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ALDI USA is

Ranked

#104

Retail Brands

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ALDI USA

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ALDI USA

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ALDI USA is ranked #104 in Retail Brands

About ALDI USA's Brand

ALDI USA’s brand is ranked #674 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of ALDI USA. When compared to other organizations within the Retail industry, ALDI USA is ranked #104.

Brand at a Glance

83%

Customer Loyalty

3.8/5

Product Quality

4/5

Pricing

3.7/5

Customer Service

ALDI USA Ranking

^#104 in Retail

ALDI USA NPS

ALDI USA's Net Promoter Score (NPS) is a 28 with 57% Promoters, 14% Passives, and 29% Detractors. Net Promoter Score tracks whether ALDI USA's customers would recommend using the product based on a scale of -100 to 100.

ALDI USA Overall NPS

NPS

57%	Promoters
14%	Passives
29%	Detractors

ALDI USA NPS Trend

-100

-50

100

Summary	Date	Score
Feb 2025 29	Feb 2025	29
Mar 2025 27	Mar 2025	27
Apr 2025 27	Apr 2025	27
May 2025 27	May 2025	27
Jun 2025 27	Jun 2025	27
Jul 2025 27	Jul 2025	27
Aug 2025 27	Aug 2025	27
Sep 2025 27	Sep 2025	27
Oct 2025 27	Oct 2025	27
Nov 2025 27	Nov 2025	27
Dec 2025 27	Dec 2025	27
Jan 2026 27	Jan 2026	27

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

ALDI USA NPS by Gender

Female customers rated ALDI USA's NPS 18 points higher than Male customers.

Male

ALDI USA's NPS was rated 7 by Male customers on Comparably.

49%

Promoters

Passives

42%

Detractors

Female

ALDI USA's NPS was rated 25 by Female customers on Comparably.

56%

Promoters

13%

Passives

31%

Detractors

ALDI USA NPS by Ethnicity

ALDI USA's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 22	Caucasian	22
Hispanic or Latino 20	Hispanic or Latino	20
African American/Black 16	African American/Black	16
Asian or Pacific Islander 45	Asian or Pacific Islander	45
Native American 34	Native American	34
Other -28	Other	-28

ALDI USA NPS by Age

ALDI USA's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.

100

Summary

Age

Promoters

Passives

Detractors

18-25

52%

26%

22%

26-30

75%

25%

31-35

64%

29%

36-40

50%

44%

41-45

44%

12%

44%

46-50

47%

11%

42%

51-55

64%

15%

21%

56-60

47%

44%

61-65

59%

32%

66+

49%

12%

39%

ALDI USA NPS by Usage

ALDI USA's NPS was rated the highest by customers who have used ALDI USA's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 4	Less than 1 Year	4
1 to 2 Years 40	1 to 2 Years	40
2 to 5 Years 21	2 to 5 Years	21
5 to 10 Years 19	5 to 10 Years	19
Over 10 Years 18	Over 10 Years	18

ALDI USA NPS vs Companies in Retail

In the Retail industry, ALDI USA's NPS is rated right above Chipotle, and is preceded by Target.

COMPANY		NPS Score
	REI	53
	Costco	50
	Amazon	49
	Trader Joe's	46
	American Eagle Outfitters	44
	Bath & Body Works	38
	Target	36
	ALDI USA	28
	Chipotle	16

ALDI USA Customer Reviews

Out of the 66 ALDI USA customer reviews 48 were positive and 18 were constructive. ALDI USA customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

ALDI USA Customer Loyalty

83%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

83% of ALDI USA users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

83%

17%

ALDI USA Customer Loyalty Score by Gender

Female customers rated ALDI USA's Customer Loyalty score 2% higher than Male customers.

