28
NPS
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Mixpanel
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About Mixpanel's Brand
Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain in order to improve their user experience. Among its major competitors, Mixpanel is ranked in 6th place for NPS while Monetate is 1st, and Qlik is 2nd. Overall, Mixpanel has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $865.00M
Brand at a Glance
84%
Customer Loyalty
4/5
Product Quality
4/5
Pricing
3.8/5
Customer Service
Mixpanel Ranking
- #3 / 4 of its competitors
Mixpanel NPS
Mixpanel's Net Promoter Score (NPS) is a 28 with 52% Promoters, 24% Passives, and 24% Detractors. Net Promoter Score tracks whether Mixpanel's customers would recommend using the product based on a scale of -100 to 100.
Mixpanel Overall NPS
| 52% | Promoters |
|---|---|
| 24% | Passives |
| 24% | Detractors |
Mixpanel NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2020 24 | Aug 2020 | 24 |
Mar 2021 25 | Mar 2021 | 25 |
Apr 2021 30 | Apr 2021 | 30 |
Jun 2021 34 | Jun 2021 | 34 |
Jul 2022 38 | Jul 2022 | 38 |
Oct 2022 38 | Oct 2022 | 38 |
Dec 2022 37 | Dec 2022 | 37 |
Mar 2023 35 | Mar 2023 | 35 |
Apr 2023 34 | Apr 2023 | 34 |
May 2023 33 | May 2023 | 33 |
Feb 2024 32 | Feb 2024 | 32 |
Sep 2024 28 | Sep 2024 | 28 |
How Other Brands Compare
Mixpanel is ranked third for NPS among its competitors. Qlik and Pendo come in first and second, with Optimizely coming in at #4. Among those competitors, it is the third most valued company.
Mixpanel |  Pendo |  Qlik |  Optimizely | |
| Global Ranking | #- | #861 | #905 | #- |
| NPS | 28 | 44 | 55 | 27 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $865.00M | - | - | $600.00M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Mixpanel NPS by Usage
Mixpanel's NPS was rated the highest by customers who have used Mixpanel's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 25 | Less than 1 Year | 25 |
1 to 2 Years 67 | 1 to 2 Years | 67 |
5 to 10 Years 37 | 5 to 10 Years | 37 |
Mixpanel NPS vs. Competitors
Compared to its competitors, Mixpanel's NPS is rated right above Optimizely, and is preceded by Amplitude.
| COMPANY | NPS Score | |
|---|---|---|
 | Monetate | 100 |
| Qlik | 55 |
| Pendo | 44 |
 | Looker | 37 |
 | Amplitude | 33 |
| Mixpanel | 28 |
| Optimizely | 27 |
 | Localytics | 13 |
 | Swrve | 0 |
 | Adjust | -34 |
Mixpanel Customer Loyalty
84%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of Mixpanel users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Mixpanel Customer Loyalty Score by Industry
Mixpanel's Customer Loyalty score was rated 70% by Tech industry customers.
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Mixpanel Customer Loyalty vs. Competitors
Compared to its competitors, Mixpanel's Customer Loyalty score is rated right above Amplitude, and is preceded by Qlik.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Monetate | 100% |
| Swrve | 100% |
| Qlik | 88% |
| Mixpanel | 84% |
| Amplitude | 79% |
| Optimizely | 78% |
| Pendo | 75% |
| Looker | 70% |
| Localytics | 55% |
| Adjust | N/A |
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Mixpanel Product Quality
4/5
Mixpanel has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Mixpanel Product Information
Mixpanel serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. Mixpanel supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.
Mixpanel’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Mixpanel's product the highest. Reviewers from the Education industry rated Mixpanel the lowest at 3.
- Website
- http://www.mixpanel.com
- Company Size
- 201-500 Employees
Industry
Tech
Analytics
Mobile App
SaaS
Languages Supported
English
Arabic
Dutch
French
German
Spanish
Chinese (Simplified)
Hebrew
Product Type
Customer Journey Mapping Tools Software
Dashboard Software
Analytics Software
Marketing Analytics Software
Data Analysis Software
Product Roadmap Software
Web Analytics Software
Machine Learning Software
Customer Engagement Software
AB Testing Software
Product Management Software
Mobile Analytics Software
Push Notifications Software
Quick Insights into Mixpanel Product Quality
Mixpanel's Product Quality score was rated highest by customers who have used Mixpanel's products/services for 1 to 2 Years, and rated lowest by customers from the Education industry.
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Ranked Mixpanel Product Quality the Highest
Ranked Mixpanel Product Quality the Lowest
Mixpanel Product Quality Score by Usage
Mixpanel's Product Quality score was rated the highest by customers who have used Mixpanel's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Mixpanel Product Quality Score by Industry
Mixpanel's Product Quality score was rated the highest by Tech industry customers, and the lowest by Education industry customers.
