PPLSI NPS & Customer Reviews | Comparably
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PPLSI
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About PPLSI's Brand

A trailblazer in the democratization of affordable access to legal and identity protection, PPLSI is home to the LegalShield and IDShield brands and is the world's largest platform for legal, identity, and reputation management services covering more than 4.4 million people. IDShield, our identity theft solution for individuals and families, has more than one million members. LegalShield and IDShield also serve more than 140,000 businesses. In addition, over 34,000 companies offer LegalShield and IDShield plans to their employees as voluntary benefits. Among its major competitors, PPLSI is ranked in 1st place for NPS while LegalZoom is 2nd, and Rocket Lawyer is 3rd.

Brand at a Glance

93%
Customer Loyalty
4/5
Product Quality
4/5
Pricing
4/5
Customer Service

PPLSI Ranking

PPLSI NPS

PPLSI's Net Promoter Score (NPS) is a 40 with 65% Promoters, 10% Passives, and 25% Detractors. Net Promoter Score tracks whether PPLSI's customers would recommend using the product based on a scale of -100 to 100.

PPLSI Overall NPS

40
NPS
65%Promoters
10%Passives
25%Detractors
PPLSI Overall NPS

PPLSI NPS Trend

-100
-50
0
50
100
Aug 2024
42
Aug 202442
Sep 2024
40
Sep 202440
Oct 2024
40
Oct 202440
Jan 2025
38
Jan 202538
Jun 2025
40
Jun 202540
Aug 2025
40
Aug 202540
Sep 2025
40
Sep 202540
Oct 2025
40
Oct 202540
Dec 2025
38
Dec 202538
Jan 2026
38
Jan 202638
Feb 2026
40
Feb 202640
Mar 2026
40
Mar 202640

How Other Brands Compare

PPLSI is ranked first for NPS among its competitors. LegalZoom and Rocket Lawyer come in second and third, with Nolo Inc coming in at #4.

PPLSI's Logo
PPLSI
LegalZoom's Logo
LegalZoom
Rocket Lawyer's Logo
Rocket Lawyer
Nolo Inc's Logo
Nolo Inc
Global Ranking#-#650#-#-
NPS40280-
Valuation Updated every 24 hours for public companies-$2.00B$200.00M-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

PPLSI NPS by Gender

Male customers rated PPLSI's NPS 15 points higher than Female customers.

Male

61

PPLSI's NPS was rated 61 by Male customers on Comparably.

77%
Promoters
7%
Passives
16%
Detractors

Female

46

PPLSI's NPS was rated 46 by Female customers on Comparably.

67%
Promoters
12%
Passives
21%
Detractors

PPLSI NPS by Ethnicity

PPLSI's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.

-100
-50
0
50
100
Caucasian
53
Caucasian53
African American/Black
59
African American/Black59
Other
20
Other20

PPLSI NPS by Age

PPLSI's NPS was rated the highest by customers ages 66+, and the lowest by customers ages 41-45.

0
20
40
60
80
100
Promoters
33%
Passives
34%
Detractors
33%
26-3033%34%33%
Promoters
50%
Passives
0%
Detractors
50%
36-4050%0%50%
Promoters
33%
Passives
0%
Detractors
67%
41-4533%0%67%
Promoters
67%
Passives
0%
Detractors
33%
46-5067%0%33%
Promoters
85%
Passives
0%
Detractors
15%
51-5585%0%15%
Promoters
75%
Passives
6%
Detractors
19%
56-6075%6%19%
Promoters
76%
Passives
6%
Detractors
18%
61-6576%6%18%
Promoters
76%
Passives
19%
Detractors
5%
66+76%19%5%

PPLSI NPS by Usage

PPLSI's NPS was rated the highest by customers who have used PPLSI's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

-100
-50
0
50
100
Less than 1 Year
-18
Less than 1 Year-18
1 to 2 Years
28
1 to 2 Years28
2 to 5 Years
24
2 to 5 Years24
5 to 10 Years
100
5 to 10 Years100
Over 10 Years
66
Over 10 Years66

PPLSI NPS vs. Competitors

Compared to its competitors, PPLSI's NPS is rated right above LegalZoom.

COMPANYNPS Score
PPLSI
40
LegalZoom
28
Rocket Lawyer
0

PPLSI Customer Reviews

Out of the 33 PPLSI customer reviews 28 were positive and 5 were constructive. PPLSI customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
Variety of available services. High quality attorneys. Value of services rendered. Ease of access. Relatively quick response times. Affordability.
What do you value most about this brand?
Reliability is a key component for customer satisfaction.
What do you value most about this brand?
Value and the mission statement of the company .
What do you value most about this brand?
Transparency and Trust are everywhere with this company
What do you value most about this brand?
Value of the service and price.

