37
NPS
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Looker
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About Looker's Brand
Looker is a unified Platform for Data that delivers actionable business insights to every employee at the point of decision. Among its major competitors, Looker is ranked in 6th place for NPS while Quantifind is 1st, and Grow is 2nd. Overall, Looker has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $425.57M
Brand at a Glance
70%
Customer Loyalty
3.8/5
Product Quality
3.9/5
Pricing
3.7/5
Customer Service
Looker CMO
Jen Grant
Jen Grant serves as the Chief Marketing Officer of Looker. Jen started at Looker in May of 2015. Jen currently resides in the San Francisco Bay Area.
Looker Ranking
- #3 / 4 of its competitors
Looker NPS
Looker's Net Promoter Score (NPS) is a 37 with 61% Promoters, 15% Passives, and 24% Detractors. Net Promoter Score tracks whether Looker's customers would recommend using the product based on a scale of -100 to 100.
Looker Overall NPS
| 61% | Promoters |
|---|---|
| 15% | Passives |
| 24% | Detractors |
Looker NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2023 38 | Oct 2023 | 38 |
Nov 2023 38 | Nov 2023 | 38 |
Dec 2023 37 | Dec 2023 | 37 |
Jan 2024 36 | Jan 2024 | 36 |
Apr 2024 35 | Apr 2024 | 35 |
May 2024 37 | May 2024 | 37 |
Jun 2024 37 | Jun 2024 | 37 |
Aug 2024 37 | Aug 2024 | 37 |
Sep 2024 37 | Sep 2024 | 37 |
Jan 2025 35 | Jan 2025 | 35 |
Feb 2025 36 | Feb 2025 | 36 |
Mar 2025 36 | Mar 2025 | 36 |
How Other Brands Compare
Looker is ranked third for NPS among its competitors. Qlik and Sisense come in first and second, with Tableau Software coming in at #4. Among those competitors, it is the third most valued company.
Looker |  Tableau Software |  Sisense |  Qlik | |
| Global Ranking | #- | #397 | #853 | #905 |
| NPS | 37 | 34 | 53 | 55 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $425.57M | - | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Looker NPS by Gender
Female customers rated Looker's NPS 50 points higher than Male customers.
Male
30
Looker's NPS was rated 30 by Male customers on Comparably.
60%
Promoters
10%
Passives
30%
Detractors
Female
80
Looker's NPS was rated 80 by Female customers on Comparably.
80%
Promoters
20%
Passives
0%
Detractors
Looker NPS by Ethnicity
Looker's NPS was rated 37 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 37 | Caucasian | 37 |
Looker NPS by Age
Looker's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
Looker NPS by Usage
Looker's NPS was rated the highest by customers who have used Looker's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 54 | Less than 1 Year | 54 |
1 to 2 Years 65 | 1 to 2 Years | 65 |
2 to 5 Years 45 | 2 to 5 Years | 45 |
5 to 10 Years 83 | 5 to 10 Years | 83 |
Looker Customer Reviews
Out of the 3 Looker customer reviews 2 were positive and 1 was constructive. Looker customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Looker Customer Loyalty
70%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
70% of Looker users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Looker Customer Loyalty Score by Gender
Male customers rated Looker's Customer Loyalty score 27% higher than Female customers.
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Male
91%
Yes
Female
64%
Yes
Looker Customer Loyalty Score by Ethnicity
Looker's Customer Loyalty score was rated 78% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Looker.
78
out of 100
Caucasian
Looker Customer Loyalty Score by Age
Looker's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 100% | 26-30 | 100% |
31-35 46% | 31-35 | 46% |
41-45 100% | 41-45 | 100% |
Looker Customer Loyalty Score by Usage
Looker's Customer Loyalty score was rated the highest by customers who have used Looker's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Looker Customer Loyalty Score by Industry
Looker's Customer Loyalty score was rated 80% by Tech industry customers.
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Looker Customer Loyalty vs. Competitors
Compared to its competitors, Looker's Customer Loyalty score is rated right above Pentaho, and is preceded by GoodData.
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Looker Product Quality
3.8/5
Looker has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Looker Product Information
Looker serves markets in the United States, Australia, Canada, and United Kingdom. Looker supports Web devices and offers products for small, medium, and large sized businesses.
Looker’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated Looker's product the highest. Reviewers from the Tech industry rated Looker the lowest at 3.8.
- Website
- http://looker.com
- Company Size
- 501-1,000 Employees
Industry
Tech
Analytics
Big Data
Business Services
Languages Supported
English
Product Type
Statistical Analysis Software
Business Performance Management Software
Dashboard Software
Business Intelligence (BI) Software
Reporting Software
Analytics Software
Marketing Analytics Software
Web Analytics Software
Heatmap Software
Big Data Software
Qualitative Data Analysis Software
Research and Analyst Software
Predictive Analytics Software
Data Visualization Software
Data Collection Software
Data Discovery Software
Marketing Attribution Software
Quick Insights into Looker Product Quality
Looker's Product Quality score was rated highest by customers ages 41-45, and rated lowest by customers ages 31-35.
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Ranked Looker Product Quality the Highest
Ranked Looker Product Quality the Lowest
Looker Product Quality Score by Gender
Male customers rated Looker's Product Quality score 0.1 stars higher than Female customers.
