

A trailblazer in the democratization of affordable access to legal and identity protection, PPLSI is home to the LegalShield and IDShield brands and is the world's largest platform for legal, identity, and reputation management services covering more than 4.4 million people. IDShield, our identity theft solution for individuals and families, has more than one million members. LegalShield and IDShield also serve more than 140,000 businesses. In addition, over 34,000 companies offer LegalShield and IDShield plans to their employees as voluntary benefits. Among its major competitors, PPLSI is ranked in 1st place for NPS while LegalZoom is 2nd, and Rocket Lawyer is 3rd.
PPLSI's Net Promoter Score (NPS) is a 40 with 65% Promoters, 10% Passives, and 25% Detractors. Net Promoter Score tracks whether PPLSI's customers would recommend using the product based on a scale of -100 to 100.
| 65% | Promoters |
|---|---|
| 10% | Passives |
| 25% | Detractors |
| Summary | Date | Score |
|---|---|---|
Aug 2024 42 | Aug 2024 | 42 |
Sep 2024 40 | Sep 2024 | 40 |
Oct 2024 40 | Oct 2024 | 40 |
Jan 2025 38 | Jan 2025 | 38 |
Jun 2025 40 | Jun 2025 | 40 |
Aug 2025 40 | Aug 2025 | 40 |
Sep 2025 40 | Sep 2025 | 40 |
Oct 2025 40 | Oct 2025 | 40 |
Dec 2025 38 | Dec 2025 | 38 |
Jan 2026 38 | Jan 2026 | 38 |
Feb 2026 40 | Feb 2026 | 40 |
Mar 2026 40 | Mar 2026 | 40 |
PPLSI is ranked first for NPS among its competitors. LegalZoom and Rocket Lawyer come in second and third, with Nolo Inc coming in at #4.
![]() PPLSI | ![]() LegalZoom | ![]() Rocket Lawyer | ![]() Nolo Inc | |
| Global Ranking | #- | #650 | #- | #- |
| NPS | 40 | 28 | 0 | - |
| Valuation Updated every 24 hours for public companies | - | $2.00B | $200.00M | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated PPLSI's NPS 15 points higher than Female customers.
PPLSI's NPS was rated 61 by Male customers on Comparably.
PPLSI's NPS was rated 46 by Female customers on Comparably.
PPLSI's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 53 | Caucasian | 53 |
African American/Black 59 | African American/Black | 59 |
Other 20 | Other | 20 |
PPLSI's NPS was rated the highest by customers ages 66+, and the lowest by customers ages 41-45.
PPLSI's NPS was rated the highest by customers who have used PPLSI's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -18 | Less than 1 Year | -18 |
1 to 2 Years 28 | 1 to 2 Years | 28 |
2 to 5 Years 24 | 2 to 5 Years | 24 |
5 to 10 Years 100 | 5 to 10 Years | 100 |
Over 10 Years 66 | Over 10 Years | 66 |
Compared to its competitors, PPLSI's NPS is rated right above LegalZoom.
| COMPANY | NPS Score | |
|---|---|---|
![]() | PPLSI | 40 |
![]() | LegalZoom | 28 |
![]() | Rocket Lawyer | 0 |
Out of the 33 PPLSI customer reviews 28 were positive and 5 were constructive. PPLSI customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
93% of PPLSI users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated PPLSI's Customer Loyalty score 1% higher than Female customers.
PPLSI's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
PPLSI's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
26-30 70% | 26-30 | 70% |
36-40 78% | 36-40 | 78% |
41-45 100% | 41-45 | 100% |
46-50 70% | 46-50 | 70% |
51-55 100% | 51-55 | 100% |
56-60 94% | 56-60 | 94% |
61-65 95% | 61-65 | 95% |
66+ 100% | 66+ | 100% |
PPLSI's Customer Loyalty score was rated the highest by customers who have used PPLSI's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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PPLSI's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Professional Services industry customers.
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Compared to its competitors, PPLSI's Customer Loyalty score is rated right above Rocket Lawyer.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | PPLSI | 93% |
![]() | Rocket Lawyer | 64% |
![]() | LegalZoom | 59% |
PPLSI has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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PPLSI’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated PPLSI's product the highest. Reviewers from the Legal industry rated PPLSI the lowest at 4.1.
PPLSI's Product Quality score was rated highest by customers who have used PPLSI's products/services for 5 to 10 Years, and rated lowest by customers ages 41-45.
Male customers rated PPLSI's Product Quality score 0.4 stars higher than Female customers.
PPLSI's Product Quality score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.4 | Caucasian | 4.4 |
African American/Black 4.1 | African American/Black | 4.1 |
Other 4.3 | Other | 4.3 |
PPLSI's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
26-30 2.6 | 26-30 | 2.6 |
36-40 2.7 | 36-40 | 2.7 |
41-45 2.3 | 41-45 | 2.3 |
46-50 3.5 | 46-50 | 3.5 |
51-55 4.6 | 51-55 | 4.6 |
56-60 4.4 | 56-60 | 4.4 |
61-65 4.4 | 61-65 | 4.4 |
66+ 4.6 | 66+ | 4.6 |
PPLSI's Product Quality score was rated the highest by customers who have used PPLSI's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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PPLSI's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Professional Services industry customers.