PPLSI Customer Loyalty

93%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

93% of PPLSI users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

93
93%
7
7%
PPLSI Customer Loyalty

PPLSI Customer Loyalty Score by Gender

Male customers rated PPLSI's Customer Loyalty score 1% higher than Female customers.

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Male
96%
Yes
Female
95%
Yes

PPLSI Customer Loyalty Score by Ethnicity

PPLSI's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.

% who answered "Yes"

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96
out of 100
Caucasian
96
out of 100
African American/Black
100
out of 100
Other

PPLSI Customer Loyalty Score by Age

PPLSI's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.

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0
20%
40%
60%
80%
100%
26-30
70%
26-3070%
36-40
78%
36-4078%
41-45
100%
41-45100%
46-50
70%
46-5070%
51-55
100%
51-55100%
56-60
94%
56-6094%
61-65
95%
61-6595%
66+
100%
66+100%

PPLSI Customer Loyalty Score by Usage

PPLSI's Customer Loyalty score was rated the highest by customers who have used PPLSI's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
78%
1 to 2 Years
87%
2 to 5 Years
100%
5 to 10 Years
100%
Over 10 Years
98%

PPLSI Customer Loyalty Score by Industry

PPLSI's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Professional Services industry customers.

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Tech
100%
Accounting
100%
Aerospace and Aviation
100%
Arts and Entertainment
100%
Banking and Financial Services
100%
Business and Consumer Services
70%
Consulting
89%
Education
100%
Healthcare, Hospitals and Medicine
100%
Legal
100%
Marketing, Advertising and Research
100%
Professional Services
70%
Real Estate
100%

PPLSI Customer Loyalty vs. Competitors

Compared to its competitors, PPLSI's Customer Loyalty score is rated right above Rocket Lawyer.

COMPANYCustomer Loyalty Score
PPLSI93%
Rocket Lawyer64%
LegalZoom59%

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Rocket Lawyer's Logo
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PPLSI Product Quality

4/5

PPLSI has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.

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PPLSI Product Information

PPLSI’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated PPLSI's product the highest. Reviewers from the Legal industry rated PPLSI the lowest at 4.1.

Website
https://www.pplsi.com/
Company Size
501-1,000 Employees

Industry

Legal

Quick Insights into PPLSI Product Quality

PPLSI's Product Quality score was rated highest by customers who have used PPLSI's products/services for 5 to 10 Years, and rated lowest by customers ages 41-45.

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Ranked PPLSI Product Quality the Highest

5 to 10 Years
5
Accounting
5
51-55
4.6

Ranked PPLSI Product Quality the Lowest

Professional Services
3.5
Less than 1 Year
3.2
41-45
2.3

PPLSI Product Quality Score by Gender

Male customers rated PPLSI's Product Quality score 0.4 stars higher than Female customers.

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Male

4.5/5

Female

4.1/5

PPLSI Product Quality Score by Ethnicity

PPLSI's Product Quality score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.

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0
1
2
3
4
5
Caucasian
4.4
Caucasian4.4
African American/Black
4.1
African American/Black4.1
Other
4.3
Other4.3

PPLSI Product Quality Score by Age

PPLSI's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 41-45.

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0
1
2
3
4
5
26-30
2.6
26-302.6
36-40
2.7
36-402.7
41-45
2.3
41-452.3
46-50
3.5
46-503.5
51-55
4.6
51-554.6
56-60
4.4
56-604.4
61-65
4.4
61-654.4
66+
4.6
66+4.6

PPLSI Product Quality Score by Usage

PPLSI's Product Quality score was rated the highest by customers who have used PPLSI's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
3.2
1 to 2 Years
3.7
2 to 5 Years
3.7
5 to 10 Years
5
Over 10 Years
4.5

PPLSI Product Quality Score by Industry

PPLSI's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Professional Services industry customers.

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Tech
4.4
Accounting
5
Aerospace and Aviation
3.5
Arts and Entertainment
3.9
Banking and Financial Services
4.4
Business and Consumer Services
3.5
Consulting
4.7
Education
3.9
Healthcare, Hospitals and Medicine
5
Legal
4.1
Marketing, Advertising and Research
5
Professional Services
3.5
Real Estate
5

PPLSI Product Quality vs. Competitors

Compared to its competitors, PPLSI's Product Quality score is rated right above LegalZoom.

