

William Blair is a global investment banking and asset management firm. William Blair’s brand is ranked #879 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of William Blair. When compared to other organizations within the Banking and Financial Services industry, William Blair is ranked #69. Among its major competitors, William Blair is ranked in 1st place for NPS while Jefferies & Company is 2nd, and Baird is 3rd.
William Blair's Net Promoter Score (NPS) is a 44 with 67% Promoters, 10% Passives, and 23% Detractors. Net Promoter Score tracks whether William Blair's customers would recommend using the product based on a scale of -100 to 100.
| 67% | Promoters |
|---|---|
| 10% | Passives |
| 23% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jun 2022 43 | Jun 2022 | 43 |
Jul 2022 46 | Jul 2022 | 46 |
Aug 2022 42 | Aug 2022 | 42 |
Oct 2022 45 | Oct 2022 | 45 |
Nov 2022 50 | Nov 2022 | 50 |
Dec 2022 52 | Dec 2022 | 52 |
Jan 2023 53 | Jan 2023 | 53 |
Apr 2023 56 | Apr 2023 | 56 |
May 2023 50 | May 2023 | 50 |
Aug 2023 44 | Aug 2023 | 44 |
Apr 2024 47 | Apr 2024 | 47 |
Dec 2024 44 | Dec 2024 | 44 |
William Blair is ranked first for NPS among its competitors. Jefferies & Company and Baird come in second and third, with Stifel Financial Corporation coming in at #4.
![]() William Blair | ![]() Jefferies & Company | ![]() Baird | ![]() Stifel Financial Corporation | |
| Global Ranking | #879 | #- | #- | #- |
| NPS | 44 | 28 | 8 | - |
| Valuation Updated every 24 hours for public companies | - | $7.60B | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
William Blair's NPS was rated 100 by Male customers on Comparably.
William Blair's NPS was rated 100 by Male customers on Comparably.
William Blair's NPS is not yet rated by Female customers.
William Blair's NPS was rated 100 points by both African American/Black and Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 100 | Caucasian | 100 |
African American/Black 100 | African American/Black | 100 |
William Blair's NPS was rated 100 points by customers ages 56-60 on Comparably.
William Blair's NPS was rated 60 points by customers who have used William Blair's products/services for Over 10 Years.
| Summary | Usage | Score |
|---|---|---|
Over 10 Years 60 | Over 10 Years | 60 |
Compared to its competitors, William Blair's NPS is rated right above Jefferies & Company.
| COMPANY | NPS Score | |
|---|---|---|
![]() | William Blair | 44 |
![]() | Jefferies & Company | 28 |
![]() | Baird | 8 |
In the Banking and Financial Services industry, William Blair's NPS is rated right above Visa.
| COMPANY | NPS Score | |
|---|---|---|
![]() | William Blair | 44 |
![]() | Visa | 32 |
![]() | JPMorgan Chase & Co | 31 |
![]() | Mastercard | 27 |
![]() | Stripe | 26 |
![]() | Block | 25 |
![]() | American Express | 18 |
![]() | PayPal | 9 |
![]() | USAA | 7 |
Out of the 2 William Blair customer reviews 2 were positive and 0 were constructive. William Blair customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of William Blair users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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William Blair's Customer Loyalty score was rated 100 by Male customers on Comparably.
William Blair's Customer Loyalty score was rated 100% by both African American/Black and Caucasian customers on Comparably.
% who answered "Yes"
William Blair's Customer Loyalty score was rated 100% by customers ages 56-60 on Comparably.
| Summary | Age | Score |
|---|---|---|
56-60 100% | 56-60 | 100% |
William Blair's Customer Loyalty score was rated 100% by customers who have used William Blair's products/services for Over 10 Years.