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Mixpanel Product Quality vs. Competitors
Compared to its competitors, Mixpanel's Product Quality score is rated right above Optimizely, and is preceded by Pendo.
| COMPANY | Product Quality Score | |
|---|---|---|
| Swrve | 5/5 |
| Monetate | 4.5/5 |
| Qlik | 4.3/5 |
| Amplitude | 4.1/5 |
| Pendo | 4.1/5 |
| Mixpanel | 4/5 |
| Optimizely | 3.9/5 |
| Adjust | 3.8/5 |
| Looker | 3.8/5 |
| Localytics | 3.7/5 |
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Mixpanel Pricing
Mixpanel ROI & Value For Money
4/5
Mixpanel has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Mixpanel Pricing Plans
Mixpanel has a pricing structure that accommodates small, medium, and large businesses. Starting from $150/month, Mixpanel uses a subscription model and offers the following: Starter: Free, Growth: $779+ per year, and Enterprise: custom pricing.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Marketing, Advertising and Research industry. The users from the Tech industry think that they had the lowest ROI from Mixpanel.
Who Uses Mixpanel?
Small Businesses
Medium Businesses
Large Enterprises
Quick Insights into Mixpanel ROI
Mixpanel's ROI score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers from the Tech industry.
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Ranked Mixpanel ROI the Highest
Ranked Mixpanel ROI the Lowest
Mixpanel ROI Score by Industry
Mixpanel's ROI score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Tech industry customers.
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Mixpanel Pricing vs. Competitors
Compared to its competitors, Mixpanel's ROI score is rated right above Monetate, and is preceded by Amplitude.
| COMPANY | Pricing Score | |
|---|---|---|
| Swrve | 5/5 |
| Qlik | 4.2/5 |
| Pendo | 4.1/5 |
| Amplitude | 4.1/5 |
| Mixpanel | 4/5 |
| Monetate | 4/5 |
| Looker | 3.9/5 |
| Optimizely | 3.6/5 |
| Adjust | 3.3/5 |
| Localytics | 3/5 |
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Mixpanel Customer Satisfaction (CSAT)
Mixpanel Customer Satisfaction (CSAT) Score
71 / 100
Mixpanel has an overall Customer Satisfaction score of 71 rated by its users and customers.
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Very Satisfied
14%
Satisfied
57%
Neither Satisfied nor Dissatisfied
29%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Mixpanel Customer Satisfaction vs. Competitors
Compared to its competitors, Mixpanel's Customer Satisfaction score is rated right above Pendo, and is preceded by Optimizely.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Monetate | 100% |
| Swrve | 100% |
| Amplitude | 85% |
| Qlik | 73% |
| Optimizely | 73% |
| Mixpanel | 71% |
| Pendo | 70% |
| Looker | 66% |
| Localytics | 50% |
| Adjust | 0% |
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Mixpanel Customer Service
3.8/5
Mixpanel has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Mixpanel's Customer Service
Address
Ferry Plaza, California City, CA 94105
Website
http://www.mixpanel.com
Mixpanel's Social Links
Quick Insights into Mixpanel Customer Service
Mixpanel's Customer Service score was rated highest by customers from the Tech industry.
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Ranked Mixpanel Customer Service the Highest
Mixpanel Customer Service Score by Industry
Mixpanel's Customer Service score was rated 4.3 stars by Tech industry customers.
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Mixpanel Customer Service vs. Competitors
Compared to its competitors, Mixpanel's Customer Service score is rated right above Looker, and is preceded by Amplitude.
| COMPANY | Customer Service Score | |
|---|---|---|
| Monetate | 5/5 |
| Swrve | 5/5 |
| Adjust | 5/5 |
| Qlik | 4.2/5 |
| Amplitude | 4.2/5 |
| Mixpanel | 3.8/5 |
| Looker | 3.7/5 |
| Pendo | 3.7/5 |
| Optimizely | 3.4/5 |
| Localytics | 3.1/5 |
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Mixpanel as an Employer
4.6/5
Mixpanel has a 4.6/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Mixpanel scored a 28 for Net Promoter Score and a 41 for Employee Net Promoter Score. NPS gauges how likely a customer of Mixpanel would recommend the brand to a friend. ENPS measures how likely Mixpanel employees would recommend working at Mixpanel to a friend.
Net Promoter Score
28
NPS Score
| 52% | Promoters |
|---|---|
| 24% | Passive |
| 24% | Detractors |
Employee Net Promoter Score
41
eNPS Score
| 58% | Promoters |
|---|---|
| 25% | Passive |
| 17% | Detractors |
