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NPS
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Baird
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About Baird's Brand
Baird is an employee-owned, international wealth management, capital markets, private equity and asset management firm with offices in the United States, Europe and Asia. Established in 1919, Baird has over 4,500 associates serving the needs of individual, corporate, institutional and municipal clients. Baird oversees and manages client assets of more than $285 billion. Committed to being a great place to work, Baird is one of FORTUNE’s “100 Best Companies to Work For” in 2019 -- our sixteenth consecutive year on the list. Pension & Investment Magazine also recognized our asset management business as a top place to work in our size category over the each of the past five years, which is since the inception of the award.
Brand at a Glance
83%
Customer Loyalty
3.3/5
Product Quality
3.5/5
Pricing
3.6/5
Customer Service
Baird NPS
Baird's Net Promoter Score (NPS) is a 8 with 45% Promoters, 18% Passives, and 37% Detractors. Net Promoter Score tracks whether Baird's customers would recommend using the product based on a scale of -100 to 100.
Baird Overall NPS
| 45% | Promoters |
|---|---|
| 18% | Passives |
| 37% | Detractors |
Baird NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2024 4 | Mar 2024 | 4 |
Apr 2024 4 | Apr 2024 | 4 |
May 2024 6 | May 2024 | 6 |
Jun 2024 7 | Jun 2024 | 7 |
Sep 2024 7 | Sep 2024 | 7 |
Nov 2024 2 | Nov 2024 | 2 |
Dec 2024 4 | Dec 2024 | 4 |
Feb 2025 6 | Feb 2025 | 6 |
Apr 2025 7 | Apr 2025 | 7 |
May 2025 9 | May 2025 | 9 |
Sep 2025 7 | Sep 2025 | 7 |
Jan 2026 8 | Jan 2026 | 8 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Baird NPS by Gender
Male customers rated Baird's NPS 76 points higher than Female customers.
Male
20
Baird's NPS was rated 20 by Male customers on Comparably.
52%
Promoters
16%
Passives
32%
Detractors
Female
-56
Baird's NPS was rated -56 by Female customers on Comparably.
11%
Promoters
22%
Passives
67%
Detractors
Baird NPS by Ethnicity
Baird's NPS was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 10 | Caucasian | 10 |
African American/Black -34 | African American/Black | -34 |
Baird NPS by Age
Baird's NPS was rated the highest by customers ages 61-65, and the lowest by customers ages 51-55.
Baird NPS by Usage
Baird's NPS was rated the highest by customers who have used Baird's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 40 | Less than 1 Year | 40 |
2 to 5 Years 0 | 2 to 5 Years | 0 |
5 to 10 Years -10 | 5 to 10 Years | -10 |
Over 10 Years -23 | Over 10 Years | -23 |
Baird Customer Reviews
Out of the 4 Baird customer reviews 2 were positive and 2 were constructive. Baird customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Baird Customer Loyalty
83%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of Baird users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Baird Customer Loyalty Score by Gender
Male customers rated Baird's Customer Loyalty score 25% higher than Female customers.
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Male
95%
Yes
Female
70%
Yes
Baird Customer Loyalty Score by Ethnicity
Baird's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Baird.
87
out of 100
Caucasian
100
out of 100
African American/Black
Baird Customer Loyalty Score by Age
Baird's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Baird.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
51-55 70% | 51-55 | 70% |
56-60 82% | 56-60 | 82% |
61-65 70% | 61-65 | 70% |
66+ 93% | 66+ | 93% |
Baird Customer Loyalty Score by Usage
Baird's Customer Loyalty score was rated the highest by customers who have used Baird's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Baird Customer Loyalty Score by Industry
Baird's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Baird Product Quality
3.3/5
Baird has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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Baird Product Information
Baird’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated Baird's product the highest. Reviewers from the Accounting industry rated Baird the lowest at 2.3.
- Website
- http://www.rwbaird.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Business Services
FinTech
Quick Insights into Baird Product Quality
Baird's Product Quality score was rated highest by Male customers, and rated lowest by Female customers.
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Ranked Baird Product Quality the Highest
Ranked Baird Product Quality the Lowest
Baird Product Quality Score by Gender
Male customers rated Baird's Product Quality score 2.1 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Baird.
Male
3.7/5
Female
1.6/5
Baird Product Quality Score by Ethnicity
Baird's Product Quality score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Baird.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
African American/Black 1.6 | African American/Black | 1.6 |
Baird Product Quality Score by Age
Baird's Product Quality score was rated the highest by customers ages 61-65, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Baird.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
51-55 2.3 | 51-55 | 2.3 |
56-60 2.3 | 56-60 | 2.3 |
61-65 3.3 | 61-65 | 3.3 |
66+ 3.2 | 66+ | 3.2 |
Baird Product Quality Score by Usage
Baird's Product Quality score was rated the highest by customers who have used Baird's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Baird Product Quality Score by Industry
Baird's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Baird Pricing
Baird ROI & Value For Money
3.5/5
Baird has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Baird's overall ROI score rated by its users and customers.
