
CHANEL is provider of latest in fashion & accessories, eyewear, fragrance & beauty, fine jewelry & watches. CHANEL’s brand is ranked #28 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of CHANEL. When compared to other organizations within the Fashion and Beauty industry, CHANEL is ranked #5. Among its major competitors, CHANEL is ranked in 2nd place for NPS while Prada is 1st, and LVMH is 3rd.
CHANEL's Net Promoter Score (NPS) is a 39 with 61% Promoters, 17% Passives, and 22% Detractors. Net Promoter Score tracks whether CHANEL's customers would recommend using the product based on a scale of -100 to 100.
| 61% | Promoters |
|---|---|
| 17% | Passives |
| 22% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jun 2025 38 | Jun 2025 | 38 |
Jul 2025 38 | Jul 2025 | 38 |
Aug 2025 38 | Aug 2025 | 38 |
Sep 2025 38 | Sep 2025 | 38 |
Oct 2025 38 | Oct 2025 | 38 |
Nov 2025 37 | Nov 2025 | 37 |
Dec 2025 37 | Dec 2025 | 37 |
Jan 2026 37 | Jan 2026 | 37 |
Feb 2026 39 | Feb 2026 | 39 |
Mar 2026 39 | Mar 2026 | 39 |
Apr 2026 37 | Apr 2026 | 37 |
May 2026 37 | May 2026 | 37 |
CHANEL is ranked first for NPS among its competitors. LVMH and Burberry come in second and third, with Gucci coming in at #4.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated CHANEL's NPS 4 points higher than Male customers.
CHANEL's NPS was rated 37 by Male customers on Comparably.
CHANEL's NPS was rated 41 by Female customers on Comparably.
CHANEL's NPS was rated the highest by Native American customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 42 | Caucasian | 42 |
Hispanic or Latino 53 | Hispanic or Latino | 53 |
African American/Black 25 | African American/Black | 25 |
Asian or Pacific Islander 27 | Asian or Pacific Islander | 27 |
Native American 100 | Native American | 100 |
Other 42 | Other | 42 |
CHANEL's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
CHANEL's NPS was rated the highest by customers who have used CHANEL's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 35 | Less than 1 Year | 35 |
1 to 2 Years 44 | 1 to 2 Years | 44 |
2 to 5 Years 43 | 2 to 5 Years | 43 |
5 to 10 Years 27 | 5 to 10 Years | 27 |
Over 10 Years 44 | Over 10 Years | 44 |
Compared to its competitors, CHANEL's NPS is rated right above LVMH, and is preceded by Prada.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Prada | 40 |
![]() | CHANEL | 39 |
![]() | LVMH | 38 |
![]() | Burberry | 33 |
![]() | Gucci | 31 |
![]() | Harry Winston | 28 |
![]() | L'Oréal USA | 7 |
![]() | Adore Cosmetics | -100 |
Out of the 123 CHANEL customer reviews 99 were positive and 24 were constructive. CHANEL customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of CHANEL users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated CHANEL's Customer Loyalty score 1% higher than Female customers.
CHANEL's Customer Loyalty score was rated the highest by Other customers, and the lowest by African American/Black customers.
% who answered "Yes"
CHANEL's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 78% | 18-25 | 78% |
26-30 79% | 26-30 | 79% |
31-35 80% | 31-35 | 80% |
36-40 78% | 36-40 | 78% |
41-45 73% | 41-45 | 73% |
46-50 83% | 46-50 | 83% |
51-55 89% | 51-55 | 89% |
56-60 100% | 56-60 | 100% |
61-65 68% | 61-65 | 68% |
66+ 83% | 66+ | 83% |
CHANEL's Customer Loyalty score was rated the highest by customers who have used CHANEL's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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CHANEL's Customer Loyalty score was rated the highest by Business Supplies and Equipment industry customers, and the lowest by International Trade and Development industry customers.
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Compared to its competitors, CHANEL's Customer Loyalty score is rated right above Gucci, and is preceded by L'Oréal USA.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | L'Oréal USA | 86% |
![]() | CHANEL | 79% |
![]() | Gucci | 76% |
![]() | Prada | 75% |
![]() | LVMH | 75% |
![]() | Burberry | 75% |
![]() | Harry Winston | 63% |
![]() | Adore Cosmetics | 10% |
In the Fashion and Beauty industry, CHANEL's Customer Loyalty score is rated right above Crocs, and is preceded by Uniqlo.