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Male

82%

Yes

Female

84%

Yes

ALDI USA Customer Loyalty Score by Ethnicity

ALDI USA's Customer Loyalty score was rated the highest by Native American customers, and the lowest by Other customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of ALDI USA.

out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

100

out of 100

Native American

out of 100

Other

ALDI USA Customer Loyalty Score by Age

ALDI USA's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 56-60.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of ALDI USA.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 83%	18-25	83%
26-30 89%	26-30	89%
31-35 81%	31-35	81%
36-40 80%	36-40	80%
41-45 85%	41-45	85%
46-50 76%	46-50	76%
51-55 90%	51-55	90%
56-60 69%	56-60	69%
61-65 93%	61-65	93%
66+ 86%	66+	86%

ALDI USA Customer Loyalty Score by Usage

ALDI USA's Customer Loyalty score was rated the highest by customers who have used ALDI USA's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year	65%
1 to 2 Years	90%
2 to 5 Years	80%
5 to 10 Years	84%
Over 10 Years	90%

ALDI USA Customer Loyalty Score by Industry

ALDI USA's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Aerospace and Aviation industry customers.

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Tech	82%
Accounting	88%
Aerospace and Aviation	49%
Architecture and Planning	100%
Arts and Entertainment	100%
Banking and Financial Services	78%
Business and Consumer Services	75%
Civic and Social Organization	100%
Construction	64%
Consulting	70%
Consumer Services	78%
Education	83%
Government and Public Policy	100%
Healthcare, Hospitals and Medicine	87%
Hospitality	87%
Insurance	78%
Legal	89%
Manufacturing and Machinery	100%
Marketing, Advertising and Research	78%
Non-Profit	70%
Energy and Manufacturing	78%
Real Estate	100%
Retail	61%

Customer Loyalty for Other Retail Brands

In the Retail industry, ALDI USA's Customer Loyalty score is rated right above Target, and is preceded by Trader Joe's.

COMPANY		Customer Loyalty Score
	Costco	89%
	Amazon	89%
	REI	87%
	American Eagle Outfitters	87%
	Bath & Body Works	87%
	Trader Joe's	86%
	ALDI USA	83%
	Target	82%
	Chipotle	76%

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ALDI USA Product Quality

3.8/5

ALDI USA has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.

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ALDI USA Product Information

ALDI USA’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Architecture and Planning industry rated ALDI USA's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated ALDI USA the lowest at 4.

Website: https://www.aldi.us

Company Size: 10,000+ Employees

Industry

Retail

Quick Insights into ALDI USA Product Quality

ALDI USA's Product Quality score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers from the Civic and Social Organization industry.

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Ranked ALDI USA Product Quality the Highest

Architecture and Planning	5
26-30	4.3
1 to 2 Years	4

Ranked ALDI USA Product Quality the Lowest

36-40	3.1
Other	2.6
Civic and Social Organization	2

ALDI USA Product Quality Score by Gender

Female customers rated ALDI USA's Product Quality score 0.4 stars higher than Male customers.

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Male

3.4/5

Female

3.8/5

ALDI USA Product Quality Score by Ethnicity

ALDI USA's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 3.7	Caucasian	3.7
Hispanic or Latino 3.6	Hispanic or Latino	3.6
African American/Black 4	African American/Black	4
Asian or Pacific Islander 4	Asian or Pacific Islander	4
Native American 2.6	Native American	2.6
Other 2.6	Other	2.6

ALDI USA Product Quality Score by Age

ALDI USA's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.

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Summary	Age	Score
18-25 4	18-25	4
26-30 4.3	26-30	4.3
31-35 3.8	31-35	3.8
36-40 3.1	36-40	3.1
41-45 3.2	41-45	3.2
46-50 3.5	46-50	3.5
51-55 3.9	51-55	3.9
56-60 3.5	56-60	3.5
61-65 3.8	61-65	3.8
66+ 3.5	66+	3.5

ALDI USA Product Quality Score by Usage

ALDI USA's Product Quality score was rated the highest by customers who have used ALDI USA's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.7
1 to 2 Years	4
2 to 5 Years	3.6
5 to 10 Years	3.8
Over 10 Years	3.5

ALDI USA Product Quality Score by Industry

ALDI USA's Product Quality score was rated the highest by Architecture and Planning industry customers, and the lowest by Civic and Social Organization industry customers.

