
Tommy Bahama is a purveyor of island lifestyles and maker of luxury lifestyle clothing and accessories. Tommy Bahama’s brand is ranked #651 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Tommy Bahama. When compared to other organizations within the Fashion and Beauty industry, Tommy Bahama is ranked #64. Among its major competitors, Tommy Bahama is ranked in 2nd place for NPS while Ralph Lauren Corporation is 1st, and Nordstrom is 3rd.Their current valuation is $1.49B
Tommy Bahama's Net Promoter Score (NPS) is a 25 with 53% Promoters, 19% Passives, and 28% Detractors. Net Promoter Score tracks whether Tommy Bahama's customers would recommend using the product based on a scale of -100 to 100.
| 53% | Promoters |
|---|---|
| 19% | Passives |
| 28% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2024 22 | Feb 2024 | 22 |
Apr 2024 23 | Apr 2024 | 23 |
May 2024 23 | May 2024 | 23 |
Jul 2024 27 | Jul 2024 | 27 |
Aug 2024 26 | Aug 2024 | 26 |
Nov 2024 27 | Nov 2024 | 27 |
Jan 2025 29 | Jan 2025 | 29 |
Feb 2025 30 | Feb 2025 | 30 |
Jul 2025 28 | Jul 2025 | 28 |
Aug 2025 26 | Aug 2025 | 26 |
Oct 2025 24 | Oct 2025 | 24 |
Dec 2025 25 | Dec 2025 | 25 |
Tommy Bahama is ranked second for NPS among its competitors. Ralph Lauren Corporation and Nordstrom come in first and third, with Macy's coming in at #4. Among those competitors, it is the lowest valued company behind Ralph Lauren Corporation.
![]() Tommy Bahama | ![]() Nordstrom | ![]() Macy's | ![]() Ralph Lauren Corporation | |
| Global Ranking | #651 | #97 | #254 | #416 |
| NPS | 25 | 20 | -11 | 44 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $1.49B | $5.84B | $4.88B | $8.77B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Tommy Bahama's NPS 46 points higher than Female customers.
Tommy Bahama's NPS was rated 33 by Male customers on Comparably.
Tommy Bahama's NPS was rated -13 by Female customers on Comparably.
Tommy Bahama's NPS was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 45 | Caucasian | 45 |
Hispanic or Latino -100 | Hispanic or Latino | -100 |
African American/Black -34 | African American/Black | -34 |
Other 0 | Other | 0 |
Tommy Bahama's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 18-25.
Tommy Bahama's NPS was rated the highest by customers who have used Tommy Bahama's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 66 | Less than 1 Year | 66 |
1 to 2 Years -57 | 1 to 2 Years | -57 |
2 to 5 Years 34 | 2 to 5 Years | 34 |
5 to 10 Years 42 | 5 to 10 Years | 42 |
Over 10 Years 7 | Over 10 Years | 7 |
Compared to its competitors, Tommy Bahama's NPS is rated right above Nordstrom, and is preceded by Ralph Lauren Corporation.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Ralph Lauren Corporation | 44 |
![]() | Tommy Bahama | 25 |
![]() | Nordstrom | 20 |
![]() | Macy's | -11 |
In the Fashion and Beauty industry, Tommy Bahama's NPS is rated right below Gucci.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Nike | 48 |
![]() | Vans | 47 |
![]() | American Eagle Outfitters | 44 |
![]() | Uniqlo | 40 |
![]() | CHANEL | 39 |
![]() | Glossier | 38 |
![]() | Crocs | 34 |
![]() | Gucci | 31 |
![]() | Tommy Bahama | 25 |
Out of the 7 Tommy Bahama customer reviews 7 were positive and 0 were constructive. Tommy Bahama customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of Tommy Bahama users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Male customers rated Tommy Bahama's Customer Loyalty score 21% higher than Female customers.