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Male
3.7/5
Female
3.6/5
Looker Product Quality Score by Ethnicity
Looker's Product Quality score was rated 3.6 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Looker Product Quality Score by Age
Looker's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3.9 | 26-30 | 3.9 |
31-35 2.6 | 31-35 | 2.6 |
41-45 4.6 | 41-45 | 4.6 |
Looker Product Quality Score by Usage
Looker's Product Quality score was rated the highest by customers who have used Looker's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Looker Product Quality Score by Industry
Looker's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.
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Looker Product Quality vs. Competitors
Compared to its competitors, Looker's Product Quality score is rated right above GoodData, and is preceded by Datorama.
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Looker Pricing
Looker ROI & Value For Money
3.9/5
Looker has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Looker Pricing Plans
Looker has a pricing structure that accommodates small, medium, and large businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Marketing, Advertising and Research industry. The users from the Tech industry think that they had the lowest ROI from Looker.
Who Uses Looker?
Small Businesses
Medium Businesses
Large Enterprises
Quick Insights into Looker ROI
Looker's ROI score was rated highest by customers who have used Looker's products/services for 1 to 2 Years, and rated lowest by customers ages 31-35.
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Ranked Looker ROI the Highest
Ranked Looker ROI the Lowest
Looker ROI Score by Gender
Female customers rated Looker's ROI score 0.7 stars higher than Male customers.
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Male
3.6/5
Female
4.3/5
Looker ROI Score by Ethnicity
Looker's ROI score was rated 3.8 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Looker.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Looker ROI Score by Age
Looker's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3.5 | 26-30 | 3.5 |
31-35 3.3 | 31-35 | 3.3 |
41-45 4.3 | 41-45 | 4.3 |
Looker ROI Score by Usage
Looker's ROI score was rated the highest by customers who have used Looker's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Looker ROI Score by Industry
Looker's ROI score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Tech industry customers.
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Looker Pricing vs. Competitors
Compared to its competitors, Looker's ROI score is rated right above Tableau Software, and is preceded by Mixpanel.
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Looker Customer Satisfaction (CSAT)
Looker Customer Satisfaction (CSAT) Score
66 / 100
Looker has an overall Customer Satisfaction score of 66 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
29%
Satisfied
37%
Neither Satisfied nor Dissatisfied
18%
Dissatisfied
11%
Very Dissatisfied
5%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Looker Customer Satisfaction
Looker's Customer Satisfaction score was rated highest by customers who have used Looker's products/services for 1 to 2 Years, and rated lowest by customers ages 31-35.
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Ranked Looker Customer Satisfaction the Highest
Ranked Looker Customer Satisfaction the Lowest
Looker Customer Satisfaction Score by Gender
Male customers rated Looker's Customer Satisfaction score 8 points higher than Female customers.
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88 / 100
MaleVery Satisfied | 38% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 12% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
80 / 100
FemaleVery Satisfied | 60% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 20% | |
Very Dissatisfied | 0% |
Looker Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Looker's Customer Satisfaction (CSAT) score was rated 88% according to Caucasian users and customers.
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88 / 100
Very Satisfied
50%
Satisfied
38%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
0%
Very Dissatisfied
0%
Looker Customer Satisfaction Score by Age
Looker's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 100% | |||||||||||||||
| 31-35 | 60% |
Looker Customer Satisfaction Score by Usage
Looker's Customer Satisfaction score was rated the highest by customers who have used Looker's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Looker Customer Satisfaction Score by Industry
Looker's Customer Satisfaction score was rated 86 points by Tech industry customers.
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}Looker Customer Satisfaction vs. Competitors
Compared to its competitors, Looker's Customer Satisfaction score is rated right above Tableau Software, and is preceded by GoodData.
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Looker Customer Service
3.7/5
Looker has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About Looker's Customer Service
Address
101 Church Street, Santa Cruz, CA 95060
Website
http://looker.com
Phone Number
1-831-244-0340
Looker's Social Links
Quick Insights into Looker Customer Service
Looker's Customer Service score was rated highest by customers ages 41-45, and rated lowest by customers ages 31-35.
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Ranked Looker Customer Service the Highest
Ranked Looker Customer Service the Lowest
Looker Customer Service Score by Gender
Female customers rated Looker's Customer Service score 0.4 stars higher than Male customers.
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Male
4/5
Female
4.4/5
Looker Customer Service Score by Ethnicity
Looker's Customer Service score was rated 4 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Looker.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Looker Customer Service Score by Age
Looker's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Looker.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 4 | 26-30 | 4 |
31-35 3.4 | 31-35 | 3.4 |
41-45 5 | 41-45 | 5 |
Looker Customer Service Score by Usage
Looker's Customer Service score was rated the highest by customers who have used Looker's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Looker Customer Service Score by Industry
Looker's Customer Service score was rated 4.2 stars by Tech industry customers.
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Looker Customer Service vs. Competitors
Compared to its competitors, Looker's Customer Service score is rated right above Birst, and is preceded by Pentaho.
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Looker as an Employer
4.5/5
Looker has a 4.5/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Looker scored a 37 for both Net Promoter Score and Employee Net Promoter Score. NPS gauges how likely a customer of Looker would recommend the brand to a friend. ENPS measures how likely Looker employees would recommend working at Looker to a friend.
Net Promoter Score
37
NPS Score
| 61% | Promoters |
|---|---|
| 15% | Passive |
| 24% | Detractors |
Employee Net Promoter Score
37
eNPS Score
| 58% | Promoters |
|---|---|
| 21% | Passive |
| 21% | Detractors |