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Tech	3.8
Accounting	3.6
Aerospace and Aviation	3.3
Architecture and Planning	5
Arts and Entertainment	4.6
Banking and Financial Services	4.1
Business and Consumer Services	3.9
Civic and Social Organization	2
Construction	2.1
Consulting	3.7
Consumer Services	3
Education	3.6
Government and Public Policy	3.4
Healthcare, Hospitals and Medicine	4
Hospitality	4.2
Insurance	3.6
Legal	3.6
Manufacturing and Machinery	4.1
Marketing, Advertising and Research	2.4
Non-Profit	4.1
Energy and Manufacturing	3.4
Real Estate	5
Retail	3.2

Product Quality for Other Retail Brands

In the Retail industry, ALDI USA's Product Quality score is rated right above Chipotle, and is preceded by Target.

COMPANY		Product Quality Score
	REI	4.3/5
	Costco	4.3/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4.2/5
	Bath & Body Works	4.1/5
	Target	4.1/5
	ALDI USA	3.8/5
	Chipotle	3.8/5

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ALDI USA Pricing

ALDI USA ROI & Value For Money

4/5

ALDI USA has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.

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ALDI USA Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Architecture and Planning industry. The users from the Civic and Social Organization industry think that they had the lowest ROI from ALDI USA.

Quick Insights into ALDI USA ROI

ALDI USA's ROI score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers from the Civic and Social Organization industry.

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Ranked ALDI USA ROI the Highest

Architecture and Planning	5
26-30	4.4
1 to 2 Years	4.3

Ranked ALDI USA ROI the Lowest

41-45	3.4
Other	3.1
Civic and Social Organization	2.5

ALDI USA ROI Score by Gender

Female customers rated ALDI USA's ROI score 0.2 stars higher than Male customers.

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Male

3.7/5

Female

3.9/5

ALDI USA ROI Score by Ethnicity

ALDI USA's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 3.9	Caucasian	3.9
Hispanic or Latino 3.5	Hispanic or Latino	3.5
African American/Black 3.9	African American/Black	3.9
Asian or Pacific Islander 4.1	Asian or Pacific Islander	4.1
Native American 3.1	Native American	3.1
Other 3.1	Other	3.1

ALDI USA ROI Score by Age

ALDI USA's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.

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Summary	Age	Score
18-25 3.9	18-25	3.9
26-30 4.4	26-30	4.4
31-35 3.8	31-35	3.8
36-40 3.4	36-40	3.4
41-45 3.4	41-45	3.4
46-50 3.5	46-50	3.5
51-55 4	51-55	4
56-60 3.7	56-60	3.7
61-65 4.3	61-65	4.3
66+ 3.7	66+	3.7

ALDI USA ROI Score by Usage

ALDI USA's ROI score was rated the highest by customers who have used ALDI USA's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.5
1 to 2 Years	4.3
2 to 5 Years	3.7
5 to 10 Years	4.1
Over 10 Years	3.7

ALDI USA ROI Score by Industry

ALDI USA's ROI score was rated the highest by Architecture and Planning industry customers, and the lowest by Civic and Social Organization industry customers.

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Tech	3.8
Accounting	3.9
Aerospace and Aviation	3.3
Architecture and Planning	5
Arts and Entertainment	4.9
Banking and Financial Services	4.2
Business and Consumer Services	4.1
Civic and Social Organization	2.5
Construction	4.1
Consulting	3.4
Consumer Services	2.9
Education	3.9
Government and Public Policy	3.5
Healthcare, Hospitals and Medicine	4.2
Hospitality	4.1
Insurance	4.1
Legal	3.6
Manufacturing and Machinery	4.4
Marketing, Advertising and Research	2.8
Non-Profit	4.5
Energy and Manufacturing	3.7
Real Estate	5
Retail	3.9

ROI for Other Retail Brands

In the Retail industry, ALDI USA's ROI score is rated right above Target, and is preceded by Trader Joe's.

COMPANY		Pricing Score
	Costco	4.1/5
	Amazon	4.1/5
	REI	4.1/5
	Trader Joe's	4/5
	ALDI USA	4/5
	Target	3.9/5
	American Eagle Outfitters	3.8/5
	Bath & Body Works	3.8/5
	Chipotle	3.5/5

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ALDI USA Customer Satisfaction (CSAT)

ALDI USA Customer Satisfaction (CSAT) Score

67 / 100

ALDI USA has an overall Customer Satisfaction score of 67 rated by its users and customers.