Tommy Bahama's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Tommy Bahama's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
31-35 55% | 31-35 | 55% |
36-40 100% | 36-40 | 100% |
41-45 82% | 41-45 | 82% |
51-55 100% | 51-55 | 100% |
56-60 78% | 56-60 | 78% |
61-65 74% | 61-65 | 74% |
66+ 100% | 66+ | 100% |
Tommy Bahama's Customer Loyalty score was rated the highest by customers who have used Tommy Bahama's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Tommy Bahama's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, Tommy Bahama's Customer Loyalty score is rated right above Macy's, and is preceded by Nordstrom.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Ralph Lauren Corporation | 84% |
![]() | Nordstrom | 79% |
![]() | Tommy Bahama | 78% |
![]() | Macy's | 77% |
In the Fashion and Beauty industry, Tommy Bahama's Customer Loyalty score is rated right above Glossier, and is preceded by Crocs.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | American Eagle Outfitters | 87% |
![]() | Vans | 85% |
![]() | Nike | 83% |
![]() | Uniqlo | 81% |
![]() | CHANEL | 79% |
![]() | Crocs | 79% |
![]() | Tommy Bahama | 78% |
![]() | Glossier | 77% |
![]() | Gucci | 76% |
Tommy Bahama has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Tommy Bahama's overall Product Quality score rated by its users and customers.
Tommy Bahama’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Aerospace and Aviation industry rated Tommy Bahama's product the highest. Reviewers from the Accounting industry rated Tommy Bahama the lowest at 2.1.
Tommy Bahama's Product Quality score was rated highest by customers ages 36-40, and rated lowest by Hispanic or Latino customers.
Male customers rated Tommy Bahama's Product Quality score 0.5 stars higher than Female customers.
Tommy Bahama's Product Quality score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
Hispanic or Latino 2.1 | Hispanic or Latino | 2.1 |
African American/Black 2.8 | African American/Black | 2.8 |
Other 4.1 | Other | 4.1 |
Tommy Bahama's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
31-35 3 | 31-35 | 3 |
36-40 4.6 | 36-40 | 4.6 |
41-45 3.9 | 41-45 | 3.9 |
51-55 4.3 | 51-55 | 4.3 |
56-60 4.5 | 56-60 | 4.5 |
61-65 4.5 | 61-65 | 4.5 |
66+ 3.4 | 66+ | 3.4 |
Tommy Bahama's Product Quality score was rated the highest by customers who have used Tommy Bahama's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Tommy Bahama's Product Quality score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, Tommy Bahama's Product Quality score is rated right above Nordstrom, and is preceded by Ralph Lauren Corporation.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Ralph Lauren Corporation | 4.3/5 |
![]() | Tommy Bahama | 3.8/5 |
![]() | Nordstrom | 3.8/5 |
![]() | Macy's | 3.1/5 |
In the Fashion and Beauty industry, Tommy Bahama's Product Quality score is rated right below Crocs.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Uniqlo | 4.3/5 |
![]() | Nike | 4.3/5 |
![]() | Vans | 4.3/5 |
![]() | Glossier | 4.3/5 |
![]() | CHANEL | 4.2/5 |
![]() | American Eagle Outfitters | 4.2/5 |
![]() | Gucci | 4.2/5 |
![]() | Crocs | 4.1/5 |
![]() | Tommy Bahama | 3.8/5 |
Tommy Bahama has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Tommy Bahama's overall ROI score rated by its users and customers.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Aerospace and Aviation industry. The users from the Accounting industry think that they had the lowest ROI from Tommy Bahama.
Tommy Bahama's ROI score was rated highest by customers who have used Tommy Bahama's products/services for Less than 1 Year, and rated lowest by Hispanic or Latino customers.
Male customers rated Tommy Bahama's ROI score 1.2 stars higher than Female customers.