COMPANYProduct Quality Score
PPLSI4/5
LegalZoom3.3/5
Rocket Lawyer3.3/5

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LegalZoom's Logo
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PPLSI Pricing

PPLSI ROI & Value For Money

4/5

PPLSI has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.

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PPLSI Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from PPLSI.

Quick Insights into PPLSI ROI

PPLSI's ROI score was rated highest by customers from the Accounting industry, and rated lowest by customers ages 41-45.

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Ranked PPLSI ROI the Highest

Accounting
5
5 to 10 Years
4.9
51-55
4.6

Ranked PPLSI ROI the Lowest

Business and Consumer Services
3.5
Less than 1 Year
2.9
41-45
2.1

PPLSI ROI Score by Gender

Male customers rated PPLSI's ROI score 0.5 stars higher than Female customers.

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Male

4.5/5

Female

4/5

PPLSI ROI Score by Ethnicity

PPLSI's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
4.3
Caucasian4.3
African American/Black
4.1
African American/Black4.1
Other
3.6
Other3.6

PPLSI ROI Score by Age

PPLSI's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 41-45.

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0
1
2
3
4
5
26-30
2.6
26-302.6
36-40
2.7
36-402.7
41-45
2.1
41-452.1
46-50
3.6
46-503.6
51-55
4.6
51-554.6
56-60
4.3
56-604.3
61-65
4.2
61-654.2
66+
4.5
66+4.5

PPLSI ROI Score by Usage

PPLSI's ROI score was rated the highest by customers who have used PPLSI's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
2.9
1 to 2 Years
3.6
2 to 5 Years
3.4
5 to 10 Years
4.9
Over 10 Years
4.5

PPLSI ROI Score by Industry

PPLSI's ROI score was rated the highest by Accounting industry customers, and the lowest by Business and Consumer Services industry customers.

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Tech
4.3
Accounting
5
Aerospace and Aviation
3.5
Arts and Entertainment
3.9
Banking and Financial Services
4
Business and Consumer Services
3.5
Consulting
4.7
Education
3.6
Healthcare, Hospitals and Medicine
5
Legal
3.9
Marketing, Advertising and Research
5
Professional Services
3.6
Real Estate
5

PPLSI Pricing vs. Competitors

Compared to its competitors, PPLSI's ROI score is rated right above LegalZoom.

COMPANYPricing Score
PPLSI4/5
LegalZoom3.3/5
Rocket Lawyer3.2/5

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PPLSI Customer Satisfaction (CSAT)

PPLSI Customer Satisfaction (CSAT) Score

81 / 100

PPLSI has an overall Customer Satisfaction score of 81 rated by its users and customers.

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Very Satisfied68%
Satisfied13%
Neither Satisfied nor Dissatisfied7%
Dissatisfied2%
Very Dissatisfied10%
Very Satisfied
68%
Satisfied
13%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
2%
Very Dissatisfied
10%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into PPLSI Customer Satisfaction

PPLSI's Customer Satisfaction score was rated highest by customers who have used PPLSI's products/services for 5 to 10 Years, and rated lowest by customers ages 36-40.

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Ranked PPLSI Customer Satisfaction the Highest

5 to 10 Years
100%
Accounting
100%
66+
94%

Ranked PPLSI Customer Satisfaction the Lowest

Arts and Entertainment
67%
Less than 1 Year
64%
36-40
33%

PPLSI Customer Satisfaction Score by Gender

Male customers rated PPLSI's Customer Satisfaction score 17 points higher than Female customers.

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94 / 100
Male
Very Satisfied
83%
Satisfied
11%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
3%
Very Dissatisfied
3%
77 / 100
Female
Very Satisfied
62%
Satisfied
15%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
4%
Very Dissatisfied
15%

PPLSI Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

PPLSI's Customer Satisfaction (CSAT) score was rated 88% according to Caucasian users and customers.

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88 / 100
Very Satisfied78%
Satisfied10%
Neither Satisfied nor Dissatisfied3%
Dissatisfied1%
Very Dissatisfied8%
Very Satisfied
78%
Satisfied
10%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
1%
Very Dissatisfied
8%

CSAT according to African American/Black

PPLSI's Customer Satisfaction (CSAT) score was rated 82% according to African American/Black users and customers.

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82 / 100
Very Satisfied59%
Satisfied23%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied18%
Very Satisfied
59%
Satisfied
23%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
18%

CSAT according to Other

PPLSI's Customer Satisfaction (CSAT) score was rated 80% according to Other users and customers.

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80 / 100
Very Satisfied80%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied20%
Very Dissatisfied0%
Very Satisfied
80%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
0%

PPLSI Customer Satisfaction Score by Age

PPLSI's Customer Satisfaction score was rated the highest by customers ages 66+, and the lowest by customers ages 36-40.