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Compared to its competitors, William Blair's Customer Loyalty score is rated right below Baird.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Jefferies & Company | 87% |
![]() | Baird | 83% |
![]() | William Blair | 79% |
In the Banking and Financial Services industry, William Blair's Customer Loyalty score is rated right above PayPal, and is preceded by JPMorgan Chase & Co.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | USAA | 87% |
![]() | American Express | 85% |
![]() | Visa | 84% |
![]() | JPMorgan Chase & Co | 83% |
![]() | William Blair | 79% |
![]() | PayPal | 79% |
![]() | Mastercard | 78% |
![]() | Stripe | 77% |
![]() | Block | 76% |
William Blair has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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William Blair’s product quality score is a 4.1 out of 5 as rated by its users and customers.
William Blair's Product Quality score was rated highest by customers ages 56-60, and rated lowest by Caucasian customers.
William Blair's Product Quality score was rated 5 by Male customers on Comparably.
William Blair's Product Quality score was rated 5 stars by both African American/Black and Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 5 | Caucasian | 5 |
African American/Black 5 | African American/Black | 5 |
William Blair's Product Quality score was rated 5 stars by customers ages 56-60 on Comparably.
| Summary | Age | Score |
|---|---|---|
56-60 5 | 56-60 | 5 |
William Blair's Product Quality score was rated 4.1 stars by customers who have used William Blair's products/services for Over 10 Years.
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Compared to its competitors, William Blair's Product Quality score is rated right above Jefferies & Company.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | William Blair | 4.1/5 |
![]() | Jefferies & Company | 3.6/5 |
![]() | Baird | 3.3/5 |
In the Banking and Financial Services industry, William Blair's Product Quality score is rated right above Visa.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | William Blair | 4.1/5 |
![]() | Visa | 4.1/5 |
![]() | JPMorgan Chase & Co | 4/5 |
![]() | Mastercard | 4/5 |
![]() | Stripe | 3.8/5 |
![]() | Block | 3.6/5 |
![]() | American Express | 3.5/5 |
![]() | PayPal | 3.5/5 |
![]() | USAA | 3.3/5 |
William Blair has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.
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William Blair's ROI score was rated highest by African American/Black customers, and rated lowest by Caucasian customers.
William Blair's ROI score was rated 4.8 by Male customers on Comparably.
William Blair's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.7 | Caucasian | 4.7 |
African American/Black 5 | African American/Black | 5 |
William Blair's ROI score was rated 4.8 stars by customers ages 56-60 on Comparably.
| Summary | Age | Score |
|---|---|---|
56-60 4.8 | 56-60 | 4.8 |
William Blair's ROI score was rated 4.1 stars by customers who have used William Blair's products/services for Over 10 Years.
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Compared to its competitors, William Blair's ROI score is rated right above Baird, and is preceded by Jefferies & Company.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Jefferies & Company | 4.2/5 |
![]() | William Blair | 4.1/5 |
![]() | Baird | 3.5/5 |
In the Banking and Financial Services industry, William Blair's ROI score is rated right above Visa.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | William Blair | 4.1/5 |
![]() | Visa | 3.9/5 |
![]() | JPMorgan Chase & Co | 3.9/5 |
![]() | Mastercard | 3.9/5 |
![]() | Stripe | 3.7/5 |
![]() | Block | 3.6/5 |
![]() | PayPal | 3.4/5 |
![]() | American Express | 3.3/5 |
![]() | USAA | 3.2/5 |
William Blair has an overall Customer Satisfaction score of 77 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
William Blair's Customer Satisfaction score was rated highest by customers ages 56-60, and rated lowest by Caucasian customers.
William Blair's Customer Satisfaction score was rated 100 by Male customers on Comparably.
Very Satisfied | 100% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
William Blair's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
William Blair's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
William Blair's Customer Satisfaction score was rated 100 points by customers ages 56-60 on Comparably.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 56-60 | 100% |
William Blair's Customer Satisfaction score was rated 80 points by customers who have used William Blair's products/services for Over 10 Years.