Tommy Bahama's ROI score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 2.6 | African American/Black | 2.6 |
Other 3.6 | Other | 3.6 |
Tommy Bahama's ROI score was rated the highest by customers ages 56-60, and the lowest by customers ages 18-25.
| Summary | Age | Score |
|---|---|---|
18-25 2.5 | 18-25 | 2.5 |
31-35 3.4 | 31-35 | 3.4 |
36-40 3.3 | 36-40 | 3.3 |
41-45 3.6 | 41-45 | 3.6 |
51-55 3.6 | 51-55 | 3.6 |
56-60 4.2 | 56-60 | 4.2 |
61-65 3.2 | 61-65 | 3.2 |
66+ 2.8 | 66+ | 2.8 |
Tommy Bahama's ROI score was rated the highest by customers who have used Tommy Bahama's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Tommy Bahama's ROI score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, Tommy Bahama's ROI score is rated right above Macy's, and is preceded by Nordstrom.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Ralph Lauren Corporation | 4/5 |
![]() | Nordstrom | 3.6/5 |
![]() | Tommy Bahama | 3.5/5 |
![]() | Macy's | 3.1/5 |
In the Fashion and Beauty industry, Tommy Bahama's ROI score is rated right below Crocs.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Vans | 4/5 |
![]() | Uniqlo | 4/5 |
![]() | Nike | 3.9/5 |
![]() | CHANEL | 3.9/5 |
![]() | Glossier | 3.9/5 |
![]() | American Eagle Outfitters | 3.8/5 |
![]() | Gucci | 3.8/5 |
![]() | Crocs | 3.7/5 |
![]() | Tommy Bahama | 3.5/5 |
Tommy Bahama has an overall Customer Satisfaction score of 69 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Tommy Bahama's Customer Satisfaction score was rated highest by customers ages 66+, and rated lowest by Hispanic or Latino customers.
Male customers rated Tommy Bahama's Customer Satisfaction score 38 points higher than Female customers.
Very Satisfied | 65% | |
|---|---|---|
Satisfied | 12% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 0% | |
Very Dissatisfied | 6% |
Very Satisfied | 24% | |
|---|---|---|
Satisfied | 15% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 15% | |
Very Dissatisfied | 46% |
Tommy Bahama's Customer Satisfaction (CSAT) score was rated 84% according to Caucasian users and customers.
Tommy Bahama's Customer Satisfaction (CSAT) score was rated 0% according to Hispanic or Latino users and customers.
Tommy Bahama's Customer Satisfaction (CSAT) score was rated 50% according to Other users and customers.
Tommy Bahama's Customer Satisfaction score was rated the highest by customers ages 66+, and the lowest by customers ages 31-35.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 40% | |||||||||||||||
| 41-45 | 67% | |||||||||||||||
| 56-60 | 86% | |||||||||||||||
| 61-65 | 43% | |||||||||||||||
| 66+ | 100% |
Tommy Bahama's Customer Satisfaction score was rated the highest by customers who have used Tommy Bahama's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Tommy Bahama's Customer Satisfaction score was rated 67 points by both Marketing, Advertising and Research and Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Tommy Bahama Customer Satisfaction Score by Industry",
"text": "Tommy Bahama's Customer Satisfaction score was rated 67 points by both Marketing, Advertising and Research and Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "Tommy Bahama's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 67
},
{
"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "Tommy Bahama's Customer Satisfaction score is rated by Marketing, Advertising and Research customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 67
}
]
}Compared to its competitors, Tommy Bahama's Customer Satisfaction score is rated right above Nordstrom, and is preceded by Ralph Lauren Corporation.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Ralph Lauren Corporation | 84% |
![]() | Tommy Bahama | 69% |
![]() | Nordstrom | 68% |
![]() | Macy's | 52% |
In the Fashion and Beauty industry, Tommy Bahama's Customer Satisfaction score is rated right below Gucci.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Uniqlo | 88% |
![]() | Nike | 86% |
![]() | Vans | 85% |
![]() | American Eagle Outfitters | 82% |
![]() | CHANEL | 80% |
![]() | Glossier | 79% |
![]() | Crocs | 79% |
![]() | Gucci | 79% |
![]() | Tommy Bahama | 69% |
Tommy Bahama has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
Sign Up to unlock Tommy Bahama's overall Customer Service score rated by its users and customers.
