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Altria is

Ranked

#57

Consumer Goods Brands

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Altria

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Altria

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Altria is ranked #57 in Consumer Goods Brands

About Altria's Brand

Altria has a leading portfolio of tobacco products for U.S. tobacco consumers 21+. Altria’s Vision through 2030 is to responsibly lead the transition of adult smokers to a smoke-free future. Altria is Moving Beyond Smoking™, leading the way in moving adult smokers away from cigarettes by taking action to transition millions to potentially less harmful choices - believing it is a substantial opportunity for adult tobacco consumers, Altria’s businesses and society. Altria’s brand is ranked #616 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Altria. When compared to other organizations within the Consumer Goods industry, Altria is ranked #57. Among its major competitors, Altria is ranked in 4th place for NPS while Reynolds America is 1st, and Imperial Brands is 2nd.Their current market cap is $94.79B

Brand at a Glance

73%

Customer Loyalty

3.8/5

Product Quality

3.6/5

Pricing

3.8/5

Customer Service

Altria Ranking

^#57 in Consumer Goods
^#4 / 4 of its competitors

Altria NPS

Altria's Net Promoter Score (NPS) is a 26 with 58% Promoters, 10% Passives, and 32% Detractors. Net Promoter Score tracks whether Altria's customers would recommend using the product based on a scale of -100 to 100.

Altria Overall NPS

NPS

58%	Promoters
10%	Passives
32%	Detractors

Altria NPS Trend

-100

-50

100

Summary	Date	Score
Apr 2024 20	Apr 2024	20
May 2024 22	May 2024	22
Sep 2024 22	Sep 2024	22
Nov 2024 24	Nov 2024	24
Dec 2024 22	Dec 2024	22
Jan 2025 23	Jan 2025	23
Feb 2025 27	Feb 2025	27
Mar 2025 26	Mar 2025	26
Apr 2025 28	Apr 2025	28
May 2025 29	May 2025	29
Aug 2025 28	Aug 2025	28
Dec 2025 26	Dec 2025	26

How Other Brands Compare

Altria is ranked #4 for NPS among its competitors. Reynolds America and Imperial Brands come in first and second, with Philip Morris International coming in at third. Among those competitors, it is the lowest valued company behind Philip Morris International.

	Altria	Philip Morris International	Reynolds America	Imperial Brands
Global Ranking	#616	#548	#-	#-
NPS	26	26	100	67
Valuation Updated every 24 hours for public companies	$94.79B	$143.72B	-	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Altria NPS by Gender

Female customers rated Altria's NPS 50 points higher than Male customers.

Male

-10

Altria's NPS was rated -10 by Male customers on Comparably.

30%

Promoters

30%

Passives

40%

Detractors

Female

Altria's NPS was rated 40 by Female customers on Comparably.

60%

Promoters

20%

Passives

20%

Detractors

Altria NPS by Ethnicity

Altria's NPS was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 33	Caucasian	33
Asian or Pacific Islander -33	Asian or Pacific Islander	-33

Altria NPS by Age

Altria's NPS was rated 0 points by customers ages 18-25 on Comparably.

100

Summary

Age

Promoters

Passives

Detractors

18-25

33%

34%

33%

Altria NPS by Usage

Altria's NPS was rated the highest by customers who have used Altria's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

-100

-50

100

Summary	Usage	Score
1 to 2 Years -34	1 to 2 Years	-34
2 to 5 Years 25	2 to 5 Years	25
Over 10 Years 17	Over 10 Years	17

Altria NPS vs. Competitors

Compared to its competitors, Altria's NPS is rated right above Reynolds American, and is preceded by Philip Morris International.

COMPANY		NPS Score
	Reynolds America	100
	Imperial Brands	67
	Philip Morris International	26
	Altria	26
	Reynolds American	19
	British American Tobacco	3
	Vector	-60

Altria NPS vs Companies in Consumer Goods

In the Consumer Goods industry, Altria's NPS is rated right below Tiffany & Co.

COMPANY		NPS Score
	Lego Group	54
	Red Bull	42
	Bath & Body Works	38
	Colgate Palmolive	36
	Hershey Company	35
	Crocs	34
	Gucci	31
	Tiffany & Co	31
	Altria	26

Altria Customer Reviews

Out of the 2 Altria customer reviews 2 were positive and 0 were constructive. Altria customer reviews reflect that all customers have a favorable experience using the products/services of the company.

Altria Customer Loyalty

73%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

73% of Altria users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

73%

27%

Altria Customer Loyalty Score by Gender

Altria's Customer Loyalty score was rated 64 by both Female and Male customers on Comparably.

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Male

64%

Yes

Female

64%

Yes

Altria Customer Loyalty Score by Ethnicity

Altria's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Asian or Pacific Islander

Altria Customer Loyalty Score by Age

Altria's Customer Loyalty score was rated 40% by customers ages 18-25 on Comparably.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 40%	18-25	40%

Altria Customer Loyalty Score by Usage

Altria's Customer Loyalty score was rated the highest by customers who have used Altria's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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1 to 2 Years	70%
2 to 5 Years	78%
Over 10 Years	55%

Altria Customer Loyalty Score by Industry

Altria's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.

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Tech	55%
Accounting	40%

Altria Customer Loyalty vs. Competitors

Compared to its competitors, Altria's Customer Loyalty score is rated right above Reynolds American, and is preceded by Philip Morris International.

COMPANY		Customer Loyalty Score
	Imperial Brands	100%
	British American Tobacco	83%
	Philip Morris International	79%
	Altria	73%
	Reynolds American	72%
	Vector	65%
	Reynolds America	N/A

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Customer Loyalty for Other Consumer Goods Brands

In the Consumer Goods industry, Altria's Customer Loyalty score is rated right above Tiffany & Co, and is preceded by Gucci.

COMPANY		Customer Loyalty Score
	Bath & Body Works	87%
	Lego Group	86%
	Colgate Palmolive	85%
	Red Bull	81%
	Hershey Company	81%
	Crocs	79%
	Gucci	76%
	Altria	73%
	Tiffany & Co	73%

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Altria Product Quality

3.8/5

Altria has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.

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Altria Product Information

Altria’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Altria's product the highest. Reviewers from the Tech industry rated Altria the lowest at 3.2.

Website: http://www.altria.com/pages/default.aspx

Company Size: 5,001-10,000 Employees

Industry

Consumer Goods

Quick Insights into Altria Product Quality

Altria's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers who have used Altria's products/services for Over 10 Years.

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Ranked Altria Product Quality the Highest

18-25	4.1
1 to 2 Years	3.8
Accounting	3.8

Ranked Altria Product Quality the Lowest

Asian or Pacific Islander	3.4
Tech	3.2
Over 10 Years	3.1

Altria Product Quality Score by Gender

Female customers rated Altria's Product Quality score 0.3 stars higher than Male customers.

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Male

3.5/5

Female

3.8/5

Altria Product Quality Score by Ethnicity

Altria's Product Quality score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

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Summary	Ethnicity	Score
Caucasian 3.8	Caucasian	3.8
Asian or Pacific Islander 3.4	Asian or Pacific Islander	3.4

Altria Product Quality Score by Age

Altria's Product Quality score was rated 4.1 stars by customers ages 18-25 on Comparably.

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Summary	Age	Score
18-25 4.1	18-25	4.1

Altria Product Quality Score by Usage

Altria's Product Quality score was rated the highest by customers who have used Altria's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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1 to 2 Years	3.8
2 to 5 Years	3.5
Over 10 Years	3.1

Altria Product Quality Score by Industry

Altria's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.

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Tech	3.2
Accounting	3.8

Altria Product Quality vs. Competitors

Compared to its competitors, Altria's Product Quality score is rated right above Vector, and is preceded by Philip Morris International.

COMPANY		Product Quality Score
	Reynolds American	4.1/5
	Imperial Brands	4/5
	British American Tobacco	3.9/5
	Philip Morris International	3.9/5
	Altria	3.8/5
	Vector	3/5
	Reynolds America	N/A

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Product Quality for Other Consumer Goods Brands

In the Consumer Goods industry, Altria's Product Quality score is rated right below Tiffany & Co.

COMPANY		Product Quality Score
	Lego Group	4.5/5
	Red Bull	4.2/5
	Colgate Palmolive	4.2/5
	Gucci	4.2/5
	Bath & Body Works	4.1/5
	Hershey Company	4.1/5
	Crocs	4.1/5
	Tiffany & Co	4/5
	Altria	3.8/5

Unlock Altria Product Quality vs. Companies in Consumer Goods Data

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Altria Pricing

Altria ROI & Value For Money

3.6/5

Altria has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.

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Altria Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry.

Quick Insights into Altria ROI

Altria's ROI score was rated highest by customers who have used Altria's products/services for 2 to 5 Years, and rated lowest by customers who have used Altria's products/services for Over 10 Years.

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Ranked Altria ROI the Highest

2 to 5 Years	4
Female	3.5
Caucasian	3.3

Ranked Altria ROI the Lowest

Male	2.8
Asian or Pacific Islander	2.7
Over 10 Years	2.4

Altria ROI Score by Gender

Female customers rated Altria's ROI score 0.7 stars higher than Male customers.

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Male

2.8/5

Female

3.5/5

Altria ROI Score by Ethnicity

Altria's ROI score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

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Summary	Ethnicity	Score
Caucasian 3.3	Caucasian	3.3
Asian or Pacific Islander 2.7	Asian or Pacific Islander	2.7

Altria ROI Score by Age

Altria's ROI score was rated 2.1 stars by customers ages 18-25 on Comparably.

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Summary	Age	Score
18-25 2.1	18-25	2.1

Altria ROI Score by Usage

Altria's ROI score was rated the highest by customers who have used Altria's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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1 to 2 Years	3.6
2 to 5 Years	4
Over 10 Years	2.4

Altria ROI Score by Industry

Altria's ROI score was rated 3 stars by both Accounting and Tech industry customers.

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Tech	3
Accounting	3

Altria Pricing vs. Competitors

Compared to its competitors, Altria's ROI score is rated right above Imperial Brands, and is preceded by British American Tobacco.

COMPANY		Pricing Score
	Philip Morris International	3.8/5
	Reynolds American	3.8/5
	British American Tobacco	3.7/5
	Altria	3.6/5
	Imperial Brands	3.2/5
	Vector	3/5
	Reynolds America	N/A

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ROI for Other Consumer Goods Brands

In the Consumer Goods industry, Altria's ROI score is rated right below Tiffany & Co.

COMPANY		Pricing Score
	Colgate Palmolive	4/5
	Lego Group	3.9/5
	Hershey Company	3.9/5
	Red Bull	3.8/5
	Gucci	3.8/5
	Bath & Body Works	3.8/5
	Crocs	3.7/5
	Tiffany & Co	3.7/5
	Altria	3.6/5

Unlock Altria ROI vs. Companies in Consumer Goods Data

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Altria Customer Satisfaction (CSAT)

Altria Customer Satisfaction (CSAT) Score

66 / 100

Altria has an overall Customer Satisfaction score of 66 rated by its users and customers.

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Very Satisfied	39%
Satisfied	27%
Neither Satisfied nor Dissatisfied	12%
Dissatisfied	6%
Very Dissatisfied	16%

Very Satisfied

39%

Satisfied

27%

Neither Satisfied nor Dissatisfied

12%

Dissatisfied

Very Dissatisfied

16%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Altria Customer Satisfaction

Altria's Customer Satisfaction score was rated highest by Caucasian customers, and rated lowest by Female customers.

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Ranked Altria Customer Satisfaction the Highest

Caucasian	60%
Over 10 Years	60%
Male	56%

Ranked Altria Customer Satisfaction the Lowest

2 to 5 Years	50%
Asian or Pacific Islander	50%
Female	50%

Altria Customer Satisfaction Score by Gender

Male customers rated Altria's Customer Satisfaction score 6 points higher than Female customers.

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56 / 100

Male

	Very Satisfied	23%
	Satisfied	33%
	Neither Satisfied nor Dissatisfied	11%
	Dissatisfied	11%
	Very Dissatisfied	22%

50 / 100

Female

	Very Satisfied	50%
	Satisfied	0%
	Neither Satisfied nor Dissatisfied	50%
	Dissatisfied	0%
	Very Dissatisfied	0%

Altria Customer Satisfaction Score by Ethnicity

Caucasian
60%
Asian or Pacific Islander
50%

CSAT according to Caucasian

Altria's Customer Satisfaction (CSAT) score was rated 60% according to Caucasian users and customers.

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60 / 100

Very Satisfied	40%
Satisfied	20%
Neither Satisfied nor Dissatisfied	20%
Dissatisfied	0%
Very Dissatisfied	20%

Very Satisfied

40%

Satisfied

20%

Neither Satisfied nor Dissatisfied

20%

Dissatisfied

Very Dissatisfied

20%

CSAT according to Asian or Pacific Islander

Altria's Customer Satisfaction (CSAT) score was rated 50% according to Asian or Pacific Islander users and customers.

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50 / 100

Very Satisfied	17%
Satisfied	33%
Neither Satisfied nor Dissatisfied	33%
Dissatisfied	17%
Very Dissatisfied	0%

Very Satisfied

17%

Satisfied

33%

Neither Satisfied nor Dissatisfied

33%

Dissatisfied

17%

Very Dissatisfied

Altria Customer Satisfaction Score by Usage

Altria's Customer Satisfaction score was rated the highest by customers who have used Altria's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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2 to 5 Years	50
Over 10 Years	60

Altria Customer Satisfaction vs. Competitors

Compared to its competitors, Altria's Customer Satisfaction score is rated right above Vector, and is preceded by Philip Morris International.

COMPANY		Customer Satisfaction (CSAT) Score
	Reynolds America	100%
	Imperial Brands	100%
	British American Tobacco	82%
	Reynolds American	76%
	Philip Morris International	74%
	Altria	66%
	Vector	20%

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Customer Satisfaction for Other Consumer Goods Brands

In the Consumer Goods industry, Altria's Customer Satisfaction score is rated right below Tiffany & Co.

COMPANY		Customer Satisfaction (CSAT) Score
	Lego Group	89%
	Colgate Palmolive	83%
	Red Bull	82%
	Bath & Body Works	81%
	Hershey Company	80%
	Crocs	79%
	Gucci	79%
	Tiffany & Co	72%
	Altria	66%

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Altria Customer Service

3.8/5

Altria has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.

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About Altria's Customer Service

Address

6601 W Broad St, Richmond, VA 23230

Website

http://www.altria.com/pages/default.aspx

Phone Number

(866)275-7687

Quick Insights into Altria Customer Service

Altria's Customer Service score was rated highest by customers who have used Altria's products/services for 2 to 5 Years, and rated lowest by customers from the Accounting industry.

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Ranked Altria Customer Service the Highest

2 to 5 Years	4
Female	3.6
Caucasian	3.5

Ranked Altria Customer Service the Lowest

Asian or Pacific Islander	2.6
Over 10 Years	2.6
Accounting	2.3

Altria Customer Service Score by Gender

Female customers rated Altria's Customer Service score 0.7 stars higher than Male customers.

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Male

2.9/5

Female

3.6/5

Altria Customer Service Score by Ethnicity

Altria's Customer Service score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.5	Caucasian	3.5
Asian or Pacific Islander 2.6	Asian or Pacific Islander	2.6

Altria Customer Service Score by Age

Altria's Customer Service score was rated 2.8 stars by customers ages 18-25 on Comparably.

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100

Summary	Age	Customer Service Score
18-25 2.8	18-25	2.8

Altria Customer Service Score by Usage

Altria's Customer Service score was rated the highest by customers who have used Altria's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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1 to 2 Years	3.5
2 to 5 Years	4
Over 10 Years	2.6

Altria Customer Service Score by Industry

Altria's Customer Service score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.

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Tech	3.5
Accounting	2.3

Altria Customer Service vs. Competitors

Compared to its competitors, Altria's Customer Service score is rated right above British American Tobacco, and is preceded by Philip Morris International.

COMPANY		Customer Service Score
	Philip Morris International	3.9/5
	Altria	3.8/5
	British American Tobacco	3.7/5
	Reynolds American	3.7/5
	Imperial Brands	3.5/5
	Vector	2.8/5
	Reynolds America	N/A

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Customer Service for Other Consumer Goods Brands

In the Consumer Goods industry, Altria's Customer Service score is rated right below Tiffany & Co.

COMPANY		Customer Service Score
	Lego Group	4.2/5
	Gucci	4/5
	Red Bull	4/5
	Colgate Palmolive	4/5
	Bath & Body Works	4/5
	Hershey Company	3.9/5
	Crocs	3.8/5
	Tiffany & Co	3.8/5
	Altria	3.8/5

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Altria as an Employer

3.8/5

Altria has a 3.8/5 stars for its overall company culture rated by their employees

top

20%

CEO of Altria

Billy Gifford

In the Top 20% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Altria scored a 26 for Net Promoter Score and a 21 for Employee Net Promoter Score. NPS gauges how likely a customer of Altria would recommend the brand to a friend. ENPS measures how likely Altria employees would recommend working at Altria to a friend.

Net Promoter Score

NPS Score

58%	Promoters
10%	Passive
32%	Detractors

Employee Net Promoter Score

eNPS Score

47%	Promoters
27%	Passive
26%	Detractors

Global Ranking Snapshot

Altria is ranked #616 in the Global Top 100 Brands. It ranks just behind Smithfield and just ahead of ADT Corporation.

RANK			INDUSTRY
614	Trustpilot	Peter Muhlmann	Tech
615	Smithfield	Shane Smith	Food and Beverages
616	Altria	Billy Gifford	Consumer Goods
617	ADT Corporation	Jim DeVries	Business and Consumer Services
618	Prada		Fashion and Beauty
619	The World Bank	Kristalina Georgieva	Banking and Financial Services
620	Alarm.com	Stephen Trundle	Tech

Consumer Goods Ranking Snapshot

Altria is ranked #57 in the Consumer Goods Industry. It ranks just behind Clif Bar and just ahead of Acer.

RANK		Location
55	ASUS	The Lakes, NV
56	Clif Bar	Emeryville, CA
57	Altria	Richmond, VA
58	Acer	San Jose, CA
59	Belkin International	Los Angeles, CA
60	Henkel
61	Corsair Components, Inc	Fremont, CA