28
NPS
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LegalZoom is ranked #219 in Tech Brands
LegalZoom is ranked #219 in Tech Brands
About LegalZoom's Brand
LegalZoom is a trusted technology platform giving access to professional legal advice so people can protect what matters most LegalZoom’s brand is ranked #650 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of LegalZoom. When compared to other organizations within the Tech industry, LegalZoom is ranked #219. Among its major competitors, LegalZoom is ranked in 4th place for NPS while Trademarkia is 1st, and PDFFiller is 2nd.Their current market cap is $2.00B
Brand at a Glance
59%
Customer Loyalty
3.3/5
Product Quality
3.3/5
Pricing
3.5/5
Customer Service
LegalZoom Ranking
- #219 in Tech
- #3 / 4 of its competitors
LegalZoom NPS
LegalZoom's Net Promoter Score (NPS) is a 28 with 59% Promoters, 10% Passives, and 31% Detractors. Net Promoter Score tracks whether LegalZoom's customers would recommend using the product based on a scale of -100 to 100.
LegalZoom Overall NPS
| 59% | Promoters |
|---|---|
| 10% | Passives |
| 31% | Detractors |
LegalZoom NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2021 55 | Dec 2021 | 55 |
Feb 2022 50 | Feb 2022 | 50 |
Jul 2022 54 | Jul 2022 | 54 |
Dec 2022 47 | Dec 2022 | 47 |
Jan 2023 43 | Jan 2023 | 43 |
Mar 2023 45 | Mar 2023 | 45 |
Apr 2023 46 | Apr 2023 | 46 |
Jun 2023 42 | Jun 2023 | 42 |
Jul 2023 38 | Jul 2023 | 38 |
Aug 2023 35 | Aug 2023 | 35 |
Sep 2023 31 | Sep 2023 | 31 |
Oct 2024 27 | Oct 2024 | 27 |
How Other Brands Compare
LegalZoom is ranked third for NPS among its competitors. Trademarkia and PDFFiller come in first and second, with Rocket Lawyer coming in at #4. Among those competitors, it is the third most valued company.
 LegalZoom |  Rocket Lawyer |  Trademarkia |  PDFFiller | |
| Global Ranking | #650 | #- | #- | #- |
| NPS | 28 | 0 | 100 | 61 |
| Valuation Updated every 24 hours for public companies | $2.00B | $200.00M | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
LegalZoom NPS by Gender
Male customers rated LegalZoom's NPS 54 points higher than Female customers.
Male
34
LegalZoom's NPS was rated 34 by Male customers on Comparably.
67%
Promoters
0%
Passives
33%
Detractors
Female
-20
LegalZoom's NPS was rated -20 by Female customers on Comparably.
40%
Promoters
0%
Passives
60%
Detractors
LegalZoom NPS by Ethnicity
LegalZoom's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 66 | Caucasian | 66 |
Other -100 | Other | -100 |
LegalZoom NPS by Age
LegalZoom's NPS was rated the highest by customers ages 66+, and the lowest by customers ages 31-35.
LegalZoom NPS by Usage
LegalZoom's NPS was rated the highest by customers who have used LegalZoom's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -13 | Less than 1 Year | -13 |
1 to 2 Years 34 | 1 to 2 Years | 34 |
LegalZoom NPS vs. Competitors
Compared to its competitors, LegalZoom's NPS is rated right above Rocket Lawyer, and is preceded by PPLSI.
| COMPANY | NPS Score | |
|---|---|---|
| Trademarkia | 100 |
| PDFFiller | 61 |
 | PPLSI | 39 |
| LegalZoom | 28 |
| Rocket Lawyer | 0 |
 | Avvo | -64 |
LegalZoom Customer Reviews
Out of the 2 LegalZoom customer reviews 1 was positive and 1 was constructive. LegalZoom customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
LegalZoom Customer Loyalty
59%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
59% of LegalZoom users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
LegalZoom Customer Loyalty Score by Gender
Male customers rated LegalZoom's Customer Loyalty score 21% higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of LegalZoom.
Male
85%
Yes
Female
64%
Yes
LegalZoom Customer Loyalty Score by Ethnicity
LegalZoom's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of LegalZoom.
100
out of 100
Caucasian
46
out of 100
Other
LegalZoom Customer Loyalty Score by Age
LegalZoom's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of LegalZoom.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 40% | 31-35 | 40% |
36-40 55% | 36-40 | 55% |
66+ 100% | 66+ | 100% |
LegalZoom Customer Loyalty Score by Usage
LegalZoom's Customer Loyalty score was rated the highest by customers who have used LegalZoom's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
LegalZoom Customer Loyalty Score by Industry
LegalZoom's Customer Loyalty score was rated 78% by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
LegalZoom Customer Loyalty vs. Competitors
Compared to its competitors, LegalZoom's Customer Loyalty score is rated right above PDFFiller, and is preceded by Rocket Lawyer.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Trademarkia | 100% |
| PPLSI | 93% |
| Avvo | 67% |
| Rocket Lawyer | 64% |
| LegalZoom | 59% |
| PDFFiller | N/A |
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Customer Loyalty for Other Tech Brands
In the Tech industry, LegalZoom's Customer Loyalty score is rated right below Peloton.
