar Software
Benefits Administration Software
Human Resources (HR) Software
Business Intelligence (BI) Software
Payroll Software
Attendance Tracking Software
Recruitment Software
Talent Management Software
Time Tracking Software
Employee Engagement Software
Employee Recognition Software
Onboarding Software
Performance Management & Appraisal Software
Succession Planning Software
Compensation Management Software

Quick Insights into UKG Product Quality

UKG's Product Quality score was rated highest by Female customers, and rated lowest by customers ages 46-50.

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Ranked UKG Product Quality the Highest

Female
4.5
Other
4.4
Hospitality
4.3

Ranked UKG Product Quality the Lowest

Male
3.3
5 to 10 Years
3.2
46-50
2.6

UKG Product Quality Score by Gender

Female customers rated UKG's Product Quality score 1.2 stars higher than Male customers.

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Male

3.3/5

Female

4.5/5

UKG Product Quality Score by Ethnicity

UKG's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
3.6
Caucasian3.6
Other
4.4
Other4.4

UKG Product Quality Score by Age

UKG's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.

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0
1
2
3
4
5
36-40
3.5
36-403.5
46-50
2.6
46-502.6
56-60
3.5
56-603.5

UKG Product Quality Score by Usage

UKG's Product Quality score was rated the highest by customers who have used UKG's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year
3.6
2 to 5 Years
4.2
5 to 10 Years
3.2

UKG Product Quality Score by Industry

UKG's Product Quality score was rated the highest by Hospitality industry customers, and the lowest by Consulting industry customers.

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Tech
4.1
Banking and Financial Services
4.1
Consulting
3.4
Healthcare, Hospitals and Medicine
4.1
Hospitality
4.3
Insurance
3.8
Manufacturing and Machinery
4.2
Education
3.9

UKG Product Quality vs. Competitors

Compared to its competitors, UKG's Product Quality score is rated right above Benefitfocus, and is preceded by Namely.

COMPANYProduct Quality Score
Ceridian4.2/5
Workday4/5
Namely3.8/5
UKG3.8/5
Benefitfocus3.5/5

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Product Quality for Other Tech Brands

In the Tech industry, UKG's Product Quality score is rated right below ROBLOX.

COMPANYProduct Quality Score
Peloton4.5/5
Zoom Video Communications4.4/5
Nintendo4.4/5
Apple4.4/5
Netflix4.3/5
Spotify4.3/5
Google4.2/5
ROBLOX4.1/5
UKG3.8/5

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UKG Pricing

UKG ROI & Value For Money

3.9/5

UKG has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.

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UKG Pricing Plans

UKG has a pricing structure that accommodates small, medium, and large businesses.

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry. The users from the Consulting industry think that they had the lowest ROI from UKG.

Who Uses UKG?

Small Businesses
Medium Businesses
Large Enterprises

Quick Insights into UKG ROI

UKG's ROI score was rated highest by Other customers, and rated lowest by customers who have used UKG's products/services for Less than 1 Year.

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Ranked UKG ROI the Highest

Other
4.5
Banking and Financial Services
4.4
2 to 5 Years
4.2

Ranked UKG ROI the Lowest

Consulting
2.9
46-50
2.8
Less than 1 Year
2.8

UKG ROI Score by Gender

Female customers rated UKG's ROI score 0.9 stars higher than Male customers.

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Male

3.3/5

Female

4.2/5

UKG ROI Score by Ethnicity

UKG's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
3.3
Caucasian3.3
Other
4.5
Other4.5

UKG ROI Score by Age

UKG's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.

Sign Up for Brand Profile PRO to get the full ROI by Age data of UKG.
0
1
2
3
4
5
36-40
3.5
36-403.5
46-50
2.8
46-502.8
56-60
3.5
56-603.5

UKG ROI Score by Usage

UKG's ROI score was rated the highest by customers who have used UKG's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
2.8
2 to 5 Years
4.2

UKG ROI Score by Industry

UKG's ROI score was rated the highest by Banking and Financial Services industry customers, and the lowest by Consulting industry customers.

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Tech
3.7
Banking and Financial Services
4.4
Construction
4.3
Consulting
2.9
Healthcare, Hospitals and Medicine
4.2
Hospitality
4.1
Manufacturing and Machinery
4.1
Philanthropy
4.1
Retail
3.1
Education
3.8

UKG Pricing vs. Competitors

Compared to its competitors, UKG's ROI score is rated right above Benefitfocus, and is preceded by Workday.

COMPANYPricing Score
Ceridian4.1/5
Workday3.9/5
UKG3.9/5
Benefitfocus3.8/5
Namely3.5/5

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ROI for Other Tech Brands

In the Tech industry, UKG's ROI score is rated right above ROBLOX, and is preceded by Netflix.

COMPANYPricing Score
Peloton4.3/5
Zoom Video Communications4.2/5
Spotify4.1/5
Apple4.1/5
Google4.1/5
Nintendo4.1/5
Netflix4/5
UKG3.9/5
ROBLOX3.9/5

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UKG Customer Satisfaction (CSAT)

UKG Customer Satisfaction (CSAT) Score

66 / 100

UKG has an overall Customer Satisfaction score of 66 rated by its users and customers.

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Very Satisfied33%
Satisfied33%
Neither Satisfied nor Dissatisfied7%
Dissatisfied20%
Very Dissatisfied7%
Very Satisfied
33%
Satisfied
33%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
20%
Very Dissatisfied
7%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into UKG Customer Satisfaction

UKG's Customer Satisfaction score was rated highest by customers who have used UKG's products/services for 2 to 5 Years, and rated lowest by Caucasian customers.