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Very Satisfied	44%
Satisfied	23%
Neither Satisfied nor Dissatisfied	9%
Dissatisfied	7%
Very Dissatisfied	17%

Very Satisfied

44%

Satisfied

23%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

17%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into ALDI USA Customer Satisfaction

ALDI USA's Customer Satisfaction score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers from the Banking and Financial Services industry.

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Ranked ALDI USA Customer Satisfaction the Highest

Architecture and Planning	100%
18-25	85%
1 to 2 Years	83%

Ranked ALDI USA Customer Satisfaction the Lowest

36-40	47%
Native American	33%
Banking and Financial Services	0%

ALDI USA Customer Satisfaction Score by Gender

Female customers rated ALDI USA's Customer Satisfaction score 7 points higher than Male customers.

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60 / 100

Male

	Very Satisfied	37%
	Satisfied	23%
	Neither Satisfied nor Dissatisfied	6%
	Dissatisfied	10%
	Very Dissatisfied	24%

67 / 100

Female

	Very Satisfied	51%
	Satisfied	16%
	Neither Satisfied nor Dissatisfied	5%
	Dissatisfied	8%
	Very Dissatisfied	20%

ALDI USA Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

ALDI USA's Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.

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67 / 100

Very Satisfied	50%
Satisfied	17%
Neither Satisfied nor Dissatisfied	3%
Dissatisfied	10%
Very Dissatisfied	20%

Very Satisfied

50%

Satisfied

17%

Neither Satisfied nor Dissatisfied

Dissatisfied

10%

Very Dissatisfied

20%

CSAT according to Hispanic or Latino

ALDI USA's Customer Satisfaction (CSAT) score was rated 56% according to Hispanic or Latino users and customers.

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56 / 100

Very Satisfied	34%
Satisfied	22%
Neither Satisfied nor Dissatisfied	11%
Dissatisfied	0%
Very Dissatisfied	33%

Very Satisfied

34%

Satisfied

22%

Neither Satisfied nor Dissatisfied

11%

Dissatisfied

Very Dissatisfied

33%

CSAT according to African American/Black

ALDI USA's Customer Satisfaction (CSAT) score was rated 72% according to African American/Black users and customers.

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72 / 100

Very Satisfied	46%
Satisfied	26%
Neither Satisfied nor Dissatisfied	6%
Dissatisfied	8%
Very Dissatisfied	14%

Very Satisfied

46%

Satisfied

26%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

14%

CSAT according to Asian or Pacific Islander

ALDI USA's Customer Satisfaction (CSAT) score was rated 82% according to Asian or Pacific Islander users and customers.

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82 / 100

Very Satisfied	47%
Satisfied	35%
Neither Satisfied nor Dissatisfied	12%
Dissatisfied	6%
Very Dissatisfied	0%

Very Satisfied

47%

Satisfied

35%

Neither Satisfied nor Dissatisfied

12%

Dissatisfied

Very Dissatisfied

CSAT according to Native American

ALDI USA's Customer Satisfaction (CSAT) score was rated 33% according to Native American users and customers.

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33 / 100

Very Satisfied	33%
Satisfied	0%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	67%

Very Satisfied

33%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

67%

CSAT according to Other

ALDI USA's Customer Satisfaction (CSAT) score was rated 36% according to Other users and customers.

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36 / 100

Very Satisfied	25%
Satisfied	11%
Neither Satisfied nor Dissatisfied	11%
Dissatisfied	10%
Very Dissatisfied	43%

Very Satisfied

25%

Satisfied

11%

Neither Satisfied nor Dissatisfied

11%

Dissatisfied

10%

Very Dissatisfied

43%

ALDI USA Customer Satisfaction Score by Age

ALDI USA's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.

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100

Breakdown

Age

Score

18-25

85%

26-30

63%

31-35

64%

36-40

47%

41-45

65%

46-50

55%

51-55

84%

56-60

59%

61-65

62%

66+

60%

ALDI USA Customer Satisfaction Score by Usage

ALDI USA's Customer Satisfaction score was rated the highest by customers who have used ALDI USA's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	50
1 to 2 Years	83
2 to 5 Years	67
5 to 10 Years	59
Over 10 Years	61

ALDI USA Customer Satisfaction Score by Industry

ALDI USA's Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Banking and Financial Services industry customers.