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LegalZoom Product Quality
3.3/5
LegalZoom has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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LegalZoom Product Information
LegalZoom’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated LegalZoom's product the highest.
- Website
- http://www.legalzoom.com
- Company Size
- 1,001-5,000 Employees
Industry
Legal
Quick Insights into LegalZoom Product Quality
LegalZoom's Product Quality score was rated highest by Male customers, and rated lowest by Other customers.
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Ranked LegalZoom Product Quality the Highest
Ranked LegalZoom Product Quality the Lowest
LegalZoom Product Quality Score by Gender
Male customers rated LegalZoom's Product Quality score 2 stars higher than Female customers.
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Male
4.1/5
Female
2.1/5
LegalZoom Product Quality Score by Ethnicity
LegalZoom's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of LegalZoom.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Other 1.5 | Other | 1.5 |
LegalZoom Product Quality Score by Age
LegalZoom's Product Quality score was rated the highest by customers ages 66+, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of LegalZoom.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 2 | 31-35 | 2 |
36-40 2.7 | 36-40 | 2.7 |
66+ 3.1 | 66+ | 3.1 |
LegalZoom Product Quality Score by Usage
LegalZoom's Product Quality score was rated the highest by customers who have used LegalZoom's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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LegalZoom Product Quality Score by Industry
LegalZoom's Product Quality score was rated 3.9 stars by Tech industry customers.
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LegalZoom Product Quality vs. Competitors
Compared to its competitors, LegalZoom's Product Quality score is rated right above Rocket Lawyer, and is preceded by PPLSI.
| COMPANY | Product Quality Score | |
|---|---|---|
| Trademarkia | 5/5 |
| PDFFiller | 4.5/5 |
| PPLSI | 4/5 |
| LegalZoom | 3.3/5 |
| Rocket Lawyer | 3.3/5 |
| Avvo | 1.8/5 |
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Product Quality for Other Tech Brands
In the Tech industry, LegalZoom's Product Quality score is rated right below ROBLOX.
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LegalZoom Pricing
LegalZoom ROI & Value For Money
3.3/5
LegalZoom has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
Sign Up to unlock LegalZoom's overall ROI score rated by its users and customers.
LegalZoom Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into LegalZoom ROI
LegalZoom's ROI score was rated highest by customers ages 66+, and rated lowest by Other customers.
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Ranked LegalZoom ROI the Highest
Ranked LegalZoom ROI the Lowest
LegalZoom ROI Score by Gender
Male customers rated LegalZoom's ROI score 1.2 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of LegalZoom.
Male
3.6/5
Female
2.4/5
LegalZoom ROI Score by Ethnicity
LegalZoom's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of LegalZoom.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Other 1.5 | Other | 1.5 |
LegalZoom ROI Score by Age
LegalZoom's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full ROI by Age data of LegalZoom.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 1.8 | 31-35 | 1.8 |
36-40 2.7 | 36-40 | 2.7 |
66+ 4.3 | 66+ | 4.3 |
LegalZoom ROI Score by Usage
LegalZoom's ROI score was rated the highest by customers who have used LegalZoom's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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LegalZoom ROI Score by Industry
LegalZoom's ROI score was rated 3.4 stars by Tech industry customers.
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LegalZoom Pricing vs. Competitors
Compared to its competitors, LegalZoom's ROI score is rated right above Rocket Lawyer, and is preceded by PPLSI.
| COMPANY | Pricing Score | |
|---|---|---|
| Trademarkia | 5/5 |
| PDFFiller | 4.4/5 |
| PPLSI | 4/5 |
| LegalZoom | 3.3/5 |
| Rocket Lawyer | 3.2/5 |
| Avvo | 2/5 |
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ROI for Other Tech Brands
In the Tech industry, LegalZoom's ROI score is rated right below ROBLOX.
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LegalZoom Customer Satisfaction (CSAT)
LegalZoom Customer Satisfaction (CSAT) Score
54 / 100
LegalZoom has an overall Customer Satisfaction score of 54 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
23%
Satisfied
31%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
8%
Very Dissatisfied
38%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into LegalZoom Customer Satisfaction
LegalZoom's Customer Satisfaction score was rated highest by Caucasian customers, and rated lowest by Other customers.
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Ranked LegalZoom Customer Satisfaction the Highest
Ranked LegalZoom Customer Satisfaction the Lowest
LegalZoom Customer Satisfaction Score by Gender
Male customers rated LegalZoom's Customer Satisfaction score 55 points higher than Female customers.
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75 / 100
MaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 25% | |
Very Dissatisfied | 0% |
20 / 100
FemaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 80% |
LegalZoom Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
LegalZoom's Customer Satisfaction (CSAT) score was rated 75% according to Caucasian users and customers.
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75 / 100
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
CSAT according to Other
LegalZoom's Customer Satisfaction (CSAT) score was rated 20% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of LegalZoom.