Seattle, WA
http://www.tommybahama.com
Tommy Bahama's Customer Service score was rated highest by customers ages 56-60, and rated lowest by customers from the Accounting industry.
Male customers rated Tommy Bahama's Customer Service score 1.1 stars higher than Female customers.
Tommy Bahama's Customer Service score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 1.6 | Hispanic or Latino | 1.6 |
African American/Black 2.5 | African American/Black | 2.5 |
Other 3.5 | Other | 3.5 |
Tommy Bahama's Customer Service score was rated the highest by customers ages 56-60, and the lowest by customers ages 18-25.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2.3 | 18-25 | 2.3 |
31-35 3.1 | 31-35 | 3.1 |
36-40 4.1 | 36-40 | 4.1 |
41-45 3.9 | 41-45 | 3.9 |
51-55 3.8 | 51-55 | 3.8 |
56-60 4.3 | 56-60 | 4.3 |
61-65 3.3 | 61-65 | 3.3 |
66+ 2.8 | 66+ | 2.8 |
Tommy Bahama's Customer Service score was rated the highest by customers who have used Tommy Bahama's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Tommy Bahama's Customer Service score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Tommy Bahama's Customer Service score is rated right above Macy's, and is preceded by Nordstrom.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Ralph Lauren Corporation | 4.2/5 |
![]() | Nordstrom | 3.7/5 |
![]() | Tommy Bahama | 3.6/5 |
![]() | Macy's | 2.9/5 |
In the Fashion and Beauty industry, Tommy Bahama's Customer Service score is rated right below Crocs.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Glossier | 4.2/5 |
![]() | Uniqlo | 4.1/5 |
![]() | Nike | 4.1/5 |
![]() | Vans | 4.1/5 |
![]() | CHANEL | 4.1/5 |
![]() | American Eagle Outfitters | 4/5 |
![]() | Gucci | 4/5 |
![]() | Crocs | 3.8/5 |
![]() | Tommy Bahama | 3.6/5 |
Tommy Bahama has a 2.8/5 stars for its overall company culture rated by their employees

Tommy Bahama scored a 25 for Net Promoter Score and a -20 for Employee Net Promoter Score. NPS gauges how likely a customer of Tommy Bahama would recommend the brand to a friend. ENPS measures how likely Tommy Bahama employees would recommend working at Tommy Bahama to a friend.
| 53% | Promoters |
|---|---|
| 19% | Passive |
| 28% | Detractors |
| 31% | Promoters |
|---|---|
| 18% | Passive |
| 51% | Detractors |
Tommy Bahama is ranked #651 in the Global Top 100 Brands. It ranks just behind LegalZoom and just ahead of Bass Pro Shops.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
649 | ![]() | Philz Coffee | ![]() | Jacob Jaber | Retail |
650 | ![]() | LegalZoom | ![]() | Jeff Stibel | Tech |
651 | ![]() | Tommy Bahama | ![]() | Douglas Wood | Fashion and Beauty |
652 | ![]() | Bass Pro Shops | ![]() | John Morris | Retail |
653 | ![]() | Elsevier | ![]() | Kumsal Bayazit | Media and Entertainment |
654 | ![]() | Koch Industries | ![]() | Charles Koch | Energy and Manufacturing |
655 | ![]() | TaskRabbit | ![]() | Stacy Brown-Philpot | Tech |
Tommy Bahama is ranked #64 in the Fashion and Beauty Industry. It ranks just behind Stitch Fix and just ahead of Urban Decay Cosmetics.
| RANK | COMPANY | Location | |
|---|---|---|---|
62 | ![]() | Lacoste | New York City, NY |
63 | ![]() | Stitch Fix | San Francisco, CA |
64 | ![]() | Tommy Bahama | Seattle, WA |
65 | ![]() | Urban Decay Cosmetics | Newport Beach, CA |
66 | ![]() | Benefit Cosmetics | San Francisco, CA |
67 | ![]() | ipsy | San Mateo, CA |
68 | ![]() | Kate Spade | New York City, NY |