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Ranked UKG Customer Satisfaction the Highest

2 to 5 Years
100%
Other
100%
Female
75%

Ranked UKG Customer Satisfaction the Lowest

Male
67%
Caucasian
50%

UKG Customer Satisfaction Score by Gender

Female customers rated UKG's Customer Satisfaction score 8 points higher than Male customers.

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67 / 100
Male
Very Satisfied
0%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
75 / 100
Female
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
0%

UKG Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

UKG's Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.

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50 / 100
Very Satisfied25%
Satisfied25%
Neither Satisfied nor Dissatisfied0%
Dissatisfied25%
Very Dissatisfied25%
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
25%

CSAT according to Other

UKG's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.

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100 / 100
Very Satisfied33%
Satisfied67%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
33%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

UKG Customer Satisfaction Score by Usage

UKG's Customer Satisfaction score was rated 100 points by customers who have used UKG's products/services for 2 to 5 Years.

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2 to 5 Years
100

UKG Customer Satisfaction vs. Competitors

Compared to its competitors, UKG's Customer Satisfaction score is rated right above Namely, and is preceded by Workday.

COMPANYCustomer Satisfaction (CSAT) Score
Ceridian82%
Benefitfocus80%
Workday74%
UKG66%
Namely0%

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Customer Satisfaction for Other Tech Brands

In the Tech industry, UKG's Customer Satisfaction score is rated right below ROBLOX.

COMPANYCustomer Satisfaction (CSAT) Score
Nintendo93%
Netflix87%
Apple87%
Spotify87%
Google84%
Zoom Video Communications79%
Peloton77%
ROBLOX75%
UKG66%

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UKG Customer Service

3.9/5

UKG has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.

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About UKG's Customer Service

Address

2000 Ultimate Way, Weston, FL 33326


Website

https://www.ukg.com


Phone Number

800-432-1729

Quick Insights into UKG Customer Service

UKG's Customer Service score was rated highest by customers who have used UKG's products/services for 2 to 5 Years, and rated lowest by customers who have used UKG's products/services for Less than 1 Year.

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Ranked UKG Customer Service the Highest

2 to 5 Years
4.5
Female
4.5
Other
4.5

Ranked UKG Customer Service the Lowest

Male
3.5
46-50
3.1
Less than 1 Year
2.6

UKG Customer Service Score by Gender

Female customers rated UKG's Customer Service score 1 stars higher than Male customers.

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Male

3.5/5

Female

4.5/5

UKG Customer Service Score by Ethnicity

UKG's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.

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0
20
40
60
80
100
Caucasian
3.5
Caucasian3.5
Other
4.5
Other4.5

UKG Customer Service Score by Age

UKG's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.

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0
20
40
60
80
100
36-40
4.2
36-404.2
46-50
3.1
46-503.1
56-60
3.5
56-603.5

UKG Customer Service Score by Usage

UKG's Customer Service score was rated the highest by customers who have used UKG's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
2.6
2 to 5 Years
4.5

UKG Customer Service Score by Industry

UKG's Customer Service score was rated 4.3 stars by Manufacturing and Machinery industry customers.

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Manufacturing and Machinery
4.3

UKG Customer Service vs. Competitors

Compared to its competitors, UKG's Customer Service score is rated right above Namely, and is preceded by Benefitfocus.

COMPANYCustomer Service Score
Ceridian4.2/5
Workday4/5
Benefitfocus3.9/5
UKG3.9/5
Namely3.2/5

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VS
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Customer Service for Other Tech Brands

In the Tech industry, UKG's Customer Service score is rated right above ROBLOX, and is preceded by Netflix.

COMPANYCustomer Service Score
Peloton4.3/5
Apple4.2/5
Zoom Video Communications4.1/5
Google4.1/5
Spotify4.1/5
Nintendo4.1/5
Netflix4/5
UKG3.9/5
ROBLOX3.7/5

Unlock UKG Customer Service vs. Companies in Tech Data

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UKG as an Employer

4.8/5

UKG has a 4.8/5 stars for its overall company culture rated by their employees

  UKG CEO
top
5%
CEO of UKG

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

UKG scored a 29 for Net Promoter Score and a 72 for Employee Net Promoter Score. NPS gauges how likely a customer of UKG would recommend the brand to a friend. ENPS measures how likely UKG employees would recommend working at UKG to a friend.

Net Promoter Score

29
NPS Score
57%Promoters
15%Passive
28%Detractors

Employee Net Promoter Score

72
eNPS Score
81%Promoters
10%Passive
9%Detractors

Global Ranking Snapshot

UKG is ranked #304 in the Global Top 100 Brands. It ranks just behind California Pizza Kitchen and just ahead of Kimberly-Clark.

RANKCOMPANYCEOINDUSTRY
302
AIG  AIG CEO
Brian Duperreault
Business and Consumer Services
303
California Pizza Kitchen  California Pizza Kitchen CEO
Jim Hyatt
Food and Beverages
304
UKG  UKG CEO
Chris Todd
Tech
305
Kimberly-Clark  Kimberly-Clark CEO
Thomas Falk
Energy and Manufacturing
306
Sun Life  Sun Life CEO
Kevin D. Strain
Banking and Financial Services
307
VSP Vision Care  VSP Vision Care CEO
Michael Guyette
Health and Wellness
308
iHeartMedia  iHeartMedia CEO
Robert Pittman
Media and Entertainment

Tech Ranking Snapshot

UKG is ranked #82 in the Tech Industry. It ranks just behind Jacobs and just ahead of Jet.com.

RANKCOMPANYLocation
80
Workday
Pleasanton, CA
81
Jacobs
Dallas, TX
82
UKG
Weston, FL
83
Jet.com
84
GitHub
San Francisco, CA
85
Dropbox
San Francisco, CA
86
iFIT
Logan, UT