20 / 100
Very Satisfied
0%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
60%
LegalZoom Customer Satisfaction Score by Age
LegalZoom's Customer Satisfaction score was rated 33 points by customers ages 36-40 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of LegalZoom.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 33% |
LegalZoom Customer Satisfaction Score by Usage
LegalZoom's Customer Satisfaction score was rated 40 points by customers who have used LegalZoom's products/services for Less than 1 Year.
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LegalZoom Customer Satisfaction Score by Industry
LegalZoom's Customer Satisfaction score was rated 67 points by Tech industry customers.
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}LegalZoom Customer Satisfaction vs. Competitors
Compared to its competitors, LegalZoom's Customer Satisfaction score is rated right above Rocket Lawyer, and is preceded by PPLSI.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Trademarkia | 100% |
| PPLSI | 80% |
| LegalZoom | 54% |
| Rocket Lawyer | 50% |
| Avvo | 20% |
| PDFFiller | 0% |
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Customer Satisfaction for Other Tech Brands
In the Tech industry, LegalZoom's Customer Satisfaction score is rated right below Peloton.
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LegalZoom Customer Service
3.5/5
LegalZoom has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock LegalZoom's overall Customer Service score rated by its users and customers.
About LegalZoom's Customer Service
Address
Mountain View, CA 94041
Website
http://www.legalzoom.com
Phone Number
(866) 773-0888
LegalZoom's Social Links
Quick Insights into LegalZoom Customer Service
LegalZoom's Customer Service score was rated highest by customers from the Tech industry, and rated lowest by Other customers.
Sign Up to unlock insights into how customers have ranked LegalZoom's Customer Service score.
Ranked LegalZoom Customer Service the Highest
Ranked LegalZoom Customer Service the Lowest
LegalZoom Customer Service Score by Gender
Male customers rated LegalZoom's Customer Service score 1.8 stars higher than Female customers.
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Male
4/5
Female
2.2/5
LegalZoom Customer Service Score by Ethnicity
LegalZoom's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of LegalZoom.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Other 1.5 | Other | 1.5 |
LegalZoom Customer Service Score by Age
LegalZoom's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of LegalZoom.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 1.8 | 31-35 | 1.8 |
36-40 3.4 | 36-40 | 3.4 |
66+ 3.3 | 66+ | 3.3 |
LegalZoom Customer Service Score by Usage
LegalZoom's Customer Service score was rated the highest by customers who have used LegalZoom's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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LegalZoom Customer Service Score by Industry
LegalZoom's Customer Service score was rated 4.1 stars by Tech industry customers.
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LegalZoom Customer Service vs. Competitors
Compared to its competitors, LegalZoom's Customer Service score is rated right above Rocket Lawyer, and is preceded by PDFFiller.
| COMPANY | Customer Service Score | |
|---|---|---|
| Trademarkia | 5/5 |
| PPLSI | 4/5 |
| PDFFiller | 3.7/5 |
| LegalZoom | 3.5/5 |
| Rocket Lawyer | 3.1/5 |
| Avvo | 2/5 |
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Customer Service for Other Tech Brands
In the Tech industry, LegalZoom's Customer Service score is rated right below ROBLOX.
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LegalZoom as an Employer
4.5/5
LegalZoom has a 4.5/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
LegalZoom scored a 28 for Net Promoter Score and a 25 for Employee Net Promoter Score. NPS gauges how likely a customer of LegalZoom would recommend the brand to a friend. ENPS measures how likely LegalZoom employees would recommend working at LegalZoom to a friend.
Net Promoter Score
28
NPS Score
| 59% | Promoters |
|---|---|
| 10% | Passive |
| 31% | Detractors |
Employee Net Promoter Score
25
eNPS Score
| 52% | Promoters |
|---|---|
| 21% | Passive |
| 27% | Detractors |
Global Ranking Snapshot
LegalZoom is ranked #650 in the Global Top 100 Brands. It ranks just behind Philz Coffee and just ahead of Tommy Bahama.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
648 |  | Boxed |  | Chieh Huang | Retail |
649 |  | Philz Coffee |  | Jacob Jaber | Retail |
650 | | LegalZoom | | Jeff Stibel | Tech |
651 |  | Tommy Bahama |  | Douglas Wood | Fashion and Beauty |
652 |  | Bass Pro Shops |  | John Morris | Retail |
653 |  | Elsevier |  | Kumsal Bayazit | Media and Entertainment |
654 |  | Koch Industries |  | Charles Koch | Energy and Manufacturing |
Tech Ranking Snapshot
LegalZoom is ranked #219 in the Tech Industry. It ranks just behind Zwift and just ahead of TaskRabbit.
| RANK | COMPANY | Location | |
|---|---|---|---|
217 |  | 23andMe | Sunnyvale, CA |
218 |  | Zwift | Long Beach, CA |
219 | | LegalZoom | Mountain View, CA |
220 |  | TaskRabbit | San Francisco, CA |
221 |  | Salesloft | Atlanta, GA |
222 |  | Wolters Kluwer | Fayetteville, AR |
223 |  | DaVita | Denver, CO |