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{
	"title": "ALDI USA Customer Satisfaction Score by Industry",
	"text": "ALDI USA's Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Banking and Financial Services industry customers.",
	"bars": [
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			"groupId": 499,
			"score": 100,
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			"scoreClassName": "",
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			"groupId": 504,
			"score": 72,
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			"scoreClassName": "",
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			"label": "Civic and Social Organization",
			"groupId": 507,
			"score": 34,
			"stars": 0,
			"csatScore": 34,
			"text": "ALDI USA's Customer Satisfaction score is  rated by Civic and Social Organization customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 34
		},
		{
			"label": "Construction",
			"groupId": 510,
			"score": 25,
			"stars": 0,
			"csatScore": 25,
			"text": "ALDI USA's Customer Satisfaction score is  rated by Construction customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 25
		},
		{
			"label": "Consulting",
			"groupId": 511,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "ALDI USA's Customer Satisfaction score is  rated by Consulting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Consumer Services",
			"groupId": 514,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "ALDI USA's Customer Satisfaction score is  rated by Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "ALDI USA's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Government and Public Policy",
			"groupId": 521,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "ALDI USA's Customer Satisfaction score is  rated by Government and Public Policy customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 74,
			"stars": 0,
			"csatScore": 74,
			"text": "ALDI USA's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 74
		},
		{
			"label": "Hospitality",
			"groupId": 523,
			"score": 86,
			"stars": 0,
			"csatScore": 86,
			"text": "ALDI USA's Customer Satisfaction score is  rated by Hospitality customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 86
		},
		{
			"label": "Insurance",
			"groupId": 526,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "ALDI USA's Customer Satisfaction score is  rated by Insurance customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Legal",
			"groupId": 529,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "ALDI USA's Customer Satisfaction score is  rated by Legal customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Manufacturing and Machinery",
			"groupId": 533,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "ALDI USA's Customer Satisfaction score is  rated by Manufacturing and Machinery customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "ALDI USA's Customer Satisfaction score is  rated by Marketing, Advertising and Research customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Energy and Manufacturing",
			"groupId": 541,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "ALDI USA's Customer Satisfaction score is  rated by Energy and Manufacturing customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Real Estate",
			"groupId": 554,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "ALDI USA's Customer Satisfaction score is  rated by Real Estate customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Retail",
			"groupId": 559,
			"score": 46,
			"stars": 0,
			"csatScore": 46,
			"text": "ALDI USA's Customer Satisfaction score is  rated by Retail customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 46
		}
	]
}

Tech	76
Accounting	67
Aerospace and Aviation	60
Architecture and Planning	100
Arts and Entertainment	100
Banking and Financial Services	0
Business and Consumer Services	72
Civic and Social Organization	34
Construction	25
Consulting	67
Consumer Services	50
Education	50
Government and Public Policy	100
Healthcare, Hospitals and Medicine	74
Hospitality	86
Insurance	75
Legal	75
Manufacturing and Machinery	75
Marketing, Advertising and Research	33
Energy and Manufacturing	75
Real Estate	100
Retail	46

Customer Satisfaction for Other Retail Brands

In the Retail industry, ALDI USA's Customer Satisfaction score is rated right above Chipotle, and is preceded by Trader Joe's.

COMPANY		Customer Satisfaction (CSAT) Score
	REI	85%
	Costco	84%
	Amazon	84%
	American Eagle Outfitters	82%
	Bath & Body Works	81%
	Target	79%
	Trader Joe's	79%
	ALDI USA	67%
	Chipotle	62%

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ALDI USA Customer Service

3.7/5

ALDI USA has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.

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About ALDI USA's Customer Service

Website

https://www.aldi.us

Quick Insights into ALDI USA Customer Service

ALDI USA's Customer Service score was rated highest by customers from the Architecture and Planning industry, and rated lowest by Native American customers.