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Compared to its competitors, PPLSI's Product Quality score is rated right above LegalZoom.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | PPLSI | 4/5 |
![]() | LegalZoom | 3.3/5 |
![]() | Rocket Lawyer | 3.3/5 |
PPLSI has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from PPLSI.
PPLSI's ROI score was rated highest by customers from the Accounting industry, and rated lowest by customers ages 41-45.
Male customers rated PPLSI's ROI score 0.5 stars higher than Female customers.
PPLSI's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
African American/Black 4.1 | African American/Black | 4.1 |
Other 3.6 | Other | 3.6 |
PPLSI's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
26-30 2.6 | 26-30 | 2.6 |
36-40 2.7 | 36-40 | 2.7 |
41-45 2.1 | 41-45 | 2.1 |
46-50 3.6 | 46-50 | 3.6 |
51-55 4.6 | 51-55 | 4.6 |
56-60 4.3 | 56-60 | 4.3 |
61-65 4.2 | 61-65 | 4.2 |
66+ 4.5 | 66+ | 4.5 |
PPLSI's ROI score was rated the highest by customers who have used PPLSI's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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PPLSI's ROI score was rated the highest by Accounting industry customers, and the lowest by Business and Consumer Services industry customers.
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Compared to its competitors, PPLSI's ROI score is rated right above LegalZoom.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | PPLSI | 4/5 |
![]() | LegalZoom | 3.3/5 |
![]() | Rocket Lawyer | 3.2/5 |
PPLSI has an overall Customer Satisfaction score of 81 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
PPLSI's Customer Satisfaction score was rated highest by customers who have used PPLSI's products/services for 5 to 10 Years, and rated lowest by customers ages 36-40.
Male customers rated PPLSI's Customer Satisfaction score 17 points higher than Female customers.
Very Satisfied | 83% | |
|---|---|---|
Satisfied | 11% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 3% | |
Very Dissatisfied | 3% |
Very Satisfied | 62% | |
|---|---|---|
Satisfied | 15% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 4% | |
Very Dissatisfied | 15% |
PPLSI's Customer Satisfaction (CSAT) score was rated 88% according to Caucasian users and customers.
PPLSI's Customer Satisfaction (CSAT) score was rated 82% according to African American/Black users and customers.
PPLSI's Customer Satisfaction (CSAT) score was rated 80% according to Other users and customers.
PPLSI's Customer Satisfaction score was rated the highest by customers ages 66+, and the lowest by customers ages 36-40.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 34% | |||||||||||||||
| 36-40 | 33% | |||||||||||||||
| 51-55 | 89% | |||||||||||||||
| 56-60 | 92% | |||||||||||||||
| 61-65 | 83% | |||||||||||||||
| 66+ | 94% |
PPLSI's Customer Satisfaction score was rated the highest by customers who have used PPLSI's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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PPLSI's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Arts and Entertainment industry customers.
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{
"label": "Legal",
"groupId": 529,
"score": 89,
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}Compared to its competitors, PPLSI's Customer Satisfaction score is rated right above LegalZoom.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | PPLSI | 81% |
![]() | LegalZoom | 54% |
![]() | Rocket Lawyer | 50% |
PPLSI has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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One Pre-Paid Way, Ada, OK 74820
https://www.pplsi.com/
(580)436-1234
PPLSI's Customer Service score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers ages 41-45.
Male customers rated PPLSI's Customer Service score 0.5 stars higher than Female customers.
PPLSI's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
African American/Black 4.1 | African American/Black | 4.1 |
Other 3.9 | Other | 3.9 |
PPLSI's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 41-45.
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 3 | 26-30 | 3 |
36-40 2.7 | 36-40 | 2.7 |
41-45 2 | 41-45 | 2 |
46-50 3.6 | 46-50 | 3.6 |
51-55 4.5 | 51-55 | 4.5 |
56-60 4.3 | 56-60 | 4.3 |
61-65 4.3 | 61-65 | 4.3 |
66+ 4.5 | 66+ | 4.5 |
PPLSI's Customer Service score was rated the highest by customers who have used PPLSI's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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PPLSI's Customer Service score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Professional Services industry customers.
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Compared to its competitors, PPLSI's Customer Service score is rated right above LegalZoom.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | PPLSI | 4/5 |
![]() | LegalZoom | 3.5/5 |
![]() | Rocket Lawyer | 3.1/5 |
PPLSI has a 4.5/5 stars for its overall company culture rated by their employees

PPLSI scored a 40 for Net Promoter Score and a 48 for Employee Net Promoter Score. NPS gauges how likely a customer of PPLSI would recommend the brand to a friend. ENPS measures how likely PPLSI employees would recommend working at PPLSI to a friend.
| 65% | Promoters |
|---|---|
| 10% | Passive |
| 25% | Detractors |
| 71% | Promoters |
|---|---|
| 6% | Passive |
| 23% | Detractors |