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Compared to its competitors, William Blair's Customer Satisfaction score is rated right above Jefferies & Company.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | William Blair | 77% |
![]() | Jefferies & Company | 76% |
![]() | Baird | 66% |
In the Banking and Financial Services industry, William Blair's Customer Satisfaction score is rated right above JPMorgan Chase & Co, and is preceded by Mastercard.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Visa | 82% |
![]() | Mastercard | 79% |
![]() | William Blair | 77% |
![]() | JPMorgan Chase & Co | 77% |
![]() | Stripe | 68% |
![]() | PayPal | 64% |
![]() | Block | 63% |
![]() | American Express | 62% |
![]() | USAA | 30% |
William Blair has an overall Customer Service score of 4.3 out of 5 stars rated by its users and customers.
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Chicago, IL 60606
http://www.williamblair.com
William Blair's Customer Service score was rated highest by customers ages 56-60, and rated lowest by Caucasian customers.
William Blair's Customer Service score was rated 4.8 by Male customers on Comparably.
William Blair's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.7 | Caucasian | 4.7 |
African American/Black 5 | African American/Black | 5 |
William Blair's Customer Service score was rated 5 stars by customers ages 56-60 on Comparably.
| Summary | Age | Customer Service Score |
|---|---|---|
56-60 5 | 56-60 | 5 |
William Blair's Customer Service score was rated 4.1 stars by customers who have used William Blair's products/services for Over 10 Years.
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Compared to its competitors, William Blair's Customer Service score is rated right above Jefferies & Company.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | William Blair | 4.3/5 |
![]() | Jefferies & Company | 4.1/5 |
![]() | Baird | 3.6/5 |
In the Banking and Financial Services industry, William Blair's Customer Service score is rated right above Visa.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | William Blair | 4.3/5 |
![]() | Visa | 4/5 |
![]() | JPMorgan Chase & Co | 4/5 |
![]() | Mastercard | 3.9/5 |
![]() | Stripe | 3.6/5 |
![]() | Block | 3.4/5 |
![]() | American Express | 3.4/5 |
![]() | USAA | 3.3/5 |
![]() | PayPal | 3.3/5 |
William Blair has a 4.6/5 stars for its overall company culture rated by their employees

William Blair scored a 44 for Net Promoter Score and a 53 for Employee Net Promoter Score. NPS gauges how likely a customer of William Blair would recommend the brand to a friend. ENPS measures how likely William Blair employees would recommend working at William Blair to a friend.
| 67% | Promoters |
|---|---|
| 10% | Passive |
| 23% | Detractors |
| 70% | Promoters |
|---|---|
| 13% | Passive |
| 17% | Detractors |
William Blair is ranked #879 in the Global Top 100 Brands. It ranks just behind NFI Industries and just ahead of AirAsia.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
877 | ![]() | Macquarie Group | ![]() | Shemara Wikramanayake | Banking and Financial Services |
878 | ![]() | NFI Industries | ![]() | Sidney Brown | Automotive and Transportation |
879 | ![]() | William Blair | ![]() | John Ettelson | Banking and Financial Services |
880 | ![]() | AirAsia | ![]() | Tan Fernandes | Travel and Hospitality |
881 | ![]() | GSK | ![]() | Emma Walmsley | Health and Wellness |
882 | ![]() | Kendra Scott, LLC. | ![]() | Tom Nolan | Retail |
883 | ![]() | QuikTrip | ![]() | Chet Cadieux | Retail |
William Blair is ranked #69 in the Banking and Financial Services Industry. It ranks just behind Macquarie Group and just ahead of Primerica.
| RANK | COMPANY | Location | |
|---|---|---|---|
67 | ![]() | FirstBank | Denver, CO |
68 | ![]() | Macquarie Group | |
69 | ![]() | William Blair | Chicago, IL |
70 | ![]() | Primerica | Duluth, GA |
71 | ![]() | Rbc | Toronto, KS |
72 | ![]() | Kraken | California City, CA |
73 | ![]() | DTCC | New York City, NY |