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Prada is

Ranked

#61

Fashion and Beauty Brands

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Prada

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Prada is ranked #61 in Fashion and Beauty Brands

About Prada's Brand

Manufacturer and designer of luxury goods and accessories. The company provides luxury handbags, leather goods, footwear, apparel and accessories through a network of franchise-operated stores. Prada’s brand is ranked #618 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Prada. When compared to other organizations within the Fashion and Beauty industry, Prada is ranked #61. Among its major competitors, Prada is ranked in 2nd place for NPS while Michael Kors Holdings is 1st, and CHANEL is 3rd.

Brand at a Glance

75%

Customer Loyalty

4.3/5

Product Quality

4/5

Pricing

4.1/5

Customer Service

Prada Ranking

^#61 in Fashion and Beauty
^#1 / 4 of its competitors

Prada NPS

Prada's Net Promoter Score (NPS) is a 40 with 59% Promoters, 22% Passives, and 19% Detractors. Net Promoter Score tracks whether Prada's customers would recommend using the product based on a scale of -100 to 100.

Prada Overall NPS

NPS

59%	Promoters
22%	Passives
19%	Detractors

Prada NPS Trend

-100

-50

100

Summary	Date	Score
Aug 2024 37	Aug 2024	37
Sep 2024 35	Sep 2024	35
Oct 2024 36	Oct 2024	36
Nov 2024 36	Nov 2024	36
Feb 2025 38	Feb 2025	38
May 2025 38	May 2025	38
Aug 2025 38	Aug 2025	38
Sep 2025 38	Sep 2025	38
Oct 2025 38	Oct 2025	38
Nov 2025 38	Nov 2025	38
Dec 2025 38	Dec 2025	38
Jan 2026 38	Jan 2026	38

How Other Brands Compare

Prada is ranked first for NPS among its competitors. CHANEL and Burberry come in second and third, with Marc Jacobs coming in at #4.

	Prada	CHANEL	Burberry	Marc Jacobs
Global Ranking	#618	#28	#359	#372
NPS	40	39	33	19
Valuation Updated every 24 hours for public companies	-	-	$10.74B	$6.88B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Prada NPS by Gender

Male customers rated Prada's NPS 7 points higher than Female customers.

Male

Prada's NPS was rated 75 by Male customers on Comparably.

75%

Promoters

25%

Passives

Detractors

Female

Prada's NPS was rated 68 by Female customers on Comparably.

77%

Promoters

14%

Passives

Detractors

Prada NPS by Ethnicity

Prada's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 40	Caucasian	40
Asian or Pacific Islander 89	Asian or Pacific Islander	89
Other 74	Other	74

Prada NPS by Age

Prada's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.

100

Summary

Age

Promoters

Passives

Detractors

18-25

82%

12%

26-30

66%

17%

41-45

75%

25%

Prada NPS by Usage

Prada's NPS was rated the highest by customers who have used Prada's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 72	Less than 1 Year	72
1 to 2 Years 49	1 to 2 Years	49
2 to 5 Years 73	2 to 5 Years	73

Prada NPS vs. Competitors

Compared to its competitors, Prada's NPS is rated right above CHANEL, and is preceded by Michael Kors Holdings.

COMPANY		NPS Score
	Michael Kors Holdings	100
	Prada	40
	CHANEL	39
	Burberry	33
	Lacoste	33
	Michael Kors	23
	Marc Jacobs	19
	Jimmy Choo	8
	Christian Louboutin	7
	BoF	0

Prada NPS vs Companies in Fashion and Beauty

In the Fashion and Beauty industry, Prada's NPS is rated right above Uniqlo, and is preceded by American Eagle Outfitters.

COMPANY		NPS Score
	Nike	48
	Vans	47
	American Eagle Outfitters	44
	Prada	40
	Uniqlo	40
	CHANEL	39
	Glossier	38
	Crocs	34
	Gucci	31

Prada Customer Reviews

Out of the 5 Prada customer reviews 5 were positive and 0 were constructive. Prada customer reviews reflect that all customers have a favorable experience using the products/services of the company.

Prada Customer Loyalty

75%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

75% of Prada users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

75%

25%

Prada Customer Loyalty Score by Gender

Male customers rated Prada's Customer Loyalty score 3% higher than Female customers.

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Male

78%

Yes

Female

75%

Yes

Prada Customer Loyalty Score by Ethnicity

Prada's Customer Loyalty score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Asian or Pacific Islander

out of 100

Other

Prada Customer Loyalty Score by Age

Prada's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Prada.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 84%	18-25	84%
26-30 70%	26-30	70%
41-45 55%	41-45	55%

Prada Customer Loyalty Score by Usage

Prada's Customer Loyalty score was rated the highest by customers who have used Prada's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	61%
1 to 2 Years	78%
2 to 5 Years	75%

Prada Customer Loyalty Score by Industry

Prada's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Marketing, Advertising and Research industry customers.

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Accounting	82%
Arts and Entertainment	82%
Business and Consumer Services	100%
Marketing, Advertising and Research	70%

Prada Customer Loyalty vs. Competitors

Compared to its competitors, Prada's Customer Loyalty score is rated right above Burberry, and is preceded by Lacoste.

COMPANY		Customer Loyalty Score
	Michael Kors	80%
	CHANEL	79%
	Lacoste	78%
	Prada	75%
	Burberry	75%
	Marc Jacobs	75%
	Christian Louboutin	70%
	Jimmy Choo	69%
	Michael Kors Holdings	N/A
	BoF	N/A

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Customer Loyalty for Other Fashion and Beauty Brands

In the Fashion and Beauty industry, Prada's Customer Loyalty score is rated right below Gucci.

COMPANY		Customer Loyalty Score
	American Eagle Outfitters	87%
	Vans	85%
	Nike	83%
	Uniqlo	81%
	CHANEL	79%
	Crocs	79%
	Glossier	77%
	Gucci	76%
	Prada	75%

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Prada Product Quality

4.3/5

Prada has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.

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Prada Product Information

Prada’s product quality score is a 4.3 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated Prada's product the highest. Reviewers from the Marketing, Advertising and Research industry rated Prada the lowest at 4.1.

Website: www.pradagroup.com

Company Size: 10,000+ Employees

Quick Insights into Prada Product Quality

Prada's Product Quality score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers from the Marketing, Advertising and Research industry.

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Ranked Prada Product Quality the Highest

Business and Consumer Services	5
41-45	4.7
Less than 1 Year	4.7

Ranked Prada Product Quality the Lowest

Female	4.4
1 to 2 Years	4.1
Marketing, Advertising and Research	4.1

Prada Product Quality Score by Gender

Male customers rated Prada's Product Quality score 0.1 stars higher than Female customers.

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Male

4.5/5

Female

4.4/5

Prada Product Quality Score by Ethnicity

Prada's Product Quality score was rated 4.6 stars by both Asian or Pacific Islander and Other customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 4.6	Caucasian	4.6
Asian or Pacific Islander 4.6	Asian or Pacific Islander	4.6
Other 4.6	Other	4.6

Prada Product Quality Score by Age

Prada's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.

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Summary	Age	Score
18-25 4.4	18-25	4.4
26-30 4.5	26-30	4.5
41-45 4.7	41-45	4.7

Prada Product Quality Score by Usage

Prada's Product Quality score was rated the highest by customers who have used Prada's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	4.7
1 to 2 Years	4.1
2 to 5 Years	4.5

Prada Product Quality Score by Industry

Prada's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Marketing, Advertising and Research industry customers.

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Accounting	4.4
Arts and Entertainment	4.5
Business and Consumer Services	5
Marketing, Advertising and Research	4.1

Prada Product Quality vs. Competitors

Compared to its competitors, Prada's Product Quality score is rated right above CHANEL, and is preceded by Michael Kors Holdings.

COMPANY		Product Quality Score
	Michael Kors Holdings	5/5
	Prada	4.3/5
	CHANEL	4.2/5
	Burberry	4.2/5
	Lacoste	4.2/5
	Michael Kors	3.8/5
	Marc Jacobs	3.8/5
	Christian Louboutin	3.7/5
	Jimmy Choo	3.4/5
	BoF	2.5/5

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Product Quality for Other Fashion and Beauty Brands

In the Fashion and Beauty industry, Prada's Product Quality score is rated right above Nike, and is preceded by Uniqlo.

COMPANY		Product Quality Score
	Uniqlo	4.3/5
	Prada	4.3/5
	Nike	4.3/5
	Vans	4.3/5
	Glossier	4.3/5
	CHANEL	4.2/5
	American Eagle Outfitters	4.2/5
	Gucci	4.2/5
	Crocs	4.1/5

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Prada Pricing

Prada ROI & Value For Money

4/5

Prada has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.

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Prada Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business and Consumer Services industry. The users from the Marketing, Advertising and Research industry think that they had the lowest ROI from Prada.

Quick Insights into Prada ROI

Prada's ROI score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers from the Marketing, Advertising and Research industry.

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Ranked Prada ROI the Highest

Business and Consumer Services	4.6
18-25	4.4
Asian or Pacific Islander	4.4

Ranked Prada ROI the Lowest

41-45	4
Male	4
Marketing, Advertising and Research	3.8

Prada ROI Score by Gender

Female customers rated Prada's ROI score 0.3 stars higher than Male customers.

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Male

4/5

Female

4.3/5

Prada ROI Score by Ethnicity

Prada's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 4.1	Caucasian	4.1
Asian or Pacific Islander 4.4	Asian or Pacific Islander	4.4
Other 4.4	Other	4.4

Prada ROI Score by Age

Prada's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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Summary	Age	Score
18-25 4.4	18-25	4.4
26-30 4	26-30	4
41-45 4	41-45	4

Prada ROI Score by Usage

Prada's ROI score was rated the highest by customers who have used Prada's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	4.3
1 to 2 Years	4
2 to 5 Years	4.3

Prada ROI Score by Industry

Prada's ROI score was rated the highest by Business and Consumer Services industry customers, and the lowest by Marketing, Advertising and Research industry customers.

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Accounting	4.5
Arts and Entertainment	4.3
Business and Consumer Services	4.6
Marketing, Advertising and Research	3.8

Prada Pricing vs. Competitors

Compared to its competitors, Prada's ROI score is rated right above Lacoste, and is preceded by Michael Kors Holdings.

COMPANY		Pricing Score
	Michael Kors Holdings	4.5/5
	Prada	4/5
	Lacoste	4/5
	CHANEL	3.9/5
	Burberry	3.9/5
	Michael Kors	3.7/5
	Marc Jacobs	3.6/5
	Jimmy Choo	3.4/5
	Christian Louboutin	3.3/5
	BoF	3/5

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ROI for Other Fashion and Beauty Brands

In the Fashion and Beauty industry, Prada's ROI score is rated right above Vans.

COMPANY		Pricing Score
	Prada	4/5
	Vans	4/5
	Uniqlo	4/5
	Nike	3.9/5
	CHANEL	3.9/5
	Glossier	3.9/5
	American Eagle Outfitters	3.8/5
	Gucci	3.8/5
	Crocs	3.7/5

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Prada Customer Satisfaction (CSAT)

Prada Customer Satisfaction (CSAT) Score

89 / 100

Prada has an overall Customer Satisfaction score of 89 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	40%
Satisfied	49%
Neither Satisfied nor Dissatisfied	11%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

40%

Satisfied

49%

Neither Satisfied nor Dissatisfied

11%

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Prada Customer Satisfaction

Prada's Customer Satisfaction score was rated highest by customers ages 41-45, and rated lowest by customers from the Accounting industry.

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Ranked Prada Customer Satisfaction the Highest

41-45	100%
Arts and Entertainment	100%
Other	100%

Ranked Prada Customer Satisfaction the Lowest

26-30	75%
Caucasian	75%
Accounting	60%

Prada Customer Satisfaction Score by Gender

Female customers rated Prada's Customer Satisfaction score 5 points higher than Male customers.

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83 / 100

Male

	Very Satisfied	67%
	Satisfied	16%
	Neither Satisfied nor Dissatisfied	17%
	Dissatisfied	0%
	Very Dissatisfied	0%

88 / 100

Female

	Very Satisfied	35%
	Satisfied	53%
	Neither Satisfied nor Dissatisfied	12%
	Dissatisfied	0%
	Very Dissatisfied	0%

Prada Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Prada's Customer Satisfaction (CSAT) score was rated 75% according to Caucasian users and customers.

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75 / 100

Very Satisfied	50%
Satisfied	25%
Neither Satisfied nor Dissatisfied	25%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

50%

Satisfied

25%

Neither Satisfied nor Dissatisfied

25%

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

Prada's Customer Satisfaction (CSAT) score was rated 75% according to Asian or Pacific Islander users and customers.

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75 / 100

Very Satisfied	25%
Satisfied	50%
Neither Satisfied nor Dissatisfied	25%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

25%

Satisfied

50%

Neither Satisfied nor Dissatisfied

25%

Dissatisfied

Very Dissatisfied

CSAT according to Other

Prada's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.

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100 / 100

Very Satisfied	57%
Satisfied	43%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

57%

Satisfied

43%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

Prada Customer Satisfaction Score by Age

Prada's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 26-30.

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100

Breakdown

Age

Score

18-25

85%

26-30

75%

41-45

100%

Prada Customer Satisfaction Score by Usage

Prada's Customer Satisfaction score was rated the highest by customers who have used Prada's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	86
1 to 2 Years	75
2 to 5 Years	90

Prada Customer Satisfaction Score by Industry

Prada's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Accounting industry customers.

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Accounting	60
Arts and Entertainment	100

Prada Customer Satisfaction vs. Competitors

Compared to its competitors, Prada's Customer Satisfaction score is rated right above Lacoste, and is preceded by Michael Kors Holdings.

COMPANY		Customer Satisfaction (CSAT) Score
	Michael Kors Holdings	100%
	Prada	89%
	Lacoste	86%
	Burberry	82%
	CHANEL	80%
	Michael Kors	73%
	Marc Jacobs	71%
	Christian Louboutin	64%
	Jimmy Choo	63%
	BoF	0%

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Customer Satisfaction for Other Fashion and Beauty Brands

In the Fashion and Beauty industry, Prada's Customer Satisfaction score is rated right above Uniqlo.