Baird Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Banking and Financial Services industry think that they had the lowest ROI from Baird.
Quick Insights into Baird ROI
Baird's ROI score was rated highest by customers who have used Baird's products/services for Less than 1 Year, and rated lowest by African American/Black customers.
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Ranked Baird ROI the Highest
Ranked Baird ROI the Lowest
Baird ROI Score by Gender
Male customers rated Baird's ROI score 0.5 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Baird.
Male
3.3/5
Female
2.8/5
Baird ROI Score by Ethnicity
Baird's ROI score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Baird.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
African American/Black 1.6 | African American/Black | 1.6 |
Baird ROI Score by Age
Baird's ROI score was rated the highest by customers ages 61-65, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Baird.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
51-55 1.8 | 51-55 | 1.8 |
56-60 2.6 | 56-60 | 2.6 |
61-65 3.5 | 61-65 | 3.5 |
66+ 3.4 | 66+ | 3.4 |
Baird ROI Score by Usage
Baird's ROI score was rated the highest by customers who have used Baird's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Baird ROI Score by Industry
Baird's ROI score was rated the highest by Accounting industry customers, and the lowest by Banking and Financial Services industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Baird Customer Satisfaction (CSAT)
Baird Customer Satisfaction (CSAT) Score
65 / 100
Baird has an overall Customer Satisfaction score of 65 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
41%
Satisfied
24%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
10%
Very Dissatisfied
17%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Baird Customer Satisfaction
Baird's Customer Satisfaction score was rated highest by customers who have used Baird's products/services for Less than 1 Year, and rated lowest by customers ages 61-65.
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Ranked Baird Customer Satisfaction the Highest
Ranked Baird Customer Satisfaction the Lowest
Baird Customer Satisfaction Score by Gender
Male customers rated Baird's Customer Satisfaction score 34 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Baird.
56 / 100
MaleVery Satisfied | 38% | |
|---|---|---|
Satisfied | 18% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 0% | |
Very Dissatisfied | 31% |
22 / 100
FemaleVery Satisfied | 11% | |
|---|---|---|
Satisfied | 11% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 33% | |
Very Dissatisfied | 34% |
Baird Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Baird's Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Baird.
50 / 100
Very Satisfied
35%
Satisfied
15%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
15%
Very Dissatisfied
20%
CSAT according to African American/Black
Baird's Customer Satisfaction (CSAT) score was rated 33% according to African American/Black users and customers.
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33 / 100
Very Satisfied
0%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
Baird Customer Satisfaction Score by Age
Baird's Customer Satisfaction score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Baird.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 56-60 | 25% | |||||||||||||||
| 61-65 | 0% | |||||||||||||||
| 66+ | 50% |
Baird Customer Satisfaction Score by Usage
Baird's Customer Satisfaction score was rated the highest by customers who have used Baird's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Baird Customer Satisfaction Score by Industry
Baird's Customer Satisfaction score was rated the highest by Construction industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Baird Customer Service
3.6/5
Baird has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
Sign Up to unlock Baird's overall Customer Service score rated by its users and customers.
About Baird's Customer Service
Address
777 E Wisconsin Ave, Milwaukee, WI 53202
Website
http://www.rwbaird.com
Baird's Social Links
Quick Insights into Baird Customer Service
Baird's Customer Service score was rated highest by customers who have used Baird's products/services for Less than 1 Year, and rated lowest by African American/Black customers.
Sign Up to unlock insights into how customers have ranked Baird's Customer Service score.
Ranked Baird Customer Service the Highest
Ranked Baird Customer Service the Lowest
Baird Customer Service Score by Gender
Male customers rated Baird's Customer Service score 1.4 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Baird.
Male
3.8/5
Female
2.4/5
Baird Customer Service Score by Ethnicity
Baird's Customer Service score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Baird.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
African American/Black 1.6 | African American/Black | 1.6 |
Baird Customer Service Score by Age
Baird's Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Baird.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
51-55 1.6 | 51-55 | 1.6 |
56-60 2.3 | 56-60 | 2.3 |
61-65 3.5 | 61-65 | 3.5 |
66+ 3.6 | 66+ | 3.6 |
Baird Customer Service Score by Usage
Baird's Customer Service score was rated the highest by customers who have used Baird's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Baird Customer Service Score by Industry
Baird's Customer Service score was rated the highest by Banking and Financial Services industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Baird as an Employer
4.7/5
Baird has a 4.7/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Baird scored a 8 for Net Promoter Score and a 54 for Employee Net Promoter Score. NPS gauges how likely a customer of Baird would recommend the brand to a friend. ENPS measures how likely Baird employees would recommend working at Baird to a friend.
Net Promoter Score
8
NPS Score
| 45% | Promoters |
|---|---|
| 18% | Passive |
| 37% | Detractors |
Employee Net Promoter Score
54
eNPS Score
| 65% | Promoters |
|---|---|
| 24% | Passive |
| 11% | Detractors |