CHANEL has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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CHANEL’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Business Supplies and Equipment industry rated CHANEL's product the highest. Reviewers from the Consumer Services industry rated CHANEL the lowest at 4.6.
CHANEL's Product Quality score was rated highest by customers from the Business Supplies and Equipment industry, and rated lowest by customers from the Media and Entertainment industry.
CHANEL's Product Quality score was rated 4.2 by both Female and Male customers on Comparably.
CHANEL's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Hispanic or Latino 4.4 | Hispanic or Latino | 4.4 |
African American/Black 4.2 | African American/Black | 4.2 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Native American 3.5 | Native American | 3.5 |
Other 4.3 | Other | 4.3 |
CHANEL's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 4.2 | 26-30 | 4.2 |
31-35 4.2 | 31-35 | 4.2 |
36-40 4.1 | 36-40 | 4.1 |
41-45 3.8 | 41-45 | 3.8 |
46-50 3.8 | 46-50 | 3.8 |
51-55 4.1 | 51-55 | 4.1 |
56-60 4.1 | 56-60 | 4.1 |
61-65 3.2 | 61-65 | 3.2 |
66+ 3.2 | 66+ | 3.2 |
CHANEL's Product Quality score was rated the highest by customers who have used CHANEL's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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CHANEL's Product Quality score was rated the highest by Business Supplies and Equipment industry customers, and the lowest by Media and Entertainment industry customers.
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Compared to its competitors, CHANEL's Product Quality score is rated right above Burberry, and is preceded by LVMH.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Prada | 4.3/5 |
![]() | LVMH | 4.3/5 |
![]() | CHANEL | 4.2/5 |
![]() | Burberry | 4.2/5 |
![]() | Gucci | 4.2/5 |
![]() | L'Oréal USA | 4.1/5 |
![]() | Harry Winston | 3.6/5 |
![]() | Adore Cosmetics | 2.5/5 |
In the Fashion and Beauty industry, CHANEL's Product Quality score is rated right above American Eagle Outfitters, and is preceded by Glossier.
CHANEL has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business Supplies and Equipment industry. The users from the Media and Entertainment industry think that they had the lowest ROI from CHANEL.
CHANEL's ROI score was rated highest by customers from the Business Supplies and Equipment industry, and rated lowest by customers from the Media and Entertainment industry.
Male customers rated CHANEL's ROI score 0.2 stars higher than Female customers.
CHANEL's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Native American 3.7 | Native American | 3.7 |
Other 4 | Other | 4 |
CHANEL's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4 | 26-30 | 4 |
31-35 3.8 | 31-35 | 3.8 |
36-40 3.8 | 36-40 | 3.8 |
41-45 3.6 | 41-45 | 3.6 |
46-50 3.6 | 46-50 | 3.6 |
51-55 3.8 | 51-55 | 3.8 |
56-60 3.8 | 56-60 | 3.8 |
61-65 3.2 | 61-65 | 3.2 |
66+ 3.6 | 66+ | 3.6 |
CHANEL's ROI score was rated the highest by customers who have used CHANEL's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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CHANEL's ROI score was rated the highest by Business Supplies and Equipment industry customers, and the lowest by Media and Entertainment industry customers.
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Compared to its competitors, CHANEL's ROI score is rated right above LVMH, and is preceded by Prada.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Prada | 4/5 |
![]() | CHANEL | 3.9/5 |
![]() | LVMH | 3.9/5 |
![]() | Burberry | 3.9/5 |
![]() | Gucci | 3.8/5 |
![]() | L'Oréal USA | 3.7/5 |
![]() | Harry Winston | 3.3/5 |
![]() | Adore Cosmetics | 1.5/5 |
In the Fashion and Beauty industry, CHANEL's ROI score is rated right above Nike, and is preceded by Uniqlo.
CHANEL has an overall Customer Satisfaction score of 80 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
CHANEL's Customer Satisfaction score was rated highest by customers from the International Affairs industry, and rated lowest by customers from the Media and Entertainment industry.
CHANEL's Customer Satisfaction score was rated 78 by both Female and Male customers on Comparably.
Very Satisfied | 56% | |
|---|---|---|
Satisfied | 22% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 2% | |
Very Dissatisfied | 11% |
Very Satisfied | 47% | |
|---|---|---|
Satisfied | 31% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 2% | |
Very Dissatisfied | 10% |
CHANEL's Customer Satisfaction (CSAT) score was rated 76% according to Caucasian users and customers.
CHANEL's Customer Satisfaction (CSAT) score was rated 89% according to Hispanic or Latino users and customers.
CHANEL's Customer Satisfaction (CSAT) score was rated 84% according to African American/Black users and customers.
CHANEL's Customer Satisfaction (CSAT) score was rated 76% according to Asian or Pacific Islander users and customers.
CHANEL's Customer Satisfaction (CSAT) score was rated 80% according to Native American users and customers.
CHANEL's Customer Satisfaction (CSAT) score was rated 80% according to Other users and customers.
CHANEL's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 89% | |||||||||||||||
| 26-30 | 83% | |||||||||||||||
| 31-35 | 71% | |||||||||||||||
| 36-40 | 66% | |||||||||||||||
| 41-45 | 75% | |||||||||||||||
| 46-50 | 71% | |||||||||||||||
| 51-55 | 69% | |||||||||||||||
| 56-60 | 50% | |||||||||||||||
| 61-65 | 70% | |||||||||||||||
| 66+ | 64% |
CHANEL's Customer Satisfaction score was rated the highest by customers who have used CHANEL's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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CHANEL's Customer Satisfaction score was rated the highest by International Affairs industry customers, and the lowest by Media and Entertainment industry customers.
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{
"title": "CHANEL Customer Satisfaction Score by Industry",
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"groupId": 495,
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"groupId": 496,
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{
"label": "Architecture and Planning",
"groupId": 498,
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"groupId": 499,
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{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 69,
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"csatScore": 69,
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"scoreClassName": "",
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{
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"groupId": 504,
"score": 86,
"stars": 0,
"csatScore": 86,
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"scoreClassName": "",
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{
"label": "Consulting",
"groupId": 511,
"score": 66,
"stars": 0,
"csatScore": 66,
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{
"label": "Consumer Goods",
"groupId": 513,
"score": 87,
"stars": 0,
"csatScore": 87,
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{
"label": "Consumer Services",
"groupId": 514,
"score": 50,
"stars": 0,
"csatScore": 50,
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"scoreClassName": "",
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},
{
"label": "Education",
"groupId": 515,
"score": 67,
"stars": 0,
"csatScore": 67,
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"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Government and Public Policy",
"groupId": 521,
"score": 75,
"stars": 0,
"csatScore": 75,
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"scoreClassName": "",
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},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 87,
"stars": 0,
"csatScore": 87,
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"scoreClassName": "",
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},
{
"label": "Hospitality",
"groupId": 523,
"score": 63,
"stars": 0,
"csatScore": 63,
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"scoreClassName": "",
"scoreLabel": 63
},
{
"label": "International Affairs",
"groupId": 527,
"score": 100,
"stars": 0,
"csatScore": 100,
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{
"label": "International Trade and Development",
"groupId": 528,
"score": 100,
"stars": 0,
"csatScore": 100,
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"scoreClassName": "max",
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},
{
"label": "Legal",
"groupId": 529,
"score": 70,
"stars": 0,
"csatScore": 70,
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"scoreClassName": "",
"scoreLabel": 70
},
{
"label": "Logistics and Supply Chain",
"groupId": 531,
"score": 100,
"stars": 0,
"csatScore": 100,
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"scoreClassName": "max",
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},
{
"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 93,
"stars": 0,
"csatScore": 93,
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"scoreClassName": "",
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},
{
"label": "Media and Entertainment",
"groupId": 537,
"score": 33,
"stars": 0,
"csatScore": 33,
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"scoreClassName": "",
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},
{
"label": "Professional Services",
"groupId": 549,
"score": 75,
"stars": 0,
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"scoreClassName": "",
"scoreLabel": 75
},
{
"label": "Public Relations and Communications",
"groupId": 550,
"score": 100,
"stars": 0,
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},
{
"label": "Real Estate",
"groupId": 554,
"score": 100,
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{
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"groupId": 559,
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]
}Compared to its competitors, CHANEL's Customer Satisfaction score is rated right above Gucci, and is preceded by Harry Winston.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Prada | 89% |
![]() | LVMH | 84% |
![]() | L'Oréal USA | 83% |
![]() | Burberry | 82% |
![]() | Harry Winston | 82% |
![]() | CHANEL | 80% |
![]() | Gucci | 79% |
![]() | Adore Cosmetics | 0% |
In the Fashion and Beauty industry, CHANEL's Customer Satisfaction score is rated right above Glossier, and is preceded by American Eagle Outfitters.