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0
20
40
60
80
100
26-30 CSAT Score
34%
Very Satisfied
34%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
33%
26-3034%
36-40 CSAT Score
33%
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
36-4033%
51-55 CSAT Score
89%
Very Satisfied
78%
Satisfied
11%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
11%
Very Dissatisfied
0%
51-5589%
56-60 CSAT Score
92%
Very Satisfied
77%
Satisfied
15%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
8%
56-6092%
61-65 CSAT Score
83%
Very Satisfied
75%
Satisfied
8%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
17%
61-6583%
66+ CSAT Score
94%
Very Satisfied
71%
Satisfied
23%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
6%
66+94%

PPLSI Customer Satisfaction Score by Usage

PPLSI's Customer Satisfaction score was rated the highest by customers who have used PPLSI's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
64
1 to 2 Years
67
2 to 5 Years
67
5 to 10 Years
100
Over 10 Years
94

PPLSI Customer Satisfaction Score by Industry

PPLSI's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Arts and Entertainment industry customers.

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Tech
86
Accounting
100
Arts and Entertainment
67
Banking and Financial Services
100
Consulting
100
Education
100
Legal
89

PPLSI Customer Satisfaction vs. Competitors

Compared to its competitors, PPLSI's Customer Satisfaction score is rated right above LegalZoom.

COMPANYCustomer Satisfaction (CSAT) Score
PPLSI81%
LegalZoom54%
Rocket Lawyer50%

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PPLSI Customer Service

4/5

PPLSI has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.

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About PPLSI's Customer Service

Address

One Pre-Paid Way, Ada, OK 74820


Website

https://www.pplsi.com/


Phone Number

(580)436-1234

Quick Insights into PPLSI Customer Service

PPLSI's Customer Service score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers ages 41-45.

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Ranked PPLSI Customer Service the Highest

Marketing, Advertising and Research
5
5 to 10 Years
4.8
51-55
4.5

Ranked PPLSI Customer Service the Lowest

Professional Services
3.5
Less than 1 Year
3.2
41-45
2

PPLSI Customer Service Score by Gender

Male customers rated PPLSI's Customer Service score 0.5 stars higher than Female customers.

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Male

4.5/5

Female

4/5

PPLSI Customer Service Score by Ethnicity

PPLSI's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.

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0
20
40
60
80
100
Caucasian
4.3
Caucasian4.3
African American/Black
4.1
African American/Black4.1
Other
3.9
Other3.9

PPLSI Customer Service Score by Age

PPLSI's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 41-45.

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0
20
40
60
80
100
26-30
3
26-303
36-40
2.7
36-402.7
41-45
2
41-452
46-50
3.6
46-503.6
51-55
4.5
51-554.5
56-60
4.3
56-604.3
61-65
4.3
61-654.3
66+
4.5
66+4.5

PPLSI Customer Service Score by Usage

PPLSI's Customer Service score was rated the highest by customers who have used PPLSI's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
3.2
1 to 2 Years
3.5
2 to 5 Years
3.8
5 to 10 Years
4.8
Over 10 Years
4.4

PPLSI Customer Service Score by Industry

PPLSI's Customer Service score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Professional Services industry customers.

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Tech
4.2
Accounting
4.9
Aerospace and Aviation
3.5
Arts and Entertainment
4
Banking and Financial Services
4.5
Business and Consumer Services
3.6
Consulting
4.4
Education
3.9
Healthcare, Hospitals and Medicine
4.6
Legal
4
Marketing, Advertising and Research
5
Professional Services
3.5
Real Estate
5

PPLSI Customer Service vs. Competitors

Compared to its competitors, PPLSI's Customer Service score is rated right above LegalZoom.

COMPANYCustomer Service Score
PPLSI4/5
LegalZoom3.5/5
Rocket Lawyer3.1/5

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PPLSI as an Employer

4.5/5

PPLSI has a 4.5/5 stars for its overall company culture rated by their employees

  PPLSI CEO
top
5%
CEO of PPLSI

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

PPLSI scored a 40 for Net Promoter Score and a 48 for Employee Net Promoter Score. NPS gauges how likely a customer of PPLSI would recommend the brand to a friend. ENPS measures how likely PPLSI employees would recommend working at PPLSI to a friend.

Net Promoter Score

40
NPS Score
65%Promoters
10%Passive
25%Detractors

Employee Net Promoter Score

48
eNPS Score
71%Promoters
6%Passive
23%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail