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NPS
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Rocket Lawyer
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About Rocket Lawyer's Brand
We combine free legal documents and free legal information with access to affordable representation by licensed attorneys. With Rocket Lawyer On Call, you can create a Will for your family for free or incorporate a business free from legal fees. Then, because we know there's no replacement for qualified counsel, local attorneys are here to help when you need more guidance. With Rocket Lawyer you never have to go it alone. Among its major competitors, Rocket Lawyer is ranked in 4th place for NPS while PPLSI is 1st, and LegalZoom is 2nd.Their current valuation is $200.00M
Brand at a Glance
64%
Customer Loyalty
3.3/5
Product Quality
3.2/5
Pricing
3.1/5
Customer Service
Rocket Lawyer Ranking
- #4 / 4 of its competitors
Rocket Lawyer NPS
Rocket Lawyer's Net Promoter Score (NPS) is a 0 with 43% Promoters, 14% Passives, and 43% Detractors. Net Promoter Score tracks whether Rocket Lawyer's customers would recommend using the product based on a scale of -100 to 100.
Rocket Lawyer Overall NPS
| 43% | Promoters |
|---|---|
| 14% | Passives |
| 43% | Detractors |
Rocket Lawyer NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2021 -100 | Jan 2021 | -100 |
Dec 2021 0 | Dec 2021 | 0 |
Feb 2022 -33 | Feb 2022 | -33 |
Mar 2022 -50 | Mar 2022 | -50 |
Aug 2022 -20 | Aug 2022 | -20 |
Dec 2022 0 | Dec 2022 | 0 |
Feb 2023 -15 | Feb 2023 | -15 |
Mar 2023 -13 | Mar 2023 | -13 |
May 2023 -10 | May 2023 | -10 |
Aug 2023 0 | Aug 2023 | 0 |
Apr 2024 9 | Apr 2024 | 9 |
Dec 2024 -1 | Dec 2024 | -1 |
How Other Brands Compare
Rocket Lawyer is ranked #4 for NPS among its competitors. PPLSI and LegalZoom come in first and second, with Ashurst coming in at third. Among those competitors, it is the lowest valued company behind LegalZoom.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Rocket Lawyer NPS by Gender
Female customers rated Rocket Lawyer's NPS 107 points higher than Male customers.
Male
-40
Rocket Lawyer's NPS was rated -40 by Male customers on Comparably.
20%
Promoters
20%
Passives
60%
Detractors
Female
67
Rocket Lawyer's NPS was rated 67 by Female customers on Comparably.
67%
Promoters
33%
Passives
0%
Detractors
Rocket Lawyer NPS by Ethnicity
Rocket Lawyer's NPS was rated 20 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 20 | Caucasian | 20 |
Rocket Lawyer NPS by Usage
Rocket Lawyer's NPS was rated 0 points by customers who have used Rocket Lawyer's products/services for Less than 1 Year.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
Rocket Lawyer NPS vs. Competitors
Compared to its competitors, Rocket Lawyer's NPS is rated right above Simmons & Simmons, and is preceded by Ashurst.
| COMPANY | NPS Score | |
|---|---|---|
 | PPLSI | 39 |
 | LegalZoom | 28 |
 | Ashurst | 15 |
| Rocket Lawyer | 0 |
 | Simmons & Simmons | 0 |
 | Avvo | -64 |
 | LegalMatch | -100 |
Rocket Lawyer Customer Loyalty
64%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
64% of Rocket Lawyer users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Rocket Lawyer Customer Loyalty Score by Gender
Female customers rated Rocket Lawyer's Customer Loyalty score 6% higher than Male customers.
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Male
64%
Yes
Female
70%
Yes
Rocket Lawyer Customer Loyalty Score by Ethnicity
Rocket Lawyer's Customer Loyalty score was rated 82% by Caucasian customers on Comparably.
% who answered "Yes"
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82
out of 100
Caucasian
Rocket Lawyer Customer Loyalty Score by Usage
Rocket Lawyer's Customer Loyalty score was rated 100% by customers who have used Rocket Lawyer's products/services for Less than 1 Year.
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Rocket Lawyer Customer Loyalty vs. Competitors
Compared to its competitors, Rocket Lawyer's Customer Loyalty score is rated right above LegalZoom, and is preceded by Avvo.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Simmons & Simmons | 100% |
| PPLSI | 93% |
| Ashurst | 76% |
| Avvo | 67% |
| Rocket Lawyer | 64% |
| LegalZoom | 59% |
| LegalMatch | N/A |
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Rocket Lawyer Product Quality
3.3/5
Rocket Lawyer has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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Rocket Lawyer Product Information
Rocket Lawyer’s product quality score is a 3.3 out of 5 as rated by its users and customers.
- Website
- http://www.rocketlawyer.com
- Company Size
- 201-500 Employees
Industry
Tech
Business Services
Consumer Services
Government & Legal
SaaS
Quick Insights into Rocket Lawyer Product Quality
Rocket Lawyer's Product Quality score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked Rocket Lawyer Product Quality the Highest
Ranked Rocket Lawyer Product Quality the Lowest
Rocket Lawyer Product Quality Score by Gender
Female customers rated Rocket Lawyer's Product Quality score 2.1 stars higher than Male customers.
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Male
2.5/5
Female
4.6/5
Rocket Lawyer Product Quality Score by Ethnicity
Rocket Lawyer's Product Quality score was rated 3.9 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Rocket Lawyer.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Rocket Lawyer Product Quality Score by Usage
Rocket Lawyer's Product Quality score was rated 3.5 stars by customers who have used Rocket Lawyer's products/services for Less than 1 Year.
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Rocket Lawyer Product Quality vs. Competitors
Compared to its competitors, Rocket Lawyer's Product Quality score is rated right above LegalMatch, and is preceded by LegalZoom.
| COMPANY | Product Quality Score | |
|---|---|---|
| PPLSI | 4/5 |
| Ashurst | 3.7/5 |
| LegalZoom | 3.3/5 |
| Rocket Lawyer | 3.3/5 |
| LegalMatch | 2.5/5 |
| Avvo | 1.8/5 |
| Simmons & Simmons | 1.5/5 |
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Rocket Lawyer Pricing
Rocket Lawyer ROI & Value For Money
3.2/5
Rocket Lawyer has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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Quick Insights into Rocket Lawyer ROI
Rocket Lawyer's ROI score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked Rocket Lawyer ROI the Highest
Ranked Rocket Lawyer ROI the Lowest
Rocket Lawyer ROI Score by Gender
Female customers rated Rocket Lawyer's ROI score 1.9 stars higher than Male customers.
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Male
2.6/5
Female
4.5/5
Rocket Lawyer ROI Score by Ethnicity
Rocket Lawyer's ROI score was rated 3.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Rocket Lawyer.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Rocket Lawyer ROI Score by Usage
Rocket Lawyer's ROI score was rated 3 stars by customers who have used Rocket Lawyer's products/services for Less than 1 Year.
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Rocket Lawyer Pricing vs. Competitors
Compared to its competitors, Rocket Lawyer's ROI score is rated right above Avvo, and is preceded by LegalZoom.
| COMPANY | Pricing Score | |
|---|---|---|
| PPLSI | 4/5 |
| Ashurst | 3.4/5 |
| LegalZoom | 3.3/5 |
| Rocket Lawyer | 3.2/5 |
| Avvo | 2/5 |
| Simmons & Simmons | 1.5/5 |
| LegalMatch | N/A |
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Rocket Lawyer Customer Satisfaction (CSAT)
Rocket Lawyer Customer Satisfaction (CSAT) Score
50 / 100
Rocket Lawyer has an overall Customer Satisfaction score of 50 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
20%
Satisfied
30%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
40%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Rocket Lawyer Customer Satisfaction
Rocket Lawyer's Customer Satisfaction score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked Rocket Lawyer Customer Satisfaction the Highest
Ranked Rocket Lawyer Customer Satisfaction the Lowest
Rocket Lawyer Customer Satisfaction Score by Gender
Female customers rated Rocket Lawyer's Customer Satisfaction score 42 points higher than Male customers.
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25 / 100
MaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 0% | |
Very Dissatisfied | 50% |
67 / 100
FemaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 67% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
Rocket Lawyer Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Rocket Lawyer's Customer Satisfaction (CSAT) score was rated 60% according to Caucasian users and customers.
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60 / 100
Very Satisfied
20%
Satisfied
40%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
40%
Rocket Lawyer Customer Satisfaction Score by Usage
Rocket Lawyer's Customer Satisfaction score was rated 33 points by customers who have used Rocket Lawyer's products/services for Less than 1 Year.
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Rocket Lawyer Customer Satisfaction vs. Competitors
Compared to its competitors, Rocket Lawyer's Customer Satisfaction score is rated right above Avvo, and is preceded by LegalZoom.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| PPLSI | 80% |
| Ashurst | 67% |
| LegalZoom | 54% |
| Rocket Lawyer | 50% |
| Avvo | 20% |
| Simmons & Simmons | 0% |
| LegalMatch | 0% |
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Rocket Lawyer Customer Service
3.1/5
Rocket Lawyer has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
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About Rocket Lawyer's Customer Service
Address
182 Howard Street, Suite 830, San Francisco, CA 94104
Website
http://www.rocketlawyer.com
Phone Number
4086499982
Quick Insights into Rocket Lawyer Customer Service
Rocket Lawyer's Customer Service score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked Rocket Lawyer Customer Service the Highest
Ranked Rocket Lawyer Customer Service the Lowest
Rocket Lawyer Customer Service Score by Gender
Female customers rated Rocket Lawyer's Customer Service score 2 stars higher than Male customers.
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Male
2.6/5
Female
4.6/5
Rocket Lawyer Customer Service Score by Ethnicity
Rocket Lawyer's Customer Service score was rated 3.7 stars by Caucasian customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Rocket Lawyer Customer Service Score by Usage
Rocket Lawyer's Customer Service score was rated 3.1 stars by customers who have used Rocket Lawyer's products/services for Less than 1 Year.
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Rocket Lawyer Customer Service vs. Competitors
Compared to its competitors, Rocket Lawyer's Customer Service score is rated right above Avvo, and is preceded by LegalZoom.
| COMPANY | Customer Service Score | |
|---|---|---|
| PPLSI | 4/5 |
| Ashurst | 3.6/5 |
| LegalZoom | 3.5/5 |
| Rocket Lawyer | 3.1/5 |
| Avvo | 2/5 |
| Simmons & Simmons | 1.5/5 |
| LegalMatch | N/A |
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Rocket Lawyer as an Employer
2.5/5
Rocket Lawyer has a 2.5/5 stars for its overall company culture rated by their employees
bottom
10%
Consumer vs. Employees
Rocket Lawyer scored a 0 for Net Promoter Score and a -10 for Employee Net Promoter Score. NPS gauges how likely a customer of Rocket Lawyer would recommend the brand to a friend. ENPS measures how likely Rocket Lawyer employees would recommend working at Rocket Lawyer to a friend.
Net Promoter Score
0
NPS Score
| 43% | Promoters |
|---|---|
| 14% | Passive |
| 43% | Detractors |
Employee Net Promoter Score
-10
eNPS Score
| 33% | Promoters |
|---|---|
| 24% | Passive |
| 43% | Detractors |