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Ranked ALDI USA Customer Service the Highest

Architecture and Planning	5
Asian or Pacific Islander	4.3
1 to 2 Years	4.2

Ranked ALDI USA Customer Service the Lowest

36-40	3.1
Civic and Social Organization	2.3
Native American	2

ALDI USA Customer Service Score by Gender

Female customers rated ALDI USA's Customer Service score 0.5 stars higher than Male customers.

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Male

3.2/5

Female

3.7/5

ALDI USA Customer Service Score by Ethnicity

ALDI USA's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.5	Caucasian	3.5
Hispanic or Latino 3	Hispanic or Latino	3
African American/Black 3.8	African American/Black	3.8
Asian or Pacific Islander 4.3	Asian or Pacific Islander	4.3
Native American 2	Native American	2
Other 2.5	Other	2.5

ALDI USA Customer Service Score by Age

ALDI USA's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.

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100

Summary	Age	Customer Service Score
18-25 3.9	18-25	3.9
26-30 4.1	26-30	4.1
31-35 3.8	31-35	3.8
36-40 3.1	36-40	3.1
41-45 3.3	41-45	3.3
46-50 3.2	46-50	3.2
51-55 3.8	51-55	3.8
56-60 3.4	56-60	3.4
61-65 3.4	61-65	3.4
66+ 3.4	66+	3.4

ALDI USA Customer Service Score by Usage

ALDI USA's Customer Service score was rated the highest by customers who have used ALDI USA's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.5
1 to 2 Years	4.2
2 to 5 Years	3.5
5 to 10 Years	3.4
Over 10 Years	3.4

ALDI USA Customer Service Score by Industry

ALDI USA's Customer Service score was rated the highest by Architecture and Planning industry customers, and the lowest by Civic and Social Organization industry customers.

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Tech	3.9
Accounting	3.7
Aerospace and Aviation	3
Architecture and Planning	5
Arts and Entertainment	4.6
Banking and Financial Services	4.4
Business and Consumer Services	3.7
Civic and Social Organization	2.3
Construction	2.6
Consulting	2.8
Consumer Services	2.6
Education	3.4
Government and Public Policy	3.4
Healthcare, Hospitals and Medicine	3.6
Hospitality	4.1
Insurance	3.4
Legal	3.2
Manufacturing and Machinery	3.7
Marketing, Advertising and Research	2.4
Non-Profit	3.3
Energy and Manufacturing	3.7
Real Estate	5
Retail	3.7

Customer Service for Other Retail Brands

In the Retail industry, ALDI USA's Customer Service score is rated right above Chipotle, and is preceded by Bath & Body Works.

COMPANY		Customer Service Score
	REI	4.4/5
	Costco	4.2/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4/5
	Target	4/5
	Bath & Body Works	4/5
	ALDI USA	3.7/5
	Chipotle	3.6/5

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ALDI USA as an Employer

2.9/5

ALDI USA has a 2.9/5 stars for its overall company culture rated by their employees

bottom

20%

CEO of ALDI USA

Jason Hart

In the Bottom 20% of Similar Sized Companies on Comparably.

Consumer vs. Employees

ALDI USA scored a 28 for Net Promoter Score and a -27 for Employee Net Promoter Score. NPS gauges how likely a customer of ALDI USA would recommend the brand to a friend. ENPS measures how likely ALDI USA employees would recommend working at ALDI USA to a friend.

Net Promoter Score

NPS Score

57%	Promoters
14%	Passive
29%	Detractors

Employee Net Promoter Score

-27

eNPS Score

28%	Promoters
17%	Passive
55%	Detractors

Global Ranking Snapshot

ALDI USA is ranked #674 in the Global Top 100 Brands. It ranks just behind Arthur J. Gallagher & Co. and just ahead of Allergan.

RANK			INDUSTRY
672	SAS	Jim Goodnight	Tech
673	Arthur J. Gallagher & Co.	J. Patrick Gallagher Jr.	Business and Consumer Services
674	ALDI USA	Jason Hart	Retail
675	Allergan	Brenton Saunders	Health and Wellness
676	Fluke Corporation	Wes Pringle	Energy and Manufacturing
677	Home Goods	Mike Dowse	Retail
678	Shaw Industries	Vance Bell	Energy and Manufacturing