COMPANY		Customer Satisfaction (CSAT) Score
	Prada	89%
	Uniqlo	88%
	Nike	86%
	Vans	85%
	American Eagle Outfitters	82%
	CHANEL	80%
	Glossier	79%
	Crocs	79%
	Gucci	79%

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Prada Customer Service

4.1/5

Prada has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.

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About Prada's Customer Service

Address

Via A. Fogazzaro, Milan, 20135

Website

www.pradagroup.com

Phone Number

Quick Insights into Prada Customer Service

Prada's Customer Service score was rated highest by customers from the Accounting industry, and rated lowest by customers from the Marketing, Advertising and Research industry.

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Ranked Prada Customer Service the Highest

Accounting	4.7
Asian or Pacific Islander	4.6
2 to 5 Years	4.5

Ranked Prada Customer Service the Lowest

1 to 2 Years	4
Caucasian	4
Marketing, Advertising and Research	3.6

Prada Customer Service Score by Gender

Prada's Customer Service score was rated 4.4 by both Female and Male customers on Comparably.

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Male

4.4/5

Female

4.4/5

Prada Customer Service Score by Ethnicity

Prada's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 4	Caucasian	4
Asian or Pacific Islander 4.6	Asian or Pacific Islander	4.6
Other 4.5	Other	4.5

Prada Customer Service Score by Age

Prada's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 26-30.

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100

Summary	Age	Customer Service Score
18-25 4.4	18-25	4.4
26-30 4.1	26-30	4.1
41-45 4.5	41-45	4.5

Prada Customer Service Score by Usage

Prada's Customer Service score was rated the highest by customers who have used Prada's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	4.5
1 to 2 Years	4
2 to 5 Years	4.5

Prada Customer Service Score by Industry

Prada's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Marketing, Advertising and Research industry customers.

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Accounting	4.7
Arts and Entertainment	4.7
Business and Consumer Services	4.6
Marketing, Advertising and Research	3.6

Prada Customer Service vs. Competitors

Compared to its competitors, Prada's Customer Service score is rated right above CHANEL.

COMPANY		Customer Service Score
	Prada	4.1/5
	CHANEL	4.1/5
	Burberry	4.1/5
	Lacoste	4.1/5
	Michael Kors	3.7/5
	Marc Jacobs	3.5/5
	Jimmy Choo	3.4/5
	Christian Louboutin	3.3/5
	Michael Kors Holdings	N/A
	BoF	N/A

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Customer Service for Other Fashion and Beauty Brands

In the Fashion and Beauty industry, Prada's Customer Service score is rated right above Uniqlo, and is preceded by Glossier.

COMPANY		Customer Service Score
	Glossier	4.2/5
	Prada	4.1/5
	Uniqlo	4.1/5
	Nike	4.1/5
	Vans	4.1/5
	CHANEL	4.1/5
	American Eagle Outfitters	4/5
	Gucci	4/5
	Crocs	3.8/5

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Prada as an Employer

2.6/5

Prada has a 2.6/5 stars for its overall company culture rated by their employees

bottom

25%

CEO of Prada

In the Bottom 25% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Prada scored a 40 for Net Promoter Score and a -13 for Employee Net Promoter Score. NPS gauges how likely a customer of Prada would recommend the brand to a friend. ENPS measures how likely Prada employees would recommend working at Prada to a friend.

Net Promoter Score

NPS Score

59%	Promoters
22%	Passive
19%	Detractors

Employee Net Promoter Score

-13

eNPS Score

37%	Promoters
13%	Passive
50%	Detractors

Global Ranking Snapshot

Prada is ranked #618 in the Global Top 100 Brands. It ranks just behind ADT Corporation and just ahead of The World Bank.

RANK			INDUSTRY
616	Altria	Billy Gifford	Consumer Goods
617	ADT Corporation	Jim DeVries	Business and Consumer Services
618	Prada		Fashion and Beauty
619	The World Bank	Kristalina Georgieva	Banking and Financial Services
620	Alarm.com	Stephen Trundle	Tech
621	Adyen	Pieter van der Does	Ecommerce and Marketplaces
622	21st Century Fox	James Murdoch	Media and Entertainment

Fashion and Beauty Ranking Snapshot

Prada is ranked #61 in the Fashion and Beauty Industry. It ranks just behind Carter's and just ahead of Lacoste.

RANK		Location
59	New Era Cap	New York City, NY
60	Carter's	Chauncey, GA
61	Prada
62	Lacoste	New York City, NY
63	Stitch Fix	San Francisco, CA
64	Tommy Bahama	Seattle, WA
65	Urban Decay Cosmetics	Newport Beach, CA