CHANEL has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
Sign Up to unlock CHANEL's overall Customer Service score rated by its users and customers.
United Kingdom
http://chanel.com
33 1 46 43 40 00
CHANEL's Customer Service score was rated highest by customers from the Real Estate industry, and rated lowest by customers ages 61-65.
Male customers rated CHANEL's Customer Service score 0.1 stars higher than Female customers.
CHANEL's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Native American 3.6 | Native American | 3.6 |
Other 4.1 | Other | 4.1 |
CHANEL's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 3.9 | 26-30 | 3.9 |
31-35 4 | 31-35 | 4 |
36-40 4 | 36-40 | 4 |
41-45 3.7 | 41-45 | 3.7 |
46-50 3.5 | 46-50 | 3.5 |
51-55 4 | 51-55 | 4 |
56-60 3.9 | 56-60 | 3.9 |
61-65 3 | 61-65 | 3 |
66+ 3.8 | 66+ | 3.8 |
CHANEL's Customer Service score was rated the highest by customers who have used CHANEL's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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CHANEL's Customer Service score was rated the highest by Real Estate industry customers, and the lowest by Biotech and Pharmaceuticals industry customers.
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Compared to its competitors, CHANEL's Customer Service score is rated right above LVMH, and is preceded by Prada.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Prada | 4.1/5 |
![]() | CHANEL | 4.1/5 |
![]() | LVMH | 4.1/5 |
![]() | Burberry | 4.1/5 |
![]() | Gucci | 4/5 |
![]() | L'Oréal USA | 3.9/5 |
![]() | Harry Winston | 3.3/5 |
![]() | Adore Cosmetics | 1.5/5 |
In the Fashion and Beauty industry, CHANEL's Customer Service score is rated right above Nike, and is preceded by Uniqlo.
CHANEL has a 4.2/5 stars for its overall company culture rated by their employees

CHANEL scored a 39 for Net Promoter Score and a 20 for Employee Net Promoter Score. NPS gauges how likely a customer of CHANEL would recommend the brand to a friend. ENPS measures how likely CHANEL employees would recommend working at CHANEL to a friend.
| 61% | Promoters |
|---|---|
| 17% | Passive |
| 22% | Detractors |
| 50% | Promoters |
|---|---|
| 20% | Passive |
| 30% | Detractors |
CHANEL is ranked #28 in the Global Top 100 Brands. It ranks just behind Rockstar Games and just ahead of LinkedIn.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
26 | ![]() | Glossier | ![]() | Emily Weiss | Fashion and Beauty |
27 | ![]() | Rockstar Games | ![]() | Strauss Zelnick | Media and Entertainment |
28 | ![]() | CHANEL | ![]() | Alain Wertheimer | Fashion and Beauty |
29 | ![]() | ![]() | Ryan Roslansky | Tech | |
30 | ![]() | Uniqlo | ![]() | Tadashi Yanai | Fashion and Beauty |
31 | ![]() | PlayStation | ![]() | Jim Ryan | Media and Entertainment |
32 | ![]() | Tesla | ![]() | Elon Musk | Automotive and Transportation |
CHANEL is ranked #5 in the Fashion and Beauty Industry. It ranks just behind Glossier and just ahead of Uniqlo.
| RANK | COMPANY | Location | |
|---|---|---|---|
3 | ![]() | American Eagle Outfitters | Pittsburgh, PA |
4 | ![]() | Glossier | New York City, NY |
5 | ![]() | CHANEL | New York |
6 | ![]() | Uniqlo | New York City, NY |
7 | ![]() | Crocs | Broomfield, CO |
8 | ![]() | Gucci | Florence |
9 | ![]() | Tiffany & Co | New York City, NY |