100
NPS
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Reynolds America
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About Reynolds America's Brand
Reynolds American is a U.S. corporation whose operating companies manufacture and market a full range of cigarettes. Among its major competitors, Reynolds America is ranked in 1st place for NPS while Philip Morris International is 2nd, and Altria is 3rd.
Reynolds America Ranking
- #1 / 4 of its competitors
Reynolds America NPS
Reynolds America's Net Promoter Score (NPS) is a 100 with 100% Promoters, 0% Passives, and 0% Detractors. Net Promoter Score tracks whether Reynolds America's customers would recommend using the product based on a scale of -100 to 100.
Reynolds America Overall NPS
| 100% | Promoters |
|---|---|
| 0% | Passives |
| 0% | Detractors |
Reynolds America NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2021 100 | Oct 2021 | 100 |
How Other Brands Compare
Reynolds America is ranked first for NPS among its competitors. Philip Morris International and Altria come in second and third, with British American Tobacco coming in at #4.
Reynolds America |  Philip Morris International |  Altria |  British American Tobacco | |
| Global Ranking | #- | #548 | #616 | #- |
| NPS | 100 | 26 | 26 | 3 |
| Valuation Updated every 24 hours for public companies | - | $143.72B | $94.79B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Reynolds America NPS vs. Competitors
Compared to its competitors, Reynolds America's NPS is rated right above Philip Morris International.
| COMPANY | NPS Score | |
|---|---|---|
| Reynolds America | 100 |
| Philip Morris International | 26 |
| Altria | 26 |
| British American Tobacco | 3 |
Reynolds America Customer Satisfaction (CSAT)
Reynolds America Customer Satisfaction (CSAT) Score
100 / 100
Reynolds America has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
0%
Satisfied
100%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Reynolds America Customer Satisfaction vs. Competitors
Compared to its competitors, Reynolds America's Customer Satisfaction score is rated right above British American Tobacco.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Reynolds America | 100% |
| British American Tobacco | 82% |
| Philip Morris International | 74% |
| Altria | 66% |
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